Volume 4 Crazy Growth 2017 Chapter 841: Fragrance Spreads Ten Miles Away
Long before this, Zhou Dongsheng had already returned to Guangzhou.
Although he is one of the leading actors of this movie, if Zhou Dongsheng is willing to join in the roadshow and offline promotional activities, Master Wu and others will naturally welcome him with open arms.
But if Zhou Dongsheng didn't want to participate, Master Wu and others didn't dare to ask for too much. There was no other way. They had to bring money into the group.
It’s confirmed, if this isn’t the drama tyrant, then who is it?
Of course, the most important thing is that Zhou Dongsheng’s influence is obviously not offline, but on the Internet, whether it is Dongsheng Media, which he controls, or the topicality and popularity that comes with it.
They can easily achieve far better results than offline roadshows. After all, how much coverage can be achieved by traveling from city to city and cinema to cinema? On the contrary, the Internet can capture all potential audiences.
Obviously, the reality is that not everything requires us to face a dilemma and make a difficult decision. As long as there are enough conditions, it is obviously not difficult to "have it all".
The effect of taking two approaches at the same time, with each performing its respective duties, is undoubtedly a typical example of 1+1 being greater than 2.
Of course, Zhou Dongsheng is not the only stakeholder in such a movie. When Wolf Warrior 2 topped the Chinese box office chart, other professional teams behind it also contributed a lot.
The strategy of highlighting "saturated publicity and promotion" has been proven to be effective. With the rise of "Wolf Warrior 2", the only remaining suspense may be how much oil is left in the tank of this iron-blooded chariot?
After all, to this day, every penny of box office revenue every day is pushing the box office ceiling of the Chinese film market, and creating a new upper limit every day.
All in all, this movie, which has been released for less than half a month, will still be a hit for at least more than half a month. Even if it only relies on the residual heat in the fuel tank, it will be enough to glide on this track for a distance.
Of course, this suspense obviously does not exist for Zhou Dongsheng who knows the whole story. On the contrary, Zhou Dongsheng is more concerned about...
I don’t know whether the butterfly effect of this butterfly will be a positive or negative effect in the end?
This depends on the final record. Although I don’t remember the exact box office figures, it seems that the box office exceeded 5 billion in the end...
As for how much role I played in it, I can only wait and see.
After all, Zhou Dongsheng not only replaced the Oil King, but also brought a heroine along. Thinking of this, Zhou Dongsheng couldn't help but feel excited.
Even though Zhou Dongsheng is now well-informed, he still remembers it with a sense of nostalgia. The experience was truly soul-stirring and worth the trouble...
Just as Zhou Dongsheng was feeling excited, an untimely knock on the door interrupted his reverie.
Zhou Dongsheng was not unhappy about this. After all, if necessary, he could "rekindle the old relationship" at any time. The two had been rumored to have had an affair before.
However, when Zhou Dongsheng came up with the phenomenal short video work "Zhou Dongsheng's Boring Life", he not only cleverly resolved this problem, but also diverted the public's attention.
In addition, with the cooperation relationship of "Wolf Warrior 2" as a cover, the two of them no longer need to be shy about their interactions with each other, and they don't have to worry about anything even if they travel together openly.
Even if rumors spread, it is estimated that the outside world will understand it as just a means of promoting the movie. After all, the conventional promotional method of "falling in love because of the drama" has been common before and is not new to the general public.
What's more, for unmarried men and unmarried women, the general public doesn't mind shipping one more pair of CPs. The CP combination of a popular female star and a domineering president... is also very much in line with the public's taste.
Zhou Dongsheng vaguely remembered that the creative team would not miss such a big vote bank as Guangzhou in the subsequent roadshow arrangements. By then...
Just as Zhou Dongsheng was daydreaming, Xu Kaidao pushed the door open and walked in , saying with a smile on his face.
"Chairman, according to your previous instructions and arrangements, we have made a lot of efforts in building the supply chain. The geographical advantage brought by being close to the provincial capital of Yangcheng has indeed saved us a lot of effort in building the supply chain. The chairman is indeed far-sighted..."
