Volume 4 Crazy Growth 2017 Chapter 843 Unexpected
Although Zhou Dongsheng has clear ideas, the entire subtle process obviously cannot be rushed, whether it is to expand the market audience of "Snail Noodles" or to operate the personal brand "Muziqi".
Especially as factory production work is at the upstream of the industry, this kind of real industry is obviously completely different from the way of playing on the financial market table.
Issues such as taste, yield, or food safety are critical and cannot be ambiguous at all. Any negligence or omission may lead to a situation where everything is lost in one wrong move.
As a result, a large amount of initial investment and efforts will be wasted, which is also the threshold and risk of industry.
However, as the foundation and basis of the market, once industry succeeds, its returns will be like a long-lasting stream, which can continuously provide sufficient support to the enterprise.
Running on one leg is always unstable, and even running on two legs is not stable enough. You have to swing your hands to stabilize your body.
In Zhou Dongsheng's mind, this is the positioning of Dongsheng Group. The most ideal state is naturally to have three heads and six arms...
Just as Zhou Dongsheng fell into deep thought, perfecting his ideas in his mind, as Xu Kaidao pushed the door open, an indescribable sour and refreshing smell immediately hit his nose, bringing Zhou Dongsheng back to reality.
Following the smell, I saw Xu Kaidao walking in with a large bowl in his hand, looking attentively. He said, "Chairman, the snail noodles you asked for are here. This is a sample produced on the factory assembly line according to the local standards in Liuzhou..."
As the large bowl was placed in front of him, Zhou Dongsheng couldn't help but feel his appetite growl. A sour smell mixed with the flavor of snails and the spicy smell of chili oil rushed into his nose. Zhou Dongsheng was naturally very familiar with this smell.
Although due to limited conditions, this bowl of snail noodles does not have many fancy ingredients, but Zhou Dongsheng is not picky. He just wants to try something new. It won’t be too late to go to the local area tomorrow when he has time to experience what authentic food is...
Zhou Dongsheng took a sip of the soup, which was sour and spicy and appetizing. He also sipped the noodles, which were smooth and delicious. He himself used to be a snail noodle fan and had tried most of the bagged snail noodles on the market.
Zhou Dongsheng is not only keen on snail noodles, he was also keen on exploring instant noodle flavors. After all, for ordinary people, this may be one of the lowest thresholds for trying new things.
Although he cannot compare with professional gourmets, as a veteran fast food lover, Zhou Dongsheng feels that this bowl of snail noodles has already met the passing line among bagged snail noodles. It has all the expected flavors and is very suitable for newcomers to noodle eating.
Judging from this result alone, it is enough to show that they did not do things perfunctorily in the past few months, but instead carefully completed many details in controlling the taste, and finally handed in this answer sheet, which at least passed Zhou Dongsheng's test.
As for the market feedback, this is not something Zhou Dongsheng can control. It still needs to be tested by the market.
Before slurping the noodles, Zhou Dongsheng took a photo and posted it on his Weibo. Since he wanted to make the fire of "snail noodles" burn more vigorously, Zhou Dongsheng naturally didn't mind adding some firewood.
By the way, I also reposted the original video of [Mu Ziqi], and added a sentence: "This casually cooked snail noodle is just not tasty enough. If I have time, I have to try Ziqi's!"
After sending it out casually, Zhou Dongsheng didn't think much about it and prepared to let the bullet fly for a while. There was no way to rush the process of checking the results.
After all, under her influence, whether it is the emergence of [Mu Ziqi]'s personal brand, or intervening in the market progress of the popular category of "snail noodles" as a market promoter...
They are all much earlier than the time nodes in Zhou Dongsheng's memory. Zhou Dongsheng often mentions these three elements of "the right time, the right place and the right people".
But this time, Zhou Dongsheng had no idea whether the "right time" was ripe. He could only hope that he, as a variable, could play a catalytic role...
After all, the original time point did not include a variable like yourself to intervene, right?
Whether it is the current self or the support provided by the established Dongsheng Media, it is obviously not something that can be easily measured by 1+1 being greater than 2...
Zhou Dongsheng couldn't help but look forward to it, and then he continued to sip the noodles with great interest.
