Volume 3: Taking Roots 2016 Chapter 733: Money Can Make You a God
Even a clay figure can have a temper, let alone Zhou Dongsheng today. Compared to before when he could only sit in the audience and act as an insignificant spectator, he is no longer a spectator.
Even if I want to do something, I can only be furious and powerless. Even hysteria can't cause even the slightest splash.
But now Zhou Dongsheng is standing on the stage, attracting everyone's attention. In this public opinion storm, he is undoubtedly one of the most eye-catching characters, even if he is not the protagonist of this drama.
He is considered the second and third male lead. Sometimes, whether a play is good or not depends not only on the performance of the protagonist, but also on whether the supporting roles perform well.
Even if it is a supporting role, as long as the performance is outstanding enough, it can often get more attention than the protagonist and be loved by more audiences.
After all, most audiences tend to have low psychological expectations for supporting roles, so once they have an outstanding performance, it is easier for them to win applause.
Regardless of whether he is the protagonist or the supporting role, since he is already standing on this stage, Zhou Dongsheng can't help but feel a little restless, and something in his heart is about to come out.
He always has the urge to do something. As the saying goes, "Confucians use literature to disrupt the law, and knights use force to break the ban." This is the most appropriate way to describe Zhou Dongsheng's current mood.
Once you have certain resources in your hands and are able to do something, will you press this button?
Zhou Dongsheng had already made his choice long ago. Starting from the Dongsheng Charity Foundation, he had already embarked on this path.
But as he walked further and further, the clouds and mist cleared and the sky appeared, Zhou Dongsheng became more and more clear about the scenery on this road and what this choice meant.
Or, perhaps the end of this road is to explore the question buried deep in Zhou Dongsheng's heart, for example, the meaning of re-walking through life...
Thinking of this, Zhou Dongsheng no longer hesitated and prepared to take this opportunity to respond decisively. In his mind, he couldn't help but recall the lines from a film or TV work that was worthy of being nominated for World Heritage status.
"Good people have to be pointed at guns? What kind of bullshit is this?"
Zhou Dongsheng slammed the table and stood up. Li Jiana, who was outside, pushed the door open at the right time. She took a quick look with her charming eyes and knew that her boss was very angry.
In this regard, Li Jiana, who is a sensitive assistant, also understood what the boss meant and put on an appearance of being ready to take action at any time, waiting to see how her boss wanted to relieve his anger.
Naturally, Zhou Dongsheng has no other thoughts in his mind now. The happiness brought by joy is only temporary, but the happiness brought by quarreling in the field of public opinion is endless.
"Let all departments prepare. I am prepared to fight a tough battle." Zhou Dongsheng said energetically.
Li Jiana couldn't help but ponder Zhou Dongsheng's words again and again. After making sure that there was indeed no deep meaning in them, she bowed slightly and said, "Okay, Chairman, I'll arrange it right away!"
Of course, letting all departments cooperate is just to give full play to their own advantages, but Zhou Dongsheng is still prepared to take the lead himself.
After all, many viewers who like to watch the fun have already spread the war to Zhou Dongsheng's personal account, and the comment section has long been filled with various comments.
There were many onlookers who did not know the truth and followed suit to scold Zhou Dongsheng for putting on a show, or some immoral behaviors in the internet celebrity industry, all of which were attributed to him alone.
This may be the meaning of "the tallest tree catches the most wind", because Zhou Dongsheng is the most conspicuous target and the easiest target to exploit.
Even the top internet celebrities of Dongsheng Media Department and the results of the actions of Dongsheng Charity Foundation have been posted online one after another, and have caused a certain response.
But as we all know, the Internet has memory, and the comments and doubts left previously will not disappear. Moreover, the spread of information often has a lag...
Not everyone can get first-hand information at the first time. More people get information from second-hand or even third-hand sources.
No matter how fast the Internet develops, the problem of information isolation will obviously not disappear anytime soon.
In response, Zhou Dongsheng took the lead in sounding the clarion call for counterattack on his personal account.
"Yes, we are just putting on a show. We hope to set a benchmark for the Internet celebrity industry. When we want to put on a show and attract attention in the future, we can have a reference example."
Although it is slightly less aggressive, after all, he is a public figure now, and swearing is obviously inappropriate, but he is sarcastic.
After all, Zhou Dongsheng was once a great Yin-Yang master, so it was natural for him to do it with ease.
