Volume 3: Taking Roots 2016 Chapter 730: Start Running
If these words came from Xu Ruoan's mouth, he might still regret it. After all, business is business, and as long as it is not a contract written in black and white, the outcome is uncertain.
However, when these words came from Zhou Dongsheng, a rising star, it was basically a done deal.
After all, as the helmsman of Dongsheng Group, Zhou Dongsheng's every word and action now carries considerable weight, and to a certain extent represents the face of the entire group.
Fame, as a thing, will gradually show its effect only when it reaches a certain level. However, the so-called fame is often a double-edged sword. There are many people who have been burdened by fame throughout history.
But for Zhou Dongsheng today, the advantages undoubtedly outweigh the disadvantages.
Even the investor Zhou Dongsheng came out in person, had a very pleasant chat with Guo Fan and basically finalized the investment intention, so this matter is basically certain.
The relationship between the two also took a step closer based on Ning Hao as the middleman.
After the meal, Guo Fan rushed back to the crew the next day and immediately informed the screenwriter and other behind-the-scenes staff of the good news about the investor.
After all, a good cook cannot cook without rice. Even if you are doing it for love, everyone still needs to eat, right?
The particularity of this film has already determined the difficulty of completing this project. It is not just a matter of funding. The investment in time cost is also destined to not produce results in a short period of time.
This may be one of the main reasons why many investors are deterred. Not to mention the large scale of investment, the long cycle of the project has already formed a natural threshold.
This is enough to keep most investors out. After all, putting such a large sum of money into a project that is, at best, pioneering, but at worst, uncertain in its fate.
You have to wait for several years. Putting aside the courage, investors who have the cash flow as a backing are undoubtedly top-notch figures.
These people basically have large families and businesses. Even if they have the capital background, they still have to fully consider various factors. The people under them will inevitably be restricted when doing things.
This is probably what the so-called big company disease is like, so it is not difficult to understand why Yida chose to abandon this project in the end, especially when the entire group encountered a major change...
Naturally, they have to tighten their camp, discard all unimportant projects, and preserve their main body to the greatest extent. It can be said that "if you keep the green mountains, you will never worry about having no firewood."
At the moment, Zhou Dongsheng not only decided to get involved in the investment, but if Yida still "makes the same mistakes", Zhou Dongsheng will choose to take his admission ticket without any hesitation.
This kind of business that is sure to make a profit is naturally better if you have more of it.
After all, all those so-called concerns about having a large family and a big business do not exist for Zhou Dongsheng at the moment. The newly established Dongsheng Group is just the right time to go into battle with ease.
The main focus is on a flexible and changeable strategy, especially in terms of fault tolerance. The foundation laid by Zhou Dongsheng before is enough to maximize the fault tolerance.
Even if Zhou Dongsheng really wants to let go and do something big, this margin of error is probably enough for him to do so.
In addition to stepping on the red line, the difficulty of turning this chariot over... seems to be a very challenging task.
What’s more, for Zhou Dongsheng, the investment in these three movies, from “Wolf Warrior 2” to “Dying to Survive” and now “The Wandering Earth”…
Isn’t it also an “admission ticket”?
Therefore, the fame accumulated may not be of much use at the moment, but in the future, it may be of unexpected use.
At the very least, it is not impossible to attract the attention of some interested people, or even gain their attention and appreciation.
After all, being able to rush into this public opinion position that has been occupied by others for a long time, to plant our own distinctive red flag, and to make our voice heard is something that is of great significance in itself.
Thinking of this, Zhou Dongsheng couldn't help but feel excited. As expected, men become bad when they have money!
This bad thing often refers to many aspects, and even the thoughts in one's mind are different.
For Guo Fan, attracting investment is just the beginning. There is obviously a lot that needs to be done to make this movie.
As for Zhou Dongsheng, he just patted his butt and left Xu Ruoan with a mess. Naturally, the remaining related matters would need to be resolved by her one by one.
In addition, since Zhou Dongsheng has clearly stated that film and television investment will be one of the group's main businesses in the future, it is naturally of great significance to Xu Ruoan, the person in charge.
After all, even if she returns to her old business, the original management team of Yi Nian Media will probably not be of much use, and she will have to build a new team from scratch.
Although at present, among the management of the group, film and television investment seems to be the most inconspicuous and insignificant business.
