Volume 8 Final Chapter Chapter 1219 A Stage of Success
"I'm the captain, Kim Taeyeon."
"I am……"
After the personal introductions were completed, the nine people said in unison: "A song of Girls' Generation is dedicated to all the cat strips."
While Girls' Generation was singing, Nan Yi turned his gaze to the notebook beside him, observing the changes in various data on the data monitoring. It was pretty good. The number of online users on the entire platform had reached 240,000, with more than 220,000 concentrated in the live broadcast rooms of big stars and less than 20,000 scattered in the live broadcast rooms of other anchors.
Ingrid Xu's anchors were notified in advance that today's main event would be a big star. Everyone's live broadcast room would broadcast the big star's images. At the same time, they would rely on their own charm to win the audience's favor and inform the audience of their future live broadcast time.
After looking at the data, Nan Yi sent a message to Wu Xiaoxiong: The data is good.
Wu Xiaoxiong: I plan to press on with my success and increase advertising investment.
Nan Yi: Come up with a capital increase plan.
Wu Xiaoxiong: OK.
After chatting for a while, Girls' Generation's first song ended. Nan Yi missed the introduction of the second song. A magical voice kept coming into his ears: "I am a tabby cat, meow meow meow meow~ I am a tabby cat, meow meow meow meow..."
The same lyrics were sung in different tones, and Girls' Generation performed an extremely cute catwalk that matched their style. The atmosphere in the live broadcast room reached a small climax again.
Nan Yi knew that the tabby cat’s debut was a sure thing, so he closed the browser, turned off the computer, and leaned back in his chair to take a nap.
On Saturday, Nan Yi flew to Kazanlak, known as the "Rose Capital" in Bulgaria, took a tour, and bought a small essential oil processing factory "Кървавароза" (Blood Rose), which was on the verge of bankruptcy, for the equivalent of 260,000 RMB lev.
He spent half a day dealing with the affairs of the processing plant and stabilizing the only three remaining workers. Then he instructed the hired lawyer to wait until the transfer procedures for Blood Rose were completed and then apply for the trademark FOX in its name.
After the Bulgarian incident, Nan Yi did not go to the bride market, but flew directly to Paris to accompany Sophie Marceau, who had been relatively free recently, to visit his son and to register a company called "A Fool and Two Beauties".
Nan Yi mentioned this matter to Sophie Marceau, and she also wanted to get involved. So the name of the company was naturally changed to "A Fool and Three Beauties", with Nan Ruoqi holding 49.5%, Nan Ruojin holding 49.5%, Nan Yi holding 0.1%, and Sophie Marceau holding 0.9%. Needless to say, the funds must be provided by Nan Yi alone.
Nan Yi plans to invest 50 million US dollars in "Shamei" to build plantations and processing plants for essential oil-related plants around the world. It will first squeeze into the raw material supply side and then slowly plan to establish a global essential oil brand.
[Essential oils are extracted from plants, such as rose, lavender, jasmine, etc. The quality of the essential oil depends on the variety of the plant, the climate, humidity and temperature of the country where it grows, the time and method of harvesting by the workers, and other conditions, so it is necessary to deploy in many countries.]
He is only responsible for investment and early stage business construction. The establishment of the brand is left to his two daughters. He will not provide any help. If it succeeds, that would be the best. If not, it will be just a trial and error.
No matter how many mistakes you make, you will always find the right path.
However, it is probably difficult to succeed, because your mother is behind you. If the small one doesn't work, the big one will have to fight bare-chested.
After returning to the capital with a sore back, Nan Yi traveled frequently for another two weeks, flying all over the country. Through the channels of the Reclamation Group, he signed planting agreements with many farmers - FOX provided seeds and planting techniques, farmers were responsible for planting, and after the harvest, FOX was responsible for recycling.
Rose, coriander, mint, jasmine, rosemary, lavender, chamomile, bergamot, dill, cinnamon, cloves, patchouli, etc., the plants needed to extract essential oils are all grown by farmers.
After being a frequent flyer, Nan Yi started writing the brand story of FOX. People who know him know that he is a sincere person, so he will not make up brand stories at random. He will always stick to facts and only embellish them with words that are not overly exaggerated.
