Volume 3: Taking Roots 2016 Chapter 771 The Era of Rampage Begins
If I were to compare the West Lake to Xi Shi, she would look beautiful with either light or heavy makeup.
After a night of spring, Zhou Dongsheng felt more and more that the pleasure of the beautiful scenery and beautiful women complementing each other was truly indescribable. The charm of words has not faded at all even after crossing the long river of time.
However, beauties are constantly updated with the changing times, and they always have different looks, just like beautiful scenery, which makes people feel pleasing to the eye and linger on.
Just like now, Zhou Dongsheng is wrapped in a bed sheet, admiring one piece of clothing after another, wrapping his curvaceous body, and his animal nature is subsequently covered up by the cloak of civilization.
"You know what, Jiaqi is really talented. His progress with me has been rapid these past few days, helping me to reduce a lot of workload..."
"I didn't expect a boy to have such a deep understanding of fashion and beauty. He has the potential to become my good sister." Zhang Dayi buttoned her clothes in an orderly manner and joked leisurely.
"It's really hard to find an assistant who can do things so well for me. Dongsheng, how about you give him to me?"
My goodness, I've always been the one poaching other people's people, but now someone wants to poach my people?
Let's put things in perspective. Zhou Dongsheng is certainly not the kind of person who doesn't distinguish between public and private. He can covet my body, but he can't covet my wallet... that's not okay.
Zhou Dongsheng was thinking in his heart, but he said it calmly on his face.
"That won't do. This is the next signboard I want to build. I just sent him to your place to learn. As your boss, I have already paid for his tuition. If he is not satisfied, he can come back again..."
Zhou Dongsheng made a harmless joke and brushed the matter off lightly, but what greeted him was naturally a big roll of the eyes.
Zhang Dayi was so angry that she laughed. This was the first time she saw someone who took advantage of others and acted cute. But to some extent, this "tuition fee" was indeed quite memorable...
Zhang Dayi couldn't help but lick her lips. Zhou Dongsheng did have the capital. He was young, rich, and successful in his career. Even his body was so attractive...
"I'm not as leisurely as a big boss like you. Double Eleven is coming soon. I won't have time to accompany you next time. Sister, I have to work hard on my career. By then, I'm too old and no one will want me, but at least I still have some savings~"
Zhang Dayi said this very open-mindedly, and it was obvious that from beginning to end, she had never thought of giving up her initiative.
Only by firmly grasping the initiative in your own hands can you make yourself invincible.
After all, feelings are not a necessity, and Zhang Dayi is obviously not an emotional person, otherwise she would not have been able to complete her counterattack and transformation in identity so easily.
You have to know that being able to stand out in the glamorous modeling circle is not something that can be simply explained by luck.
"If I lose everything and end up homeless, I hope my sister can take me in and give me food to eat!"
Zhou Dongsheng was also very cooperative, and he really got the advantage and started to act like a good boy. Perhaps this is what the so-called bliss of bed is like. Of course, there are obviously many more perverted ones than this.
"Okay, if that day comes, I will be the first one to support you. Even if I don't have money, you are more than qualified to be a gigolo with your looks~"
Zhang Dayi hooked Zhou Dongsheng's chin frivolously and smiled evilly.
Zhou Dongsheng raised his eyebrows, "Only the face? Isn't it the kidneys?"
After these words were spoken, Zhang Dayi could no longer hold back, she chuckled and left in a leisurely manner. The only flaw was perhaps the lack of a stack of cash.
"I'm going to work first, Dongsheng, you can have fun by yourself!"
Zhou Dongsheng shrugged indifferently. Although this was Zhang Dayi's territory, Zhou Dongsheng was not unfamiliar with it at all. He then walked to the bathroom as if he was familiar with the place.
After all, there are even his toiletries here.
…
That evening, as the clock passed 12 o'clock, the entire Internet traffic instantly poured into major e-commerce platforms, and millions of instantaneous traffic instantly rushed into major servers.
Even though the technical departments of major e-commerce platforms had already been on high alert, the servers still could not withstand the pressure brought by the huge instantaneous traffic and directly entered a state of full load operation.
The entire server unit suddenly erupted with a huge roar. To the technicians, this was undoubtedly a death horn, but to some people, it was no less than the sound of nature.
After all, this is the sound of the printing press starting up!
