Volume 3: Taking Roots 2016 Chapter 772 It’s going to snow
All good things must come to an end. No matter how crazy the carnival is, there will always be a moment when it comes to an end.
When the hour hand passes 12 o'clock again, it means that the e-commerce war in 2016 has come to an end, and all records and data are frozen in yesterday.
Such a grand shopping carnival, which can be said to be participated in and celebrated by the whole nation, naturally attracted much attention for the various records it created.
Both the practitioners who are closely related to it and the general public who focus on participation are very curious about how astonishing the final data is.
Even though it is already early morning, the popularity on the Internet is increasing instead of decreasing. Many people are refreshing the official accounts on major platforms with great anticipation, waiting for the data to be disclosed.
For this reason, the major e-commerce platforms naturally have no intention of hiding anything and are almost eager to disclose their own achievements to the outside world as soon as possible.
Among them, Alibaba, which leads the way, naturally delivered the most dazzling and brilliant results in the industry.
"121 billion!"
No matter how many fancy words you use, they are not as intuitive as this final data, and this is also the focus .
After all, apart from the data that can be understood, many other contents that may involve deeper issues are obviously beyond the scope of public interest.
As for data, it is just for fun. It is enough to know that you are involved in such a trillion-dollar project. As for the changes in the industry and future directions, just leave it to professionals to understand.
But there is no doubt that when Alibaba, as the leader, has surpassed the 100 billion yuan transaction volume mark, it undoubtedly means that the e-commerce field is still advancing by leaps and bounds.
Just as the stock market has passed the 3,000-point mark, the "bull market" has just raised its head and is ready to start a new round of charge.
However, in this "bull market", two new faces have shown unprecedented potential, namely Internet celebrities + live streaming.
These two new things have almost penetrated into the lives of the general public in the past year and have become completely familiar to the public.
Although both live streaming and internet celebrities have been nurtured on the Internet for many years, it was not until the past two years that they finally ushered in the moment of rapid development.
It can be said that fortune has changed, and this year it is my turn.
At the Double Eleven Gala, which can be called the "Spring Festival Gala of E-commerce", the main stage was naturally packed with stars, and there were also international celebrities in attendance, fully demonstrating the wealth and generosity of Alibaba, the industry leader.
It is worth mentioning that the mobile live broadcast sub-venue created by Alibaba with great effort is like sending a positive signal to the outside world, indicating its optimism about the combination of Internet celebrities + live broadcast.
Not only Alibaba is betting on the future, in the e-commerce war with "cats and dogs" as the main theme, even JD.com's helmsman Dong Ge personally took part in the live broadcast, setting an example and showing the general public a unique food live broadcast.
This strong performance of the founder personally standing on the stage not only surprised the general public, but also stunned people in the industry.
Coincidentally, not only the two industry giants did so, but even others in the category of "Top Ten E-Commerce" also followed suit and chose to open the live broadcast function on their own platforms.
A series of activities have been launched that focus on live broadcasts by celebrities and internet celebrities, but the intensity of the activities varies greatly.
At the same time, Zhou Dongsheng watched the actions of all parties almost throughout the whole process as a "bystander" and had a different understanding.
Having experienced the 2016 Double Eleven shopping spree “once again”, the change of identity means looking at things from completely opposite angles and perspectives.
Different from the shopping carnival seen from the perspective of "consumers", it is just about setting new highs in data, breaking the 100 billion milestone, etc.
This time, Zhou Dongsheng once again experienced this round of Double Eleven from the perspective of the future, and he was finally able to see some clues from it.
If 2016, the first year of mobile Internet, is the "right time", then the fact that the top ten e-commerce platforms all unanimously supported e-commerce live streaming and placed their bets together is undoubtedly the "right location".
It is precisely because of this "right time and right place" as a foundation that the future live streaming e-commerce boom will be created, although the future grand occasion may be beyond the expectations of even the initiators.
But there is no doubt that it is the foreshadowing laid in the present that will create the future.
When Zhou Dongsheng sorted it out a little, he found that everything was indeed traceable, but no one could see the full picture of the times.
