Volume 8 Final Chapter Chapter 1218 Qingyang Blows Culture
"You are in good spirits."
"Rock the chair."
"Okay."
Nan Yi grasped the handle of the recliner and cranked it a few times, allowing Liu Genmu to move from lying down to leaning back, and then served him a cigarette.
Liu Genmu took two puffs and became more energetic. "You haven't been here for a while."
“It’s been a bit busy.”
Liu Genmu took several puffs of the cigarette, and when there was only half a cigarette left, he threw it on the ground and said, "I dare not smoke the whole cigarette, it will make me choke."
"Shall I buy you two lighter ones?"
"No, I just like to smoke this." Liu Genmu patted the Peony cigarette box on the armrest of the recliner.
Nan Yi glanced at the cigarette box and muttered to himself, "The old man's sense of taste is not very good anymore."
The Peony cigarettes on the recliner are actually fake. After Liu Genmu's health deteriorated, Nan Yi asked Yunxiao Tobacco Group to customize a batch of low-nicotine cigarettes that imitated the flavor of Peony. These would not be too harmful to the body and would satisfy Liu Genmu's obsession.
In the 1960s and 1970s, a popular saying in Beijing was: "Senior cadres smoked Peony, mid-level cadres smoked Xiangshan, workers, peasants and soldiers smoked 2.3 yuan (Beihai brand, 2.3 yuan a box), and rural cadres smoked Dapao happily."
At that time, Liu Genmu couldn't even afford 2.3 cents to smoke a cigarette, but he always dreamed of the day when he could smoke Peony. After his life got better, Liu Genmu continued to smoke this.
"Liu Zhen hasn't been back to the capital for almost two years, right?"
"Yes."
"Is Wuwei doing well in the army?"
"I was sent to study abroad."
“…”
Liu Genmu asked and Nan Yi answered. They chatted for a long time, and Liu Genmu even said he fell asleep.
After settling Liu Genmu, Nan Yi went to the kitchen again.
Nan Yi had long ago arranged a nanny and caregiver for the Liu family courtyard, but when the mother-in-law saw her proud son-in-law, she insisted on cooking a few delicious dishes herself.
In the kitchen, Nan Yi and his mother-in-law also had a chat. The topic mainly revolved around Liu Zhen. It started with how Liu Zhen had suffered a lot in her childhood. She poured out her grievances one by one and praised how good he was to Liu Zhen. When they connected everything together, Nan Yi smelled a faint smell of knocking and he couldn't help but wonder if he had given himself away somewhere.
Fortunately, his mother-in-law never made the beating stronger, so he didn't take it too seriously.
After dinner, he left an envelope for his mother-in-law as usual, and called the nurse outside the courtyard to remind her to keep an eye on his father-in-law, especially if he suddenly became energetic one day, she must notify him in time. He said he had no inconvenience and could come over at any time, but the main thing was Liu Zhen, so he had to buy her some time to travel.
In the evening, Nan Yi took Du Wenhua and Wu Xiaowei to dinner, and the two sides talked about the cooperation - Peregrine and Daguoniu jointly invested 6 million to operate Five Hundred Miles, and Peregrine invested 3 million, accounting for 49% of the shares.
Since Nan Yi and Wu Xiaowei had already talked about it before, this time they just asked Du Wenhua to join in as a formality. There was not much to discuss, and the intention was reached during a meal.
Then they held another shareholders meeting of Dagongniu, and asked Xue Xiaomin to get involved.
Actually, there is a problem with the procedure. The shareholders should reach a consensus first, and then talk to Wu Xiaowei about cooperation, which is in line with the normal procedure. Nan Yi deliberately did the opposite, just to subtly establish the power structure of Daguoniu - Du Wenhua is in charge of external affairs, responsible for developing business, and Xue Xiaomin is in charge of internal affairs, responsible for management and logistics.
He was responsible for helping the two get on their feet and then withdrew from the management system, providing only strategic support.
For the next five days, both Du Wenhua and Xue Xiaomin were very busy . In addition to their studies and normal work, they had to squeeze out time every day to listen to Nan Yi's lectures on how to maintain a site group, how to do after-sales work based on the exchange cases that had already happened, and how to develop Fashion Cabinet and MadeIn in the next step.
Nan Yi has to instill many things in them, such as the fashion cabinet. He is ambitious about it. The current model of making money in the cracks is just to accumulate capital. Building a global e-commerce platform that only focuses on the shoe category is his real goal.
