Volume 3: Taking Roots 2016 Chapter 773 The Human World
A sudden wave of cold air moved southward, instantly putting the entire Chinese land into quick-freeze mode, sweeping away all the remaining heat from the shopping carnival that had just ended.
At the same time, weather forecasts in many places also began to report that the first snowfall of the year is about to arrive.
Of course, this group chat does not include the north, which has already entered winter mode, and... the coastal areas that never have winter (funny).
The Sichuan-Shu area in the southwest, known as the Land of Abundance, is naturally also within the coverage of this wave of cold air.
Almost overnight, the temperature dropped sharply and began to hover around zero degrees, and the thick leaden clouds floating in the sky were already brewing a heavy snow.
The mountains and rivers in Shu are numerous and towering, with steep cliffs and ridges. Even the ancient exiled immortals who passed by left behind the famous "The Road to Shu is Difficult" that has been passed down through the ages.
Even if you have never been here, you can still appreciate the magnificence and beauty of the beautiful mountains and rivers here.
As for Li Jiajia, who was born here, he had to go to the city to make a living in order to survive. He witnessed the prosperity of the steel jungle, but also experienced the warmth and coldness of human nature and the vicissitudes of the world.
After returning to this homeland, I suddenly realized that the scenery that I had seen since I was a child and was accustomed to was so beautiful.
A place with a home cannot accommodate the body, but a place without a home cannot accommodate the soul. Li Jiajia has a deep understanding of this.
Therefore, after returning to her hometown, Li Jiajia had a sudden idea and tried to make a video of the beauty and food of her hometown and share it on the Internet.
Unexpectedly, by chance, it actually became an opportunity to change my life, and I met a true noble person...
Thinking back to their first meeting at the hot pot restaurant, Li Jiajia couldn't help but chuckle when she thought the other party was a liar.
Looking at the gloomy weather outside the window, Li Jiajia murmured, "It's going to snow soon. I've already learned how to make beef noodles... He's really a liar!"
Li Jiajia shook her head, stopped thinking about it, turned around and walked out of the courtyard. At this time, there was a large table in the middle of the courtyard, on which were placed flour, water and other tools. It was said that everything you need was available.
For this bowl of noodles, Li Jiajia prepared carefully for more than a month, and even went to a master to learn the authentic noodle-making skills, as well as the soul-stirring soup base, which took a lot of effort.
But after waiting for a long time, there was no news from Zhou Dongsheng. It was almost snowing, and he still had no intention of coming to the appointment.
Even when they occasionally chatted on weekdays, the other party seemed to have completely forgotten about the matter and didn't seem to take it to heart at all.
Now it seems that maybe it was just the boss's unintentional words, but the speaker was unintentional and the listener took it to heart. In this way, it seems that I was just wishful thinking...
Thinking of this, Li Jiajia suddenly became furious for no reason. She was so angry that she simply spent all her energy on kneading the dough, using it as a way to vent her anger.
You know what, kneading the dough this way really has some miraculous effects. Li Jiajia felt that all the skills he had learned were instantly integrated into the dough in his hands.
"Forget about it if you don't come. You can be the material for my next video. Yes, I learned this skill specifically for the material of the video, not for someone's words..."
Li Jiajia said indignantly, but had completely forgotten that she hadn't even turned on the camera at this moment, so it was naturally impossible for her to record material out of thin air.
Thinking of this, Li Jiajia couldn't help but call out to his younger brother, asking him to quickly set up the tripod and record this footage for him.
Just at this moment, Li Jiajia suddenly had an idea and felt that she was in a good condition and might be able to make a good bowl of noodles.
Li Jiafeng naturally had no complaints and hurried to set up the equipment. After all , thanks to his sister, Li Jiafeng has now become Li Jiajia's full-time assistant.
He even drove the off-road vehicle he had always dreamed of. He truly enjoyed what it meant to be "a younger brother relies on his sister for status". Therefore, Li Jiafeng was very willing to run errands or act as an assistant.
After all, good things should be kept in the family. If you don't hold on to such a big opportunity right in front of you, wouldn't it be a waste of talent?
After setting up the equipment, Li Jiafeng watched with great interest, interrupting Li Jiajia from time to time to chat, "By the way, sister, you said before that this bowl of noodles was prepared for the boss, when will the boss come?"
This kind of talk naturally did not get a good response. Li Jiajia said unhappily: "If you have nothing to do, go buy me some ingredients. We will have beef noodles tonight!"
