Volume 4 Crazy Growth 2017 Chapter 789 The New Year Begins
The first ray of sunshine in 2017 shines upon the earth, signifying the beginning of a brand new year.
Of course, this is just the definition of time in the human calendar. In fact, the continuity of time has never been affected by anything. The long river of time always flows at an eternal speed and has never been shaken.
For Zhou Dongsheng, thousands of words can be summed up in one sentence: there is not much time left for himself.
Although his current wealth is enough to put him at the top of the wealth pyramid, he is also one of the few richest people in the world.
But for the big things I want to do, these chips are just a drop in the bucket and are totally not enough.
Fortunately, 2017 has just begun. To some extent, 2017 will undoubtedly be a fruitful year for Zhou Dongsheng!
When he thought of this, Zhou Dongsheng couldn't help but stretch himself contentedly.
As the saying goes, a year's plan starts with spring, and a day's plan starts with the morning. This point in time undoubtedly has both. Such a good time should not be wasted.
Therefore, Zhou Dongsheng prepared to take another nap. Anyway, he didn't have anything that needed to be dealt with urgently.
This is what it means to make the most of the spring.
However, the beginning of a new year does not mean that everything is a new beginning. The impact and fermentation of some things are still brewing and are even beginning to intensify.
Although the second Golden Second Award took place last year, it also happened last night.
Only one night has passed, but its popularity and influence have not diminished in the slightest, and there are still many people who are slow to react and have joined in the discussion.
There is no doubt that the benefits that such a grand award ceremony can bring to Tik Tok short videos are immeasurable, and the data reflected is only a small part of it.
Especially under the relentless pressure from its competitor Toutiao Short Video, this Golden Second Award will undoubtedly enable Douyin to maintain its leading position, while also giving it the possibility of going further.
After all, with the strong intervention of Toutiao, the original stable situation of three-legged race in the short video field has undoubtedly been broken, and it also marks that the short video industry has entered the era of grabbing the cake.
If a platform wants to develop, it naturally needs to fight and compete, and in the final analysis it is nothing more than competing for traffic, so that it can form scale and then have the opportunity to develop.
In this kind of competition where every second counts and no one gives up, it is like rowing against the current. If you don’t move forward, you will fall behind. If you don’t rush, someone else will. If you don’t compete, the traffic will flow to someone else’s platform.
As one gains strength while the other loses strength, the gap will naturally widen gradually, so if you don't want to be eliminated, you have to fight.
As for how to compete, the live broadcast industry next door has already set an example. Several major platforms are fighting fiercely over the top anchors, the most important bargaining chip.
A fierce battle among thousands of broadcasters has almost raised the value of the major broadcasters to a level that does not belong to them.
However, as the most important bargaining chip, the effect of top anchors on the platform is also immediate. Only by owning more top IPs can the platform promote rapid growth and retain users.
The market pie is only so big. If you eat a bigger piece, the portion left for others will naturally be smaller.
No matter how enthusiastic the capital market is, it will eventually return to rationality, and the model of mindlessly throwing money around cannot continue forever amid rounds of financing reshuffles.
The chips will always follow the ubiquitous 80/20 rule and gradually concentrate in the hands of the top players. As for other players, they will naturally be eliminated.
However, at this point in time in 2017, the live streaming industry is far from reaching the point where a winner has been decided.
If we take the live streaming industry as a reference, and then look at the competition currently faced by the short video industry, it will become clear at a glance.
After all, they are both platforms and the situations they face are roughly similar.
This time, the grand Golden Second Award has, to some extent, indeed served as a weather vane for the industry.
Not only did it attract the attention of many people, but it also became a list of people to be poached in the eyes of peers.
Regardless of whether it is a live broadcast platform or a short video platform, the top IP is always the most important chip on the table, and the ready-made Golden Second Award winners list is simply the best guide to the top IP.
Especially while the popularity of the Golden Second Award is still there, if we can strike while the iron is hot and dig up a few winners, it will undoubtedly be the simplest and most effective way to increase platform traffic.
Even as competitors, other platforms have to admit that the recognition and support of the Golden Second Award has indeed brought significant improvements to short video creators, and the value is incomparable.
