Volume 4 Crazy Growth 2017 Chapter 842 Three Steps
After listening to Xu Kaidao's brief report, Zhou Dongsheng couldn't help but touch his chin. In this way, it seems that the situation is "everything is ready except for the east wind"?
Fortunately, practice makes perfect, and Zhou Dongsheng is now particularly adept at using the "Dongfeng Express" that is sure to accomplish its mission.
And unlike the passive situation of waiting for the wind to come in the past, this time, the preparations for the east wind had already begun a few months ago...
In just a few months, it is possible to go to space and back, let alone a Dongfeng... ahem, it should be said that it is a video.
This person always talks without warning. Just when Zhou Dongsheng was preparing for acceptance, the belated message notification sounded.
Oh, it’s such a coincidence. After all, there is no coincidence in the world.
Before Zhou Dongsheng could check, the phone rang. He looked at the caller ID and wondered who else could it be but "Li Jiajia"?
"Boss, boss, I have accomplished my mission and the video has been made!" Li Jiajia said in a brisk tone and impatiently on the other end of the phone.
Although the production cycle of this video is not as long as [Restoring the Four Treasures of the Study Using Ancient Methods], and even the workload is incomparable, Li Jiajia also spent a lot of effort in order to restore the characteristics of this intangible cultural heritage food belonging to western Guangdong as much as possible.
This is also the consistent video style of the account [Muziqi]. Of course, the most important point is Zhou Dongsheng's emphasis on this project and his attitude of "entrusting himself with an important task"...
To this end, Li Jiajia put in all his effort and finally finished the video.
After finishing the video, Li Jiajia also came to Zhou Dongsheng to report as usual. After all, Zhou Dongsheng has always been the first viewer of his video works...
"Oh? I was just thinking about you. If you don't finish it, I will have to come to your house in person to urge you to update it. At the very least, I will have to send you some razor blades..."
Zhou Dongsheng joked with a smile.
Li Jiajia couldn't help but have a small thought in her heart when she heard this: I should have delayed it a little longer...
Although he thought so in his heart, he urged insincerely: "Boss, please take a look first and see if there is any room for improvement..."
"Okay, then don't hang up the phone. I'll give you some real-time feedback..." Zhou Dongsheng said with interest, and while speaking, he clicked on the video file on the computer that Li Jiajia had sent over.
As the video starts playing, under the effect of the dark contrast filter, the texture of the entire video is like a rich and colorful ink painting, which is pleasing to the eye at first glance.
And in the picture, Li Jiajia, dressed in red, is as lifelike as a fairy walking out of a painting. She walks in the green forest without looking out of place at all. The rule that "red and green look alike" obviously does not apply here.
The overall picture is very coordinated, with characters and scenery complementing each other. The details are enough to show how fast Li Jiajia has improved. Her video style is already quite distinctive and unique.
Although Mu Ziqi has become popular all over the Internet and attracted countless people to imitate her, no one can match her so far.
Zhou Dongsheng naturally did not hesitate to praise the film. He kept praising the film as he watched it, which made Li Jiajia on the other end of the phone extremely satisfied. She would occasionally give Zhou Dongsheng some extra tidbits and behind-the-scenes stories.
This unique experience is one-of-a-kind.
In the video, Li Jiajia used a pair of deft hands to vividly demonstrate the whole process of making a bowl of snail noodles from scratch , starting with the marinating of the raw materials, using this as a starting point to make the audience feel the difficulty behind the delicious food, and also make people sigh...
My ancestor was such a genius!
How did you come up with such an exquisite food combination?
Of course, just one page in the history book may be the embodiment of the hard work and efforts of several generations, and in the process of inheritance it has been improved by later generations. This is one of the main reasons why food culture can have a long history.
This is also the charm of intangible cultural heritage food. Food is a major carrier of cultural heritage.
Obviously, under Zhou Dongsheng's constant guidance, Li Jiajia has gradually figured out her own direction and embarked on the path she was destined to take ahead of time.
Moreover, judging from the video quality, this is not a case of forcing things to happen, but rather it seems to have acted as a catalyst.
