Volume 3: Taking Roots 2016 Chapter 731: The dangers of internet celebrities?
Obviously, Zhou Dongsheng has now mastered the art of drawing cakes to perfection, and with the blessing of his status and position, this cake has become even more delicious.
After all, it can be looked at but not eaten, but isn’t it a feast for the eyes?
Even so, it was enough to make Nie Yunchen's heart beat fast, and he was a little dizzy after being hit by Zhou Dongsheng's casual promise.
However, Nie Yunchen did not forget his fundamental purpose. He not only came to ask Zhou Dongsheng for advice, but also wanted to get some benefits...
Especially, after tasting the sweetness of the internet celebrity's store visit last time, Nie Yunchen, who was originally a little resistant to the concept of "internet celebrity", had to sigh:
So delicious!
At the same time, Nie Yunchen was very honest and tried to invest part of the company's marketing expenses in internet celebrity marketing.
And the result did not disappoint him. Apart from the protection of Zhou Dongsheng as an investor, there is also the internet celebrity effect brought by a number of top internet celebrities cultivated by Xiaorenmin Media.
A self-contained model has already been formed within the company, and the traffic pool of Xiaorenwu Media itself has become increasingly full. There are already quite a few internet celebrities with tens of millions of fans.
Among them, the majority are anchors, but people like Yang Zimi, who already has a popularity base as the "No. 1 food broadcaster" in the live broadcast field, has now become the driver of the trend of internet celebrities visiting stores.
It seems that its career and career are both flourishing, and its popularity and traffic are catching up. With many top internet celebrities in charge, the development of Little People Media has entered a virtuous circle.
Now, if we round it up, Xiaorenwu Media has unknowingly already mastered a coverage area based on hundreds of millions of traffic, and has the potential to become the number one media in the industry.
At least, if Xiaorenren Media claims to be the second, no one in the industry dares to guarantee that they can be slightly better.
This is just a part of the Dongsheng Media Department that was integrated into the group and has completed financing of over 100 million yuan. Following closely behind is Yinian Media, which is also developing rapidly.
With the combination of the two, Dongsheng Media Department is already taking the lead in the emerging field of internet celebrities.
As the saying goes, good things should be kept within the family. Nie Yunchen chose Shanghai as the bridgehead for Heytea's expansion strategy. Besides Shanghai's unlimited potential as an international metropolis...
Of course, there is also this part of the consideration. How to cleverly take advantage of the situation is also a little trick that must be learned on the road to entrepreneurship.
Since the concept of "Internet celebrity" is of great help to the development of Heytea, so what if it is called "Internet celebrity milk tea"?
As long as the Heytea brand can eventually develop, everything will be worth it.
Nie Yunchen, who has been able to lead a milk tea shop in a small county town step by step to where it is today, naturally has no lack of ideological awareness and courage in this regard.
Especially after hearing Zhou Dongsheng's words about the temptation of becoming "the first stock in the milk tea industry", Nie Yunchen couldn't help but feel a little excited.
As a self-made entrepreneur born in the 1990s, Zhou Dongsheng is now at the peak of his career, but Nie Yunchen still has a sneaky desire to compete with him.
A real man lives in this world, how can he be depressed and inferior to others for long?
First take advantage, then surpass...
Thinking of this, Nie Yunchen suppressed his inner restlessness and said with a smile: "If I want to become the number one stock in the milk tea industry, I can't do it alone. I need Mr. Zhou to take care of me."
"Since Jay Chou's advice last time, Heytea has become a household name among young people in Shenzhen, and has even set off a wave of enthusiasm in WeChat Moments. The social fission effect you mentioned has come true..."
At this point, Nie Yunchen's tone revealed genuine admiration. As a practitioner in the milk tea industry, he was actually the one who was confused by the situation and did not see things as clearly as Zhou Dongsheng, an outsider.
In other words, Zhou Dongsheng is indeed a good hand in marketing, but his down-to-earth thinking in the industrial sector is somewhat unable to keep up with the pace of this Internet era.
Fortunately, Zhou Dongsheng is not his competitor, but his investor. He only needs to learn from his strengths and make up for his weaknesses to make progress.
Zhou Dongsheng couldn't help but laugh when he heard this. How could it not be a prophecy? After all, Zhou Dongsheng had seen all these things with his own eyes.