His brand story goes like this:
First, he gave the rose essential oil he brought back to Xue Xiaomin for research, so that she would fall in love with the smell of essential oils and then study the culture of essential oils in depth. At the same time, she learned performance skills and filming techniques to lay a good foundation for creating the "Essential Oil Goddess".
When everything is ready, she will go on a spontaneous trip to Bulgaria. In Kazanlak, she met the people there, Damascus roses, and rose essential oil. She fell in love with it at once and became obsessed with it. She decided to make essential oils her lifelong career.
After she made up her mind, she went to visit and study at an essential oil processing factory. She passed by an ancient castle and saw a wounded fox lying on its back on the grass at the gate. She felt pity for the fox and wanted to take it away for treatment. However, the fox refused to leave and just wailed towards the castle.
She suddenly realized something and entered the castle, where she found a nest of little foxes in a corner. She picked up the little foxes and accidentally saw a parchment scroll in the nest. Later, she asked someone to translate it and found out that the parchment scroll recorded the essential oil extraction process from 400 years ago.
Because of this fate, she named her essential oil brand FOX.
After much difficulty, he scraped together enough money to buy a processing plant on the verge of bankruptcy. Then, he embarked on the difficult journey of brand creation with a group of foxes and three workers.
After finishing the first draft, Nan Yi studied the history of rose cultivation in Bulgaria, changed "400 years" to "276 years", and called Blood Rose, asking them to train two red foxes, one male and one female, in the processing plant and let them mate when he notified them.
Xue Xiaomin is about to become a person with a camera behind her, and her every move in Bulgaria will be recorded.
For products like essential oils, it is not enough to just rely on advertising to promote how good they are. Consumers, who are mainly women, need a role model. A top student from the University of Peking who can travel on a whim before graduation, build his own brand, do an elegant job, live an elegant life, and become an elegant person, such a role model should not be too inflammatory.
That’s right, Nan Yi wants to make Xue Xiaomin the queen of selling goods.
After the first and second revisions, I showed it to Du Wenhua and Xue Xiaomin, asking them to figure out where the loopholes were. After showed it to Zhao Qianer and Yang Xiaohu, and then the fourth revision...
After several changes, FOX's brand story was finalized. The heroine Xue Xiaomin was sent by Nan Yi to study in the acting training class where Zhao Qianer was, and her spring was wound even tighter.
…
As time went by, stores called Sechi, MadeIn, and Han Style were successively established on Maobao. With the traffic support provided by Ma Qingyang, when shoppers searched for certain keywords, the products of the three stores were always ranked in a better position. When shoppers clicked on the details page of a product, they could see pictures of the business license, trademark certificate, etc.
Among the shops of many individual sellers and small merchants, the three shops should not be too conspicuous. Not only are they the company entities, but they also have carefully designed detail pages, which look high-end at first glance. As a result, a situation of dimensionality reduction attack is formed, which is intentionally or unintentionally created, and the orders of the three shops can easily explode.
Strike while the iron is hot, Sechi and MadeIn launched an activity to give away small gifts with every order, such as a pair of socks, a protective film, and so on.
The event organized by Han Style is a little bigger. The clear version of "Witch Yoo Hee" has just appeared on the Internet not long ago, and many people are watching and discussing it. Taking advantage of the popularity, the same clothes as Ma Yoo Hee are online, and at the same time, a lucky buyer event is launched - every 100 orders will be randomly attached with Ma Yoo Hee's autographed stills, as well as photos of Han Ga In signing, the person, the signature, and "To so-and-so" will all be included in the photo to prove that each signature is authentic.
When the first lucky buyer "Xiao Zhou" received the autographed photo and confirmed in the comments that he had indeed received the photo, sales suddenly soared. Some buyers bought dozens of pieces at a time. Nan Yi didn't want to make such an ugly scene, so he asked someone to change the product details and stated that each buyer's account was limited to purchasing two pieces.
After issuing the statement, he turned a blind eye to the fact that some buyers purchased with different accounts but had the same delivery address, and did not merge the orders to save on delivery fees. They still one order per courier.
This is just a gimmick. Half of the profits will be used to pay for the entertainment company's advertising fees. Since the big part has been paid, there is not much point in saving money on the small part.
