Volume 4 Crazy Growth 2017 Chapter 790 Birds of a Feather
When Xu Ruoan heard the three words "snail noodles", a strange look appeared on his face, and then he said.
"I have already got the market research report. I was just about to show it to my boss. I didn't expect that he has such a unique taste that he would actually notice this delicacy with a unique smell..."
She handed the market research report to Zhou Dongsheng, which was also one of the work she wanted to report on.
However, Xu Ruoan was a little skeptical in her heart. She had naturally read the report. Although this kind of fragrant local delicacy had its own unique flavor, it was always just a niche delicacy limited to a specific area.
Except for some like-minded enthusiasts, it is contrary to the public's taste and is not worthy of being accepted by the public. I really can't understand why the boss attaches so much importance to it.
There are countless local delicacies like this, such as Chaoshan pickled food, or various types of mushrooms unique to Yunnan Province, beef belly hotpot and other local specialties, which can only be confined to a corner.
After all, people are shaped by the land and water they live in. People who are not born and raised in that land and water generally cannot enjoy this characteristic.
The results of market research also prove this point. Although snail noodles have a place in the market today, they are only limited to a small range and the annual output is very limited.
And due to many restrictions such as the high price and the longer cooking time required for rice noodles, there is no comparison at all with various instant noodles from similar competitors.
Even if it is limited to the Chinese region, the market size of instant noodles is a huge cake worth hundreds of billions of yuan. In comparison, snail noodles are only one percent of its size, or even less.
However, even for such a small piece of cake, the competition is very fierce. The market share has been firmly occupied by local old brands. Even if you squeeze in and take a bite, you may not be able to gain much advantage.
Fierce competition, limited market share, high costs... Words like these are Xu Ruoan's intuitive feelings about market research.
Therefore, in Xu Ruoan's view, this market is like chicken ribs, tasteless to eat and a pity to throw away.
Zhou Dongsheng didn't take it seriously. He then checked the market research report sent by Xu Ruoan and a look of understanding appeared on his face.
As he expected, the current snail noodle market has just overcome the difficulties in food technology and has already developed mature food industry technology, laying the foundation for expansion beyond Liuzhou.
However, it still lacks in terms of marketing and promotion, and is still relatively unknown. It obviously still has a long way to go before it becomes a hot item that is popular all over the Internet and appears on the tables of young people across the country.
This is equivalent to a new stock that has just been listed and is at a stage where the entire market is underestimating it. It is precisely because of this that there is an opportunity for you to take advantage of it and take advantage of the opportunity.
By the time the favorable trend of snail noodles sweeps across the country and becomes a battleground, with all kinds of snail noodle brands of all sizes everywhere, it will obviously be too late to get a piece of the pie.
Although from the perspective of making money, the snail noodle project is not a high-return project that can bring dozens of times of returns by simply investing in it.
After all, when it comes to projects like this that can bring high returns, Zhou Dongsheng's understanding is limited to those projects that will be "widely known" to the general public in the future.
However, compared with the profits that the snail noodle project can bring, money is obviously just one part of it, and for Zhou Dongsheng, the real purpose is not just about making money.
Making money is just a incidental purpose. The real purpose is to revitalize the snail noodle industry and bring in invisible benefits.
The formation of a local business card can undoubtedly bring endless benefits to the local area, but the achievement of promoting the birth of a local business card is often not measurable by money...
In particular, this real influence will undoubtedly significantly improve the social status of the promoter, and it is also possible to gain official recognition...
Although it's both fame and fortune, there is a gap between them. Even if they are both internet celebrities, some people can make money without doing anything, while others have to please others even if they are kneeling, and even 70% of their money belongs to others (funny).
For Zhou Dongsheng, snail noodles are just an opportunity to open up a gap. If he can really make a breakthrough at this level, it will also be crucial for the development of the Douyin short video platform.
After all, in the competition among short video platforms, being able to gain official recognition and become the propaganda outlet of a number of official media will undoubtedly be the final conclusion that plays a decisive role.
Just like the battle for Chinese social media back then, even a powerful company like Tenda was defeated in the end. This was due in no small part to Sina's years of hard work in this field, which also allowed the latter to firmly sit on the throne of the number one social media in China.