Even when I first learned about Heytea, it was all from my WeChat Moments. At that time, Heytea was only available in some big cities, making it a scarce social currency.
Therefore, being able to go to a big city and check in for a cup of HEYTEA has become a popular and fashionable behavior among young people.
Of course, this kind of thing is not limited to this generation of young people. Before this, there was also a brand that achieved a similar social effect, and that was Starbucks.
It’s just that the Internet at that time had not yet reached the highly convenient level it is today, but the desire to share among most people was still very different.
Due to the pursuit of scarcity of social currency, when Starbucks became popular, the price was obviously no longer enough to represent its scarcity. Instead, Heytea came from behind and took advantage.
In terms of scarcity, it temporarily replaced Starbucks and became the object of pursuit by the general public. However, as its scale gradually expanded and after enjoying this wave of dividends, Heytea will naturally be replaced by latecomers sooner or later.
For example, Cha Yan Yue Se is only limited to a specific region.
Therefore, for Zhou Dongsheng, it is not difficult to copy others, not to mention that he has abundant traffic resources in his hands, just like Ma Liang who has mastered the magic pen.
"So, what Mr. Nie wants to do is to replicate this effect in Shanghai and make Heytea a popular social currency among Shanghai's young people?"
Zhou Dongsheng did not respond to Nie Yunchen's flattery, but instead changed the subject and asked back.
"Ahem, I do have this idea. After all, Jay Chou already has the successful case of Mobike in Shanghai. I believe he wouldn't mind adding Heytea, right?"
Nie Yunchen was not surprised to have his inner thoughts exposed. Instead, he spoke calmly.
"Of course. After all, I am also an investor in Heytea. If it can really become the 'first stock in the milk tea industry', I will be the second largest beneficiary after President Nie, right?"
"However, the top influencers under Dongsheng Media Department are probably busy right now. It just so happens that Mr. Nie's store construction will take some time, so I guess we can make it in time..."
Zhou Dongsheng thought about it for a while and couldn't help but say.
"Oh? Is Mr. Zhou planning any big move?" This vague sentence made Nie Yunchen curious, and he couldn't help but ask.
After all, Zhou Dongsheng opened his mouth casually, and all the top influencers under Dongsheng Media Department were busy. So many top influencers added together are a huge flow that cannot be underestimated...
If we convert it into marketing scale, even Heytea may not be able to handle it. Perhaps only the currently booming shared bicycle industry can absorb it...
"It's not a big move, just let them go to the countryside to gain some experience... to polish their impetuous mentality, otherwise it will easily breed trouble if they become complacent."
Zhou Dongsheng suddenly acted like an old man and sighed meaningfully, as if he was reflecting on himself or hinting at something.
"How about it, Mr. Nie, are you interested in this? Our Dongsheng Charity Fund very much welcomes donations from people with aspirations..." Zhou Dongsheng said with a smile.
"Ah... I would definitely do my best to contribute to society, but Heytea is in urgent need of funds for its development, so I can only do my bit..."
Nie Yunchen said after considering it for a while.
"Well, for things like this, it's enough to have the heart. Having this heart is more important than anything else. Money can't measure the value of this heart. Besides..."
"This kind of thing is not a one-time deal. It's better to do it slowly and steadily than to act on impulse, don't you think so, Mr. Nie?"
At this moment, Zhou Dongsheng looked like a charlatan, but it must be said that considering his identity, his words were still somewhat convincing.
At least Nie Yunchen admitted it. In a moment of passion, he tearfully paid 5 million yuan in the name of Heytea to contribute to charity.
It was not until he hung up the phone that Nie Yunchen suddenly woke up from his dream.
"Wait, why did I make this call?" It turns out that he didn't get his job done, but instead lost 5 million without knowing it?
…
Of course, Zhou Dongsheng was not acting without purpose. This was the first thing Zhou Dongsheng instructed to do after the establishment of Dongsheng Group.
Naturally, everyone from top to bottom did not dare to be negligent in the slightest and treated this matter as a top priority. After all, Dongsheng Group had just been established and no one wanted to be the chicken that was killed to scare the monkeys.
Especially Zhang Xiaoguang is a new official, and it is unclear where these three fires will burn.