But Xu Ruoan was not discouraged. It was because he had nothing that he could achieve better results, right? Moreover, film and television investment was not just about movies...
Today, Dongsheng Group's deep accumulation in internet celebrity media is equivalent to sitting on a traffic gold mine, but its traffic monetization channels are still very single.
This is also a major limitation of the current internet celebrity economy. Unlike celebrities, which are an extremely mature product, they have already developed their own system in terms of monetization channels.
As a new thing, the monetization system of internet celebrities obviously needs to be built step by step.
As one of the leading players in the internet celebrity economy, Dongsheng Media Department (Xiaorenmin Media + Yi Nian Media) is the natural choice.
They are just short of shouting the slogan "It is our duty-bound task".
After all, ever since Papi Jiang’s advertising auction became a sensation, it has successfully opened up a channel for advertising monetization for the internet celebrity economy.
Before this, this channel has always been the preserve of celebrities and famous people, but now there is a group of people sharing the cake. For brand owners, it is undoubtedly an additional option to choose from.
Especially after Papi Jiang donated real money to her alma mater, she was pushed to the position of leader in the Internet celebrity industry for a while, and it can be said that no one else could do it better than her.
It also brought a huge amount of positive traffic to this IP. Naturally, the entire market had very good feedback on [Papi Jiang], the industry's leading IP.
After all, things are valuable because they are rare. Such phenomenal traffic that combines the right time, place and people is something that can only be encountered by chance.
Even if peers want to follow suit and attempt to incubate the same top internet celebrity, it will undoubtedly take a corresponding amount of time and effort to build up the reputation. Whether they can succeed or not is another matter.
This period of blank time is undoubtedly the golden window period that belongs exclusively to the IP [Papi Jiang]!
If you miss this village, you will miss this store. If you don’t seize the window of opportunity to cash in, it will be too late when it becomes outdated.
Even traffic stars can’t escape this law, let alone internet celebrities?
Therefore, in addition to completing his work on film and television investment, Xu Ruoan also had some thoughts of his own in his heart, wanting to make achievements and show off...
But you can't just do what the boss says. This mentality of not seeking merit but avoiding mistakes is obviously not suitable for Dongsheng Group, a battleship that rides the wind and waves.
Therefore, Xu Ruoan made his own plan and intended to give full play to his advantages to open up another channel for the group to monetize as an internet celebrity.
For example, moving Internet celebrities from the small screen to the big screen...
The current market is advocating that traffic is king, and everything is centered around traffic. This is why traffic stars are so popular.
Since the market values traffic, aren’t internet celebrities a more cost-effective option?
After figuring this out, Xu Ruoan couldn't help but feel confident. Returning to her old job doesn't mean she has to go back to her old ways.
If we fully combine the concept of internet celebrities learned from Yinian Media with the ways of playing in the entertainment industry, and innovate through the combination of the two, wouldn't that be a good idea?
If she could really make a name for herself, her performance would not necessarily be inferior to that of others in the group.
Don’t forget that the Dongsheng Group now adopts a competitive job recruitment strategy, where the most capable ones get the job.
Maybe, I will have a chance to compete and make further progress in Dongsheng Group.
…
Two flowers bloom, each showing its own beauty.
Originally, Zhou Dongsheng felt that his affairs in Shanghai were over and was planning to go to Guangzhou. Lu Sifang was also almost ready.
Zhou Dongsheng also plans to meet with a like-minded person in the field of internet celebrity economy.
By the way, he also finalized this investment project that he had never heard of and was "destined" to fail, just as if he was spending money to bide his time.
But before Zhou Dongsheng set off, he received an unexpected call.
Looking at the three words "Nie Yunchen" displayed on the phone.
Zhou Dongsheng almost forgot that he had such an investment project on hand.
After all, as his only investment project in the real economy, its presence is indeed a bit low.
After all, the real economy needs to develop step by step and steadily. If you want to achieve results, you have to rely on the word-of-mouth effect that accumulates over time.
However, since Dongsheng Investment entered the market, it has provided a lot of help in marketing, and even brought about a trend of internet celebrities visiting stores, among which Heytea is the first beneficiary.
Today, this trend of store visits is still thriving on short video platforms, and has become another major content pillar on Douyin after a series of cross-dressing challenges.
