Chapter 347: The Menacing Penguin
Summer goes and winter comes.
Time flies.
After several months of development, the virtual industry has gradually stabilized, just like the dropping temperature, and no longer caused any major waves.
After the initial excitement.
Virtual technology has gradually been integrated into everyone's lives, and its impact on the public has become stable.
Just like adapting to AI.
Soon it became a part of life.
"I just did a statistical analysis. After our equipment sales exceeded 800 million, the growth rate has slowed down a lot. We should have reached market saturation, or in other words, the boom period is almost over."
Honghuang, in the conference room.
Old Song, wearing a down jacket, stood in front of the stage and held a meeting .
This period of time.
They invested all their funds in the production line and continuously increased production capacity.
Finally, by the end of this year, we have caught up with the market demand and there is no longer a shortage of helmets.
As long as you have money.
You can order it online.
Or you can buy it at Honghuang after-sales stores in various places.
“What is the ratio of domestic to overseas?”
Chen Lin, who was sitting next to him, asked.
"3:7, the domestic share has been surpassed."
Old Song answered without thinking.
Thirty percent of the total is already a very high proportion, after all, there are so many countries overseas.
Thanks to the huge base of domestic players, they directly support one-third of their market.
"What is the proportion of gaming platforms? Is it higher than previous consoles?" Old Li on the other end asked a concerned question.
“I’ve also had people do the statistics on this.”
Old Song glanced at him and smiled: "The current situation is similar to what we initially guessed. Virtual, PC, mobile, and console account for 3:3:3:1 respectively. Consoles are no longer a threat to us."
"Ah, only 30%?"
A Guang below couldn't help but speak.
He thought it would be at least 50%.
"30% is already high, okay?"
Another team leader chimed in: "It's only been a short time since we created the platform, but we've already caught up with the decades of accumulation of PCs and mobile phones. If it were other companies, they would probably wake up laughing in their dreams."
"really."
Old Song nodded: "Although the virtual terminal is the most cutting-edge technology, it cannot completely replace computers and mobile phones. Being able to capture 30% of the market in such a short time is much better than I expected."
The 30% market does not refer to the domestic market.
But the entire game market!
Even at the peak of its popularity, Ren Tiandi only occupied half of the 30% of the entire gaming market!
This is enough to show how terrifying this ratio is.
"It's a pity that we couldn't kill the host directly."
Old Li said greedily.
Old Song smiled bitterly when he heard this: "It's still difficult to kill him in a short period of time. After all, he has been developing for so many years, and his accumulation is there."
"But we don't need to consider host porting in the future, so our focus will be on virtual, PC, and mobile phones!"
"I have finished what I want to say. Let's see if Mr. Chen has anything else to add, or if you have any questions, you can ask them."
He nodded to Chen Lin and sat back in his seat.
After listening to the report, the people below began to whisper to each other and occasionally looked at the report on the big screen.
"I have a question."
At this time, the leader of the backstage group raised his hand and attracted everyone's attention.
Old Song didn't say anything, but nodded at him.
"That's it... I've been doing some statistics on the sales of various virtual games recently, and I found that action games aren't performing very well, nor are horror games. I want to ask if we should reduce the promotion and exposure of these two types of games."
"Action and horror?"
Chen Lin and Lao Song looked at each other, somewhat surprised.
Of course, they also know that it is impossible for all games to be suitable for porting to the virtual terminal, so they have been paying attention to data changes in various games during this period.
"Do you know the reason?" Chen Lin asked.
"For action games, it's mainly because the controls are too difficult and many players can't adapt. Horror games are even easier because the sense of immersion is too strong... Many players have been forced to log off because of fear."
"I see."
Chen Lin touched his chin and roughly understood the reason.
Come to think of it.
Not everyone has the reflexes of an athlete, and it is impossible to maintain the high-intensity combat of an action game all the time.
"Sword Art Online" is also taking advantage of the newly emerging trend of the virtual end, which is why it has its current popularity, and a large proportion of its players are casual players.
Not to mention horror games.
Who likes to suffer for no reason?
After all, those brave ones are only a minority.
"In that case, let's do as you say. We'll change the focus of our future projects. For those that are not suitable for porting to the virtual side, we'll continue to focus on PC and mobile phones as before. Does anyone else have anything to say?"
"I have……"
An employee raised his hand and talked about the problems he encountered at work.
The entire meeting lasted a long time, nearly two hours.
Until almost noon.
Everyone dispersed and left.
Chen Lin discussed with Lao Song and Lao Li what takeout to order for lunch.
"I won't order takeout today. I'll bring a lunch box instead."
Lao Li pointed to the lunch box he had brought over to heat up.
"Oh my, my beloved wife, I didn't realize your wife is quite virtuous."
"Of course, isn't she pregnant?"
Chen Lin and Lao Song raised their eyebrows, with a slightly teasing expression.
Upon hearing this, the employees nearby came over one by one.
"Wow! Brother Li actually has a lunch box for his beloved wife, so happy."
"Old Li, you are being disrespectful. Didn't we agree to eat pig's trotter rice together?"
"Married men are really different. When will I be able to find a way out of being single?"
The male employees were envious and jealous, while the female employees were star-struck, making the office area lively.
