Volume 4 Crazy Growth 2017 Chapter 845: Transformed into a Dragon in the Face of Storms
"this……"
Although Zhou Dongsheng said it lightly, no matter how slow-witted Li Jiaqi was, he knew very well what this live broadcast meant to his career.
At the same time, as an insignificant member of Dongsheng Media, Li Jiaqi understands from the bottom of his heart how valuable the three words "Zhou Dongsheng" are.
Whether it is the influence and voice on the Internet or the achievements in reality, any one of them is enough to make ordinary people far behind, and I am no exception.
The gap between me and the chairman can be described as a grain of rice competing with the bright moon, which is a bit too much. But being able to do a live broadcast with such a person...
It's easy to figure out with your toes that this is a great opportunity!
Not only can you get a lot of attention, but you will also become the darling of traffic, and instantly get many treatments that you have always dreamed of but could not reach...
However, as the saying goes, he who wears the crown must bear its weight.
Li Jiaqi couldn't help but ask himself, can I afford this opportunity? Or, why should I be chosen?
The answer to all this can be attributed to the smiling peer in front of him. Judging from his age alone, he is even a few years older than his chairman...
"This... Chairman, can I... do this live broadcast?"
After calming down a little, Li Jiaqi stretched out his hand and held it in the air, looking as if he wanted to say something but hesitated. Finally, he uttered a few words with difficulty.
"What? Do you have no confidence in yourself or in me? Isn't this the area you are best at? And looking at the entire group, no one is doing better than you..."
Zhou Dongsheng was not surprised, but asked back, with a hint of evil humor in his heart. He wondered if Li Jiaqi had the same reaction when Grandmaster Ma set up the stage for him?
Those who achieve great things always have their own unique qualities. As for Li Jiaqi's uniqueness, perhaps it can be best summarized in four words.
That is "God rewards hard work"!
To use a formula that has been used to death, it is "99% sweat + 1% talent", although it also follows that "1% talent is sometimes more important than 99% sweat."
But in the case of Li Jiaqi, or just talking about the field of live streaming e-commerce, industry pioneers like Zhang Dayi can be regarded as the leaders who entered the market early and grabbed land.
He single-handedly supports half of Ruhan Holdings and has achieved the status of No. 1 Internet celebrity. He is a representative of both talent and hard work.
But even so, he cannot compare with the workaholic Li Jiaqi.
It can be said that those who are more talented than him in this industry do not work as hard as him, and those who work harder than him may not be more talented than him. This is why he ultimately achieved his transcendent status as the number one in the industry.
Although Li Jiaqi is still a rookie, he has already begun to show his hard-working spirit. Xu Ruoan noticed this and conveyed it to Zhou Dongsheng.
And Zhou Dongsheng was also very clear that the golden scale could not stay in the pond... In this case, he would deal with this storm himself.
"No, no, I just feel that I am a nobody and I am not up to the task, but the chairman has given me this opportunity, I will do my best not to let him down!"
Facing Zhou Dongsheng's teasing, Li Jiaqi waved his hands repeatedly, and then said very seriously that he couldn't help but feel hot inside.
Even a fool knows how great an opportunity this is. Now that it’s here, we must grab it.
He was just dazed by this sudden surprise, but now that he has come to his senses, Li Jiaqi quickly agreed, and his heart has begun to stir.
"Okay, I'll have someone give you a copy of the relevant information. You should prepare well." Zhou Dongsheng said no more and waved his hand.
Li Jiaqi decisively stood up and left. After walking out of the office, he immediately couldn't wait to find someone to ask, "Um... where is the prepared live broadcast venue? I want to familiarize myself with it first..."
…
As the saying goes, the boss opens his mouth and his subordinates run around, Zhou Dongsheng came up with one idea after another and suddenly came up with the idea of organizing a live broadcast to sell goods.
Colleagues across the group naturally dare not slack off in the slightest. If you dare to spoil the chairman's interest today, the chairman will spoil your future tomorrow (funny).
Therefore, Dongsheng Media has been working non-stop. The promotion of "Wolf Warrior 2" has not yet been completed, and it has immediately started to arrange and promote Zhou Dongsheng's live broadcast.
As for platform selection, Douyin short videos, which are played at home, are naturally the first choice, which can also have the effect of attracting traffic.