The sales of the same model as Ma Youxi increased day by day, reaching 5,000 orders in seven days, 10,000 orders in ten days, 20,000 orders in twelve days, and 30,000 orders in thirteen days. Then the number of orders decreased rapidly. The big guys who had placed dozens or hundreds of orders for autographed photos had almost performed well, leaving only little Karami to grit his teeth and place an order.
Ma Youxi's popularity also boosted the sales of other products, with hundreds to over a thousand orders every day. Nan Yi had to fly to Seoul to personally supervise the shipment and praise Lin Xiangmin for his ability.
Most of the goods were bought on credit by Lin Xiangmin, so I have to praise him. The courier fees are about the same. We agreed on monthly settlement, so they will ship the goods first and settle the courier fee at the end of the month.
There is not much RMB left in Daguoniu's account, and there are only 10 million won in Itaewon's account. There are quite a few US dollars in Zhenfupay, but Nan Yi plans to put them aside for now. It can be said that Daguoniu's current liquidity is about to be exhausted, and it must wait for Maobao's receivables to be unfrozen before it can recover.
After watching in Seoul for a few days, Nan Yi returned to Beijing and started busying himself with calculating salaries. Since the next day, December 1, payday happened to be a Saturday, he calculated it in the morning and paid it in the afternoon.
"Xiao Zhou, this is your pay slip. Let me explain it to you. This column is your basic salary, this column is the commission, this column is the money that should be deducted from the five social insurances, and the company is responsible for the personal portion that the company decides, and the last column is the provident fund."
Nan Yi handed Xiao Zhou a calculation sheet for the Beijing Housing Provident Fund contribution ratio. "Take it back and take a good look at it. There is a big difference between the minimum amount and the maximum amount you can pay. No matter which contribution ratio you choose, the company will pay you a fixed amount of 800 yuan. If it is not enough, it will be deducted from your salary, and the excess will be added to your salary.
Circulate it and let everyone make a decision within a week."
Nan Yi said, handing a salary card to Xiao Zhou, "The company will advance this month's provident fund and deduct it from next month's salary."
Xiao Zhou took the salary card, signed the salary book and asked, "Professor Nan, are there any benefits to paying more into the provident fund?"
"I won't go into too much detail. You just need to know that if your housing fund is high, it will be easier for you to get a loan to buy a house in the future, and the amount you can borrow will be larger. My advice to you is to pay as much as you can. A few hundred yuan a month will not have a big impact on your life, but buying a house in Beijing may completely change your life. Get out and let Xiao Wang in."
Nan Yi could only stop there. Although he would not suffer any loss if he bought a house at this time, it was still very easy . He would be so innocent if he was blamed.
Buddha saves those who are destined to be saved, and whether or not they are destined to be saved is up to the employees of Daguoniu to cultivate on their own.
Housing prices were too expensive, and he was powerless to include housing distribution in the welfare system even if he wanted to. Moreover, he had learned from the previous lesson that welfare that was too high would not last until the end, so he had to be more cautious. His willingness to give employees more benefits did not mean that he was willing to take out of his own pocket to subsidize them.
After receiving his salary, Nan Yi left the meeting room and returned to his workstation. He searched for pictures of beautiful women and randomly clicked on a marginal website with decent traffic. An advertisement for Lihuamao's first web game, "Guiguzi," was prominently displayed.
Click it and a new page pops up. The background music of "Ei Dorado" instantly sounds in the headset. Various fancy game characters pop up one after another on the full-screen page. The focus is mainly on female characters, such as Nan Zi, Xi Shi, Lady Xi, Zheng Dan, Zhao Ji, Mao Qiang, etc. Except for Nan Zi, who has a ladylike image, the figures of other characters are portrayed in an exaggerated way, and their clothes are relatively cool, playing the sexy card.
The game character was shown for three seconds, and then a star in armor appeared in the lower middle of the screen, saying the slogan in a somewhat awkward manner: "Guiguzi is definitely a brand new game you have never played before..."
Nan Yi was not interested in listening to the advertising slogans which were mainly created by himself. Instead, he carefully observed the connection between the star's head and the armor. He found that the two were poorly spliced together. Even people who did not understand the synthesis technology could see the weirdness. So he sent a message to Wu Xiaoxiong and asked him to make some technical changes.