"Okay! You've made me greedy. I'll go buy the materials for you right now." Li Jiafeng immediately perked up, took the key and walked out.
At this moment, bits of "flour" suddenly floated in the sky and fell onto Li Jiajia's chopping board, blending seamlessly with the flour.
Li Jiajia was so focused on kneading the dough that she didn't even notice anything unusual for a moment. After all, it was just like sprinkling a handful of salt into the dough. Everything was so natural and beautiful.
The camera on the side also faithfully recorded this beautiful scene.
It was not until Li Jiajia subconsciously looked up that she realized that there was "flour" flying all over the sky in her field of vision. It could be seen everywhere in the small courtyard. She thought she had spilled flour all over the floor.
"Ah, it's really snowing!" Li Jiajia wiped the unnecessary sweat from her forehead with the back of her hand, and a sense of melancholy inexplicably rose in her heart.
The first snow arrived as promised, but people did not...
"It's like sprinkling salt in the air, but not as good as willow catkins rising in the wind!" A sudden voice suddenly came.
"Didn't I ask you to buy...Boss!" Li Jiajia blurted out subconsciously, thinking it was his own brother, but after a moment he realized the familiarity of the voice and turned around in surprise.
Sure enough, under the snow, a familiar figure stood at the entrance of the courtyard with a smile on his face.
In an instant, the loss and melancholy in my heart were swept away, and instead a warm feeling instantly replaced it, completely filling the emptiness in my heart.
For a moment, an indescribable feeling of happiness arose spontaneously, which caught Li Jiajia off guard.
It turns out that he didn't forget...
Zhou Dongsheng had a bright smile on his face. Looking at Li Jiajia's reaction, he couldn't help feeling a little relieved that he had "survived the disaster". Fortunately, he remembered this matter at the last minute.
Otherwise, given girls’ vengeance, this cooked duck might really run away…
But fortunately, it seems that the effect is very good now. Zhou Dongsheng couldn't help but feel secretly proud of himself, and even joked with some leisure.
"How elegant, kneading dough on a snowy day and kneading snowflakes into the dough as if they were flour. This elegance really elevates the dough to a level that it does not belong to."
"To be honest, I'm already looking forward to the taste of this bowl of noodles." Zhou Dongsheng said while rubbing his stomach.
Li Jiajia couldn't help but smile, with two blushes on her face, not sure if it was because of the cold or something, but with the snow all over the sky, she did look like a beauty from the north.
"Don't worry, boss. I have consulted the master chef for advice. The soup base is also from an authentic noodle shop. I guarantee that the taste will not disappoint you!"
"Okay, then I'm in for a treat. It can be used as material for a new video. It's been a long time since your last video was released. If you don't release new works, your fans will be dissatisfied..."
Zhou Dongsheng joked cheerfully, then walked over and took the camera himself, wanting to record this rare scene.
The beauty of the woman and the beautiful scenery, kneading the dough under the snow all over the sky, "the face of the woman and the snowflakes complement each other red", it is indeed a special feeling in my heart.
Looking at the boss himself holding the camera, this scene is like the "men farming and women weaving" life that I have longed for, although it is just an unrealistic fantasy.
But even if it is only for a moment, it is enough for him to cherish it. Thinking of this, Li Jiajia couldn't help but be full of motivation, and was ready to use all his skills to carefully prepare a really good bowl of noodles.
Back on the chopping board, Li Jiajia kneaded the dough and made the noodles in one go, thoroughly incorporating all of his months of experience and skills into the process. His smooth operation was a pleasure to watch.
Just at this time, Li Jiafeng came back and saw the particularly harmonious scene in the courtyard, especially the sincere smile on his sister's face...
Let me, your younger brother, protect this smile!
Li Jiafeng was very tactful. He did not say anything to disturb them. Instead, he turned around and walked into the kitchen and started to light a fire skillfully. His experience as a professional assistant was not to be underestimated.
Afterwards, having completed the ramen stage, Li Jiajia moved the battlefield to the kitchen. Not only did he begin to carefully prepare the beef soup base, he also began to make chili oil.
This spoonful of chili oil is the real finishing touch.
Finally, what was presented in front of Zhou Dongsheng was a bowl of delicious beef ramen. Neatly sliced beef was arranged on the noodles, and the chopped green onions and chili oil complemented each other, making one's mouth water at first sight.
"Let's try it quickly. I don't know if it will suit the boss's taste!" Li Jiajia said with a look of hope but also some trepidation.
