Volume 3: Taking Roots 2016 Chapter 774: Unexpected Hot Search
At night, the mountains and rivers of Shu were covered with a thin layer of white winter clothes, and the small courtyard was no exception, even though it was cold and snowy outside.
However, the house has a heating system that was installed just this year. With the help of the heating system, the coldness is swept away and the house is very warm.
If it were just a young person, he might be able to rely on his righteous spirit to keep warm, but there is an elderly person in the family. The elderly are the most vulnerable to the cold. Every winter is the most difficult season for the elderly.
Over the past year, with Zhou Dongsheng's training, Li Jiajia's income has undergone tremendous changes, so installing a set of indoor heating equipment specifically for the elderly is a natural thing.
Thinking of this, Li Jiajia, who was working at the computer and busy editing her new video, couldn't help but look towards the living room. Under the warm light, Zhou Dongsheng was chatting with his grandmother about family matters.
It was snowing outside the window, and time was quiet inside the house. The extremely harmonious scene was exactly what Li Jiajia had always dreamed of, and it made Li Jiajia feel extremely fulfilled.
Li Jiajia couldn't help but look at the video materials on her computer. Under the faithful recording of the camera, many details that she had not paid attention to before were all presented before her eyes.
The most obvious node is perhaps the feeling I presented in the camera before and after Zhou Dongsheng appeared, from a worried look to a happy one...
Although Zhou Dongsheng did not appear in front of the camera, he did affect the quality of the video material.
As for the content and original sound of their conversation, they will naturally not be shown in the video at all. Under the modification of editing and BGM, the video will only show what the author wants the audience to see.
In the choice of the two materials, Li Jiajia resolutely chose the latter. After all, this is what she wanted the audience to see...
Soon, this delicious bowl of beef noodles was freshly prepared. This time, it didn’t even need to be sent to the boss for review. Just shouting was enough.
"Boss, I have finished editing the video. Do you want to take a look?" Li Jiajia stretched lazily with satisfaction, turned sideways and shouted towards the living room lazily.
"I'm chatting with my grandma, so I don't have time! If you think it's ok, just send it to the company to take a look." Zhou Dongsheng waved his hand and said nonchalantly.
However, this action made Li Jiajia extremely satisfied. In Li Jiajia's view, this was obviously a sign that Zhou Dongsheng regarded his family as more important.
For Li Jiajia, who regards her grandmother as more important than anything else, nothing can make her more satisfied than this!
After sending the video to Yi Nian Media, Li Jiajia stood up and walked to the living room, saying, "What are you guys talking about? You look so happy!"
"Grandma, have you exposed my shortcomings in front of the boss again?" Li Jiajia couldn't help but show some girlish behavior and acted coquettishly to her grandmother.
The elderly grandmother had a particularly kind look in her eyes. She looked at the granddaughter she had raised and smiled lovingly.
Originally, grandma felt a little guilty about Li Jiajia having to return to her hometown to take care of herself. Now that she sees that Li Jiajia has a successful career, she can't help but feel particularly relieved.
After all, I am already this old, so naturally I have nothing else to ask for. I just hope my granddaughter can get what she wants...
Thinking of this, grandma couldn't help but take a deep look at Zhou Dongsheng, and then said happily: "No, no, I'm praising you. Which little sister is as clever and skillful as our Jia Jia, and is the most suitable for living..."
"Of course grandma, Jia Jia is very popular on the Internet now. Netizens say 'Marry Mu Ziqi if you want to marry a wife', and they are talking about Jia Jia. I wonder how many people are thinking about her."
The speaker may have intention, but the listener may not, Zhou Dongsheng pretended to be confused while knowing the truth.
Li Jiajia was completely unaware, instead her face turned red and she smiled very happily. Grandma couldn't help but sighed secretly, her children and grandchildren will have their own blessings...
…
The next day, after many days, following the [Four Treasures of the Study] series, the [Muziqi] account finally released a new video work again, and it was distributed to major platforms such as Tik Tok and Weibo as soon as possible.
Although the update frequency of the [Muziqi] account is extremely slow, and the production cycle of each video is sometimes calculated on a monthly basis, it does not seem to have an advantage on Internet platforms dominated by the "short, flat and fast" culture.