In just less than 20 seconds, Alibaba's e-commerce transaction volume successfully exceeded 100 million, and this was just the beginning.
In just 52 seconds, or even less than a minute, Alibaba's e-commerce transaction volume exceeded the 1 billion mark.
In just a blink of an eye, Alibaba's e-commerce has already taken the lead in this e-commerce war, and has been spreading the good news through major media and official accounts.
The success reports came in so frequently that even the speed of their dissemination could not keep up with the speed of their record breaking. The previous battle report had just been sent out when another one was updated.
In just 6 minutes and 58 seconds, the transaction volume of Alibaba's e-commerce platform exceeded 10 billion!
This astonishing data growth rate undoubtedly demonstrates Alibaba's undisputed leading position in the e-commerce field, which no one else can match.
The gap is so huge that other competitors can only serve as foils. They don’t even plan to disclose the transaction amount to the public at the first time. Instead, they choose to find another way and show themselves in another track.
For example, Jingdong next door chose to focus on logistics speed. Since he couldn't compete with the cat in terms of size, he decided to compete in speed, which is the strong point of this dog.
Jingdong launched the "Zero Hour Operation" nationwide, specifically serving various large orders. The speed of delivering the first order was only 12 minutes and 31 seconds to deliver the goods to the customer!
As the two major e-commerce giants that have almost occupied half of the domestic e-commerce field respectively, this e-commerce war is naturally a tit-for-tat and a collision of fire and fire.
Both companies have put in all their efforts and invested all the resources they have been preparing for a long time into this e-commerce war to establish their own golden brands.
All other competitors immediately paled in comparison to these two and could only become supporting roles.
Even Pinxixi, which had built up momentum in advance and carried out a lot of publicity on TikTok, is still the same. After all, reality is not a fairy tale, and there is no miracle like a brave man can easily kill the dragon right from the start.
The moment the starting gun of the e-commerce war was fired, the two e-commerce giants quickly left other competitors behind at a speed that was far ahead of the competition.
But for Pinxixi, this was something that was expected, so why bother about it?
In Huang Zheng's view, this is like a race between the tortoise and the hare, and Pinxixi is the tortoise. Being able to stand at the starting line is already a victory.
Next, all you need to do is run forward in an orderly manner at your own pace.
It is not shameful to lose to a rabbit. It is strange for a turtle to beat a rabbit.
However, as long as it can appear on the field, it will always be able to attract the attention of some viewers. In the face of such huge traffic on Double Eleven, even if it is only a little bit, it is enough for Pinxixi to digest it for a while.
Not to mention the traffic bonus brought by Douyin, which also means that Pinxixi is likely to create a "breakthrough" record.
Even though this record may be insignificant in front of the two giants, a journey of a thousand miles begins with a single step, and we must always take one step at a time.
Although the open and covert struggles between platforms are fierce, they are ultimately just a fight between gods and are insignificant matters to the vast majority of viewers.
After all, we are all just a part of this "hundred-billion-dollar project", and the data are just for fun. Just watch for fun.
Instead, consumers focus on where there are benefits to be gained. After all, the platform's transaction volume of hundreds of millions is as out of reach as an astronomical figure for ordinary people.
It is really too illusory. Although I have made my own contribution, in the final analysis, I have not gained any benefit at all. I just barely gain a sense of "participation".
However, in this huge e-commerce war, in addition to the fierce fighting among the giants, various small fry naturally also showed their magical powers in an attempt to take a bite of this big cake.
Their appetite is naturally not as big as the giants, but with such a big piece of cake, just a bite will be enough to benefit them greatly.
Among them, perhaps the most noteworthy is the appearance of various Internet celebrities. In this e-commerce war, powerful data is once again used to prove the commercial value of Internet celebrities!
Driven by Ruhan Holdings' investment of more than 10 million yuan in marketing costs, Zhang Dayi has been on major social platforms for several days in a row, working hard to promote and attract traffic to her e-commerce store.
At the same time, they also spend a lot of money to "give back" to fans, distributing prizes to participating fans through lottery, and every participating fan will contribute a tiny bit of traffic.
However, small trickles of water eventually converge into a sea. When all the traffic is directed to the live broadcast on Double Eleven, it will naturally create a considerable traffic feast.
Compared with the benefits brought by traffic, the little prize paid is naturally insignificant .
Even before the live broadcast officially started, Zhang Dayi's personal brand store had already taken the lead in the women's clothing category rankings, surpassing a number of traditional women's clothing brands!
