Chapter 349: It’s decided to be you, Pikachu!
"Make a game and attend E3?"
Inside the meeting room.
Old Song, Old Li, and the production leaders of the two major teams all looked at Chen Lin.
They had just learned that there would be major changes to the E3 exhibition, so they naturally took the matter very seriously.
Because E3 is different from other private exhibitions.
Not only is it huge in scale and spans the globe, it is also an authoritative representative in the hearts of game manufacturers and players.
It is no exaggeration to say.
Every year's E3 is a grand event in the gaming industry.
Game manufacturers, developers and media from all over the world will gather together to showcase their latest game products, technologies and trends.
It has become an indispensable part of the circle.
"Yes."
Chen Lin sat in the first seat and smiled slightly: "Before, we didn't open up overseas markets, so we didn't pay much attention to these, but now it's different. The promotion of equipment in many places overseas is not going smoothly, so we can take this opportunity to improve our acceptance overseas."
Because of national conditions.
Players in many countries do not recognize their virtual world and are even a little resistant to it.
This has also resulted in a large gap in the overseas market.
If they want to consolidate their presence completely and not give other competitors any chance, they have to rely on old-fashioned publicity channels like E3.
These years.
Those players still have a very positive attitude towards E3.
"You can definitely go and participate, but you have to think about what game to play." Old Song looked thoughtful.
"I think it would be best to have a game whose regional style is not too obvious, otherwise some regions may not accept it." Lao Li followed up.
Cultural differences have always been the biggest obstacle for domestic companies to enter overseas markets.
Things with a strong cultural style or local characteristics can generally only become popular in specific areas.
If you move to other places, you will immediately feel uncomfortable with the local environment and your grades will be dismal.
For example, the games under Penguin are a lesson learned.
“This is easier said than done.”
"Yeah, it's just like when foreign games are introduced to China, there are also many violent deaths."
"The performance of our games in other regions is also confusing, and there is no pattern at all."
“It’s too difficult to achieve compatibility across regions.”
Everyone below was talking at once, discussing the feasibility of this matter.
Then come to a consistent answer.
It's difficult!
Very difficult!
It’s not that they don’t want to do it.
We have even tried to change our style to adapt to overseas markets before, but the results have been unsatisfactory.
It was done relatively successfully.
I'm afraid only "Minecraft" has performed well in all regions, and it is also the one with the most even sales growth.
"One more thing."
At this time, Lao Song spoke up: "After their virtual equipment was officially announced, the tariffs for shipping our equipment became much higher, which led to higher prices and lower players' willingness to buy. During this period, our overseas sales were almost caught up by domestic sales."
"So you're finally taking action?"
Chen Lin supported his chin with both hands, his eyes deep.
It’s a no-brainer.
After the technological breakthrough, those countries will definitely vigorously support their own virtual industries and use various methods to reduce their influence.
Although it won't be cut off directly.
But there are many restrictions.
This is also the reason why he invested all his funds in the early stage.
The goal is to expand the market as much as possible before this happens.
So they now have only one way to go, which is to continue to enhance the influence of Honghuang Virtual, so that those overseas players can buy it even at a high price.
And this E3 exhibition.
It's a perfect opportunity!
"It seems like we have to use some real stuff."
Chen Lin's brows relaxed and he smiled confidently again.
The others couldn't help but be surprised when they saw this.
"Mr. Chen, do you have any new ideas?"
"Well, a little bit, but I still need to think about it."
Chen Lin's mind flashed back to the conversation that everyone had just had, and he said, "Since games with a strong cultural style are not working, then we can go for a more popular route. What type of game is most accepted internationally right now?"
"I know this! It's a casual game!"
Xiaoli, who was in charge of recording the meeting, suddenly raised her hand.
As soon as these words were spoken, everyone's eyes lit up.
really.
Regardless of the quality of the game.
Whether at home or abroad, casual games are always the most accepted and popular.
Because of its simple, easy and user-friendly features, it has a market everywhere and will not have any problems with acclimatization.
It is indeed their best choice at the moment.
"The problem is that although casual games are more compatible, it is not easy for them to become popular. We don't need a game that is neither hot nor cold."
Someone immediately raised his concerns.
To put it bluntly.
The lower limit of this type of game is high, but the upper limit is very low.
Once players lose interest in it, it will be thrown aside immediately. It is a dispensable substitute.
It is not easy, even difficult, to make a game that is both casual and playable!
"Is it a casual and playable game that is also attractive enough for all ages?"
Chen Lin touched his chin, and a blurry image gradually emerged in his mind.
Then, he suddenly looked up and asked, "What do you think of raising a pet?"
"Pet training?"
“That’s a good direction.”
"The virtual device that Penguin just released also has a game , but it doesn't seem to be performing very well."
“Unless there is a new gameplay design, it will be difficult.”
On the Penguin virtual platform, there is a pet training game called "Penguin Battle".
The main gameplay is to raise a penguin baby, from infancy, school, love, entering society, to work, marriage, childbirth, buying a house...
It can be said that the cultivation gameplay has been refined to the extreme.
However, even so.
That game was also pretty average.
Purchasing players account for less than 5% of new users.
"No, you misunderstood. What I meant was that it was about training combat pets, where players could fight against each other."
Pet training + battle?
After hearing Chen Lin's words, everyone was stunned.
This type of game seemed to be rare, and they were not sure if they could pull it off, so they all looked thoughtful.