However, the sincerity in each of Mu Ziqi's videos and her unique pastoral style have already captured the hearts of some audiences.
As the saying goes, all roads lead to Rome. There is no one video style that can be liked by everyone. Even money can't do this, let alone other things?
It is normal that everyone has their own preferences, and there is no doubt that Mu Ziqi is unique in this way.
Moreover, this unique style seems to have the magical power of "one man's meat may be another man's poison". Those who like it highly praise it, while those who don't like it sneer at it and look down on it.
Under the influence of this polarized style, the account [Muziqi] has attracted a large number of hardcore fans, and the fan cohesion is particularly high.
At the same time, because of their common hobbies, these like-minded fans have also formed many fan groups privately. Speculations about the direction of Mu Ziqi's new video have become a hot topic among them.
After all, after the release of the "Four Treasures of the Study" series of videos, Mu Ziqi has established an image of an omnipotent and extraordinary woman among her fans.
In their opinion, nothing is difficult for Mu Ziqi, so in order to see her show her prowess, fans are willing to wait a little longer.
After all, “quality is more important than quantity”!
Therefore, when Mu Ziqi finally released a new video, these fan groups immediately got wind of the news and started telling each other about it as if it was New Year’s Day.
"Good news, Ziqi has finally updated! Sisters, hurry up and cheer for Ziqi!"
"Good boy, I finally waited for you. Fortunately, I didn't give up! What's the style of Ziqi's video this time?"
"I informed you guys right away before I even had a chance to watch it. At first glance, it looks like a food video!"
"Wow, has Ziqi finally found her original intention? Who still remembers that our Ziqi is a food blogger?"
"Great! Watching Ziqi's food videos is the best way to relieve stress. I'm going to watch it now!"
"Let's go together!"
For a while, many fans gathered under the [Muziqi] account, and couldn't wait to click on the new video, as if they were enjoying a long-awaited feast, and they were already eager for it.
The video begins with the snow-covered mountains and rivers of Shu, accompanied by a soothing BGM, which makes people instantly follow the camera, escape into this "paradise" and enjoy a moment of spiritual rest.
Afterwards, a remarkable woman slowly walked into this picture of heaven and earth and began to show the audience how a bowl of authentic and delicious beef noodles was created.
There is no need for narration, just like the usual video style, just watch how Li Jiajia uses her bare hands to turn decay into magic.
This time was no exception. Li Jiajia followed the same method as always, starting from kneading the dough. With the art of editing, the whole process flowed smoothly and was completed in one go.
As if it were a master craftsman who had been immersed in this art for many years, six words seemed to be about to emerge from the picture.
There is no special reason, just practice makes perfect.
Starting from kneading the dough, from nothing to something, a bowl of delicious beef noodles is soon freshly cooked by a pair of bare hands. It seems that you can smell the tempting aroma through the screen, which arouses the greed in people's stomach.
And during the kneading process, there was a small episode. Snowflakes suddenly fell from the sky, as if "flour" fell from the sky and was mixed into the dough by Li Jiajia's skillful hands. A natural and harmonious beauty came to the face.
It has a bit of the flavor of "eating the marrow of nature and nurturing the world", which makes fans intoxicated.
At the end of the video, the bowl of beef noodles was brought to the table, and another pair of hands, obviously men's, suddenly appeared and took the bowl of noodles away, and the picture froze on Li Jiajia's satisfied expression.
The video ended abruptly, but the audience was still not satisfied and wanted to have a bowl of beef noodles right away, of course it had to be the Master Kong kind.
“It’s the familiar taste. Even if it’s just a plain bowl of beef noodles, Ziqi can still shoot it in her own style!”
"This time they actually started with kneading the dough. I thought Ziqi would start with growing wheat and grinding flour himself!"
"Am I the only one who noticed the pair of men's hands that appeared at the end of the picture? Could it be that Ziqi is in love?"
"What! Although I often say 'marry Mu Ziqi', but the thought of such a fairy being abducted is more painful than killing me!"
"Damn it! Who is Dong Yong? How dare you kidnap our fairy? You deserve my death!"
"It could also be Ziqi's brother. Just like grandma, they are all Ziqi's family members."