This is undoubtedly a strong proof to the outside world how great the commercial value of the word "Internet celebrity" is!
Even though traditional brands have a broad mass base and invest countless marketing costs throughout the year, "Internet celebrities" are completely dependent on the Internet.
To some extent, they are the “native” locals!
And this is not an isolated case. In addition to Zhang Dayi, a number of internet celebrities including Xue Li have demonstrated impressive commercial potential.
This kind of business ability to achieve "small wins big" with only the meager efforts of an individual was previously exclusive to celebrities and other social figures.
Now that times have changed, the word "Internet celebrity" is obviously going to be officially added to this list.
At the same time, many brand sponsors who were waiting and watching had to seriously examine the commercial performance of "Internet celebrities" again, especially in the presentation of "price-performance ratio", which was completely unique and leading the way.
When it comes to the pursuit of "spending little money to accomplish great things", it is absolutely applicable to all places and is a true universal principle.
While taking advantage of the traffic trend of the e-commerce war to once again attract the attention of the general public, Dongsheng Media is naturally a hurdle that cannot be avoided today.
In particular, the brand LiRen Cosmetics, which was the first to take the plunge and spent a huge amount of money to win the [Papi Jiang] advertising auction, was full of praise for the added effect that [Papi Jiang] brought to its brand.
Long before the e-commerce war, in a live broadcast organized by Liren Beauty, CEO Huang Tao directly spoke out and personally supported Papi Jiang, and even directly threatened in the live broadcast:
"My colleagues have been asking me before, is it worth spending more than 20 million to hire an internet celebrity to run an advertisement? Now I can responsibly tell you that it is worth it, very worth it!"
"It can even be said that hiring internet celebrities to endorse products is an extremely cost-effective business decision. Last year, our Liren Beauty sales on Singles' Day were around 500 million yuan, but the cost spent on marketing was almost 10 to 1."
"In a reciprocal situation, [Papi Jiang] only spent less than half of the cost, but the benefits she gained doubled. For this year's Double Eleven, our sales are expected to start at 1 billion!"
"So, hiring [Papi Jiang] not only helps the company increase sales, but also greatly reduces our marketing costs. It's a very profitable business."
"Now, my colleagues are probably regretting their decision to the point of death." Huang Tao said proudly.
Being the first person to try something new certainly involves taking certain risks, but there is no doubt that once you bet right, the rewards will be extremely huge.
Because this is the market's reward to the brave.
With the mutual promotion among brand sponsors, Yi Nian Media, as the instigator, naturally received a lot of attention again, especially since it has several internet celebrities with great potential.
Although it is definitely "slightly inferior" to the industry leader [Papi Jiang], it is better than nothing after all, especially in today's situation where there are more people than resources, and the early bird gets the worm.
Driven by this wave, both media companies received a lot of inquiry requests from brands at one time, wanting to use this opportunity to find out how powerful Dongsheng Media, which is leading the Internet celebrity industry, is.
Even the unique internet celebrity IP "Zhou Dongsheng" has received many inquiries. After all, whether it is "Zhou Dongsheng's Boring Life", this phenomenal program has been widely praised by the general public.
Or it could be the strong performance of his personal endorsement of Rolex, or it could be the added bonus of Zhou Dongsheng's personal legendary experience and entrepreneurial halo.
All of these are enough to make her the "number one in the industry" far surpassing [Papi Jiang].
Together with Principal Wang, they can be called the "Dragon and Phoenix" in the internet celebrity industry!
Ahem, of course it is still a compliment here.
Zhou Dongsheng was somewhat amused and helpless about this. He felt like an innocent spectator. While he was eating, the stage ran to his feet, with the spotlight shining on him.
Today, Zhou Dongsheng has the confidence to say loudly that he is "not short of money", so he will naturally protect his reputation and not overdraw his fame without any consideration.
Good steel should be used on the blade. As for his own fame, Zhou Dongsheng naturally has to "wait for the price to rise".
As for the other internet celebrities under the media, if the price is right, there is naturally no reason to refuse.
After all, traffic monetization should be done as early as possible, and the window period is fleeting. Once you miss this opportunity, you may no longer have this store.
The objective laws of history are sufficient to prove that no one will always stand at the top of traffic. Even if there are endless works to support them, there will always be a day when their talents run out.
