Volume 4 Crazy Growth 2017 Chapter 846: Time is a circle
After a series of warm-up and publicity, with the general public eagerly waiting, the day of the live broadcast soon arrived.
As night falls, it is the evening rush hour after work. Many Douyin short video users have become accustomed to watching short videos at this time.
After all, for the working people who have worked hard all day, most of the energy in their bodies has already been drained. They are exhausted both physically and mentally, and even playing a game is tiring.
At this time, the spiritual pleasure that short videos can give them is undoubtedly the simplest and crudest satisfaction, just as a baby cannot resist the temptation of a pacifier.
Adults will not refuse to enjoy the pleasure of pacifying for a while. As for whether it is nutritious or not, who cares?
After all, what they need at this moment is just relaxation, not nutrition.
However, today when they opened the Tik Tok short video, they found that the speed of entering the software seemed to be a little slower than usual, and they obviously felt a little more laggy than usual.
"This crappy phone gets slower and slower the more I use it. I'll have to replace it sooner or later..." But he just muttered this, and after the software was loaded, his thumb was already in place, ready to swipe up impatiently.
With just a few clicks of your fingers, you can easily appreciate the beautiful life in the world, especially the many beautiful women in gorgeous clothes, which are really irresistible. In real life, who has seen such a scene?
Even if you want to watch it, you have to spend a lot of money, but here you can get it for free!
Douyin is really honest and it records a wonderful life!
However, the first screen that opened today was not a short video, but a live broadcast room. A familiar face in the room made many people give a thumbs up.
"Eh? Zhou Dongsheng, isn't this the guy wearing a Rolex? He's even doing a live broadcast, interesting, let's take a look..."
Despite the overwhelming publicity, there will always be some that slip through the net, even with carpet bombing like splash screen ads. After all, many users choose to skip them directly.
Fortunately, Yang Luyu, the helmsman of the platform, is determined to roll out the red carpet for Zhou Dongsheng. Therefore, in addition to the continuous advertising bombardment on the platform, he is also given the treatment of being the first to be launched in the live broadcast room upon opening the screen.
Compared with the contribution that Zhou Dongsheng, a strategic investor, has made to the platform, this little bit of effort is just part of his job and cannot even be considered sincerity.
Despite this, many users chose to ignore the live broadcast room. After all, not everyone is interested in the live broadcast room, and not everyone knows Zhou Dongsheng.
In China, there are definitely only a handful of people who are truly household names and well-known to everyone, and there are undoubtedly even fewer who are still alive.
Of course, this did not hinder the popularity of Zhou Dongsheng's live broadcast room. Under this unprecedented publicity, coupled with the dimensionality reduction attack caused by Zhou Dongsheng himself...
There is no doubt that tonight's live broadcast will become a milestone in the entire live broadcast field.
Even though the live broadcast industry has only been around for a few years...
"Welcome everyone, without further ado, let's start by drawing prizes and warming up the place, and then we'll serve you dinner."
Zhou Dongsheng leaned lazily in his chair and spoke to the camera in a comfortable manner. As he waved his hand, someone was naturally responsible for putting lucky bags in the live broadcast room.
However, on the same screen, Li Jiaqi's hard-working hawking voice formed a sharp contrast with Zhou Dongsheng.
"Attention ladies, tonight is a special event for snail noodles, which is also a special event for our company's newly launched brand [Muziqi] snail noodles. Today we will give you the cheapest and most affordable price, and it will only get more expensive in the future..."
Compared to Zhou Dongsheng who was doing a bad live broadcast, Li Jiaqi obviously seized this opportunity tightly. He did not dare to relax at all during the whole process. He did not even dare to drink water from beginning to end, and he patiently explained to the audience back and forth.
Before the live broadcast started, he had already prepared relevant knowledge about the brand and snail noodles in advance, so now he can talk about it with ease in front of the camera.
It is not difficult to see from the clear division of labor between the two, the distinction between the primary and secondary of this live broadcast, and Zhou Dongsheng's good intentions.
Since they want to promote Li Jiaqi, the top influencer in terms of sales, Zhou Dongsheng naturally has no intention of stealing the show. He is only responsible for attracting traffic. As for how much traffic he can get...