Therefore, if you want to win in the fierce platform competition in the short video field, it is obviously not possible to win simply by relying on traffic.
Unless you have overwhelming traffic that is enough to create the Matthew effect, any temporary advantage will be like a mantis trying to stop a chariot in the face of the trend of the times.
Tenda, which controls the Internet's number one traffic channel, is undoubtedly the best example. From social media to short videos, it has massive traffic but ultimately failed to convert its advantage into victory.
Although the competition in the short video field has been fierce in the past year, it has basically been limited.
2017 is obviously the key battle in the short video field, and it is also the time when the battle tends to be fierce.
After all, Zhou Dongsheng vaguely remembered that the real boom in short videos actually started with the turning point in 2017.
In 2016, the first year of mobile Internet, the competition for short videos can only be regarded as a layout.
The same may be true for shared bicycles...
Thinking of this, Zhou Dongsheng closed the report. He already had a rough idea about this in his mind, but if he wanted to make it play a substantial role, he obviously still needed to put in a lot of effort.
Xu Ruoan's disapproving words made Zhou Dongsheng smile knowingly, and then he teased: "Why? Do you think that snail noodles are smelly and have no potential worth developing?"
Xu Ruoan smiled awkwardly, but did not refute. She did have such an idea.
Zhou Dongsheng was not surprised by this. Before snail noodles became popular on the Internet, most people had not thought that this bowl of stinky snail noodles could rapidly expand to a scale of over 10 billion in just a few years.
It has become the city card of Liuzhou, bringing new life to this former heavy industrial city and successfully completing the city transformation...
"Personally, I'm quite optimistic about it. Those who love it praise its fragrance, while those who hate it complain about its stench... There's a saying that goes, if you can't leave a good reputation for a hundred years, then you'll leave a bad reputation for ten thousand years."
"It's the same with food. Taste is only the basis of praise. In our country, there are so many delicious things. If you want to stand out from the crowd, you have to have your own characteristics."
"In this regard, both durian and stinky tofu are leaders in this field. I think snail rice noodle also has the potential to be great..."
Zhou Dongsheng said lightly that it was enough to be brief and to the point so that his motives seemed reasonable. Apart from that, he obviously did not need to explain his decisions and ideas any further.
Although Xu Ruoan didn’t think this bowl of noodles was that important, her opinion was not important; the boss’s opinion was important.
In particular, Zhou Dongsheng's keen investment vision has now become a fact that is obvious to all.
After all, nothing is more convincing than the fact that one has accumulated a fortune of tens of billions in just one or two years.
"I understand what the chairman means. So what the chairman means is to use the internet celebrity resources in our hands to establish a personal brand, and then use snail noodles as the flagship product, use the fame of the internet celebrity for promotion, and use the internet celebrity effect to achieve sales..."
On the premise of recognizing Zhou Dongsheng's vision, Xu Ruoan followed his train of thought and analyzed it. Obviously, this was just another manifestation of the celebrity effect. Xu Ruoan was naturally familiar with this trick.
After all, before this, everyone called the celebrity effect the "star effect."
"That's probably the idea. However, celebrities only provide endorsements, but internet celebrities can do much more. After all, celebrities need to put on airs , but internet celebrities take a down-to-earth approach..."
Zhou Dongsheng said in a playful tone, isn't this a disguised form of internal competition between the two in the sales race?
Once there is a better option, the market will naturally choose the latter without hesitation, even luxury goods that like to put on airs are no exception.
After all, no matter how high the level of a car is, it still needs sales to support it. Even a top-level car like Rolls-Royce has failed because of the problem of finding an internet celebrity to endorse it...
One can't help but sigh, sir, times have changed!
Xu Ruoan seemed to be deep in thought. After all, his boss's understanding of the new phenomenon of "Internet celebrity" could definitely be regarded as the performance of an industry leader. Otherwise, the two major media outlets would not have been so far ahead.
As the manager of Yinian Media, Xu Ruoan has a personal experience of the development of internet celebrities which has already entered the fast lane, especially the just-concluded Golden Second Award, which is undoubtedly the best proof of this.