"Isn't that enough? How about adding pet wild combat capture?" Chen Lin continued.
As soon as these words came out.
Everyone's eyes lit up slightly.
But before they could say anything, Chen Lin continued, "If that's not enough, then add pets of different races. Each type of pet will have exclusive skills. After being trained to a certain level, they will evolve into a stronger form. Finally, we will hold regional and even national global competitions regularly, allowing players to fight their way up step by step and compete with the strength of the pets they raise themselves."
"this!"
Everyone was shocked.
Even though it was just a few short sentences.
But they unconsciously pictured in their minds a scene of a young beastmaster taking his pet through all the hardships and dangers to participate in the competition.
A moment.
This solves the problem of lack of playability.
If you dig deeper.
Maybe it really has the potential to become a hit!
“Okay, I think this is okay.”
As the production director, Lao Li has an extremely sharp eye and immediately noticed the uniqueness of the game that Chen Lin mentioned.
But he couldn't figure out what it was exactly.
Others spoke up one after another, all believing that there was great potential in this direction.
"Since you all say yes, then this is it!"
Chen Lin made the decision immediately, opened the laptop he carried with him, and found the long-forgotten plan file.
Pokémon the Movie
Five big words come into view.
As soon as I clicked it, a design that looked a bit like a yellow mouse came into view.
"Wow! So cute!"
Xiaoli spoke first. She looked at the little yellow pet with cute big eyes, rosy cheeks and a lightning-like tail with shining eyes. Her heart melted.
The male employees all had strange expressions on their faces. They looked at the screen and then at Chen Lin.
I really can't imagine that my boss would design such a cute thing. Its cute appearance is simply a killer for both men and girls.
"What's its name? Will there be any peripheral products in the future?"
Xiaoli couldn't help but ask.
"Pikachu, that's its name."
Chen Lin smiled slightly: "When the time comes, I will use it as the image to make an anime CG for advance promotion. As for other pets and game designs, I will send you a design draft later."
"And anime CG?"
Everyone was shocked.
"Yes, this game must be based on this anime, so I plan to release it on all platforms and use our highest-level channels to promote it."
"Is this... too exaggerated?"
Old Song opened his mouth, full of confusion.
Is it really necessary for a casual game to use so many resources?
"If I say this will be one of the top three game IPs under our brand, would you believe it?"
Chen Lin's teasing words were heard.
Everyone's face changed, and they all showed suspicious expressions.
Why do they seem...
Where have you heard this before?
It seems like you said the same thing when Monster Hunter and Yu-Gi-Oh came out.
Although all of these were realized later, there were not many games at that time.
This game hasn't even been released yet, but it's already ranked in the top three. Isn't that a bit too outrageous?
You should know that they have three games with sales of over 50 million!
That is to say.
Can this casual game called "Pokemon" sell more than 50 million copies?
"Haha, if it can be sold for 50 million, that would be the best. That would be great thanks to Mr. Chen."
Old Li doesn't care about all that, as long as there is a project to do.
Of course the higher the sales volume, the better. It would be best to aim for 100 million directly, and he can also get more bonuses.
"Forget the jokes, let's talk about the details of the plan and the work distribution."
Chen Lin didn't know how Pokémon was received in this world, so he didn't dwell on the topic and continued talking about the plan.
Wait until the work is assigned.
Everyone hurried back to their respective groups with the work in their hands and began to make preparations.
As for Chen Lin.
After returning to the office, he called Su Peng directly.
"Mr. Chen! How come you have time to call me?"
Station B headquarters.
Su Peng, who was in a meeting, stood up suddenly, his face full of surprise.
He really didn't expect that Chen Lin would suddenly call him at this time.
He pushed the door open and walked in without paying any attention to the meeting that was going on. He looked very excited, as if he was a completely different person.
"What happened to the general manager?"
"What is Su Peng doing? Aren't we in a meeting?"
The other people in the meeting room looked at Su Peng who was gradually going away and looked at each other in confusion.
Several senior executives who held the same position as Su Peng frowned, somewhat dissatisfied with his departure.
But soon.
One of them suddenly woke up.
"Just now I heard him call the person opposite Mr. Chen, could it be the one from the prehistoric times?!"
"Honghuang??"
The entire conference room was in an uproar, and everyone's originally angry expressions changed.
Because everyone knows that General Manager Su, who was just transferred to the headquarters last year, had a close friendship with Honghuang in his early years and they often had contacts with each other.
Recently, because of this relationship with Honghuang, he was promoted by the board of directors as an exception and directly took the position of regional general manager.
It can almost be considered a step to heaven!
"It should be correct. Only Mr. Chen from Honghuang has such great ability."
"Why would he call at this time?"
The other regional managers looked solemn and no longer had time to be angry with Su Peng.
Because they all knew that the board of directors attached great importance to the Honghuang line, which could be seen from Su Peng's extraordinary promotion.
For no other reason.
This is because there has been news in the industry recently that Honghuang’s current strength is very close to being among the world’s top 500 companies, and may even have reached it, but an asset appraisal has not yet been conducted.
That’s one of the Fortune 500 companies!
Even if it's just the end, it's much stronger than their Bilibili!
Even a large conglomerate like Penguin only has more than 300 names on the list, which is enough to show the value of this list.
Who could have thought.
How come the game studio that originally had a cooperative relationship with Bilibili and was slightly weaker than them suddenly transformed itself into a big capital that even they were afraid of?
No wonder Su Peng is so highly regarded by the directors now.