It all depends on this top brother whether his skills are good enough at the moment!
Being a boss to my level is something that only a few others can do. Although the trend of live streaming with goods is still in the making, it is just from the perspective of the group's business.
We must first complete the breakthrough from 0 to 1, and first have a person who can take charge of the situation to ensure continuous investment in this direction...
And who else could be more suitable than the first brother?
Although Dongsheng Media now has many talented people, and any one of them has traffic that is definitely not comparable to that of Li Jiaqi, a "nobody", it is obvious that selling goods through live streaming cannot be made with just traffic.
Never use your hobby to challenge other people's jobs.
After Li Jiaqi had been introducing the show diligently for a while, when the audience thought that Zhou Dongsheng, who was lazily sitting next to him, was about to fall asleep, he suddenly said something.
"Without further ado, let's draw the prizes for everyone first. Enjoy the appetizers first, the big one is coming soon!"
The audience couldn't help but laugh. This was very consistent with Zhou Dongsheng's personality. After all, the happiness of rich people is so simple and boring.
I'm a ruthless person and I don't talk much. Today I'm just here to deliver red envelopes!
But the audience really fell for it, and the screen was filled with countless flattering words, trying to use metaphysics to interfere with the red envelopes, hoping that the money would fall into their own hands.
While the layman watches the excitement, the expert watches the details. Such a highly anticipated live broadcast naturally attracted many colleagues to come and watch. Some came to join in the fun, but more often they wanted to see what tricks Zhou Dongsheng could come up with.
However, at the beginning, a unique "Errenzhuan" style live broadcast cooperation made many people's eyes light up. This way of partner live broadcast seems to be quite promising.
No matter it is Errenzhuan or crosstalk, it's always better to have two people singing in unison than to do it alone, right?
Especially in terms of program effects, better results can be achieved after comparison!
In addition, looking at Li Jiaqi who was working very hard, many viewers always felt that this scene had a sense of déjà vu. Why did this live broadcast format feel so familiar?
While some viewers were watching the live broadcast with great interest and scrambling for red envelopes, an elderly person who passed by and took a look at the event couldn't help but laugh.
"What the hell is this? Isn't it just the TV shopping we used to see on TV? How come it's now on mobile phones?"
It can be said that this is a wake-up call for those who are in a dream. People with business sense may be able to keenly capture a business opportunity from it, but those who are not good at this may just say something cheerfully.
"Really? But this is different. This thing is called live broadcast, and it can interact with the audience in real time..."
"What's the difference? They're all selling things..."
The change in the trend of the times is never instantaneous, but under the constraints of the limitations of the times, who dares to predict the future?
At the same time, the impact of this live broadcast is continuing to spread, and the number of people flocking to the live broadcast room is also increasing, with the number of online users exceeding 10 million at one point!
It can be said that the ceiling of the current live broadcast field has been created effortlessly. After all, compared with the seriously inflated popularity of major live broadcast platforms, the number of online users on Douyin short video is real.
This data undoubtedly directly reflects Zhou Dongsheng's current influence!
Seeing that the time was almost right and it was time to bring out the finale of the night, Zhou Dongsheng coughed, and Li Jiaqi immediately shut up and stopped his introduction.
"I think it's almost time to talk about business. I believe that after Jiaqi's explanation, everyone has already understood the theme of today's live broadcast."
"Personally, I prefer rice noodles. I didn't expect that when I casually posted it on Weibo, it attracted the attention of so many friends. I just realized that so many people didn't know that there is such a thing as snail rice noodles..."
"I can't accept that there are still people who haven't eaten snail noodles, so I did this live broadcast. The only purpose is to promote snail noodles so that everyone can eat them..."
"For this purpose, I created a brand and bought a factory. If I can't sell it, I will keep it for myself and let the group's employees eat it every day, making our group notorious..."
Zhou Dongsheng has seen all kinds of big scenes nowadays. Although he knows that there may be tens of millions of viewers in front of the camera watching this live broadcast, Zhou Dongsheng still talks with ease.
With Zhou Dongsheng like a big Buddha to support the scene, Li Jiaqi, who was broadcasting live in a venue with tens of millions of people for the first time, felt a little more at ease.