While reporting on his work, Xu Kaidao did not forget to flatter the boss and then continued.
"Now, when we are looking for cooperation in the market, many brands are welcoming us with our golden brand Dongsheng Media. They are looking forward to cooperating with us and are willing to show their sincerity..."
As he spoke, Xu Kaidao handed over a report, which recorded the top brands in various popular categories after market research.
Although most brands of this size have their own mature channels and sales systems, they often do not need to deal with general supply chains.
However, with the rapid rise of e-commerce and the Internet, many new brands and even personal brands have been able to overtake others by taking advantage of this track.
With the blessing of the times, the accumulation of one or two years has exceeded the hard work of many brands in the market for several years.
Seeing others enjoying the good life, most brands will choose to keep pace with the times, relying on the Internet to innovate and create a new system that caters to the development of the times, no matter how slow they are to react.
Therefore, we naturally welcome this kind of mutually beneficial cooperation. Relying on Dongsheng Media's unique traffic advantage, its bargaining power can be regarded as the best in the industry.
After all, in the field of internet celebrity media, relying on its advantage of being the first to enter the market and grabbing territory, Dongsheng Media has countless internet celebrities of all sizes in its hands, like carp crossing the river.
Compared with other peers who can only rely on one or two leading actresses to hold the scene, Dongsheng Media has already seen a flourishing situation.
Thanks to Zhou Dongsheng's foresight and the constraints of measures such as non-compete agreements, Dongsheng Media is able to calmly face the poaching attacks of its peers.
Of course, trees are dead but people are alive. If someone is determined to leave, it means that he would rather be the head of a chicken than the tail of a phoenix, and wants to go out and explore the world, which is naturally reasonable.
As long as they can afford the price, Dongsheng Media will naturally be happy to convert the chips into cash flow on the books, which is also within the scope of business.
As Dongsheng Media has become a big player, having such a golden signboard can play a role no less than "spending a fortune on a horse's bones".
It has also cultivated a large number of new faces and newcomers, most of whom are Internet celebrities that even Zhou Dongsheng has never heard of.
After all, the world of internet celebrities is bustling with people, just like the waves washing away the sand. The only ones that Zhou Dongsheng can really remember are a handful of outstanding faces.
Thanks to the foundation laid by Zhou Dongsheng, Dongsheng Media has now become mature and independent, and even without Zhou Dongsheng's intervention, it does not hinder its mature operation.
In Xu Kaidao's opinion, the quotation in this report is absolutely sincere, but in Zhou Dongsheng's opinion today, it is more or less conservative.
Obviously, even if they know that they have to cater to the needs of the times, when it comes to the interests of real money, it is still difficult to change their penny-pinching nature. After all, those who truly possess great courage are only a very small minority.
Although the larger the size, the higher the industry status, when facing industry transformation, this huge body will naturally face various difficulties due to being too bloated.
This may also be one of the origins of the term "big company disease".
Zhou Dongsheng was not surprised by this. You have to eat one bite at a time and take one step at a time. Right now, the newly opened track of live streaming e-commerce is still in a stage of development.
Except for Zhou Dongsheng who was very sure that this was a smooth road, most of the explorers were still moving forward cautiously.
To this end, Zhou Dongsheng naturally has to make full use of his first-mover advantage of entering the market first, quickly stake out territory, strive to utilize the huge traffic as soon as possible, and reach the threshold of the Matthew effect as soon as possible.
By then, they will naturally have more say, forcing brands to give up some of their profits, and then gradually eat away at this piece of cake...
However, before this, although Dongsheng Media currently has huge traffic and its position in the industry is second to none, it is obviously still in the stage of "words are not enough".
It's like owning a gold mountain of traffic, but without further mining and without real results, it will always be difficult to convince the public.
Although shouting alone can attract the attention of the general public and gain a lot of attention and fame, the process of the market returning to rationality is inevitable, and the focus of the sponsors will eventually return to sales and the ability to bring goods.
And that is also the time when the industry enters into real hand-to-hand combat.
However, it is obviously too early to worry about this right now. Dongsheng Media obviously needs a good start to prove itself.