You should know that since Toutiao made a big splash in its entry into the short video platform, the short video field has now entered a situation of a four-way battle, and no one knows how many rounds of confrontation have been carried out both overtly and covertly.
Compared with the vigorous "Thousands of Broadcast Wars" among live broadcast platforms, the short video platforms are naturally not far behind. Everyone has also started to show their talents and started a mode of grabbing people and traffic.
Fortunately, Douyin short video has relied on its first-mover advantage, the Golden Second Award, which is the industry's leading brand, and the creativity provided by Zhou Dongsheng to open up a new path for the platform's content ecology and gameplay, forming a positive cycle.
The moat is extremely solid. Even though Toutiao is coming with great momentum, it has no way to gain an advantage from it, even though Toutiao has an algorithmic advantage that is the foundation of its existence...
However, without the "stealing tactics" to seize the initiative, facing the Douyin short video that has built a high wall in advance, and the content advantages accumulated in the overseas market...
Toutiao can only sigh and watch in despair. There is no way to replicate the blitzkrieg of attacking first and reporting later, so it can only choose a head-on war of attrition.
However, Toutiao, which had originally gotten rid of the label of "plagiarism" by acquiring the original owner, is obviously unable to do so in this life. Since resorting to legal means, the two sides have been arguing in the public opinion field.
Although the claim of plagiarism is difficult to establish from a legal perspective, it does not prevent them from occupying the moral high ground in the public opinion field and placing Toutiao in the moral low ground.
Based on this point alone, as one side gains strength while the other loses strength, the other side has already gained a lot of advantages in the confrontation with Toutiao. Justice is in the hearts of the people, and the general public naturally knows who is right and who is wrong.
After all, this son looks so much like his father. You can't say that the father looks like his son, right?
But money can do anything. When Toutiao paid out a "1 billion short video creation subsidy", it was obviously enough to support Toutiao's short video consumption in a short period of time. It was also enough for it to attract some users and creators and gain a foothold in the industry.
As for what to do after the subsidies are used up, that is naturally another matter. Although Toutiao is wealthy and can afford to spend the money, the premise of spending the money is to be sure to make it back. Otherwise, wouldn’t it be a sucker?
Although Yang Luyu was very proud, he was also very clear that at least half of the credit for this achievement went to Zhou Dongsheng, the strategic investor.
And under Zhou Dongsheng's previous persuasion, Yang Luyu also made many adjustments and preparations in the daily operation strategy in response to his proposal of live streaming sales and live streaming e-commerce, which are popular in the future.
Now seeing Zhou Dongsheng once again not caring about details and choosing to take action himself, how could Yang Liuyu not cheer for him?
We directly arranged for it to be put on the entire Douyin short video platform. The publicity efforts were naturally unique, and it was placed directly on the opening screen advertisement position to ensure that every user could see the advertisement.
Just recently, the number of registered users of Douyin short video has exceeded 300 million, firmly maintaining its position at the forefront of the industry.
Therefore, the exposure of this splash screen ad is naturally in the billions. It is conservatively estimated that hundreds of millions of users will see this ad.
In addition to advertising widely, Yang Luyu is also working non-stop to urgently mobilize server resources in case of emergency.
After all, Yang Luyu has reason to believe that the dimensionality reduction attack brought about by Zhou Dongsheng's personal involvement will definitely be able to create astonishing data unprecedented in the industry!
The only pity is that this is not Zhou Dongsheng’s first live show, otherwise it might be more valuable...
As all parties moved, the news that Zhou Dongsheng was going to do a live broadcast naturally spread like wildfire. At present, "Wolf Warrior 2" is in full swing, and the box office has crossed the 4 billion mark, although the growth rate has begun to slow down...
But this does not prevent it from slowly raising the box office ceiling in the Chinese market, and as one of the "protagonists", Zhou Dongsheng's reputation is naturally at its peak.
Especially since this is his first screen debut as a cross-border guest star in a movie, he delivered such a jaw-dropping answer to the market.
This is not called debuting at the peak, it is simply debuting at the Mount Everest, standing directly at the highest point in the industry.
Faced with the ironclad facts, the general public undoubtedly has a more intuitive understanding of Zhou Dongsheng's keen investment vision, and it is impossible not to accept it!