Under normal circumstances, no matter how heated the public opinion is, as long as the parties involved do not respond, the heat will naturally subside after a few days, and the public's limited attention will be attracted by other things.
Even if you are at the center of a storm, you only need to bring out another explosive enough incident to achieve the magical effect of being a "scapegoat for public opinion" and remove yourself from it.
But once the parties involved respond, it is obviously another matter, and the situation may even escalate further. Looking at the many verbal battles on the Internet, there are many such examples.
Zhou Dongsheng's sarcastic response obviously added fuel to the slightly cooled public opinion, and set off a wave of heat on the Internet again.
Anyone with a discerning eye can still see that Zhou Dongsheng was being sarcastic, but there are still people who take his words out of context, cutting out the beginning and the end, and making up all kinds of headlines from all kinds of unexpected angles.
"'Internet celebrity mentor' Zhou Dongsheng officially responded and publicly admitted that he was just putting on a show!"
"The richest billionaire born in the 1990s made a bold statement that he would set a benchmark for industry performance!"
"The first billionaire born in the 1990s said: I hope internet celebrities will take him as a role model in the future!"
…
There are endless titles like this. Apart from anything else, such titles are full of gimmicks, and it is difficult for most viewers to resist the urge to click on them.
Then they contribute their own tiny bit of traffic, and like sand piles form a tower, like water accumulates to form an abyss. The huge traffic is also formed by gathering bit by bit in this way.
The behavior of clickbait is certainly despicable, but in an era where traffic is king, this effective behavior is indeed easier to attract attention. As for whether there is a bottom line or not, who cares?
Therefore, when Zhou Dongsheng responded, many media outlets that were eyeing him as the instigator immediately flocked to the scene. Some even tried every possible means to get Zhou Dongsheng's contact information...
I would like to take this opportunity to arrange an exclusive interview with Zhou Dongsheng. This time, we can have an in-depth discussion on the internet celebrity industry, which will surely uncover a lot of hot spots.
However, Zhou Dongsheng obviously does not have that much free time to accept media interviews all day long, especially some random people, who obviously have no need to pay attention to them.
After all, not all interviews can be compared with column programs like "People" interviews, and the value is obviously not on the same level.
Instead of giving traffic to others, it is better to make a bigger move yourself, so that the money will be kept within the family. Now that Dongsheng Group has been established, the media department, which has just been reorganized, has not yet been fully integrated.
The opportunity that comes right now is a good chance to train troops.
Zhou Dongsheng did not give up and continued to joke happily on Weibo. Since he made the "1.5 billion box office bet" on Weibo, Zhou Dongsheng has not been so active for a while.
For a time, his fan base, which had already exceeded 10 million, was not bought, and there were many active fans coming to support him.
"Wow, Grandpa, the blogger you follow has updated!"
"With such good material, why doesn't my husband make an episode of "The Boring Life of Zhou Dongsheng"? It's been a long time since we updated it!"
"Why are you doing charity? You are not doing your job. Doing this thankless task is just asking for trouble. Why don't you update "The Boring Life of Zhou Dongsheng"?"
Zhou Dongsheng was so busy with the high-intensity online confrontation that he almost forgot that he had such a short video program. However, sharp reviews were more important at the moment, so the video shooting could obviously be put on hold.
Then he continued to post on Weibo.
"A gentleman's deeds are not his heart's business, and he is not just putting on a show. Don't look at what I say, but look at what we do."
"Internet celebrities are one of the major phenomena born out of the rise of the Internet. It is obviously unacceptable to simply generalize all of them. Everything has two sides, with both advantages and disadvantages..."
"But at least in my opinion, the emergence of Internet celebrities definitely has more advantages than disadvantages. In the tide of urbanization, too many ordinary people are buried in it and have no chance or channel to speak out."
"I was once one of them. I came from a poor family and had a low level of education. If nothing unexpected happened, I would probably have been like this for the rest of my life, and it would have been even more impossible for me to have any say on the Internet."
"If everyone has a turning point in their life, then maybe becoming an internet celebrity is that turning point for me, and I seized this hard-won opportunity."
"In my opinion, the rise of Internet celebrities marks the arrival of a new era of the Internet. In this era, Internet celebrities may be able to do more than just make some money to buy a car or a house."
"I think influencers also need to shoulder their share of responsibility, and that's what we are trying to do right now."