There is a standard for stars to charge advertising fees. Just reciting a line and asking for the right to use one's image does not cost much money at all, at least a few thousand, and at most two or three hundred thousand or three hundred thousand. The tabby cat "invited" more than twenty stars and produced more than sixty versions of the advertisement. All the miscellaneous expenses were included, and it only cost less than three million, most of which was used for advertising.
The advertisement will just fool people for now, and when "Guiguzi" makes money, they will then invite one or two celebrities to shoot videos and photo shoots.
After carefully reading the advertisement, Nan Yi found other versions of the advertisement, listened to different soundtracks, and carefully examined each advertisement with slightly different themes. The advertisement themes were different according to the type of website themes. The beauty picture website matched the sexy theme, the game-related website matched the passionate theme, and the gambling-quitting website highlighted the Warring States Policy (ingot) recycling.
At around three o'clock, Nan Yi finished watching all the advertisements, got up and went to the old material warehouse to check on the establishment of the customer service team.
The essence of web game operation is to retain players who are willing to spend money. Players who are unwilling to spend money but play the game for a long time every day can be named locusts, meat shields or sandbags. The purpose of their existence is to let the players who spend money to kill them and get pleasure.
How to get paying players to spend more money is a subject that game operating companies need to continue to study. Customer service who has someone online 24 hours a day, has a clear and pleasant voice, and is good at chatting is one of the motivations for paying players to spend more money. Nan Yi prefers to call this kind of customer service "companion player."
Nan Yi did not enter the warehouse, but just called Wu Xiaoxiong and asked him to meet outside.
After a while, Wu Xiaoxiong came out of the warehouse.
“How many did you recruit?”
"Four."
“Are there any particularly outstanding ones?”
Wu Xiaoxiong did not answer, but took out his cell phone and played a recording, "Stinky brother, be my husband. From now on, call me wife!"
After listening, Nan Yi commented: "The voice is sexy enough, but not natural enough. You need to practice more."
"Can we get a mentor to guide the customer service department?"
"Hire someone with a higher level of skills. Don't be afraid to spend money. This is the edge of a knife. It's worth spending any amount of money. Also hire someone who has worked as a mentor in Southern MLM. Let the customer service staff learn more about how to deceive people. Also motivate them more and let them know that a monthly income of 10,000 is not something to be proud of. Only if they can buy a car in one year and a house in two years can they be considered a qualified customer service representative."
Wu Xiaoxiong was surprised, "MLM is divided into north and south?"
"The southern school relies on brainwashing, and is relatively gentle to people. They serve them with good food and drinks, and have female members volunteer to help relax their nerves. The goal is to trick people and trap them in a comfort zone that they can't get out of. Its tactics are worth studying.
As for the Northern School, it is not worth mentioning. It mainly relies on violence and does not contain much technical content.
This mentor needs to find someone who has undergone labor reform and has reformed himself. This kind of person is very suitable for the popular telecommunications fraud nowadays. If he is not a reformed person, you must not get involved. You may not find him, but don't take the risk. "
Wu Xiaoxiong frowned, "It's so troublesome, why not find someone who studies success? I think Chen Anzhi's method is very popular, and many companies have asked them for training."
Nan Yi spat, "Forget it. The success studies in China are a relatively crooked version of the sutras from the United States that they have taken and twisted into something crooked. They rely on tricking people into listening to them talk about how to succeed, and then achieve their own wealth success. If you take off their disguise, you will find that it is essentially a pyramid scheme.
I'll give you 20,000 yuan for tuition, will you teach me your true path to success?"
Wu Xiaoxiong laughed and said, "My greatest success is meeting you, the boss."
Nan Yi patted Wu Xiaoxiong on the shoulder and said, "Boss Wu, you have a bright future and you are good at flattering people. It's good, keep it up . It's been a while since I sat with Lai Di. I'll give you a chance. I'll treat you tonight. The three of us can get together."
"Okay, I'll call her."
In the evening, the three of them did not go to any big restaurant, but just ordered a few dishes from the nearby office cafeteria, and then set up their table in front of the original Feilong Internet Cafe, returning to their youth twelve years ago, reminiscing about the scenes in which Nan Yi had promised them the two of them.
Once, the cups collided with each other, and the slogan from that year was shouted out again by the three people.
"A flying dragon in the sky."
"It's good to see you, sir."
