Volume 3: Taking Roots 2016 Chapter 696 From South to North
At the Beijing airport, Zhou Dongsheng took the lead and walked out of the business channel exhausted, while his assistant Li Jiana followed closely by his side.
In addition, Xu Ruoan, a senior executive of Yinian Media, naturally could not be absent. In addition, Zhang Xiaoguang, the head of Dongsheng Investment’s Shanghai branch, also accompanied them.
There were four people in total, who walked out of the business channel together. In addition, the team had a total of about twenty people. Naturally, they had arrived in Beijing in advance and made adequate preparations for this charity event.
Among them, Zhang Xiaoguang is the newest talent to join Zhou Dongsheng's management team. The reason why he was brought on this trip is mainly because in addition to being in charge of Dongsheng Investment, he also helps Zhou Dongsheng in charge of a business.
That is the Dongsheng Charity Fund that was established earlier. Except for the contribution made together with Liu in donating to the Hope Primary School, this charity fund has been idle.
At first, Zhou Dongsheng was just inspired on a whim. He recalled that when Liu recovered from his injury and returned to the live broadcast platform, he used the public welfare card of donating to a charity primary school.
In just one night, he received tens of millions of gifts. That night, Liu entered the realm of immortals on earth again, directly regained the position of the number one on the platform, stood at the top of the industry again, and took back everything he had lost with his own hands.
At that time, Zhou Dongsheng, as a veteran spectator, happened to witness the whole process, so he had some impression of the ins and outs of the incident.
It’s just that at that time, the live broadcast industry was in turmoil, and it was in a reshuffle stage where many gods fell, so Liu’s return could cause such a shocking effect.
But leaving aside his status as a founding member, this charity sign for donating to Hope Primary Schools can indeed be considered a stroke of genius.
Without the guidance of an expert, it would have been difficult for Liu to do it on his own. Amid the chaos in the industry at the time, the anchor's status plummeted.
Relying on the positive blessings brought by public welfare, Liu, as a top anchor, has undoubtedly restored a lot of impression points for the anchor industry, and also made him one of the few representatives of positive energy in the industry.
It was precisely because he was deeply impressed by this that Zhou Dongsheng thought of going with the flow and spending money to buy some good reputation without thinking much about it.
However, with the passage of time and the sincere words of Ding Sanshi, Zhou Dongsheng has undoubtedly realized what the four words "social responsibility" mean.
I am currently at the center of a storm. As I move higher and higher, I naturally have to make changes in my ideological awareness to keep up with the times.
Zhou Dongsheng had never eaten pork before, but he had seen pigs run. Now that he has eaten pork, he knows exactly what to do.
Zhou Dongsheng has seen the phrase "unworthy of the position" too many times, and he doesn't want it to happen to him.
Therefore, this trip to Beijing was not only to fulfill the promise that Papi Jiang made to the public.
It is time for the Dongsheng Charity Foundation to shine, and this opportunity is just right for it to be put to good use.
Zhou Dongsheng was slowly thinking about his own things, while Xu Ruoan on the side was reporting on his work in a timely manner.
"Boss, when we reported this to the Central Academy of Drama, the school was very happy to hear that this was a public welfare activity. Not only was they willing to fully cooperate with us..."
"At the same time, they also helped us solve the venue problem and set the venue on the campus of the Central Academy of Drama. The school also wanted to take this opportunity to thank Jiang Yilei, this outstanding alumnus."
"Through this press conference, I can set an example for my fellow juniors."
Xu Ruoan smiled and said, everyone knows that if you don't return home in glory, it's like walking in glory at night.
In addition to returning home with honor, being able to give back to your alma mater in a decent manner and becoming an outstanding alumnus engraved in the history of your alma mater is also a great blessing in life.
"Oh? This will save us a lot of money on renting the venue. After all, the prices in Beijing are not cheap." Zhou Dongsheng joked happily.
When they walked out of the airport, a luxury business car had naturally been arranged to pick them up. As an assistant, Li Jiana was naturally already familiar with this and there was no need for her to say much.
Suddenly, we traveled from the south to the north and arrived at the capital, Beijing. For every Chinese, the yearning for this city had already been planted in their hearts since childhood.
After all, it is the capital, and for every Chinese, there is always a unique feeling brewing there.
