Chapter 348: New Battlefield, E3 Game Show
"Horror theme?"
Inside the Honghuang studio.
Chen Lin looked at the message sent by Penguin with a strange expression.
This morning.
They also held a meeting to discuss this.
Penguin chose any other game for its exclusive, but chose this theme. It's really...
“Interesting.”
Lao Li next to him laughed out loud: "Is their market research a new one?"
Even the usually calm Old Song smiled and said, "This is indeed something I didn't expect. I was thinking about how to deal with it, but now it seems that there is no need for the time being."
"What about the other companies? Any news?" Chen Lin asked.
"have."
Old Song nodded. "In addition to Penguin and JuQing in China, Sony, Nintendo, JuYing, EA, EP, UB, Comic, and Steam have all released similar news. They are already paving the way. As for the specific extent, we don't know yet."
"So many?" Old Li asked in surprise.
He thought there were only three or four such families at most.
I didn't expect so many to pop up at once.
“Not surprising.”
Chen Lin spoke slowly: "It's just like the e-commerce industry in the past. At the beginning, there were hundreds of companies competing with each other, but in the end, they were slowly merged until only a few were left. This is an inevitable trend."
The market is only this big.
If you want to survive, it means that the other competitor must die.
Unless they use money to create a gap like they did when Microsoft first opened up the console market.
But not everyone has such courage and strength.
"We have to be careful too. There are a lot of trolls saying our equipment is too expensive online. Penguin's promotional slogan is to eliminate high premiums. It's obvious that they want to start a price war with us." Lao Song said seriously.
"You say we are expensive? That's just nonsense. If they have the ability, they can also make equipment with 70% realism!" Old Li was furious.
Although he rarely went to the R&D department, he knew the approximate cost of a virtual device, which definitely could not be just 5,000.
Penguin is engaging in vicious competition by lowering prices, and is trying to drag them down with it. It's really a good plan.
This is indeed the most common method used by old capital.
"Don't worry about them." Chen Lin interrupted, "It's not us who are losing money anyway. I want to see how much money they are willing to spend."
They are so far ahead that they won't be affected by such tactics.
Today, Honghuang just needs to keep its footing and cope with the upcoming industry shock.
…
Penguin Group.
Gaming department.
Compared to Honghuang's low-key development and inaction, Penguin's ambitions are obviously much greater.
In just one day.
There is overwhelming advertising everywhere.
Even overseas, a lot of money has been invested.
"Mobilize all resources for me. We must launch the promotion in every corner before the end of the month!"
"This is a great opportunity for us to develop overseas markets. We must not be careless!"
Shouts echoed throughout the department.
Anyone who has some knowledge of the Internet industry knows that Penguin’s pain point is that its overseas influence is too weak.
Penguin, which is doing very well in China, basically hits a snag every time it wants to expand into overseas markets, or fails due to the inability to adapt to the local environment.
This is also the reason why they have been lingering in the lower half of the top 500.
Now that they see Honghuang's huge success in overseas markets, they are naturally jealous and want to follow suit, taking this opportunity to break the curse in one fell swoop!
"Director, someone claiming to be a representative of Soni wants to see you."
At this moment, a front desk employee hurried over from a distance.
"Soni?"
The director narrowed his eyes, then suddenly realized, "Okay, take him to the lounge, I'll be there right away."
After saying this, he explained a few more things and then turned and left in a hurry.
That afternoon.
Soni officially issued a public statement.
We will cooperate with Penguin to become Japan's virtual agent, share technology, and jointly develop equipment with higher levels of realism.
As soon as this news came out.
The entire network was in an uproar again.
You have to know that Soni was once a player that could compete with Nintendo on the console side.
Moreover, in some aspects, he is not inferior to Ren Tiandi at all.
For example, in terms of influence among Japan and South Korea, two gaming-developed countries, Ren Tiandi has been competing with Soni for so long but has not gained much benefit.
If he helps.
The promotion of Penguin Virtual Equipment in these two places can be said to be smooth sailing, far ahead of other companies.
"It seems that Penguin is determined to gain control of the virtual side."
"After all, this is a good opportunity to expand overseas markets."
"Soni is not simple either. He probably wants to use this method to accelerate technological breakthroughs and return to the ranks of the three imperial families."
"Place your bets, guess which three families will be the final three."
"I bet on Honghuang, 1 yuan!"
"It's so funny, why don't you just go all in?"
Manufacturers are competing fiercely and players are talking about it with great relish.
The virtual topic, which had originally calmed down, once again became a hot topic, sparking a wave of discussion.
And in this lively scene.
The release date of Penguin Virtual Device has finally arrived as promised.
Many players who had been waiting for a long time went to buy the equipment as soon as possible, a heavy helmet with a penguin logo.
"Wow, it's huge!"
"It's much bigger than the equipment in the prehistoric times."
Inside a university building.
Several roommates gathered in a circle, looking at the Penguin virtual helmets they had just bought, looking a little surprised.
Because I am used to seeing primitive equipment.
So when you look at the Penguin device again, you can see the difference at a glance. It is indeed a size larger, and there is obviously still a certain technological gap.
"Forget it, let's give it a try. After all, it only cost 5,000 yuan."
5,000 yuan.
The price difference is twice.
What more bicycles?
Especially for students like them who don’t have much spare money, they should save as much as possible.
After saying.
He connected the internet cable to the power supply and lay down on his bed.
Other roommates who are still considering buying it are connecting to the computer and looking at the images fed back on the screen.
I plan to see the effect first before deciding whether to buy it.
"Here I am! I'm logged in!"
Suddenly, the screen lit up.
In the originally dim picture, a virtual image of a little penguin appeared, looking around curiously.
【Wegeam】
A huge platform logo shines brightly on the page, and below it are the 150 new games mentioned earlier.
