Volume 3: Taking Roots 2016 Chapter 697: Being the First to Stand Out Is Not Always a Bad Thing
The Central Academy of Drama Auditorium, the empty auditorium is usually used as a symbolic venue for various campus activities.
At the same time, as an art school, this auditorium is often used as a stage for students and teachers to perform their skills, so the stage equipment is quite complete.
Therefore, using it to hold a short donation ceremony is a waste of resources.
At this time, a rectangular table has been placed on the huge stage, with nameplates indicating identity arranged in order. A rough glance shows that there are about ten of them.
In addition to Zhou Dongsheng and his team, there must naturally be school leaders from the Central Academy of Drama to preside over the event, and Xu Zhen is just one of them.
On the seats below, a lot of cameras had been set up, and many reporters had been waiting here for a long time.
Combined with the artistic atmosphere of the auditorium, it was as if there was a group of eagerly awaited audiences, waiting for the main actors to take their seats, announcing the start of this grand show.
As the protagonist of this donation ceremony, Jiang Yilei naturally sat in the middle, while Zhou Dongsheng and others sat on his left.
On the right hand side, of course, were the leaders of the Chinese Academy of Drama, the first of whom was a vice president, to show the importance of this donation ceremony.
In top universities like the Chinese Academy of Drama, which is directly under the jurisdiction of a ministry, the rank of its vice presidents is not low at all. Even the leaders in the art department have a high rank.
From this perspective, it can be regarded as giving enough face to Jiang Yile, an outstanding alumnus.
As everyone took their seats, they greeted each other politely, making themselves familiar with each other. However, this stage was not a place for talking, so everyone naturally stopped talking after a while.
Afterwards, this brief donation ceremony officially began. In addition to the donation session, there were naturally interviews and questions from the media.
Compared with the sense of ceremony of the former, the latter is the top priority of this ceremony. After all, the exposure brought by this news is undoubtedly what both the Central Academy of Drama and Jiang Yilei himself want most.
Even Peking University and Tsinghua University are in constant competition and covert struggle, and have put a lot of effort into recruiting new students, not to mention the Central Academy of Drama.
After all, where there are people, there is struggle, and even between the three major art schools, there are bound to be some intrigues and competitions.
There is no first in literature, no second in martial arts, and naturally, art cannot be out of touch with the world.
The so-called donation ceremony was just a formality. The huge sum of 20 million yuan that Papi Jiang won from the advertising bidding is already a "negligible" expense for Yinian Media today.
As a top internet celebrity created by Yinian Media, she herself accounts for a considerable portion of the company's marketing expenses. Now with the addition of this 20 million, it is considered the best that the company has done.
But to be honest, if the 20 million is considered as marketing expenses, the revenue and exposure brought to Papi Jiang by this charitable donation is indeed worth the money.
Not only did it bring about multiple hot searches, it also made Papi Jiang the undisputed No. 1 Internet celebrity of the year, while also shouldering the social responsibility of being a leader in the Internet celebrity industry.
There is no doubt that for Jiang Yilei, the identity of "Papi Jiang" has brought her genuine "fame and fortune". She has now reached the peak of her life.
It is said that one should repay a favor with a favor, but now so much has been spent just on giving a favor, so it is naturally Jiang Yilei's turn to repay a favor next.
Jiang Yilei was naturally well aware of this. If she were not already a married woman, it would not be excessive for her to meet such a boss even if she gave herself to him.
Of course, others might not necessarily look up to him, and this thought only flashed through Jiang Yilei's mind.
Then, with a smile on his face, he stood up and took the framed sign handed to him by the vice president, which symbolized the 20 million yuan charity donation. After rounding it off, it was a receipt.
"Thank you Ms. Jiang for donating 20 million to the Central Academy of Drama." The vice president shook hands with Jiang Yile with a smile and spoke loudly to the reporters in the audience.
"Thank you, the Central Academy of Drama. Compared to the 20 million, my alma mater has given me much more!" Jiang Yile said solemnly with gratitude.
The smile on the vice president's face became even wider, and he patted Jiang Yile's hand with great satisfaction. Then both parties faced the audience and took a photo together amid the sound of shutter clicks.