For the vast majority of Chinese people, not visiting the capital in their lifetime would probably be one of their regrets.
Although Zhou Dongsheng had traveled to many places in his previous life, he had never seen the scenery of the capital. Unexpectedly, this happened in this life.
In addition to doing business this time, it is natural to stay in the capital for a few days to take a good look at this city with a long history.
Driving from the Beijing Suburban Airport all the way to the inner third ring road, the scenery along the way gradually became more lively. Before Zhou Dongsheng could appreciate the scenery of the capital, the first authentic feature of the capital's hospitality was presented...
Traffic jam.
The capital is the capital. Even the traffic jams are the worst in the country. It is the number one city. Even with the policy of odd-even license plate restriction, it is just a drop in the bucket. The traffic jams will still happen.
Fortunately, Zhou Dongsheng was not in a hurry. He was enjoying the hustle and bustle outside with great interest while chatting and laughing with his men.
After a while, we finally arrived at the Beijing Hotel in Dongcheng District, which is not far from the Chinese Academy of Drama, also in Dongcheng District.
At the same time, as the earliest five-star hotel in Beijing, it not only has the honor of hosting the first state banquet in China, but has also received many celebrities and dignitaries.
Although it is a bit old, it has a unique charm in such a historic city. This is also where Zhou Dongsheng and others stayed.
Looking at the huge Beijing Hotel with its gate-like exterior, this square shape located in the prosperous center of Beijing, Zhou Dongsheng had only one thought in his mind.
“How expensive this building is!”
However, it is obvious that this kind of landmark building with a century-old history is obviously difficult to measure with money. No matter how rich you are, it will be out of stock.
What's more, this is a hotel affiliated to a state-owned enterprise. It is worth the trip to have the opportunity to spend money to stay here.
Having given up this inappropriate thought, the group happily checked in, preparing to recuperate for tomorrow's press conference.
With the arrival of Zhou Dongsheng and others, the publicity work related to the press conference naturally proceeded step by step.
Previously, after making the boast, although the public opinion crisis was temporarily resolved, the discussion about whether Papi Jiang donated as promised and how much she donated has never stopped.
After all, promises made to the general public will naturally be subject to public scrutiny. After that, under every video of Papi Jiang, there are always netizens asking questions about this matter.
What's more, some people even created a special name "Did Papi Jiang donate today?" and record the information in real time on Weibo every day, and check in under each Weibo post of "Papi Jiang".
Relying on this kind of perseverance, she became a celebrity in the comment section of [Papi Jiang] and was sought after by many fans. The number of fans of her account also successfully exceeded 10,000.
Even under the leadership of this account, in the comment section of [papi酱], the spirit of urging donations became popular, and at one point overshadowed the fans' urging for updates.
The intensity of public supervision was so great that even Jiang Yilei himself felt a little bit of pressure. Fortunately, it didn't drag on for too long. This time it was finally his time to be proud of himself!
Jiang Yilei naturally would not give up such a good opportunity. He proudly announced on his Weibo that he would hold a short press conference at his alma mater, the Central Academy of Drama, tomorrow.
At that time, I will give the public a satisfactory explanation, thank the public for their supervision over me over the past few days, and hope that I can live up to everyone's expectations and continue to walk firmly on this path, and so on.
When Papi Jiang personally announced the news, many fans' first reaction was to tag the account "Did Papi Jiang donate today?" in the comment section.
"It's a big deal, brothers. Papi Jiang is really going to donate this time!"
"It's over, brother. You have to change your name. This is the finale. Congratulations!"
"Oh my goodness! I just joined the Donation Collection Sect, but I didn't expect that the mountain gate would be gone in the blink of an eye!"
"My home was robbed and my happiness was gone."
There are many such sentiments, but more often than not, the fan community fully affirms his behavior of keeping his word, and even feels a sense of honor for it.
After all, fans follow the bloggers they follow. Seeing the bloggers they follow become more and more successful, it is inevitable that fans will feel a sense of happiness. Although they do not gain material rewards, they are very rewarding spiritually.
At the same time, along with Yinian Media's orderly publicity work, the news that Papi Jiang is about to officially fulfill her promise to donate all the proceeds from the first advertisement to her alma mater, the Chinese Academy of Drama, spread like wildfire.