The video is like a revolving lantern, allowing the audience to witness the birth of snail noodles in a cursory manner. Li Jiajia, who has done her homework, has also restored the essence of snail noodles' "sour, spicy, fresh, fragrant and refreshing" to the greatest extent.
The joy of slurping noodles was displayed to the fullest, and Zhou Dongsheng couldn't help swallowing his saliva, as if he had already smelled the "stink" that made people unable to stop.
The video ends abruptly here, but its aftertaste is long-lasting, making people savor it and at the same time, they also have the urge to see the real thing.
But a video is just a video after all. Although the performance is vivid, it can never simulate the most essential smell. I don’t know how many people will follow the example of “Ye Gonghaolong” after this video is released?
After all, this thing is like durian. What is honey to one may be poison to another.
Thinking of this, Zhou Dongsheng couldn't help but reveal a smile full of evil taste, and said to Li Jiajia with emotion: "It's over, I don't know how many people will be deceived by your video..."
"I can already imagine the changes in the expressions on their faces from full of expectation to frowning, doubt, and uneasiness..."
Zhou Dongsheng's wonderful metaphor made Li Jiajia burst out laughing. "Boss, how can it be as exaggerated as you say? Even though it smells bad, it tastes really good!"
"Really? Cousin, don't lie to me~" Zhou Dongsheng imitated the accent of western Guangdong. The authentic taste of snail noodles made Li Jiajia very happy.
"No wonder they say that eastern Guangdong and western Guangdong are inseparable. The boss's dialect is really lifelike!"
After a few flirtations, Zhou Dongsheng hung up the phone without getting bogged down in romance. Since Dongfeng was already in place, it was naturally time to launch the missile.
Xu Kaidao, who was standing aside, looked at everything with an attentive look from beginning to end, waiting for Zhou Dongsheng's instructions.
"How long will it take for the factory in western Guangdong to go into production? Also, do you have any samples? I'd be happy to have a pack to try..." Zhou Dongsheng said greedily.
"After some coordination and the strong cooperation of the local government, the factory can start production at any time. According to the standardized production process stipulated by the local government, the output is not a problem. The only thing that needs to be considered is perhaps the sales volume..."
Xu Kaidao said without hesitation, and then changed the subject, "There are indeed samples, and I have asked my colleagues in the company to try them. The reviews are mixed, and there are polarized opinions. Those who like it like it very much, and those who hate it stay away from it because of its smell..."
"Apart from anything else, this thing is really a killer in a confined space!"
Zhou Dongsheng smiled and said meaningfully: "Isn't this a way to accurately screen customers?"
Upon hearing this, Xu Kaidao cooperated very well and showed an expression of sudden enlightenment. No one knew what he was thinking in his mind, but on the surface he showed an attitude of humbly accepting instruction.
"Okay, give me a whole pack to try first, so I can see how the craftsmanship works. As for the video, post it to warm up the market and get this 'evil trend' going."
"Okay, Chairman, I'll ask someone to do it right away..." Xu Kaidao responded immediately.
As soon as he walked out of the office, he immediately changed his face, took out the demeanor of a company manager, and arranged the tasks in an orderly manner.
Then he went to the tea room happily. With such a good opportunity, he would not let his men do it. He had to prepare the snail noodles himself. That was the authentic one.
But within a moment, a wonderful smell that lingered for three feet and lingered for a long time spread throughout the entire office area. Many people immediately had strange expressions on their faces, and some outspoken people blurted out.
"Fuck, did the sewer explode or is the toilet clogged? The smell is too strong..."
"Shh, keep your voice down. Mr. Xu is cooking snail noodles for our big boss. I heard that the big boss attaches great importance to this project..."
"So it was the boss' idea. That's fine. Our boss has a very unique taste. He's really humble. If you round it off, we have the same hobbies as him..."
"But that's not what you just said..."
…
At the same time, as Mu Ziqi's long-awaited new video was officially launched on the entire network, Dongsheng Media, as a familiar leader of the Internet water army, naturally launched the usual means of fanning the flames and adding fuel to the popularity of the video.
