Volume 3: Taking Roots 2016 Chapter 732: Restoring Order
The direction of public opinion is as changeable as the classic rhetoric in elementary school essays: “a child’s face on a June day”.
A second ago in the public opinion field, Zhou Dongsheng was established as a benchmark for young people's entrepreneurship . As "the first self-made billionaire born in the 1990s to make it onto the wealth list", he set a precedent for all people born in the 1990s.
Having achieved a breakthrough from 0 to 1 on the wealth list, Zhou Dongsheng does not represent an era, but merely symbolizes the beginning of another era.
But precisely because of the great symbolic significance of this, public opinion was so wild that it almost blew Zhou Dongsheng to the sky.
It can be said that Zhou Dongsheng's step forward was just a small step, but it was a big step for the entire generation born in the 1990s, which pushed Zhou Dongsheng to the altar of public opinion step by step.
However, unexpectedly, the public opinion changed and overwhelming doubts came upon him, as if a pair of invisible hands of public opinion wanted to pull Zhou Dongsheng down again after he was pushed up.
It has to be said that this wave of public opinion tug-of-war has penetrated into the essence of Tai Chi.
However, this is the norm in the public opinion field. Since ancient times, the general public’s favorite thing has always been “watching him build a tall building, watching him entertain guests, and watching his building collapse.”
Only after going through this whole process can it be considered a complete play. After watching it, the audience will naturally leave satisfied, not caring about the mess on the ground.
Nowadays, there are so many good shows on the Internet, one after another, that the audience is overwhelmed and has no time to pay attention to anything else.
And when the dish of "Internet celebrity" is served on the table of public opinion, it is obviously another feast that is enough to feast on.
For a time, the new phenomenon of internet celebrity was put under the magnifying glass of public opinion and attracted discussions from all sides. This time, it was not just any internet celebrity who was pushed to the forefront.
But for the entire industry, massive attention naturally means a large amount of traffic, for many internet celebrities or media who have the right to speak.
Naturally, they would not give up the opportunity to participate in such a traffic feast. They have transformed themselves into opinion leaders, bringing their own views and audiences, and joining the battlefield forcefully.
As the scope of influence gradually expands, the audience affected will naturally become larger and larger.
Among them, whether it is the real "No. 1 Internet Celebrity of the Year" Principal Wang, or Zhou Dongsheng, who is known as the "Internet celebrity mentor", they are naturally no exception and were all caught up in it.
After all, to some extent, both of them are considered to be the vested interests of the emerging internet celebrity economy, and they are also the most eye-catching signs standing on the stage.
Therefore, the spearhead was naturally directed at the two people, and the weak ones were the ones to be picked. Compared with Principal Wang, who became famous through verbal battles and had already left a glorious record of military exploits on the Internet, he also had the identity of the son of China's richest man...
In comparison, it is obvious that Zhou Dongsheng, who started from scratch, is the soft persimmon. What's more, he is in the limelight recently, so targeting him is like striking while the iron is hot.
All of this development seemed to happen in a flash, and the direction of public opinion changed 180 degrees.
Even Zhou Dongsheng, the person involved, was slow to react. It seems that 4G surfing is no longer up to date with the trend, right?
Judging from the speed at which public opinion is changing, Zhou Dongsheng couldn't help but laugh and cry, guessing that the 5G network speed will be quite slow.
However, although there was a lot of uproar in the public opinion field, Zhou Dongsheng is now a man who has seen many big scenes and can be said to be calm and not surprised by fame or criticism.
But there is no smoke without fire. In this turmoil, Zhou Dongsheng tasted something unusual.
After all, if you look closely, the concept of "Internet celebrity" has a long history, and the first generation of Internet celebrities have been active on the Internet for nearly ten years.
Throughout the history, there has always been a lot of criticism from the general public about Internet celebrities. Some even go so far as to simply sneer at them and feel ashamed to be associated with them.
In the eyes of the public at that time, internet celebrities were just clowns who sought to attract attention and were not worthy of being in a high-class society. Even now, this stereotype has not changed.
However, when the trend of the times came, Internet celebrities suddenly transformed themselves from clowns seeking to attract attention to the stage of the theater, and especially achieved a qualitative leap in income level.