With the help of Yinian Media, the secret promoter, and combined with the popularity of Papi Jiang herself, this piece of news almost unsurprisingly became a hot search and received a lot of attention.
At this point, many people belatedly remembered that this incident happened. After all, there are only a few people who have the patience to monitor whether Papi Jiang fulfills her promise.
The vast majority of people always play the role of the silent majority, are not good at speaking and are forgetful, and have long forgotten such a thing.
As the old things are brought up again, the past comes to mind, coupled with Papi Jiang's positive image of always keeping her word, the combination of the two factors makes it inevitable that many ordinary people who originally had no feelings towards Papi Jiang will develop some good feelings towards her.
The so-called passers-by becoming fans is mostly a transformation that happens over time, thanks to a certain opportunity.
After Papi Jiang achieved over 10 million fans on Weibo, the growth rate of her fans has slowed down.
To some extent, this also proves that the audience of its unique video style has been basically exhausted, the explosive period has passed, and the rest can only be cultivated slowly through steady updates.
And taking advantage of this opportunity, Papi Jiang's fan growth has once again experienced a small explosion.
As time passed, the sun rose as usual the next day.
At this time, in the Dongcheng campus of the Central Academy of Drama, preparations were being made in an orderly manner in the school auditorium, with banners being hung and tables covered with red satin.
At the same time, the nameplates of the attending guests were placed in order.
These tasks are naturally a piece of cake for the huge Central Academy of Drama. After all, it is one of the three major art schools in China, so it is natural that it has a profound foundation.
The Chinese Academy of Drama did not neglect the standard and intensity of its reception for Jiang Yile, an outstanding alumnus. After all, it was a donation of tens of millions of real money, which is not a small amount for any institution.
There are only a few top universities that can be called "national treasures" that can ignore it.
But for an art school like the Central Academy of Drama, the more the better. After all, you can't achieve art without money.
Art, after all, costs money.
At the same time, Zhou Dongsheng and his group had arrived outside the Central Academy of Drama. The entrance had been specially decorated and many reporters were waiting there.
"How is it? Isn't it a great feeling to return home in glory? " Zhou Dongsheng smiled and joked as he looked at Jiang Yilei who looked visibly nervous.
“Although I was a little nervous, I felt really good inside. I had just completed my master’s degree here, and I didn’t expect to become an outstanding alumnus right after…”
After Zhou Dongsheng's teasing, Jiang Yilei calmed down a little and started talking with a smile.
"All roads lead to Rome. Whether you are a director or an actor, it takes a lot of effort to get to where you are now. By comparison, you are undoubtedly lucky."
"Treasure this hard-earned fortune, but now, get off the car and enjoy the honor that belongs to you."
Zhou Dongsheng said proudly, then he opened the car door and got out first.
At this time, a simple welcome ceremony , with a banner reading "Welcome outstanding alumnus Jiang Yilei back to school."
As the group arrived, reporters' cameras were aimed at this side. At the same time, a middle-aged woman in her early forties, wearing a cheongsam and showing a dignified and elegant temperament, also came up with a smile on her face.
As soon as Jiang Yile got off the car, he couldn't help but exclaimed, and hurriedly took two steps at a time to meet him.
"Teacher, why are you here?"
"My student has made great progress, how can I not come?" The middle-aged woman smiled with relief, took Jiang Yile's hand and joked.
Then his eyes couldn't help but look towards Zhou Dongsheng. He recognized the identity of the real person at a glance. He looked so young and handsome in his prime.
At first glance, I thought they were freshmen from the Chinese Academy of Drama.
"This must be Mr. Zhou, right? I'm Xu Zhen, Jiang Yilei's mentor. I'm also in charge of this event. On behalf of the Central Academy of Drama, I'd like to extend a warm welcome to you all..."
"Everyone, please come in!"
The group immediately headed towards the auditorium inside the school in a mighty procession, and many reporters knew that this was not the time to ask questions, so they quickly took a few photos as material.
Although it was still summer vacation, the campus was not quiet. There were still many young students looking at everyone curiously, whispering and talking from time to time.
As students of the Central Academy of Drama, they were naturally the most informed about today’s donation ceremony. Many of them took out their mobile phones to take first-hand photos and posted them online to take advantage of the first-hand popularity.
"Papi Jiang has arrived at the Central Academy of Drama, and Zhou Dongsheng is also with her!"
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