There are a lot of things to do. If Nan Yi doesn't take care of the two of them, he can only be the workhorse himself. It's okay to let him be busy for a while, but if he has to be busy from the beginning of the year to the end of the year, he really won't be very happy.
November 3rd.
At 3:30 in the afternoon, Nan Yi and Du Wenhua appeared in Songjiang Village in Hangzhou.
The two of them headed straight to the airport after class, keeping to time all the way, so they only had time to eat something now.
Wonderford bought two hamburgers, stood next to the newsstand on the roadside, bought two bottles of water to silence the boss's complaints, held the hamburgers in one hand and flipped through a magazine with the other.
Nan Yi saw the cover of Men's Health, picked it up and turned to the inside page. He was amazed at the photo of a naked woman with only manuscript paper covering her key parts, "Wenhua, do you know how old she is?"
Du Wenhua took a quick look and said, "It looks like she is less than 40 years old."
"So young, I thought he was about my age."
Nan Yi closed the magazine and put it aside, then took out his phone and dialed, "Xiao Ma, I'm here... in Songjiang Village... You don't have to come over, I know the way, you can just go there by yourself... OK, see you later."
After hanging up the phone, Nan Yi waved to Du Wenhua to follow him, crossed Wenyi West Road, walked into Wantang Road, and slowly came to Wen'er West Road. After crossing the road and turning right, he walked a few steps and arrived at the bottom of Mao Bao's office building.
Ma Qingyang was already waiting, and came forward when he saw Nan Yi.
"Brother Nan, welcome to Maobao for inspection."
"Xiao Ma, please don't flatter me. I'm a lowly professor, so I don't dare to mention the word inspection. I can only say it's investigation. This time, it's not even an inspection. I came to ask you for a backdoor." Nan Yi smiled and pointed at Du Wenhua, "My student, Du Wenhua, is a young talent. He will be a dark horse in the domestic rich world in the future. His family is a coal miner. He can buy this building in five days. You have to pay your rent to him in the future."
Ma Qingyang laughed when he heard this, and took the initiative to hold Du Wenhua's hand, "Brother Nan is surrounded by talents. Last time he brought a dark horse in the express delivery industry, and this time it's the wealthy industry. I'm Ma Qingyang, Xiao Du, let's keep in touch in the future."
"Hello, Mr. Ma, I am Du Wenhua. Please forgive me, I will often disturb you in the future."
Du Wenhua was quite uneasy. He had tried his best to think of the teacher as mysterious and profound, but he did not expect that he was still too conservative. Before, he thought that the teacher only had business dealings with Ma Qingyang, but now it seemed that the relationship between the two should be very close.
"You're welcome. Call me anytime in the future." Ma Qingyang said politely again, let go of his hand, and led the two of them into the building.
After a tour of the large office area, Ma Qingyang took the two to a conference room.
After tea was served, Ma Qingyang continued the unfinished introduction of Maobao's business during the visit. "The total transaction volume was 8 billion the year before last, 16.9 billion last year, and this year it is almost 34 billion. In the remaining two months, it will not be a problem to complete 6 billion transactions. This year's total transaction volume will definitely exceed 40 billion."
“Have you found the direction of profitability?”
No matter how much trading volume there is, it is all empty. The reality is that Maobao burns tens of millions every month, but it is trapped in the free slogan it shouted in order to defeat eBay, and has been trapped in its own cocoon and has not found a suitable profit point.
Last year, we tentatively launched a profitable product called "Zhao Cai Jin Bao", but the sellers did not buy it at all. They organized a strike alliance and as a result, "Zhao Cai Jin Bao" was quickly taken offline just a few days after it was launched.
[The eBay and eBay mentioned in the article can be understood as the same thing, although there are actually slight differences between the two (time periods), which is not the point, so I won’t explain it in detail. Also, the Mobao mentioned in the previous article is actually Maobao. I didn’t notice it. Sorry.]
"The slogan of three years of no profit has been announced. Maobao cannot make any changes for the time being. The team has conceived a new idea to build a Maobao mall independent of the C2C business, invite brands to join, and provide consumers with better products."
“Does this new Maobao Mall exist independently, or is it dependent on Maobao and draws traffic from Maobao?”
Ma Qingyang said with a little embarrassment: "Diversion is necessary. The cost of promoting a completely independent platform is too high. Maobao burns a lot of money, and the group does not have enough funds to last until the end of the three-year period."