In comparison, Master Wu's passionate counterattack script, which lasts for ten years but still cannot cool down, seems a little inferior to it. After all, how can ordinary people be compared with the cheaters?
Therefore, the news that Zhou Dongsheng, who was at the center of the storm, was planning to do a live broadcast naturally received responses from many netizens at the first time.
For the general public who like to watch the fun, how could such an event be missed?
As everything was ready, Zhou Dongsheng also posted a preview on his personal Weibo, igniting the enthusiasm of the crowd in advance.
"I didn't expect that a bowl of snail noodles I casually shared would actually make this local delicacy popular. I saw many people asking if they had tried this western Guangdong delicacy, so I decided to hold a special live broadcast to promote it for free, and also to give everyone some benefits..."
"After all, our happiness is so plain and boring."
Once this Weibo post was published, it instantly received over ten thousand comments in just a few minutes. A massive amount of traffic poured into the comment section like a flood, fully demonstrating Zhou Dongsheng's current popularity.
After casually posting the trailer, Zhou Dongsheng stretched lazily with satisfaction. After this battle, he didn't know how high he could push "Snail Noodles"?
Regarding himself today and the size of Dongsheng Group, Zhou Dongsheng has a sense of "not knowing the true face of Mount Lu because one is already in it", and only has a relatively vague concept.
It can be said that it is not as good as the best but better than the worst, but how capable it is still depends on its actual combat performance.
It just so happens that we can use "snail noodles" as a touchstone.
Just as Zhou Dongsheng was thinking, a knock on the door interrupted his wandering thoughts. Then Xu Kaidao pushed the door open and walked in, looking a little excited.
"Boss, the local government of Liuzhou sent us an invitation letter, hoping to start further cooperation and establish an in-depth cooperative relationship with us regarding our investment and construction of a factory in the local area..."
Zhou Dongsheng couldn't help but smile when he heard that. It seemed that all the efforts he had made these days were not in vain, and they even alarmed the local officials.
Obviously, the snail noodles, which had been confined to a corner, had never achieved the goal of going global. However, unexpectedly, this problem that had stumped many local people was easily solved by Zhou Dongsheng.
Not only did it easily make "snail noodles" popular all over the Internet, it also attracted countless netizens to try it out through online shopping. For a time, it was like "paper is in great demand in Luoyang".
Driven by this wave of traffic, the sales of snail noodles on major e-commerce platforms have skyrocketed. The supply is even insufficient to meet the demand and the product is almost out of stock.
This huge pie that suddenly fell from the sky has left the locals dizzy. When will snail noodles be able to enjoy such treatment again?
Following this wave of traffic, it was easy to find the source, Zhou Dongsheng, and learned about his intention to invest and build a factory in the local area, and the establishment of Mu Ziqi's personal brand of snail noodles and other related matters.
At first glance, isn’t this just the internet version of Wang Po boasting about her melons?
Since they produce and sell their own products, what does that have to do with the local government?
If it were someone else, most would choose to ignore it, or even take advantage of it... Anyway, you don't have to put in any effort and you get the benefits for free, so why not do it?
But obviously, if you do this, your path will be narrowed. Instead of making good use of this opportunity that has come to your doorstep, you are pushing it away?
For this purpose, the local authorities held a meeting overnight. After a period of discussion, they immediately made a decision and sent an invitation letter to Zhou Dongsheng, inviting him to the local area to discuss further cooperation. This was full of sincerity.
After all, the local area wants to promote local cuisine and showcase local characteristics, and Zhou Dongsheng is preparing to invest locally. The two parties can be said to be in the same boat and have common interests.
In this case, we naturally have to find ways to achieve the goal of win-win cooperation.
This was not the first time that Zhou Dongsheng had dealt with officials in a serious manner, and he was not afraid of it. After all, if he wanted to gain a foothold in China, such things were inevitable.
The underworld is all about fighting and killing, and it's all about human relationships and worldly wisdom. Now Zhou Dongsheng has obviously gotten into the swing of it. Not only is he not resisting in his heart, his mind has also started to become more active.
I didn't expect the commotion to get bigger and bigger, but it's just right. It's more beneficial than harmful to me, so I have to grasp the opportunity.
It’s not enough just to get the attention of officials!