They are both clowns who are trying to attract attention . You may be able to laugh out loud at the former, but when the other person suddenly transforms into a winner in life worth tens of millions...
You laugh a lot and often you can't laugh anymore.
You laugh at others waving their hands, while others laugh at you for feeling uncomfortable in your pants. You chose to study at the age when you should have waved your hands. I only regret that I was not there in front of the temple when it snowed heavily.
Well, although it's just a joke, it can more or less show the change and transformation of the general public's view on Internet celebrities.
From being ashamed to associate with him to wishing to be him, this is the value orientation brought by Internet celebrities. To some extent, this article "The harm of Internet celebrities" is not groundless.
It is indeed difficult to see the full picture by generalizing from a single example, and for Zhou Dongsheng, these are obviously secondary.
After all, anyone's success is inseparable from the blessing of the torrent of the times. The emergence of the phenomenon of Internet celebrities is inevitable in the context of the first year of mobile Internet.
As mobile Internet has penetrated into thousands of households and has become an inseparable part of life, the general public's high dependence on the Internet has naturally become fertile soil for the growth of Internet celebrities.
Others may not know this, but Zhou Dongsheng, as a "veteran", naturally knows it well, and the stereotypes of the general public will obviously not become a decisive factor in stopping the wheel of history.
However, the opinions above are different. This is the unusual meaning that Zhou Dongsheng tasted from behind this storm.
Under the premise of market economy dominance, the iron fist has always adhered to the attitude of non-interference unless necessary, and then will come without hesitation when necessary.
The previous rectification of the chaos in live streaming is obviously a typical example. But now is it the turn of internet celebrities?
And this wave of unprovoked disturbance might just be the perfect excuse to intervene with justification...
After all, this is the result that everyone expects.
Thinking of this, Zhou Dongsheng couldn't help but think of one of the charges listed in the article: "If one's virtue is not worthy of his position, there will be disaster!"
Zhou Dongsheng obviously shared the same feeling. After all, in his previous life, he was just a spectator in the world of internet celebrities. However, he still had some impression of the chickens that were killed to scare the monkeys.
One of them is not only someone Zhou Dongsheng is familiar with, but also has some connection with Xiaorenren Media, which even made him the first person in the industry to be worth hundreds of millions.
A comb that is too red is sometimes not a good thing, as it is too conspicuous and will easily become the first to be affected once the chicken's feet are exposed.
But now, with the passage of time, Zhou Dongsheng has a vague memory of the exact time when things happened, especially as he becomes more and more integrated into this era, the glimpse of the future becomes easier to forget.
In the end, the only things that can be remembered are those few major events.
So at this moment, Zhou Dongsheng is not sure when the rectification of the chaos in the internet celebrity industry will begin and who will be targeted by the iron fist.
After all, with the existence of such a "troublemaker" as himself, the world of internet celebrities has already become a mess, and everything cannot proceed according to the original historical route.
Therefore, after realizing this, Zhou Dongsheng couldn't help but be shocked. He had to prepare for the future and make plans early.
But it just so happens that as long as I show my loyalty first and prove my identity as a "friendly army", at least I won't be the first target.
After all, whether it is Zhou Dongsheng or Dongsheng Media Department, they are all in a state of attracting attention. They are the best in the industry. If they really want to kill a chicken to scare the monkeys...
He is the rooster with the biggest and most colorful comb!
As for this "pledge of allegiance", didn't Dongsheng Group's recent series of major moves hit the mark?
Now, you don’t even need to actively promote it yourself. You just need to spread the word about it, and naturally you can maximize the profits of this “losing money to gain publicity” business.
It's simply a godsend!
As the head of Dongsheng Media Department, Xu Kaidao had already reported to Zhou Dongsheng immediately.
It was from his mouth that Zhou Dongsheng finally understood the whole story.
At this time, after thinking through the pros and cons, Zhou Dongsheng said calmly: "Crisis often coexists with opportunity. It just depends on our perspective on the problem and how to cleverly turn crisis into opportunity..."
"After all, this is not the first time we've experienced this. Do you still remember how [Papi Jiang] managed to escape danger?"
Zhou Dongsheng said meaningfully, and leaned back in his chair as if everything was under his control.