Nan Yi stroked his chin and said, "Diverting traffic is one way. If the traffic is from small sellers, the platform can't make any money. Only by giving it to high-end sellers can the platform make money. However, this is harmful to the seller ecosystem and also destroys fairness. It's better to have a limit and not overdo it."
"That's for sure. Mao Bao can't possibly destroy his own foundation. If it weren't for his insistence on principles, Mao Bao would have moved forward a little faster."
"Haha." Nan Yi smiled faintly, "At the end of this year, I plan to hold a New Year's Eve party in Deep Water Bay. At that time, I will invite guests from Hong Kong, Japan, Singapore, the United States, the United Kingdom and South Africa. You can come and have fun when you are free."
Ma Qingyang smiled happily, "Brother Nan, if you invite me, I will put aside other things and come even if I am not free."
"Okay, I made a few jars of wine myself last year, and it will be almost time for cellaring by then. You can try the taste. If you think it's good, you can invest some money in me and we can start a winery together."
"Investment is easy to talk about. I'm more interested in Brother Nan's winemaking skills. Is he as good as your cooking skills?"
“You’ll know once you’ve tasted it.”
The two chatted casually, during which Nan Yi mentioned that Daguoniu was going to open a store in Maobao, and Ma Qingyang readily promised to provide traffic support.
In the evening, after dinner, Nan Yi took Du Wenhua back to the villa in Sanqian Village.
Boil water, make tea, and sit in the yard to sober up.
"Culture, what do you think of Maobao?"
Du Wenhua thought for a moment and said, "I think it has a good prospect."
"Take some time to discuss with your father about registering a company in Hong Kong and preparing 200 million RMB in Hong Kong dollars in the account. If he is willing, I will handle the investment in Maobao. The company can get Maobao's shares worth 120 million RMB. Don't ask about the whereabouts of the 80 million RMB difference."
Du Wenhua thought for a while and asked, "Teacher, can the amount be increased?"
"No, I've already reached the upper limit. Wenhua, work harder and become one of the richest men in the country. Let the teacher take some credit and tell others about it. In the future, when I need corporate sponsorship for my research projects, I can come to you directly."
Du Wenhua laughed innocently, "Teacher, do you think I can do it?"
"If I say you can do it, you can do it."
…
Come in a hurry and go in a hurry.
Nan Yi and his partner took the earliest flight back to Beijing the next day and held a video conference with Guo Shuaichao. The two sides expanded their cooperation by registering a new brand Color&Size in addition to the fashion cabinet, which gave a new interpretation to sports shoes, weakened the pretentious word "sports" and enhanced its beauty, style and comfort.
In fact, at least 80% of people buy sports shoes not for sports. Just like the travel shoes in the early years, they buy them purely for their appearance and comfort. They cut out the "gimmick" cost increased for sports, and put more effort on appearance and coolness. Men's models consider comfort equally, while women's models consider comfort last.
After all, women can tolerate very harsh environments for the sake of beauty. They wear skinny tight jeans and a pair of long leather boots in the hot summer. If they have diarrhea, they have to jump around in the toilet. When they take them off after wearing them for a day at home, they stink.
As long as it looks good and can be matched with clothes, you can squeeze into shoes two sizes smaller, not to mention that they are just a little less comfortable.
After the new brand was decided, the work of opening Maobao stores began immediately. The two stores that would operate the brand, Sechi and Han Style, would sell foreign electronic products, such as Hong Kong and European version mobile phones. They would mainly promote Li mobile phones and also sell BlackBerry .
In addition, Nan Yi also plans to register an essential oil brand FOX. It will first find a small essential oil factory in Bulgaria to cooperate in OEM production. Once the brand is established, it will write a brand story that inspires the national spirit by acquiring foreign brands and manufacturers. Then, it will find a factory in China to continue OEM production and realize the transformation from exports to domestic sales.
The independent Niuqi Chongtian company was registered in Hangzhou, and then a branch was established in Beijing, mainly engaged in e-commerce agency operation and operation talent training. This company was established for all e-commerce platforms, as well as Wubaili, and aims to provide agency operation and talent delivery services for merchants operating online stores.
This is what they say on the surface. Whether or not the service is provided is put aside. In fact, it depends on relationships. For example, this company has many connections within 500 miles, so it can get a good display position, and can bid on high-value promotional activities, etc.