…
However, the reason why variables are called variables is often because they are difficult to predict. Although Zhou Dongsheng has sufficient awareness of his fame and influence, he obviously still underestimates himself to some extent.
Especially with the explosive popularity of "Wolf Warrior 2", the national pride and strong patriotic sentiment contained in it have swept across the country like wildfire, and greatly inspired the general public's sense of home and country.
Although in most cases, the general public plays the role of a mob, like a pile of loose sand, it is difficult for them to unite together, and they are consumed by various ideological differences and conflicts.
But once consensus is reached and everyone works together in one direction, the power that can be unleashed is absolutely invincible.
After all, “water can carry a boat, but it can also capsize it.”
Although the biggest beneficiary of the nationwide popularity of "Wolf Warrior 2" is naturally Master Wu, the protagonist who directed and acted in the film, driven by public sentiment, Master Wu's image has undoubtedly surpassed the role itself and reached another level.
For the general public who are keen on deifying themselves , Master Wu, who is now standing on the stage, undoubtedly caters to the needs of the public, and it is natural for him to be crowned with the yellow robe.
After all, emotions are illusory, and we must find a carrier to express these emotions. Throughout history, there has never been a shortage of such representative figures who have been deified in every era.
It’s just that things have changed, and now it’s Master Wu’s turn.
It is worth mentioning that the original "Wolf Warrior 2" was undoubtedly a male-dominated movie. Although there were many wonderful cameo appearances by veteran actors, the audience's attention was ultimately focused on Master Wu alone.
Although he has been at the top of the box office charts for several years, this halo is almost monopolized by Master Wu alone. Other characters are almost overshadowed by his halo and find it difficult to share the corresponding benefits.
The Oil King, who even claimed to have fought a perfect comeback and got rid of the title of "fresh meat", finally proved to the market what it means with his masterpiece "West District 8" which was the culmination of six years of preparation.
"You will never get something that is beyond your knowledge. Even if you get it by luck, you will often give it away by force in the end..."
Whether it is money or fame, this sentence is obviously very applicable.
Ahem, of course this sentence also has its limitations, that is, it is not applicable to those who are good at cheating (funny).
However, although "Wolf Warrior 2" is equally popular today, some subtle changes have taken place under the influence of the variable Zhou Dongsheng.
When Master Wu invited Zhou Dongsheng to guest-star in this role, Zhou Dongsheng was still an unknown figure. Compared with the original candidate, Principal Wang, he was undoubtedly far behind in terms of popularity and topic value. The gap was huge.
As a second choice, with the added bonus of Zhou Dongsheng's identity as an investor, he was able to join the crew as a guest star and completed the filming of his part in a relatively easy manner.
Perhaps this is also Master Wu's consideration of compromising with the market, trying to take an unconventional approach in the film's casting, and come up with some weird things that the general public likes to see and hear, to add a little more topic...
After all, at that time, Master Wu could not have anticipated that the movie would cause such a huge response.
At the same time, Master Wu did not expect that before his movie was finished, Zhou Dongsheng, the "supporting actor", had already emerged and became famous at an inhuman speed.
He was even crowned the "youngest billionaire" and was respected by many people. His reputation was unparalleled.
The height and influence of this achievement have obviously exceeded the film itself and far exceeded Master Wu's expectations.
However, from the director's perspective, this is naturally a good thing, just like you randomly picked a supporting role from the crowd and picked a potential stock like Wang Baoqiang or Stephen Chow.
It can be said that he spent a small amount of money to accomplish a big thing and gained a lot of benefits for nothing.
Of course, in comparison, Zhou Dongsheng's example is obviously more exaggerated than the former. After all, the former's fame is still within the scope of the entertainment industry, while Zhou Dongsheng has obviously surpassed this circle.
Therefore, before the release of Wolf Warrior 2, Zhou Dongsheng was already famous on the entire Internet. Before Wolf Warrior got any fame from him, Wolf Warrior got the fame from Zhou Dongsheng first.
Even Master Wu's original ranking of being the only one against ten thousand was shaken to some extent. After all, Zhou Dongsheng, the supporting actor, was even more famous than Master Wu, who had been working in the entertainment industry for many years.