"As a businessman, everything I have comes from society. Now is the time to give back to society. I will continue to support the Dongsheng Charity Foundation. I welcome everyone's supervision."
After Zhou Dongsheng stated his position in a vain manner, he changed his mind and realized that sometimes no matter how many words you say, they are not as convincing as strong practical actions.
Just as even the most beautiful words will seem pale and powerless in the face of real data.
Therefore, in order to make his words more convincing, Zhou Dongsheng couldn't help but think of the "1.5 billion box office bet" he had made earlier!
At the beginning, he was just going with the flow and made a bet with a film critic remotely. As long as "Wolf Warrior 2" did not reach the box office of 1.5 billion, Zhou Dongsheng was willing to pay for the shortfall out of his own pocket.
In Zhou Dongsheng's view, he was obviously invincible in this bet, so he naturally had the confidence to spend a lot of money. By making this gamble, he could also do some free marketing for the movie.
After all, such a big gamble is not uncommon even among many bigwigs, and most people attribute it to Zhou Dongsheng's "youthful vigor".
I don’t even know how many people are waiting to laugh at me. In that case, I might as well go with the flow and add more investment to make this wave of free marketing more effective!
So Zhou Dongsheng added another paragraph at the end.
"Of course, words are not enough. I still remember when I was young and frivolous, I made a '1.5 billion box office bet' with someone on Weibo. If Wolf Warrior 2 doesn't reach that, I will make up for the shortfall."
"This bet is still valid, and it is far from the time to announce the winner. On this basis, I will add one more thing. No matter what the result of the bet is, I will use this bet for charity."
"If the box office revenue doesn't reach that amount, I will double the donation. If the box office revenue reaches that amount, I will continue to increase the donation."
"Although the Dongsheng Charity Foundation is named after me, I cannot transfer money from one hand to the other. All accounts are open and transparent and subject to public supervision."
"To show my sincerity, I will donate a small goal first."
Zhou Dongsheng was very clear about what he did, and every move he made was a small goal. This classic quote from China's richest man also appeared in a personal interview not long ago.
Combined with the rising popularity of China's richest man, it swept the entire Internet in a very short time and reserved a place in the top ten Internet buzzwords of the year.
Therefore, when Zhou Dongsheng said this, most netizens were able to understand what "small goals" meant at the first time.
Zhou Dongsheng was not just talking about this. As the saying goes, if you want to put on a good show, you have to do it in full. At Zhou Dongsheng's command, the financial department of Dongsheng Group has already connected with the Dongsheng Charity Foundation.
After all, whether it is Zhou Dongsheng now or the Dongsheng Group with ample cash flow, it is no problem to mobilize 100 million yuan in working capital.
However, the necessary procedures still need to be followed, but after all, it is a donation process, and the procedures are far less cumbersome than imagined, and it can be completed in just half a day.
Zhou Dongsheng's eloquent remarks had already added fuel to the fire, and now he even posted screenshots as evidence.
For a time, it caused a huge uproar, and it was like a dimensionality reduction attack on the entire public opinion field.
Although it is just a "small goal" in the mouth of China's richest man, it is undoubtedly an astronomical figure for the general public.
Zhou Dongsheng always keeps his word and his act of spending 100 million yuan is enough to fully demonstrate his determination.
If before, even Zhou Dongsheng could not reverse the direction of public opinion by himself, then after spending 100 million real money, it was obvious that he would succeed.
Money can do anything. With the power of money, it has the power to turn the tide and change the direction of public opinion in an instant.
After all, no matter what, whether it is a show or pretending to be cool, the public can see these real actions. No matter what, they really do what they say and they really donate when they say they will donate!
Compared with one-sided accusations and public opinion storms, this behavior is undoubtedly a stabilizing force.
For a time, many netizens spoke up for Zhou Dongsheng and couldn't help but sympathize with him, as if Zhou Dongsheng was the victim in the face of public opinion.
Our brother has worked so hard, why does he have to endure unnecessary accusations and pressure, sob!
In addition to Zhou Dongsheng's contribution, the change in public opinion was naturally also due to the instigation of Dongsheng Media Department behind the scenes.
Obviously, they have begun to play a role, highlighting their excellent style of never fighting against the wind.
At the same time, Zhou Dongsheng's big move has obviously attracted more attention.
As for how big a storm this troublemaker will stir up...