Well, it’s basically nonsense, the bosses behind the scenes are the same people.
Nan Yi could swear that this routine was not something he came up with by himself, but he got the inspiration from a well-known home appliance company in Guangdong Province. The boss of that company was quite good at playing games. On one hand, he was delaying the payment of suppliers for goods, and on the other hand, his son opened a financial company that specialized in providing usurious loans to suppliers who were in urgent need of funds for production. It was obvious that he wanted to eat up most of the suppliers' profits.
There are many similar routines. Some real estate developers no longer give cash to builders and material suppliers, but instead give commercial bills (commercial contracts). They then find agents to secretly set up a company to purchase commercial bills, and purchase the commercial bills from builders and material suppliers at a discount.
In this way, the cost of the enterprise may be reduced in disguise, or the interests of the enterprise (joint-stock system) may be put into one's own pocket, while other shareholders are also harmed.
Huang Guomei and Xu Mashi were both doing this kind of thing, which deeply hurt the interests of the vulnerable shareholder Nan Yi, so he planned to use eighteen blows to slowly smash the two men's heads and let them know that the common people are not just a pile of mud, they can also have raging anger.
There are many moves, and when combined, they form the Eighteen Palms of the Great Bull. The essence is to use stillness to control movement, and slowness to control speed. They need to be used one move after another. The school is recruiting students to work part-time, and the recruitment website has posted information on recruiting customer service and art designers. The computer rental company has asked them to send a few more computers over...
There were a lot of things to do, but Nan Yi became lazy. He just sat in the office, ordering Du Wenhua and Xue Xiaomin around. Xue Xiaomin quickly learned the skill of eating on the move, gained a deep understanding of time management, and learned a unique skill of lightness - keeping his feet off the ground.
When interviewees started coming, Nan Yi called Chen Wenqin over and asked her to serve as the chief examiner, while he himself put on the hat of consultant.
Although the day of recruiting Xiao Wang is not far away, the strictness of the recruitment is like heaven and earth. Xiao Wang can be said to be a lucky guy, a fish that slipped through the net, who was recruited because he can do the work. The next person to be recruited must not only be able to do the work, but also have a certain potential to move to a management position.
According to Nan Yi's plan, within half a year, the number of employees of Dagongniu will exceed 100. To transform from a small company to a large company, the operating model needs to be changed, and the functions of departments will be refined . He plans to promote the heads of each department from among the old employees as much as possible.
It was another Friday. Du Wenhua took his people out for the weekly Monday defeat. Nan Yi did not go and sat in the office watching the live broadcast of the tabby cat.
Today is the beginning of winter, a good day to meet with friends and family and to break ground.
If the audience is like friends and relatives, going online is like breaking ground. Today is an auspicious day for going online. The tabby cat went online at 8 o'clock in the morning. The number of people online quickly exceeded 5,000 from zero, and then to the current 170,000 or so.
The data looks very good, but it contains some false information.
The Tabby Cat spent some advertising fees on Feilong Software, and one of Feilong Software's products was an Internet Café Management System. It was not difficult to pop up a web page pop-up at a specific time. Moreover, Feilong Internet Café also collected advertising fees, and there were Tabby Cat advertisements on the conspicuous advertising columns of every Internet café.
At 7:45, after an advertisement of "Big Star" was played in the live broadcast room of the Tabby Cat Big Star Channel, advertisements of several big brands appeared in succession. They were all "asked" by the publicity department from outside. They did not charge any money, but only asked the brand to authorize the broadcast of the advertisements and turn a deaf ear to some "nonsense".
Needless to say, the purpose of doing this is to improve the platform's status, so that there will be an excuse when it comes to attracting advertisements in the future - that brand, it's big enough, it also advertises here, 1 million a day, and the effect is very good.
It is not actually advisable to broadcast advertisements in the live broadcast room. The advertising fees earned cannot make up for the loss of traffic caused by the loss of users due to ad aversion. However, in order to seize more profit points and increase the valuation of the tabby cat as soon as possible, this business can only be launched first, and it must be treated as a relatively important business.
Financing for Internet companies is already quite mature. Relying solely on traffic without good monetization channels will not attract capital to join in and create stories together.
Nan Yi himself is not optimistic about the future of the single live broadcast model. When the time is right, the capital related to him will entrust the Lihuamao to carry the sedan chair, and then sell the shares in the next or the next round of financing. Therefore, he doesn't care about what happens to Lihuamao ten years later. What he wants is the intensive output of various excellent ideas and fast and high-speed cashing. After he leaves, he doesn't care about the flood.