The saying “You cannot see the true face of Mount Lu because you are already in it” is applicable to everyone, no matter what angle or height they are at.
After all, it is impossible for humans to have a "God's perspective", even Zhou Dongsheng is no exception.
It's just that he can see more than ordinary people because of his future perspective, but it doesn't mean that Zhou Dongsheng can see farther than those who are standing on a high place now...
After all, the future that I know is created by these people...
Thinking of this, Zhou Dongsheng's thoughts became clearer, and he had a clearer idea of his own positioning and future.
Having the opportunity to compete with these people on the same stage and to compare a few moves with them is really worth the trip.
After all, although I , the advantages I have are also beyond their reach...
Zhou Dongsheng couldn't help but smile brightly as he looked at the data displayed on the computer screen. Perhaps he could use this opportunity to his advantage.
Although it is a bit difficult to forcibly "create momentum" with my current ability, it is more than enough to "take advantage of the momentum".
The fact that the top ten e-commerce platforms are planning to launch live streaming is undoubtedly a major trend. It would be a waste not to take advantage of it. After all, no one knows better than themselves how big a cake the future of e-commerce live streaming will be.
It just so happens that I have enough chips in my hand to sit at this poker table!
The "right time" is there, and the "right place" has also begun to mature, so the only thing that still needs to be worked on is the "right people".
Therefore, Zhou Dongsheng made up his mind and planned to take this opportunity to get Huang Zheng and Yang Luyu together again after returning to Shanghai to deepen the cooperation.
After all, times have changed. After this e-commerce war, we now have solid data as factual basis, so it is naturally no longer "empty words".
What's more, both parties have tasted a lot of sweetness in this initial cooperation. With this pleasant cooperation as a foundation, it is natural to start further cooperation!
Just thinking about it, Zhou Dongsheng already had an urge to witness history. After all, the direction he was heading had already started to deviate after turning the steering wheel like that...
As for what the future will be like, even Zhou Dongsheng can’t predict it, which makes Zhou Dongsheng full of expectations!
At the same time, a commendation meeting has been held at Ruhan Holdings in Hangzhou.
There is no other reason. The company used "Zhang Dayi" as its target and won a great success in this e-commerce war. Its various achievements are exceptionally dazzling. Such an achievement is enough to make all colleagues proud and feel that their efforts have not been in vain.
Among them, Zhang Dayi's personal brand store alone achieved sales of nearly 300 million yuan on Double Eleven, becoming the first women's clothing store on the platform with sales exceeding 100 million!
Almost single-handedly, he created nearly 70% of Ruhan Holdings' sales during the entire Double Eleven period, fully demonstrating the influence of his personal brand.
Especially in the live broadcast activities carried out on the e-commerce platform, it took only 2 hours to generate more than 30 million in sales, creating a miracle of e-commerce live broadcast!
Before this, no one had ever thought that linking the traffic of "live streaming" with "e-commerce" could create such impressive results.
Now this "possibility" has turned into reality.
As the first person to try something new, Zhang Dayi is naturally the biggest beneficiary and also the biggest contributor to Ruhan Holdings.
Therefore, at the summary meeting held within the company, Feng Ming naturally did not hesitate to express his praise.
"Dayi, thank you for your hard work on Double Eleven this time. You fought such a great battle. You have also worked hard during this period. I will give you a short holiday to have a good rest!"
Zhang Dayi did not take credit for it. "It's all the result of everyone's hard work. After all, I am also one of the shareholders of the company. This is my responsibility. The result this time is beyond my expectation..."
"I think Zhou Dongsheng also contributed to this. After all, they also brought me a lot of traffic support!"
Zhang Dayi said with a sweet smile.
"Indeed, please thank Mr. Jay for me!" Feng Ming nodded and said tacitly.
After all, it was Zhang Dayi's own ability to have these relationships and connections, and Feng Ming had no intention of interfering.
Zhang Dayi smiled but said nothing.
"After this Double Eleven, our model has undoubtedly been verified by the market. I believe that investors will be very satisfied with such an achievement!"
"Of course, we will not stop here. In order to achieve the goal of listing in the United States, our company still has to make more efforts."