Under such circumstances, one can imagine how efficient the synergy within the group is. With the high degree of cooperation from everyone, everything will naturally come to fruition.
With the help of the agricultural assistance channels that Pinxixi had already opened up, after contacting the relevant local departments, and with the help of the Douyin platform.
A number of top internet celebrities under Dongsheng Media Department were divided into several teams and went to various poverty-stricken areas. To a certain extent, they really went to the mountains and the countryside.
Under the leadership of Dongsheng Charity Foundation, this massive public welfare campaign is proceeding in an orderly manner.
From the beginning to the end, Zhou Dongsheng never thought of hiding his attitude towards doing good things. He believed that making money requires keeping quiet.
This "loss-making" public welfare action naturally needs to attract attention. After all, it is said to promote positive energy, so naturally it needs to be promoted loudly.
And this is exactly what Dongsheng Media Department is most confident about.
However, before Dongsheng Media Department could take action, someone had already set their sights on the recently popular internet celebrity economy, and the sudden appearance of an article suddenly caused a stir in the public opinion field.
The title of the article is "The Harm of Internet Celebrities"!
Obviously, with the rise of the internet celebrity industry, after the industry's initial wild growth, while gaining the favor of capital, it has also gradually attracted the attention of the general public.
With many lucky people becoming the pigs standing on the cusp of the trend, it is natural that some controversy is inevitable. After all, the saying "Fame brings trouble" is not limited to celebrities.
Especially as the industry has developed too rapidly, chaos has gradually emerged in the industry, which has gradually produced some adverse effects and has attracted the attention of relevant departments.
Previously, the crackdown on a number of live streaming platforms was obviously just the beginning...
This article "The Harms of Internet Celebrities" obviously became the fuse, once again pushing Internet celebrities to the forefront of public opinion.
"The fact that internet celebrities are now so popular and have become the darlings of the times is enough to make us wary. The harm caused by this phenomenon may even be far greater than that of celebrities."
"After all, there is still a certain threshold to becoming a celebrity, which is enough to discourage ordinary people. However, the low threshold of the Internet can easily give people the illusion that anyone can become an Internet celebrity."
"In the past, it was said that 'actors ruin the country'. This joke has gradually become a reality. It is terrifying to think about it carefully..."
"Compared to celebrities, internet celebrities receive more attention than ordinary people deserve. These people are ignorant and sensational, yet they can attract a lot of attention, while those who truly contribute to society are ignored..."
"In the process, Internet celebrities spread distorted and perverted values, which distorted the entire social atmosphere and made people restless. Once everyone follows suit, it will inevitably lead to social chaos..."
"Personally, I think that internet celebrities are unworthy of their positions. The harm they cause is so great that they must be rectified. The existence of internet celebrities has no other purpose except to spread negative energy!"
In the field of public opinion, alarmist and extreme remarks are often more likely to find an audience and more likely to arouse the public's excitement.
For a time, this article, which could be regarded as a manifesto to criticize internet celebrities, was reposted by many netizens and received a lot of approval.
Regardless of whether they are just spectators who like to watch the fun, or the general public who have long been dissatisfied with internet celebrities, or simply think that internet celebrities do not deserve such high incomes...
Although the general public has different thoughts, they all agree and support this article tacitly. With everyone adding fuel to the fire, there are countless discussions surrounding the "harms of internet celebrities."
Obviously, the phenomenon of Internet celebrities has already become a hot topic of discussion in society. This article just happens to break this window paper and put it on the public opinion field.
As the term became a hot search, more and more people joined in, and even split into two camps, engaging in heated discussions on whether "Internet celebrities" are harmful.
As the scope of discussion gradually expanded, more and more people were inevitably involved, from Principal Wang and Zhou Dongsheng to anchors and internet celebrities, no one was spared.
Among them, Zhou Dongsheng, who has been in the limelight recently, naturally became the biggest target.
"A boss who has never even attended college, with a group of uneducated internet celebrities, can become a billionaire. Everyone here is responsible. This is simply a failure of our society..."
"A junior high school dropout who can sign a contract worth hundreds of millions just by playing games, what kind of culture is this promoting and what kind of role model is this setting? It is really heartbreaking..."
Remarks like these keep emerging, adding fuel to the fire in the public opinion field.