Just like Ruhan Holdings got off to a good start with Zhang Dayi's real ability to sell products, and then used this independent general to expand its own business territory bit by bit, it also pushed the market value of Ruhan Holdings to rise step by step.
After all, the so-called valuation is nothing more than the market's expectations for the company's future.
Although water is indispensable, if there is not enough to support the situation now, how can we talk about future expectations?
Dongsheng Group has been working silently and diligently in this direction for several months, and now the time has come for acceptance.
As for "snail rice noodle", a hot-selling item that is destined to set off a terrible fashion trend in the future , it is naturally the most appropriate to use it as a spearhead for expanding the market.
As the saying goes, "A good smell travels ten miles away, but a bad smell travels a thousand miles." On this unconventional path, stinky tofu, which has become popular all over the country and has a place in major snack streets, has undoubtedly proved the feasibility of the strategy of "if you can't leave a good reputation for a hundred years, you will be infamous for ten thousand years."
With the iron rule that food is the most important thing for people, among the four major elements of survival, the former has always been one of the popular categories that are prioritized for traffic monetization.
Before this, the popular product "Meat Floss Pancake" had already proved the potential of this track and gave birth to the first batch of lucky people who tried it out.
Just like the popularity of "meat floss cakes" is due to the low threshold and extremely wide audience, in this popular category, there is no entry threshold at all, regardless of first come first served.
As more and more people enter the market to get a piece of the pie, even the top players who are the first to enter the market and grab land are not able to form the Matthew effect as a moat. Their generous profits have to be continuously diluted, and they are thus pulled down from the altar and become "indistinguishable from the crowd."
In other words, they were too competitive, and in the end they could only take the path of small profits but quick turnover. The industry also turned from a blue ocean into a red ocean, which made latecomers afraid to enter.
Unlike the current situation of "meat floss pie", "snail noodles" is still in a blue ocean at the moment, and the future is promising!
The scale of the industry has the potential to reach hundreds of billions in the future. While the industry barriers have not yet been formed, entering the market early to open up upstream and downstream channels is enough to make a fortune just by getting a piece of the pie.
Making money is secondary. If used properly, this stepping stone will be enough for Dongsheng Group to gain the upper hand.
At the same time, as food is a popular category in the fast-moving consumer goods industry, its abundant cash flow will undoubtedly add a lot of foundation to the young Dongsheng Group.
Of course, compared to the iron rule that “food is the primary need of the people”, “water is the source of life” is undoubtedly the real foundation of a building and the root of a tree.
Not only did he make a fortune quietly, he could also become the richest man in China just by selling water. In addition, the richest Chinese man, Li Chaoren, also controls the distilled water business. In addition, there is also Boss Xu's ice spring...
From this perspective, the drinking water business is almost becoming a standard for the richest people. After all, drinking water is one of the few pillar industries that has reached a trillion-dollar scale.
In comparison, the gaming business, known as the "cash cow", is dwarfed by it.
After all, you don’t have to drink milk, but you always have to drink water.
This water is very valuable, but it is also very deep. Zhou Dongsheng is far behind. Since he cannot produce purified water, he can only tinker with the "stinking ditch".
While Zhou Dongsheng was thinking, Xu Kaidao, who was reporting on his work, also mentioned this key point.
Under Zhou Dongsheng's suggestion, Dongsheng Media had already sent people to the birthplace of snail noodles to develop the market and look for mature partners. It was also interested in investing and owning its own factory, so as to take control of the upstream of the industry.
Before the torrent of the times arrives, there are always various sufficient objective conditions forming in secret.
The determination of the local government to promote the local delicacy of river snail rice noodle is one of the objective conditions for its popularity around the world. As the largest industrial city in western Guangdong Province, this heritage...
It is also enough to support the determination to transform and develop!
The emergence of Dongsheng Media was undoubtedly timely, and it just happened to hit the heart of the local government. After constant contact and in-depth exchanges between the two sides, they hit it off!
If everyone gets what they need, things will naturally become easier. After all, win-win cooperation is always the main theme.