Hearing this, Xu Kaidao also thought for a moment, and then revealed a look of sudden enlightenment, "It turns out that the chairman had already foreseen the situation and prepared a solution in advance!"
"Earlier, everyone didn't understand why the first priority the chairman arranged when the group was established was to do charity work. It was really puzzling..."
"Now it seems that the chairman had anticipated this and had already thought of this step. I really have to admire him!"
Xu Kaidao took advantage of the situation and boasted very skillfully, his technique was so satisfying.
Zhou Dongsheng couldn't help but smile. It was obviously not important whether he had this intention or not, but it was very important whether the people below could understand this meaning.
"In that case, there's no need for me to say anything more about what should be done, right?" Zhou Dongsheng finally experienced the joy of being a riddle teller. He only needed to say something that seemed to make sense and leave the rest to others.
Is n't this just right for a hands-off boss like me?
"Understood! The chairman has already prepared everything. If I can't handle it well, I won't be able to continue sitting in this position. I will do it right away!"
After saying that, Xu Kaidao turned around and said goodbye, leaving, eager to implement the matter. After all, if this matter was done, he would be able to benefit from it in some way.
Now, in the internal struggle that has broken out within the management of Dongsheng Group, everyone is trying their best to come out on top.
I must seize this God-given opportunity.
At the same time, led by a group of top internet celebrities, under the banner of Dongsheng Charity Foundation, they have already gone to the mountains and the countryside and penetrated into the poverty-stricken areas along the agricultural assistance channels previously opened up by Pinxixi.
Among the accompanying personnel, there are naturally people who specialize in recording everything faithfully with cameras. In places with better signal conditions, they will start live broadcasts on the Douyin platform.
And they all used clear-cut headlines such as "Dongsheng Charity Foundation in Action", although the concept of "live streaming with goods" has not yet become really popular at the moment.
For many top internet celebrities, selling things in front of the camera seems a bit clumsy, but they enjoy doing it in the name of "public welfare to help farmers."
As darlings standing at the forefront of the times, this may be the first time that they have sincerely felt the joy of using their influence to help others.
As the saying goes, when you give someone a rose, the fragrance lingers on your hand. Perhaps only those who have experienced it can understand the deep meaning behind it.
Although Zhou Dongsheng, the instigator, had impure intentions, the impact of this incident itself cannot be denied, especially since a group of top internet celebrities were originally reluctant but now seem to be enjoying it.
As for the Dongsheng Charity Foundation, although Zhou Dongsheng has not intervened much since its establishment, he has not promised any high salaries. Most of those who can join it are people with aspirations in charity and public welfare.
Zhou Dongsheng is just a donor, he knows nothing about charity (funny).
With the traffic of the top internet celebrities themselves and the added reputation of "charity to help farmers", the audience watching the live broadcast will naturally be more willing to pay enthusiastically.
For a time, the agricultural products in the live broadcast room were even in short supply, and many spectators who liked to watch the fun took screenshots of the live broadcast content and made them into videos to spread.
In this heated public opinion storm, under the banner of "the harm of internet celebrities", people are preparing to encircle and suppress the internet celebrity industry.
The Dongsheng Media Department, which was originally the first to be hit, is like a clear stream, and is taking down-to-earth actions to form a strong response to public opinion.
Facts speak louder than words.
Compared with using harm that has not yet occurred as a scaremongering, this behavior of actually using one's own influence on public welfare and charity is undoubtedly a rectification of public opinion.
Everything has two sides. Harm may exist, but it may be the only harm. If such a thing exists, no one wants public opinion supervision...
The iron fist will naturally tell you what it means to crush with overwhelming force.
However, even though Dongsheng Media Department has set a textbook example, it is obviously impossible for it to reverse the entire public opinion trend on its own.
What's worse, some people still choose to output against the wind.
"This is too much of a show, isn't it? If we hadn't mentioned this issue, I guess these internet celebrities wouldn't have thought of this, right? Ugh, hypocrisy!"
"Who would do good deeds so ostentatiously? Isn't it advocated to do good deeds without leaving a name? This is too obviously a show, too hypocritical."
The sun rises slowly amid the crowing of roosters, giving the roosters an illusion that the sun was called out by their own , and they become proud and proud.
