Volume 3: Taking Roots 2016 Chapter 695 Fulfilling the Promise
Everything seemed to be a natural and logical process. There were many .
After Ding Sanshi personally organized a dinner party, it was equivalent to Ding Sanshi conducting another round of screening for Zhou Dongsheng. Those who were invited by Ding Sanshi were naturally not ordinary people.
The project is a good one, and it is equivalent to giving Ding Sanshi a face, and it can also establish a relationship with Zhou Dongsheng, a young man with great potential. With this relationship, won’t there be a basis for cooperation for other investments in the future?
It is naturally very refreshing to achieve multiple goals at once.
Moreover, one of the investment institutions is also an investment institution that participated in the financing of Ruhan Holdings. By completing these two financings for leading Internet celebrity media in succession, it undoubtedly chose to place a heavy bet on the Internet celebrity economy sector.
It can be seen that this investment institution is indeed very optimistic about the future development of the internet celebrity economy.
Even the valuation of Ruhan Holdings can exceed 3 billion yuan, and it completed 450 million yuan in financing in one fell swoop, which is naturally inseparable from the wealthy Alibaba.
It alone accounts for 300 million. As the undisputed leader in China's e-commerce industry, the fundamental logic behind Alibaba's lavish spending is naturally because Ruhan Holdings has relied on e-commerce to make its fortune from the beginning to the end.
And it has been unswervingly sticking to this path, working hard to build the supply chain for many years, and finally ushered in Zhang Dayi as the breaking point.
And just a month or so ago, it seemed that live streaming had clearly become the next hot topic on the Internet, and it was gaining momentum.
Alibaba's e-commerce platform has also decisively tried to develop a live broadcast function . As for whether "e-commerce + live broadcast" will be successful, it will naturally be decided by the market and users.
As a platform, it can only wait and see, but the speed of the response is probably far beyond Alibaba's imagination.
Only shortly after the live streaming function was launched, Zhang Dayi, who dared to try new things, completed a perfect live streaming sales campaign with Ruhan Holdings, once again setting another platform record.
It is reported that in just 2 hours of live broadcast, Zhang Dayi created a sales volume of more than 20 million for her online store!
Data may be deceiving, but real money will not. Such a considerable transaction volume undoubtedly caused a good response within Alibaba.
The combination of internet celebrity economy and e-commerce monetization has undoubtedly allowed Alibaba to see new growth points.
Unlike other players in the e-commerce field, who only need to work towards the goal of surpassing him, as the first in the industry, if they want to maintain their position, they also need to work harder.
Faced with the emergence of new growth points, Alibaba naturally felt like it had found a treasure. Finally, after internal discussions, it made a decision and prepared to vigorously support this new direction.
Therefore, it was only natural for it to spend 300 million yuan to invest in Ruhan Holdings.
At the same time, as the leader of China's e-commerce, countless eyes are watching its every move.
I don't know how many people are relying on this towering tree for their livelihood. As the saying goes, a horse's bones are worth a fortune. Through this round of financing, Alibaba has undoubtedly sent a signal to the outside world.
E-commerce live streaming is a direction that the platform is vigorously supporting. What are the merchants still hesitating about? The first person to try it has already made a lot of money.
If we wait and see any longer, the dividends of the times will be divided up by others without leaving anything left!
At present, this group of e-commerce merchants who have become successful along with Alibaba have undoubtedly made the choice to bet on e-commerce in the early years, thus becoming the first lucky ones to reap the benefits of e-commerce.
Now that a new direction has emerged, except for relatively conservative people who choose to wait and see, most businesses have to follow up, hoping to keep up with the platform and have a chance to get a piece of the pie.
In this way, Alibaba's move of "spending a fortune to buy horse bones" undoubtedly played an extremely critical guiding role and fully exerted the advantages of its own platform.
At the same time, the investment from industry leader Alibaba is undoubtedly a recognition and affirmation of Ruhan Holdings' business model.
In comparison, Yinian Media's performance in terms of traffic is undoubtedly better than Ruhan Holdings. It is difficult to say the traffic volume and influence of the two top Internet celebrities one-on-one.
But the combination of the two is enough to leave Ruhan Holdings far behind. At the same time, in terms of business model, it has also pioneered the use of advertising monetization.
This proves that not only celebrities have commercial value and star effect, but internet celebrities can do the same.
Coupled with a textbook-like handling of a public relations crisis, Papi Jiang completely established herself as the number one in the industry, and her commercial value skyrocketed.
After that, Yi Nian Media, which had been in a loss-making state and relied entirely on Zhou Dongsheng's financial support, successfully turned losses into profits and won the favor of many advertising sponsors.