Old Li, who originally just wanted to show off a little, suddenly blushed.
"Go, go, go back to work! If you want to eat, ask your wife to cook for you!"
That angry and humiliated look was indeed different from the old Li from before, which made Chen Lin and Old Song next to him want to laugh.
"Just be proud of yourself. It's only for one or two years."
Old Song spoke with the tone of an experienced person.
once Upon a time.
He is also a man who has a lunch box for his beloved wife at work.
Now...
Just order some takeout to deal with it.
There is no need to say more about Chen Lin.
Having lived two lives, he is not interested in love or anything like that. If he really needs something, isn't it better to just spend money to solve it? And it can be different every day.
All I can say is that every generation has its own way of living.
I didn't bother to pay attention to Lao Li, the lunch traitor, and prepared to go downstairs with Lao Song to eat something.
"Mr. Chen! There is important news!"
Suddenly, a shout came from a distance.
The marketing manager came running over with an anxious look on his face.
"What happened?"
Chen Lin and Lao Song stopped, and Lao Li, who had just returned from heating up his meal, also walked over curiously.
The manager looked around and came over to whisper, "Penguin, Giant, and several other large foreign companies have just announced that virtual technology has made a major breakthrough and they may soon launch new virtual equipment!"
"Are you sure!?"
Old Song's eyes narrowed.
"Sure! I found out through my connections. The fastest production line is already being set up!"
"Yes, I understand."
Chen Lin calmed down and looked at Old Song and Old Li: "Come to my office later, we can talk while we eat."
This day.
It's finally here.
However, they have been preparing for so long, so there is no need to worry too much. They just need to discuss countermeasures in advance.
So after saying this, they all left in a hurry to make preparations.
…
That afternoon.
It was exactly the same as the message they received.
A piece of news that shocked the entire Internet suddenly appeared on major platforms.
Penguin 's first generation of virtual equipment is about to be released!
And just as we said at the beginning, it will be officially released on the 10th of next month at an ultra-low price of 5,000 yuan!
Realism.
20%!
As soon as this news came out.
The entire gaming community was in an uproar.
All major manufacturers were shocked.
“Is this true or false?”
"Have you made the penguin's virtual device?"
"It's about the same time as expected!"
“Isn’t 20% virtuality a bit too low?”
"What's wrong with being low? 5,000 yuan, what else do you want a bicycle for?"
"I heard that several large companies abroad are also ready to make a move. Is the competition finally about to begin?"
"After enduring for so long, finally more options appear!"
Just as they expected.
Following Penguin, several major domestic and foreign manufacturers immediately announced that the research and development of virtual equipment has entered the final stage and will start mass production at the end of this year or early next year.
Officially entering the virtual industry!
This is like a magnitude 18 earthquake for the entire gaming and even film and television industry.
All major companies held emergency meetings to discuss the matter.
Players used the released news to study the cost-effectiveness of various virtual devices and started arguing fiercely online.
The scene is spectacular.
It's just like when Japan dumps garbage into the sea.
"If you ask me, it still depends on which company has more and better games. To put it bluntly, the others are just icing on the cake."
In the live broadcast room.
Old E sits in front of the computer, analyzing the current situation.
Players join the platform simply because they value the games therein.
Whoever can come up with a more attractive game will naturally attract more users. This is an eternal truth.
"But the problem is that their equipment is cheap."
"Equipment like Penguin's is less realistic, but the price is only one-third of that of Honghuang's."
"When you buy things, do you only consider the price and not the quality?"
"I also want to focus on quality, but the realism will improve, and my salary will not increase."
"Shit! It hurts my heart."
The audience in the live broadcast room were arguing endlessly, discussing which equipment to buy.
Now that Honghuang Virtual has been launched for so long, basically everyone who can afford it has already purchased it.
Those who haven't bought it yet simply think it's too expensive and are reluctant to spend the money.
Or they just wait and see, hoping to bring down prices through competition among capital.
"Look online! Penguin has posted new news!"
Suddenly, a barrage of comments flashed across the live broadcast room.
Old E looked puzzled and casually clicked on the Weibo homepage, and sure enough, he saw a new message at a glance.
[Penguin Games (official): To celebrate the creation of this virtual platform, we will directly launch 150 new games and the horror-themed masterpiece "Death Terror" on the day the device is released, bringing you the most realistic horror experience! ]
[At the same time, we will assure you that the realism of the equipment will continue to improve. By then, you can exchange old equipment for new ones at half price, eliminate high premiums, and let virtual reality return to normal! ]
"150 games?"
"This penguin is too rich. It's selling at a loss, but it still promises to exchange it for a new one at half the price!"
I have to say.
As a world-renowned company, Penguin is well-versed in operations and is willing to invest heavily.
Knowing that its weakness was the degree of realism, it directly launched a half-price replacement campaign, which immediately resolved the players' worries.
So far.
The best way to get it first .
certainly.
This requires extremely terrifying financial resources and determination to achieve.
It seems that the capital behind Penguin is determined to win the virtual industry.
But think about it.
Look at the present chaos.
It is precisely because of its control over Honghuang Virtual that its status at home and abroad has risen rapidly, even surpassing a number of large companies.
Those capitals that are greedy for money.
How could they bear to let such a big piece of cake be taken by Honghuang alone?