At that time, he could even recite a poem: "Oranges grown in the south of the Huai River are oranges, while those grown in the north of the Huai River are bitter oranges. ××, you are not good enough. How come the tabby cat has become like this in your hands?"
Just as Nan Yi's thoughts were flying, the advertisement ended and the screen of the live broadcast room showed Victoria Harbour. With soothing background music, a gorgeous night scene of lights was displayed. After a few seconds, the camera turned and a yacht appeared in the distance, slowly approaching the camera.
Getting closer and closer, when the deck of the yacht could be seen clearly, with four consecutive buzzing sounds, the searchlights on the four corners of the yacht lit up, and the four pillars of light shone one by one on a neon light on the deck, on which the colorful words "Big Star" flashed from left to right.
The neon light flickered for a while, and the camera shook slightly. Suddenly, the neon light began to get smaller, and the angle changed a little. Then, a hand appeared on the neon light. The picture rotated, and Xu Hui's face appeared in the live broadcast room. She frowned and said to the air in anger and impassionedly: "Let me tell you, I'm not a big star."
"Hahaha, Chen Zhen!"
"Goddess Xu also knows how to make fun of me?"
"The tabby cat is awesome. It's so big."
"Fuck, what kind of technology is this, words floating on the screen?"
“…”
Xu Hui's appearance filled the screen with comments in the live broadcast room, and many viewers were amazed by this technology.
Seeing all the surprises in the live broadcast room, Nan Yi smiled knowingly.
To put it bluntly, barrage does not require any technical content. It is nothing more than a matter of creativity. Speaking of creativity, it is actually not new. The scene of floating words all over the screen has already appeared in many TV dramas, MTVs, and comics.
"Good evening, cats in the live broadcast room. I'm Xu Hui, the special host of Big Star. I'll be hosting the Big Star live broadcast today." Xu Hui pretended to look around, then bowed and said mysteriously, "Cats, the Lihua Cat Company is so stingy that they only paid me five dollars to let me host. The money is too little . I decided to quickly switch the camera and leave work early. I'll come back when I get more money..."
Xu Hui's words filled the screen with comments again. Before many viewers could hear what she said next, the screen in the live broadcast room switched, first to Nanshan Tower, then to the Love Lock Wall, and then the music of "Canon" version of My Sassy Girl sounded, the screen continued to turn, and a playful face appeared in the live broadcast room.
As the live broadcast room exploded, Jun Ji-hyun's poor Chinese voice rang out, "Hello, cats, I am Song Mingxi."
“No, you’re Jun Ji-hyun!”
"Ahhh... Goddess, I love you!"
“…”
"First, don't try to let her be gentle; second, don't let her drink more than three glasses of wine, otherwise she will hit everyone she meets; third, you must drink coffee in a cafe, never drink Coke or orange juice; fourth, if she hits you, you must pretend that it hurts, and if it really hurts, then pretend that nothing happened..."
As Jun Ji-hyun performed classic scenes from the movie in Chinese, the atmosphere in the live broadcast room exploded, and all kinds of barrages filled the screen.
Jeon Ji-hyun wore an in-ear headset. Some comments that might appear had been guessed in advance and translated by someone and relayed to her. She then answered with prepared remarks, and subtitles appeared almost simultaneously below the screen in the live broadcast room.
Barrages of comments were flying everywhere again, and the audience was amazed at the skills of the tabby cat. Some careful viewers even discovered that the screen had not been stuck at all during the live broadcast.
Seeing the barrage, Nan Yi revealed a smile that was both relieved and bitter. If he didn't have the powerful streaming technology in his hands and if he didn't spend a lot of money on bandwidth, how could he have such a good live broadcast effect.
However, the current effect is actually a tricky one. The live broadcast has a delay of nearly 20 seconds. This time is left for the program to process the picture, segmenting the long picture and then compressing it. In this way, a lot of bandwidth can be saved.
Fortunately, during the internal test, the anchors signed by Ingrid Xu had already begun to adapt to this delay, and so far, there have been no problems.
After answering questions from the audience for a while, Jun Ji-hyun gave an opening speech for Girls' Generation. Then the camera turned and a row of long legs in tight jeans appeared in the live broadcast room.
"One, Two, Three, hello everyone, we are Girls' Generation."