When market demand exceeds supply, even the power of cooperation and bargaining is in the hands of Yi Nian Media, which is extremely powerful at the time.
If the success of Papi Jiang is just a coincidence, it cannot be used to prove the success of Yi Nian Media's business model. After all, individual cases are always individual cases.
Then, with Mu Ziqi's sudden and stunning success, it undoubtedly completely dispelled numerous doubts and established its victory in one fell swoop. The value of Yi Nian Media also soared.
The development of the internet celebrity economy has just started. If nothing unexpected happens, Yi Nian Media, which already owns two top internet celebrities, will undoubtedly have a greater room for future growth.
The so-called valuation is essentially a judgment on the future of a company. With the right timing, location and people, and Ruhan Holdings as its value anchor, the value of Yinian Media will naturally only be high!
In this dinner party, there were many people who responded, and as there were more people carrying the sedan chair, it was natural that more and more charges would be added.
In the end, Yinian Media's first round of financing not only exceeded 100 million US dollars, but also reached the 150 million US dollars range, equivalent to more than 1 billion yuan, and was shared by multiple investment institutions.
At the same time, Zhou Dongsheng, who wholly owns 100% of Yinian Media, also generously sold 20% of his shares to match this round of financing.
Once this first round of financing is completed, Yinian Media's valuation will not only exceed Ruhan Holdings' RMB 3 billion, but will also break through RMB 4 billion and approach the RMB 5 billion mark.
It can be said that it has established its leading position in the Internet celebrity media track in one fell swoop, and no one can match it.
At the same time, Zhou Dongsheng, as the largest shareholder, will naturally usher in a round of skyrocketing net worth, and the increase will be quite astonishing.
Zhou Dongsheng was naturally satisfied with this. After all, he knew that the mentality of holding on to the chips and waiting for appreciation and reaping the benefits was no longer feasible.
When you are just an insignificant retail investor in the stock market, you can naturally come and go freely.
But when you have enough chips in your hand and have even become the leader in the industry, you will naturally become the target of public criticism.
It's just like in the stock market, when the so-called placard-raising mechanism is triggered, once you raise your placard, it means that you have stepped out from behind the scenes to the front, although you cannot be considered a regular soldier yet.
But he has undoubtedly evolved from a retail investor to a big retail investor. While he has received more attention, he will naturally be subject to more restrictions. Even before selling his chips, he has to give notice in advance.
Zhou Dongsheng is undoubtedly in such a situation right now.
In this case, let's take the upright path. A gentleman is open and honest. Zhou Dongsheng has nothing to fear.
After a long conversation with Ding Sanshi, Zhou Dongsheng became more clear about the future direction and development.
Just as the fundamental purpose of financing is to achieve longer-term development of the company, Zhou Dongsheng already has a rough plan in his mind for the large amount of financing that is about to arrive.
Among them, it is time to fulfill some of the promises.
…
The next day, although the financing was not achieved overnight and the money naturally did not arrive all at once, the news that Yinian Media's first round of financing exceeded 100 million US dollars still spread like wildfire.
It directly achieved the status of the ceiling of the industry. Such explosive news naturally caused an uproar and different reactions .
But there is no doubt that the benefits to the internet celebrity economy sector are unprecedented. Many investment institutions have entered the market to share the cake, which also means that the cake is big enough to withstand the sharing of so many institutions.
The combined market value of the two major media companies alone is close to the 10 billion mark, which means that the market size of this emerging internet celebrity industry will certainly not stop at 10 billion!
Its future scale is very likely to exceed 100 billion, and this is likely to be a foregone conclusion. Only in this way can the investments of many institutions be recovered.
Such a huge market prospect is enough to attract many people to flock to it.
You have to know that the film industry, which has been developing for many years, only reached a market size of 100 billion for the first time last year. And how many practitioners are supported by the film industry?
A duck knows first when the water in the river warms in spring. People with a keen sense of business have begun to urgently seek ways to get in and share a piece of the pie.
By the time those who are slow to react realize the opportunity, the market may have already been divided up.
After all, the essence of business is always information asymmetry.
As for the news of Yinian Media's first round of financing, Xu Ruoan, as a vested interest, was undoubtedly the first person to know the news.
When Xu Ruoan learned that the scale of financing for Yinian Media was far beyond her expectations, her mouth almost cracked with laughter.
Originally I just wanted to be a millionaire, but I didn’t expect that this would increase several times. The title of multi-millionaire came to me uninvited?
After all, after the equity incentive plan was implemented, Xu Ruoan's 0.4% stake was a foregone conclusion.