There is also a horror-themed masterpiece on the front page, "Death Terror", which features a bloody hand lying on the window, looking a bit creepy.
"How's that, Sanpao? How does it feel?"
The roommates hurriedly spoke up and asked through the built-in voice.
"This...how should I put it? It's a bit weird."
The boy called Sanpao flapped his little penguin image and felt it carefully.
Then he said: "It feels like I'm half asleep and half awake. It's not very real and it's hard to concentrate."
"Can't concentrate?"
"It seems that the degree of realism is too low."
"I said we should buy the Honghuang one."
"Try the game first. If that's all, it's acceptable. At worst, I can exchange it for a new device at half the price when it comes out."
Sanpao didn't answer. He gritted his teeth and spent 150 to buy "Death Shock" and opened it directly.
Next second.
He appeared in an abandoned sanatorium.
My personal image also became the character in the game, a thin patient lying on a hospital bed.
The surroundings were filled with fog and I couldn't see things in the distance clearly, but I could hear a faint chewing sound, which was very creepy.
Sanpao climbed up from the bed, leaning on the IV stand, and walked towards the door with a nervous expression. From time to time, he could hear the whistling sound of the wind in his ears.
This realistic performance made several people's eyes light up.
It seems ok?
However.
As soon as this thought flashed through their minds, something unexpected happened.
Sanpao opened the door of the ward, and a terrifying human face with only half of it left suddenly came up to him and opened his mouth wide.
“Ahhhh!!!”
Screams echoed inside and outside the game.
Sanpao was so frightened that his face turned pale, and even the images fed back from the computer became blurry, as if he had suffered a great shock.
Suddenly.
Sanpao, lying on the bed, opened his eyes.
He sat up from the bed, gasping for breath, his face filled with confusion and shock, with a hint of residual fear.
"I am... forced to disconnect?"
"Hiss! My head hurts!"
As he said this, he took a deep breath, covered his head and sat on the bed.
"Are you okay?"
Several roommates hurriedly gathered around.
"fine."
San Pao raised his hand: "It felt like I had a very real nightmare, and then I was suddenly awakened, and my brain couldn't recover for a while."
The degree of realism of dreams during deep sleep is about 5-10%.
After people wake up, a large part of them will be forgotten.
10%-20%, you start to tend towards a state of being half asleep and half awake, drifting between dreams and reality. Your subjective consciousness cannot distinguish between truth and falsehood, but you can still remember things clearly after waking up.
Obviously, 20% realism is not enough to fully visualize the "dream", presenting an unstable state that may wake up at any time.
Sanpao was startled just now and woke up directly from his sleep as if he was awakened from a nightmare.
After my brain has recovered.
A strong feeling of fatigue also came with it, as if I was forcibly woken up just after falling asleep, and my eyes were bloodshot.
"Damn, if this is worn by someone who is very grumpy when waking up, won't he curse every time he goes offline?"
“20% realism is still a bit too low.”
"Compared to this, I suddenly feel that Honghuang Virtual Reality is so awesome that it can even replace normal sleep."
"So, do you still buy Penguin Virtual?"
"Buy it! Let's wait until the level of realism is higher."
They don't want to be in a bad mood every time they log off, and it seems that the 20% simulation level is at best half asleep and half awake, which is not stable at all.
At least it has to reach 30%.
The few people who felt they were being cheated immediately threw their equipment aside, cursing.
at the same time.
Other players who purchased the virtual Penguin also encountered similar situations.
Especially those players who played horror games were almost all scared to the point of being forced awake and feeling strong physical discomfort.
In an instant, news, reviews, and insults about Penguin Virtual emerged crazily, and the entire gaming community exploded.
"What the hell? They forced me to log off directly?"
“20% realism is too low, not stable at all!”
"I felt so uncomfortable when I went offline, and my head was buzzing."
"Simple games are fine, but once it comes to something more complicated and emotionally volatile, I'll wake up instantly."
"It turns out that cheap goods are not good!"
"Don't buy it! Anyone who buys it is an idiot!"
There is no harm .
If you say.
Penguin was the first to launch a virtual device.
Don’t say 20%.
I'm afraid that 15% means there are a lot of people willing to try it.
But now there are examples before us.
After playing and watching Honghuang virtual equipment, I came across Penguin equipment and found it to be terrible in every way except for the price.
He really did not charge a premium.
But it's a waste of time!
For a while.
Many players who were still hesitating and struggling finally realized the benefits of Honghuang and placed orders to buy the Honghuang virtual version, which in turn boosted Chen Lin and his team's sales.
In desperation.
Penguin could only do emergency public relations to explain that this was the first generation of the product.
They are working hard to research a new generation of equipment with higher simulation levels, and will then include it in the half-price exchange promotion.
This calmed the players' anger a little.
With this precedent.
Those manufacturers who originally wanted to release equipment by the end of the year have changed their plans and postponed the launch time to next year, preparing to increase the degree of realism to more than 30% first.
And just at this moment.
Another piece of breaking news suddenly came out.
The international gaming event, E3 Game Show, will add a virtual game exhibition project next year, inviting major game manufacturers around the world to participate.
In an instant, everyone's attention was drawn to it and everyone was in a state of excitement.
“E3, is it finally coming?”
Chen Lin looked at the news spreading on the Internet and was slightly surprised.
As the largest international gaming expo, E3 is like the Olympics for the gaming industry, with countless well-known companies participating every year.
It was a bit beyond his expectation that such a grand event would include a virtual game exhibition so soon.
At that time, those manufacturers who develop their own equipment will definitely seize this opportunity to participate in the exhibition and promote their own games.
That is to say.
This E3 exhibition.
This is the final battlefield of the virtual end!