When the audience pays attention to Zhou Dongsheng, the focus originally on the protagonist will naturally be diverted to Zhou Dongsheng.
Obviously, this is something that the original actor could not do, but Zhou Dongsheng did it.
As the movie quickly became popular across the country after its release, sparking a wave of movie-watching, Zhou Dongsheng once again showed off some amazing moves at the center of the storm, once again shifting the public's focus to himself.
Whether it is being the party involved in the "1.5 billion bet" or announcing the feat of donating all box office revenues, it has undoubtedly made him very popular among the general public.
If Master Wu is the darling of the times who has just been pushed to the altar and “wearing the yellow robe”…
Zhou Dongsheng has undoubtedly gone a step further on this basis and gained more attention and popularity.
Originally, the situation was supposed to be dominated by Master Wu, but due to the influence of the variable Zhou Dongsheng, it gradually turned into a 50-50 situation.
Today, the popularity of the movie is still at its peak, and Zhou Dongsheng, standing in the center of the stage, is no exception. It is no exaggeration to say that his every move is under the spotlight.
Zhou Dongsheng was completely unaware of this delicate situation. Even though he didn't move closer to the center of the stage, the stage was moving towards him...
After all, for the general public who always like to watch the fun, Zhou Dongsheng is obviously more fun to watch.
Therefore, when Zhou Dongsheng stood at the center of the storm and raised his arm, throwing out a photo of "snail noodles", many people responded.
"Fuck, Dongsheng is so down-to-earth, isn't he? He actually likes to slurp noodles..."
"Shocking! This billionaire secretly likes this!"
"What is this thing? This is the first time I've heard of it. I want to try it too!"
"After Principal Wang and I share the same aesthetic taste, Zhou Dongsheng and I also have the same hobbies. How long will it take for us to have the same bank balances?"
"Friendly reminder, don't try this in public, otherwise it may cause unnecessary disputes..."
Just like when celebrities occasionally show their down-to-earth side, they can receive flattering praises from many fans, and today's Zhou Dongsheng obviously surpasses the so-called celebrities in terms of mass base.
Even though Principal Wang was born with a silver spoon in his mouth, he has been able to build up a strong mass base step by step by relying on his down-to-earth and authentic performances on the Internet.
Now, times have changed. Zhou Dongsheng, who came from a grassroots background and started from scratch, is undoubtedly more "legitimate" in the eyes of the general public than Principal Wang. It is undoubtedly natural that he can be respected by more people.
When Zhou Dongsheng personally stood up to clear the name of "snail noodles", the effect was even better than a video that Mu Ziqi had carefully produced for several months. The blessing of the celebrity effect highlighted a simple and crude approach.
Just like "celebrity style", once it becomes popular on the Internet, it will naturally attract a large number of users to follow suit. This has long been a common rule in the Internet age.
From food to clothing, anything can become this carrier, even a skirt is no exception.
The influence of Zhou Dongsheng and the video promotion of [Muziqi] have increased the popularity of the dish exponentially. The three words "snail noodles" have become a hot word sweeping the entire Internet.
Even on the search engine list, the question "What is snail noodle?" has ranked among the top, which is a good example.
As for the Weibo hot search list, the three words "snail noodles" ranked first in the hot search list for the first time, receiving unprecedented attention.
After all, before this, this kind of local cuisine that was confined to its place of origin had almost no mass base after it went beyond that small area.
However, now the seal has obviously begun to loosen. While it has received a lot of attention, there are naturally a large number of curious users who are ready to place orders to try out what this "Zhou Dongsheng same style" tastes like...
Although we are not as rich as Zhou Dongsheng, we can at least afford the same kind of snail noodles, right?
Under the influence of this subtle psychology, a large amount of traffic has poured into major e-commerce platforms, looking for snail noodles to place orders.
The "snail noodles", which was originally just a niche delicacy, has gradually been exposed to the public eye and accepted the scrutiny of the general public due to such a large amount of exposure and traffic.
This is just like the reason why "canned herrings" and "blue cheese" are famous is because...