"By the way, let me play a little game with you all. Next to me is Li Jiaqi, the anchor with the most outstanding sales ability under our group. He used to be the top seller offline. I spent a lot of money to recruit him..."
"Today, I want to challenge my weak spot and compete with Li Jiaqi to see who can sell the most bags of snail noodles within one minute. Whoever loses will have to pay for all the red envelopes tonight!"
Li Jiaqi's eyes widened immediately. "Chairman, are you planning to make me work for the rest of my life to pay off my debts?"
"It depends on whether my brothers will give me, a boundless capitalist, a chance." Zhou Dongsheng shrugged helplessly.
The ladder has been built for you to this extent. As for whether you can take this opportunity to step onto the stage and shine, it depends on Li Jiaqi.
At this moment, even a pig standing on the stage can easily achieve the achievement of attracting everyone's attention.
"My family, as you have seen, today's live broadcast concerns the rest of my life, so please allow me to introduce to you tonight's protagonist, [Mu Ziqi] river snail noodles!"
As he was talking, a bowl of steaming snail noodles was handed over from outside the camera. The bright red chili oil and the smooth and delicious rice noodles complemented each other perfectly. The appearance made the audience swallow subconsciously.
"Oh my god, this taste is so addictive. I will be sad if anyone has not tried snail noodles, OK?" After this period of time, Li Lan and Li Jiaqi have obviously polished their own winning formula.
As the saying goes, one trick can conquer all, the similarities between live streaming and TV shopping are nothing more than using words and body language to impress the audience and get them to place an order within a limited time.
In the days of TV shopping, this might have required a lot of effort and effort, requiring people to make phone calls to place orders. However, in today's era of convenient payment, people only need to click their fingers and wait for the delivery.
The entire process has undoubtedly been streamlined countless times, and even the logistics speed is no longer what it used to be.
Even though Li Jiaqi's skilled sales skills as the sales champion cannot be fully displayed through the camera, the large number of people behind the camera is enough to make up for the insignificant shortcomings.
You know what, everyone has their own expertise. Even though Li Jiaqi was a beauty anchor before, he was still able to promote snail noodles smoothly.
He even slurped noodles in front of the camera, proving with his actions the charm of slurping noodles. This kind of persuasiveness is undoubtedly more direct than just talking!
"Okay, the next step in deciding the fate of my second half of life will be left to the family members in front of the screen. Come on, 321, go to the link!"
Li Jiaqi struck while the iron was hot and did not let the audience's emotions be interrupted. He jumped to the previous link without saying a word.
When Zhou Dongsheng mentioned live streaming e-commerce and other businesses before, Yang Luyu had already started to have people develop and improve related functions, and now they all came in handy in this live broadcast.
The real traffic alone tonight is enough to ensure that this live broadcast of selling goods will be extraordinary, but in the end, it will be the sales volume that has the final say.
As early as last year's Double Eleven, Zhang Dayi set a record of selling goods through live streaming of over 10 million in one hour, which shocked the general public and made many people realize the potential of live streaming e-commerce.
However, with the passage of time, although the industry has begun to flourish and new people have emerged, this record has not been broken to this day.
But starting tonight, this industry record will obviously become a thing of the past, because...
"Oh my god! This is incredible! 100,000 packs were sold in just 10 seconds! 200,000 packs were sold before I even finished speaking..." Li Jiaqi's eyes widened like bells and he covered his mouth with his hands and exclaimed in surprise.
This night, this live broadcast, will undoubtedly open a new chapter of live streaming sales for the general public, and it will also allow everyone to get a glimpse of the potential of live streaming sales!
A live broadcast can generate hundreds of millions in sales. Is there any other hypermarket that can match this level of sales capability?
The one-minute sales time passed in a flash, the staff deleted the link in time, and the number was frozen at a very auspicious data.
"660,000 packs! 660,000 packs sold in one minute! Oh my God, this should be a sales record that I will never be able to surpass in my lifetime!" Li Jiaqi couldn't help but sigh.
"Get out of the way, it's my turn!" Zhou Dongsheng chuckled. To be honest, he was a little curious about the extent of his ability to sell goods.
At least he can't be worse than Li Jiaqi, right?