There is no doubt that this is also the value of the award. If it cannot bring any improvement to the winner, then the award is naturally meaningless.
Of course, meaninglessness itself is also a kind of meaning. For example, awards such as the Golden Broom Award and the Ig Nobel Prize came into being for this reason.
Under Zhou Dongsheng's instruction, the second Golden Second Award is no longer limited to the Douyin platform, but has widely invited creators who are well-known online to participate.
There are many freelance creators among them. Although they are not qualified to compete for major awards, they have no problem competing for small awards in niche fields.
For example, the establishment of panacea awards such as the best newcomer in a single field and the most promising award is mainly for encouragement purposes. Its symbolic significance is greater than its practical significance, but it is also a great recognition for the creators.
It is also an opportunity to show yourself on a bigger stage. Who knows, by some chance, you might become famous overnight?
Otherwise, it can be said that celebrities and internet celebrities are products of the same origin, as their obsession with "becoming famous overnight" is so similar.
However, it is obviously difficult to become famous overnight by relying on the Golden Second Award, but after being gilded, I did receive a lot of olive branch invitations.
Although the Dongsheng Media department under the Dongsheng Group is now developing rapidly, and the two subordinate media are independent, the synergy effect brought about by mutual sharing is enough to make it the leader in the Internet celebrity media industry.
Apart from anything else, the number of top internet celebrities under its control alone already puts Dongsheng Media far ahead of its peers. With such unique conditions, Dongsheng Media's development path naturally moves towards the direction of "better to have less than too little".
What's more, with the booming development of the internet celebrity economy, the market size has been moving towards the 100 billion mark. Such a big piece of cake is naturally not something that Dongsheng Media can swallow in one bite.
Therefore, although all the winners of the Golden Second Award belong to Zhou Dongsheng’s people, in fact not all of them belong to Zhou Dongsheng’s people (funny).
When you eat meat, you always have to leave some soup for others.
Many media organizations that have capital but lack bargaining chips have naturally set their sights on the Golden Second Award, which is full of talented people. Some even want to take over the top internet celebrities in Dongsheng Media's hands.
Especially those top internet celebrities like [Papi Jiang], [Muziqi] and [Big Stomach Prince Mi] who have just won the Golden Second Award for the year and have more than 10 million fans.
The quotations given in the market are all calculated in billions, and are paid in the form of cash + equity incentives. They are even willing to bear the sky-high penalty for breach of contract, which can be said to be full of sincerity.
As long as they nod their heads, they can immediately transform themselves into billionaires and achieve financial freedom in one step.
However, although these conditions were tempting, they were all rejected without exception. Although money is attractive, good birds choose good trees to roost in.
Especially when they were almost unknown, they were discovered by Zhou Dongsheng, a "mentor". Not only did they receive a lot of resource support, but they also received "guidance" from Zhou Dongsheng.
Of course, in addition to the kindness of recognizing and giving them opportunities, the most important point is that Zhou Dongsheng has never treated them unfairly.
As for equity incentives, a startup company in its infancy cannot be compared with Yi Nian Media, which has already completed financing of hundreds of millions of US dollars.
On this issue, they naturally have their own considerations. For [Big Stomach Prince Mi], she naturally can't forget how Zhou Dongsheng developed her strengths step by step and brought her on the right track when she participated in the anchor audition.
From the idea of food broadcasting to today’s food restaurant exploration, almost all of them were inspired by Zhou Dongsheng. Before that, she was just a working girl who was ignored by everyone and had almost no good qualities except for her ability to eat.
In just two years, his income has doubled and doubled. Although it is not as exaggerated as a nine-digit deposit, it is still a deposit of several million.
Yang Zimi was already very satisfied with this. If she was given so much money at once, she would not know how to manage it for a while.
What's more, Yang Zimi subconsciously felt that holding on to Zhou Dongsheng's thigh would be more profitable than simply making hundreds of millions of dollars...
In this regard, Li Jiajia's ideas are roughly similar to Yang Zimi's, perhaps with some unclear factors mixed in.
In comparison, Papi Jiang, who unexpectedly failed to win the grand prize, may be the one most likely to be shaken.