…
Unexpectedly, once the video was released, it received responses from many fans. The popularity of this video quickly increased. At the same time, many fans who watched the video with magnifying glasses also started a heated discussion around the hands at the end of the video.
Suddenly, the direction of discussion in the comment section showed signs of going off track, and the gossip spirits of fans began to burn.
After all, gossip is human nature, and curiosity is the instinct that drives human progress, so eating melons = driving human progress!
Thinking of this, a sense of mission suddenly arose among the spectators, and many of them immediately joined the ranks of fans.
For a while, this bowl of beef noodles had not yet had time to create waves on the Internet. Instead, a sudden hot search landed on the hot search list, pushing [Mu Ziqi] into the spotlight of the stage.
“#Muziqiromance”!
With just a hint of hearsay, the popularity of this hot search quickly surpassed the work itself, and driven by the curiosity of the general public, it quickly rushed to the top of the hot search list.
The incident caused a huge uproar for a while, and many people who did not know the truth thought that some unknown young star in the entertainment industry was involved in a scandal.
After all, celebrities have always been the ones to dominate gossip and scandals, and it is an unwritten means of hype in the entertainment industry.
At the same time, paying attention to the private lives of celebrities is also one of the great pleasures of the general public after dinner. However, when they learned that this [Mu Ziqi] was just an "ordinary" internet celebrity...
Instead, it makes the general public marvel more and more. Since when can even the gossip and scandals of Internet celebrities rush to the top of the hot search list?
This unique sense of novelty has increasingly satisfied the public's curiosity. After all, it is always a bit boring to eat too much gossip about celebrities, and changing the taste occasionally is a good choice.
Driven by various coincidences, the popularity of this hot search not only did not cool down at all, but with more and more people paying attention, it successfully topped the hot search list!
For a time, even Yinian Media was a little caught off guard, although they already have a mature marketing and promotion method to help their internet celebrities boost momentum.
However, this number one trending search came so suddenly that before they even made a move, [Mu Ziqi] had already successfully topped the list!
Even though it was done in such a not very decent way, it was still the honor of being the number one trending search!
Even among the celebrities in the entertainment industry, there are countless people who are eager for this. If you don’t believe me, just ask the singer named Wang who represents half of the rock music scene.
Xu Ruo'an was well aware of this. The honor of being the number one on the trending search list was something that could only be encountered once in a while. If one really spent money on it, it was not impossible...
But often the income is not proportional to the effort.
And when his subordinates reported this matter, Xu Ruoan, who had learned a little about it, immediately understood who the owner of those hands was... Others might not know, but how could he not know ?
Therefore, Xu Ruoan immediately called Zhou Dongsheng for instructions.
"Chairman, I have good news and bad news to report to you..." Xu Ruoan said.
"Oh? Tell me about it." Although they are deep in the mountains and forests, they are not isolated from the world, but it is a rare opportunity to steal a half day of leisure and enjoy the wildness of the countryside. Naturally, they have no time to care about things on the Internet.
"【Mu Ziqi】is number one on the trending search list, but it's only because of a scandal... and it has something to do with you!" Xu Ruoan didn't keep anyone in suspense and gave a concise report.
"Should we do crisis PR? After all, the impact of a scandal can be big or small..."
Facing Xu Ruoan's request, Zhou Dongsheng seemed to be thinking about it, but he didn't take it to heart and said it calmly.
"What a great traffic and popularity, it's not a crisis. Internet celebrities are not traffic artists. What can really attract fans is the work, everything else is fake..."
"When such a good thing comes to your doorstep, you should seize it and make good use of it. It just so happens that I intend to set up a personal brand [Mu Ziqi] and try another way to monetize..."
Taking this opportunity, Zhou Dongsheng also gave Xu Ruoan the lowdown, so that he could handle all these trivial matters for her.
"Oh, OK! I understand, Chairman. I will apply for the personal brand right away."
Although Zhou Dongsheng's jumping thoughts made Xu Ruoan stunned, he still spoke very sensibly after coming to his senses, and even applied it to other situations.
"If that's the case, if the chairman doesn't mind, we can use this opportunity to hype it up. This kind of hype has already become a mature unspoken rule in the entertainment industry..."
"In this respect, we and the entertainment industry have come to the same conclusion, so we can learn from them."