If calculated based on the market value of Yinian Media after it completed financing, even if it is only 0.4% of the shares, it is an asset far exceeding tens of millions.
Thinking of this, Xu Ruoan couldn't help but feel in a good mood. He felt as if he was basking in the spring breeze. He felt several years younger and the smile on his face never faded.
I feel full of energy when working, and it feels like I have ushered in the second spring of my life.
Not only has she shaken off the depression caused by her failed business venture, but she has also become a symbol of a winner in her own circle of friends.
In the past few days, I don't know how many friends have asked me indirectly how to catch this industry boom and get a piece of the pie...
Naturally, they were almost flattering him as the God of Wealth. Thinking back to the looks on their faces when he failed in his business, Xu Ruoan felt more and more refreshed.
Even though it's vulgar, isn't the purpose of life to be vulgar?
However, Xu Ruoan did not have time to deal with these fence-sitters who came up to her. She had been very busy these days.
After all, completing such a large amount of financing, this fund of more than 1 billion yuan is certainly not something that can be put into one's own pocket. How to make good use of this fund has undoubtedly become the top priority for Yi Nian Media.
If it is not used properly and the investors' money is wasted, then her mere 0.4% stake will inevitably end up in vain.
Once it is linked to his own interests, how could he dare to slack off for a moment? Xu Ruoan can be said to have devoted his full attention to his work.
She is even more serious than when she started her own business. After all, the future was uncertain when she started her own business, but now she has a solid prospect to support her!
When starting a business, you lose your own money, which is somewhat restrictive. But it is different with Yi Nian Media now. It is the investors’ money that is lost!
How can this be the same? (Justified)
At the same time, taking advantage of this financing opportunity, Xu Ruoan disclosed the equity incentive plan within the company.
Everyone has the opportunity to participate in the equity incentive plan, which is worth over 100 million yuan in real money. As long as you contribute to the company, you may be the next multi-millionaire!
This undoubtedly gave the entire company a boost, and the enthusiasm of all employees was aroused, and they felt that the future was bright.
This is also a major advantage for startups in attracting talent, giving you the opportunity to share in the dividends of development. This is not so easy for established industry giants.
Of course, on such a road where thousands of people are crossing a single-plank bridge, the lucky ones who can truly enjoy the benefits, in addition to their abilities, naturally also need a bit of luck.
At the same time, Zhou Dongsheng was not idle either. Such a large sum of money was more than enough to meet Yinian Media's development needs in the short term, without any worries at all.
Even without Zhou Dongsheng's blood supply, he could still live a very comfortable life, but Zhou Dongsheng did not immediately display his hands-off nature.
Coincidentally, taking advantage of this opportunity, Zhou Dongsheng was ready to fulfill his previous unfulfilled promise.
You can also contribute to the development of Yinian Media, so why not do it?
Following Zhou Dongsheng's order, Yinian Media was able to operate with ease. The entire company worked together to arrange things in an orderly manner.
While Yinian Media is inviting numerous media outlets to participate in the upcoming press conference, it is also contacting venues far away in Beijing, because this time the press conference will be held in Beijing.
At the same time, a call was made to Jiang Yilei who was far away in Beijing. This time, Jiang Yilei did not need to fly over, but the team of Yinian Media would fly over.
After all, the promise she wanted to fulfill was to donate all proceeds from Papi Jiang's first advertising auction to her alma mater, the Central Academy of Drama, as a reward for her alma mater.
This was a textbook move that reversed the public opinion situation, but it could not be accomplished by words alone. If it had not been delivered on time, it would have inevitably led to a backlash in public opinion.
And now is undoubtedly the best time to cash in.
Upon hearing the news, Jiang Yilei couldn't help but be excited, not only because he was happy to be able to give back to his alma mater, but also because of the equity incentives he would soon receive!
Faced with the "generous donation" from his boss Zhou Dongsheng, it was really hard for Jiang Yilei not to be grateful.
After all, in Jiang Yile's opinion, the reason why he is where he is today is all thanks to the discovery and cultivation of Zhou Dongsheng, his mentor.
Just when he had the chance to get some returns from himself, he didn't expect that he would encounter a public opinion crisis before he even got the money.
Zhou Dongsheng was even more unambiguous. He did not covet any benefits and chose to sacrifice the car to save the driver. He directly spent a huge sum of money to rescue himself.
Now, not only did he come to fulfill his promise, but he also gave himself a stock incentive worth tens of millions...
At this moment, Jiang Yilei had only one thought in his mind: if I had this in my life, what more could I ask for!