Especially as a graduate of the Central Academy of Drama, Jiang Yile has the resources and connections in this area. If he wants to start his own business or join forces with other powerful people, it will undoubtedly be a more logical thing to do.
Even privately, someone had already contacted Jiang Yile in advance, wanting her to work on her own, believing that her reputation would be enough to easily revitalize a media organization.
Just like Zhang Dayi to Ruhan Holdings.
However, Jiang Yilei still remembers that when she was caught up in a public opinion storm and was even named by the official media as a negative example, it was Zhou Dongsheng who turned the tide and helped her out of danger.
It also allowed her to become a well-known alumnus of her alma mater and have her name engraved on her alma mater.
In addition, as a smart man, Jiang Yile also felt that following Zhou Dongsheng was more promising than starting his own business.
The so-called miracles that I created are nothing compared to those created by my boss, like a grain of rice competing with the bright moon. They are totally not good enough.
To this end, the three of them reached a consensus spontaneously. Not only did they reject the olive branches thrown by others, but they also reported the matter directly to the company, taking this opportunity to show their loyalty, which was killing two birds with one stone.
That afternoon, when Xianting strolled back to Dongsheng Group, this matter naturally reached Zhou Dongsheng's ears.
Sure enough, the effect of combining kindness and severity is so simple and crude. It seems that I am also a qualified hands-off boss, Zhou Dongsheng couldn't help but think complacently.
"Very good, everyone is still in Shanghai, right? We have something to discuss, so let's call them over for a meeting." Zhou Dongsheng gave an order, Li Jiana responded, and then went to carry out the order.
As soon as Li Jiana left, Xu Ruoan came to report.
"Chairman, the personal brand of [Mu Ziqi] that you requested has been completed, and we have also registered trademarks for a number of top IPs including [Papi Jiang] and [Big Stomach Prince Mi] ..."
Xu Ruoan conducted his report in an orderly manner. His ability to draw inferences from one instance to another made Zhou Dongsheng nod in satisfaction.
"Very good. This kind of protective registration must be included in the charter and become one of the procedures that must be implemented in the future. After all, once someone maliciously registers the registration, it will be a headache even if legal action is taken..."
Zhou Dongsheng couldn't help but add that after all, he vaguely remembered that as the trend of internet celebrities swept the entire Internet, news such as "malicious trademark registration" has never decreased, and many internet celebrities have suffered greatly from it.
"Okay, Chairman!" Xu Ruoan readily agreed.
"Also, how is the market research on snail noodles going ?" Zhou Dongsheng asked with interest.
Zhou Dongsheng was naturally no stranger to this bowl of top internet celebrity food that would become notorious in the future.
And I also went through the mental journey from keeping my distance, to being half-hearted, and then to really loving it . The law of true fragrance will come eventually!
As the saying goes, what is poison to others is honey to me. This bowl of stinky snail noodles is like durian. Those who like it praise it highly, while those who don’t like it run away.
The magic of a bowl of snail noodles is just like that of stinky tofu. It may seem like just a street snack, but it is also a distinctive city business card!
Just as the West cannot exist without Jerusalem, Changsha cannot exist without stinky tofu, and Liuzhou cannot exist without snail noodles!
Behind this influence, there are also considerable related benefits. In particular, the market size of snail noodles will enter the fast lane in the next few years.
In just a few years, the market size has exceeded tens of billions. From being ignored to becoming notorious, both online and offline have sprung up like mushrooms after a rain.
The three words "snail noodles" have naturally become a celebrity symbol on the Internet and have been praised by many users.
There is no doubt that this unique delicacy will be another hot spot in the next few years. It is also a killer weapon that Zhou Dongsheng tailored for the personal brand of [Muziqi].
After all, it is a coincidence that the first bowl of snail noodles Zhou Dongsheng ate was from the popular online brand [Li Ziqi Snail Noodles], and since then he has embarked on a path of slurping noodles and there is no turning back!
Therefore, at this point in time, no one knows the magic of the three words "snail noodles" better than Zhou Dongsheng.
Also, what does the formula [Mu Ziqi] + "snail noodles" represent...