Before this, in the eyes of the general public, walking the red carpet was the privilege of celebrities, and it was somewhat high-end and classy.
The emergence of the Golden Second Award has undoubtedly directly lowered the status of those walking the red carpet... Ugh, it has directly improved the status of internet celebrities and broken the monopoly of celebrities on the red carpet, cough cough.
And this was almost all handled by the chairman in front of us.
Thinking of this, Xu Ruoan felt more convinced about what Zhou Dongsheng said for no reason. Since the boss said so, there must be a reason for it.
Just do it yourself!
While Zhou Dongsheng was fooling his men, Li Jiana just happened to come back and said, "Chairman, Jiang Yilei and the others have arrived. I have arranged them in the conference room..."
Zhou Dongsheng stood up briskly after hearing that. "Okay, let's go, Mr. Xu. It's a good opportunity for us to go together. To implement this matter, we have to rely on you to push it forward step by step. This matter is now in your charge..."
Xu Ruoan stood up quickly. Although the burden on his shoulders had become heavier, these were all the chairman's earnest teachings!
"Chairman, rest assured. I will take care of this matter. I will definitely complete it beautifully."
"In our Dongsheng Group, you are a representative of women who are as good as men. I believe that President Xu will not let me down."
Zhou Dongsheng said approvingly, and then led the way to the meeting room, while Li Jiana and Xu Ruoan lagged behind half a step, following closely on both sides.
As the saying goes, three women make a drama. When the group arrived at the conference room, Jiang Yilei and his three companions were already chatting animatedly.
Although the fans of [Papi Jiang] and [Muziqi] made a lot of noise on the Internet, the two main people obviously did not take the matter to heart.
Even though the fans were fighting until their heads were bleeding, it did not stop the real host from chatting and laughing. What's more, both of them were under the same company and were in the same boat, so naturally they would be more open and not shy.
Speaking of which, this was the first time for the three of them to come to the Dongsheng Group headquarters.
When Zhou Dongsheng walked in, the three of them immediately stood up and greeted him, "Hello, Chairman!"
The three of them seemed a little uncomfortable with this title.
"Hey, sit down. You three are my loyal followers now. There's no need to be so formal. Just be casual." Zhou Dongsheng said nonchalantly, then slumped down in his seat without any intention of putting on airs.
The three of them looked at each other, as if relieved, and sat down together.
Although the three of them are now leading Internet celebrities and have tens of millions of fans and are full of confidence, they are still like mice meeting a cat in front of Zhou Dongsheng and cannot stand up.
Zhou Dongsheng found a comfortable position to lie down, and then said lazily: "I called you here this time because I wanted to chat with you. New Year, new atmosphere. I just happen to have some ideas about your future development in the new year..."
As soon as these words were spoken, the three of them were shocked. As the beneficiaries, they all knew very well how powerful Zhou Dongsheng's ideas were. It was not an exaggeration to describe them as golden words of advice.
"Well, Mr. Xu, please briefly tell us what we just talked about." Zhou Dongsheng changed the subject and motioned Xu Ruoan to repeat what they had just discussed.
For some reason, an image of a domineering president suddenly appeared in my mind, and he said in a devilish and arrogant manner: I never say what I say a second time.
Zhou Dongsheng couldn't help but laugh out loud, which surprised everyone in the group. Zhou Dongsheng waved his hand and said, "I just remembered something happy. You guys continue..."
Xu Ruoan readily followed suit and began to tell the three people what they had just discussed, starting with the topic of snail noodles and explaining the whole story in a way that led to a more comprehensive discussion.
Zhou Dongsheng listened calmly on the side. He had to admit that Xu Ruoan was really capable. In just a short while, he had already added his own perspective to the retelling, showing the ability to draw inferences from one example.
After Xu Ruoan's supplement, Jiang Yile, Li Jiajia and Yang Zimi listened particularly attentively. After all, it concerned their future and they had no choice but to pay attention.
"I've eaten snail noodles, they're delicious!" Yang Zimi said excitedly. As the first person to broadcast food , and now the leader in the food restaurant exploration theme, he naturally has a say in the world of food.