“When the company goes public, everyone here will be a veteran of the listed company. I will make sure that every effort you make will be rewarded accordingly!”
Feng Ming was full of vigor and energy, and his words made everyone in the conference room feel excited and eager to sacrifice their lives for him.
"Does everyone have confidence?" Seeing that the atmosphere was almost brewing, Feng Ming added fuel to the fire at just the right time.
"have!"
Perhaps every entrepreneur has a natural talent for making promises before achieving success.
As the dust settled on the e-commerce war, Zhou Dongsheng also took the opportunity to visit Yinian Media. In this e-commerce war, Yinian Media also managed to get a piece of the pie.
After all, to some extent, Yi Nian Media is also one of the promoters of the internet celebrity trend that emerged in this e-commerce war.
In particular, Papi Jiang, who shot a sky-high advertisement worth 22 million, successfully won the first place for the brand sponsor in this e-commerce war, making her the most popular person in the venue.
Under the head effect of [Papi Jiang], Yi Nian Media's way of monetization has been completely opened up, and the many Internet celebrities stockpiled by Yi Nian Media have found a market.
For a while, Xu Ruoan was so busy that he was exhausted and had no time to rest.
Zhou Dongsheng came to the company leisurely, looking relaxed and at ease, which undoubtedly formed a sharp contrast with the busy Xu Ruoan.
"Boss, you're here. I just happen to want to ask for your opinion on something!" After seeing Zhou Dongsheng, Xu Ruoan seemed to have thought of something and said quickly.
"Oh? Feel free to say it." Zhou Dongsheng said casually.
"It's about [Mu Ziqi]. Although [Mu Ziqi] hasn't released many works in recent months and its traffic has declined, its unique video style still has a very stable audience..."
"Therefore, some food brands saw its commercial potential and wanted to try to cooperate with it. I asked her for her opinion, but she said..."
At this point, Xu Ruoan looked a little strange, and continued.
"Everything is up to your arrangement, boss!"
Hearing this, Zhou Dongsheng couldn't help but reveal a brilliant smile. This little girl is quite sensible. In that case, he would certainly not treat her badly.
"Well, don't take it for now. There's no need to rush to monetize the [Mu Ziqi] IP. Her commercial potential has not yet been fully realized. I have my own plans."
Thinking of this, Zhou Dongsheng couldn't help but be moved. He seemed to remember that he had an agreement with him, which he almost forgot.
Zhou Dongsheng couldn't help but slap his head and asked, "The weather is getting colder. Is the first snow of this year coming soon?"
Xu Ruoan was a little caught off guard by the sudden change in the topic, and couldn't help but say, "The weather in Hangzhou is not that cold this year, and the weather forecast doesn't seem to say it will snow this year..."
"No, I'm not talking about this place. Forget it, I'll check it myself." Zhou Dongsheng waved his hand and started fiddling with his phone to check.
Coincidentally, the western Sichuan area has already welcomed the first snow of this year. Although it is only November, it is obvious that the first snow of this year came a little earlier than in previous years .
As for the north, there is no need to mention it. Zhou Dongsheng focused on checking a certain place, and then he couldn't help but breathe a sigh of relief. Fortunately, he didn't miss it, and he can just make it in time for the appointment!
"By the way, boss, after Li Jiaqi made his debut with Zhang Dayi, the effect was quite good. In recent days, the number of fans on his personal account has increased significantly, and most of them are female fans..."
Before Xu Ruoan finished speaking, Zhou Dongsheng waved his hand and said, "I know about this. Let's talk about it when I come back. I have something to do now, so I'll leave first."
After saying that, he walked out without saying anything else. Xu Ruoan behind him wanted to say something but stopped himself, then swallowed his words.
On Zhou Dongsheng's side, he immediately booked a flight to Sichuan, ready to go to the first snow.
As the saying goes, the speaker may not mean it but the listener may take it to heart. After Xu Ruoan's reminder, Zhou Dongsheng remembered the appointment he made with Li Jiajia for the first snow.
Moreover, it was an agreement about a bowl of beef noodles.