Although "Wolf Warrior 2" is currently at its peak and attracting widespread attention, it has almost been locked in as the most phenomenal movie of the year, with no suspense at all.
But even so, a mere movie cannot overshadow the rest of the world and always occupy the public's focus. In this rapidly changing Internet age, new things happening every moment can constantly divert the public's attention.
What's more, the movie has been released for almost half a month, and its phenomenal status comparable to a "traffic black hole" has gradually collapsed and disappeared over time.
The escaped traffic scattered like stars in the sky and gradually returned to normal. Although the video production cycle of [Mu Ziqi] is very long, it has excellent video quality and unique style.
Until anyone can replace it, this scarcity attribute is undoubtedly Mu Ziqi's moat, forming its stable audience group.
As the saying goes, everyone has their own preferences. Even on short video platforms that advocate a fast pace, this kind of video, which is like a breath of fresh air, still has many fans.
Just like the difference in audience between TV series and movies, the same is true on short video platforms.
After all, the public always has a sharp eye. Even if the times and platforms have changed, the essence remains the same. Is it an elaborate feast or a plate of authentic nine-turn large intestine? Can't you tell by just tasting it?
The video of [Mu Ziqi] obviously belongs to the former, although the choice of material for the video this time is a bit unconventional. For the general public, the three words "snail noodles" are obviously relatively unfamiliar, and some people have never heard of them before.
After all, before it was promoted vigorously, it was just a local delicacy in a remote corner. Such local delicacies are countless in the vast China.
Just for one thing, the varieties of noodles from south to north are like carp crossing the river, from hot and sour noodles to old duck vermicelli soup, from Guilin rice noodles to Laoyou noodles, all of them are the leaders among local delicacies.
Therefore, for local cuisine to stand out and become famous nationwide is as difficult as winning the national championship in table tennis.
In addition to strength, the importance of the driving force behind the scenes is self-evident, and profitability is always a major motivation.
But even if they know nothing about snail noodles, it still does not prevent them from enjoying Mu Ziqi's videos, which are really a feast for the eyes!
Her appearance may not be outstanding, but with her talent, this extraordinary woman can easily capture the hearts of many fans. To this day, the phrase "If you want to marry a wife, you should marry Mu Ziqi" is still talked about by fans.
As the video was released, there was a wave of heated discussion in the comment section.
“The missing population is back, finally updated!”
"It turned out to be snail rice noodle! People in western Guangdong are crying. We never thought we would end up like this!"
“Although I don’t know what snail rice noodle is, as long as it’s made by Ziqi, I can eat a pound of it even if it’s shit…”
"People who have had the good fortune to eat snail rice noodle once said that, to some extent, your statement is not wrong..."
"This thing is just like stinky tofu, it smells bad but tastes delicious!"
With Mu Ziqi's video taking the lead and giving "snail noodles" a good start, a series of content about snail noodles previously prepared by Dongsheng Media began to spread across the entire network.
As the driving force behind the scenes, we concentrated our efforts on vigorously promoting "snail noodles", and through content such as food restaurant visits, we further expanded the audience and let the general public better understand the existence of "snail noodles".
The impression of "snail noodles" is deepened imperceptibly, which is undoubtedly a manifestation of big data.
I believe that many people have had a feeling on the Internet that as soon as they come into contact with something new, or even a term that they have never heard of before, they will begin to frequently come into contact with related information.
Once the breakthrough from 0 to 1 is achieved, the impression will be deepened over and over again, and they will become their potential target audience without anyone noticing.
As long as there is demand, the transaction will naturally be completed.
Of course, if you just shout, not only will you waste your time, but you may also be making things easier for others and giving them something for nothing.
Although Zhou Dongsheng is "passionate about public welfare", he is also unambiguous about taking the benefits that are due to him.
And this is obviously just the first step in the "three-step" strategy.
First, dig a big well in the market to allow traffic to flow in continuously.
The second step, of course, is to build a channel to direct it to one's side, and the big head must be in one's own hands.
The third step is the time to monetize.