The former is that lust is the root of all evil, and the latter is that food is the primary need of the people. With these two major content pillars, the platform's traffic can be said to be endless.
Zhou Dongsheng, of course, didn’t know that the unethical Toutiao had already quietly launched a music short video app called “A.me”…
If Zhou Dongsheng knew, he would know that the Li Kui of "Tik Tok" was about to meet the real Li Gui.
Although, to some extent, "A.me" is the true predecessor of Douyin.
But don’t forget, “musical.ly” is the root of all evil, so what is this wave…
It was a little hard to tell whether it was Li Gui meeting Li Kui or Li Kui meeting Li Gui.
Getting back to the topic, Zhou Dongsheng answered the phone and said happily.
"Mr. Nie, why did you think of calling me? How's business going recently?"
"Thanks to Mr. Jay , since we received your recognition and guidance, HEYTEA has now completely completed its brand strategy deployment in the Guangzhou-Shenzhen area, and has recently entered the neighboring western Guangdong area."
"After all, Guangdong and Guangxi are one family!"
Nie Yunchen answered honestly and truthfully. As an investor of Heytea, Zhou Dongsheng has been in the limelight recently, so it is natural for Nie Yunchen to pay attention to him.
At the same time, he couldn't help but admire Zhou Dongsheng more and more. As a grassroots who also started from scratch, Nie Yunchen originally thought that his achievements were enough to be proud of, but he didn't expect to meet Zhou Dongsheng...
Everything is afraid of comparison. Goods will be thrown away if compared with each other, and people will get angry if compared with each other. Compared with Zhou Dongsheng, this is nothing.
There is no order of precedence in learning; the most accomplished are the teachers, and the same is true on the road to entrepreneurship.
Therefore, Nie Yunchen came to visit Zhou Dongsheng with the attitude of seeking advice.
"Very good. With such a strong and solid rear base as a backing, Heytea can attack or defend. After all, East Guangdong is the largest economic province. The economic base determines the superstructure. The same is true for the new tea beverage industry..."
Zhou Dongsheng nodded, not sparing his affirmation and approval. After all, it was just something he said verbally, and that was all.
After all, if he said more, Zhou Dongsheng was afraid that he would be exposed. After all, apart from knowing Heytea, his knowledge of its history of success is quite limited.
But it was obvious that after Nie Yunchen made this phone call, he clearly had no intention of letting him go easily.
"Since we last parted, I have always kept Mr. Zhou's words in mind and benefited a lot from them. By the way, Mr. Zhou, are you in Shanghai now?"
Nie Yunchen suddenly changed the subject and asked.
"I'm here. What? Are you here again?" Zhou Dongsheng asked casually, but he didn't expect Nie Yunchen to give a positive answer.
"That's right, Jay Chou once said that speed is of the essence in war. In the new tea beverage industry, it's all about who runs faster, so Heytea's next expansion strategy is to start with Shanghai."
"I wonder what Mr. Jay thinks?"
After Nie Yunchen finished speaking, he did not forget to ask Zhou Dongsheng for advice, which showed that he was very humble.
It has to be said that Zhou Dongsheng enjoyed this feeling very much, and he couldn't help but ponder for a moment.
Although I don’t know how fast HEYTEA expanded in the previous life, but in this life, with my own acceleration, it will definitely run at a faster speed.
Maybe, there will be a chance to compete for the title of "the first milk tea stock". If we don't seize this fleeting opportunity, once the new tea beverage industry starts a crazy internal rollout mode...
That’s when it started to go downhill.
If Zhou Dongsheng wants to cash out at a high price, he will naturally have to pay more.
The arrival of Heytea in Shanghai will undoubtedly make it easier for Zhou Dongsheng to provide assistance, after all, Dongsheng Group is located in Shanghai.
Thinking of this, Zhou Dongsheng naturally said in agreement.
"That's great. Let's take over Shanghai first, and then go north to Beijing. Together, we can make Heytea a unicorn in the new tea beverage industry. Then it won't be long before we ring the bell for the IPO..."
"Becoming the first stock in the milk tea industry, I wonder if this honor is attractive to Mr. Nie?"
Zhou Dongsheng drew a pie in the sky and threw it to Nie Yunchen from a distance.