"Then I won't be polite!" Zhou Dongsheng picked up the chopsticks and started to eat without saying anything. The noodles were chewy, smooth and delicious without sticking to the teeth.
The aroma of spicy oil spreads in the mouth, which is so fragrant and spicy that you can't stop eating it, and the soft and rotten beef tendon is even more delicious when chewed...
After eating a bowl of steaming hot beef ramen, all the chillness was completely dispelled. A warmth spread from the stomach to the whole body. I felt warm all over and even a thin layer of sweat appeared on my forehead.
"It's so delicious! One bowl is too tasty, I have to have another one!" Zhou Dongsheng smacked his lips, saying with an unsatisfied look.
Li Jiajia couldn't help but burst out laughing, and suddenly said slyly: "Seeing the boss like this, I thought of an extremely appropriate description..."
"That's Zhu Bajie eating the ginseng fruit!" After saying that, he chuckled, picked up Zhou Dongsheng's bowl and ran to serve him another bowl of noodles.
Zhou Dongsheng couldn't help but laugh, but after the second bowl of noodles was served, Zhou Dongsheng, who was already half full, couldn't help but taste it slowly while chatting with the two of them.
"The second Golden Second Award is already in preparation. It will still be held at the end of next month, just before the New Year. I'm letting you know in advance so you can be prepared. Maybe you can win the grand prize."
Zhou Dongsheng said casually.
"I haven't released many videos this year, so I'm far behind in terms of popularity and exposure. It won't be my turn anyway, right?" Li Jiajia said honestly.
"Aren't I here for you? As long as I operate behind the scenes, I will have the final say on who wins the grand prize," Zhou Dongsheng joked .
Unexpectedly, Li Jiajia said very seriously: "That won't do. If it's unfair, then the meaning of the Golden Second Award will be reversed. Even if I want to win it, I have to win it in a dignified way!"
Obviously, Li Jiajia still had some ambition, which made Zhou Dongsheng look at her sideways. It turned out that those who achieve great things must have their extraordinary qualities.
The effort and dedication behind the long production cycle of each video is something that ordinary people can hardly achieve.
"It's just right. There's still more than a month left. It's been a long time since your last video was released. If you don't show your presence, your fans will soon forget about you!"
“Who knows, once this video is released, it might give you a push and allow you to win this most suspenseful award.”
Zhou Dongsheng said cheerfully that after all, although the preparation of this bowl of beef noodles was not as complicated and shocking as the reproduction of the [Four Treasures of the Study], "the smell of fireworks in the world is what soothes ordinary people's hearts the most."
Food is the only language that can touch people's hearts without the need for words, and it is also the core content that best fits the IP of [Muziqi].
Otherwise, no snack brand would come to Muziqi and want to cooperate with it. It is obvious that they have put in some effort to get to know each other.
At the same time, in addition to advertising monetization, fast-moving consumer goods such as snacks are undoubtedly a category that is very suitable for monetization, and have long been proven through countless trials and tribulations in the industry.
This includes previous game video producers and early anchors who made a living by selling meat pancakes, and their stories are still a good story today.
However, although this kind of monetization is simple and crude, it also has its obvious upper limit, and the audience is also very limited...
Unlike other internet celebrities who are eager to cash in and think that if they miss the opportunity, they will miss it, the potential of the cultural symbol [Muziqi] is obviously more than that.
Especially for Zhou Dongsheng now, the small profits from endorsements or advertisements are obviously not enough.
As for how to fully tap the value of this cultural symbol, there will actually be a mature answer in the future!
That is to build a personal brand belonging to [Mu Ziqi], and at the same time, to further cooperate with local areas and further expand sales under the banner of promoting local food culture...
The correct way to do it is to make money and market at the same time, and create a steady stream of income.
Today, the time has gradually matured and we can start entering the market...
Zhou Dongsheng was making wishful calculations in his mind, and couldn't help but sigh, "It's so annoying. Why are there more and more money-making projects? It seems like there's no way to make enough money."
At this moment, Zhou Dongsheng finally felt a sense of empathy for the big guys' "Versailles" troubles.
Li Jiajia naturally didn't know what Zhou Dongsheng was thinking, and said with high morale: "It just so happens that I shot some material that I'm satisfied with today, I'll post it after I sort it out!"
Zhou Dongsheng couldn't help but smile knowingly. In that case, let's start with this bowl of beef ramen when it comes to Mu Ziqi's personal brand.