After the brief donation ceremony, Jiang Yilei, as the protagonist, also made a brief speech.
"Ever since I announced that I would donate my first advertising revenue to my alma mater, the Central Academy of Drama, I have been questioned and monitored. Today, I can finally say openly that I really donated it!"
"I also want to thank everyone for their supervision. Papi Jiang will definitely be a positive person in the future. I will continue to persevere on this creative path..."
Jiang Yilei spoke with a relaxed smile, and his demeanor remained calm in the face of many reporters in the audience.
Obviously, from his sudden rise to fame, to bidding tens of millions for advertisements, to the constant storms of public opinion, this turbulent period of time has allowed Jiang Yilei to mature quickly through these experiences.
Not only did she step out of her comfort zone, but it also brought her more thoughts and inspirations. There is no doubt that this experience will become an extremely valuable material in her creative process.
As soon as Jiang Yilei finished speaking, everyone, both in the audience and on the stage, applauded appreciatively, and for a moment, with the very good echo effect in the auditorium, it seemed as if there was thunderous applause.
Then, of course, came the much-anticipated media interview session, and many reporters were already impatient for it.
"Hello, I'll call you Papi Jiang, it's easier to pronounce. As the top internet celebrity of the year and a leader in the industry, your generous donation of 20 million to give back to your alma mater is a model for the industry. I wonder what you think of internet celebrities and your future plans..."
The reporter came up and started praising Zhou Dongsheng effusively. Zhou Dongsheng couldn't help but look at Xu Ruoan next to him, his eyes seemed to ask: Is this someone you hired?
Xu Ruoan nodded imperceptibly. For a veteran in the entertainment industry, such a good opportunity was definitely something he would never miss.
After all, for celebrities in the entertainment industry, even the smallest matters would require extensive press releases for publicity, let alone something as big as a charity event.
If you can spend 1 million on charity, you should at least invest an equal amount of marketing expenses to hype it up, so that it is worth the money.
In this way, he can be considered a real person. After all, a gentleman is judged by deeds, not by intentions. If he really did something, then no matter how much he brags about it, it is not an exaggeration.
After all, times have changed. Compared to doing good deeds without leaving a name, doing good deeds and getting corresponding rewards and letting good people be rewarded is undoubtedly more in line with current mainstream values.
Compared to such honest people, there are also some dirty things in the circle, such as the so-called "returning the money of the gentry in full and dividing the money of the people into 30% and 70%", which Xu Ruoan has seen before.
In comparison, Xu Ruoan felt that he was already quite conservative and not excessive at all by just arranging a few childcare.
After all, they are real people.
Of course, it is impossible that all the media present were agents. Some of them raised many sharp questions. After all, wanting to make a big news is a basic quality of media workers.
If Jiang Yilei breaks down because of this, or even makes a fool of himself, wouldn’t we have material?
One person said: "As a top student who just got a master's degree in directing from the Central Academy of Drama, isn't it a bit of a waste of talent to be an internet celebrity? Have you considered returning to the traditional film and television industry in the future?"
Jiang Yilei has heard a lot of opinions like this. Although the internet celebrity industry has begun to take off, with the development of the industry, the word "internet celebrity" has also suffered a lot of prejudice.
Especially when a lot of clowns emerge who are seeking to attract attention and do everything they can to become famous, it has undoubtedly brought a lot of negative impact to the industry.
Jiang Yilei was not surprised. On the contrary, he said calmly: "First of all, in my opinion, there is no high or low profession. Whether it is an actor, director, or internet celebrity, they all belong to the level of popular art that serves the audience."
"As long as we can create content that the audience likes, it is worth promoting. Secondly, although I am now in the short video industry, it does not mean that I have cut off the possibility of cooperating with the traditional film and television industry."
"If I have the opportunity, I also hope to achieve some outstanding results in the traditional film and television industry..."
"On this point, I hope to learn from my boss." Jiang Yilei made a harmless joke at the end and looked playfully at Zhou Dongsheng beside him.
A burst of laughter could be heard in the auditorium. To some extent, Zhou Dongsheng can now be considered a multi-talented internet celebrity.
Zhou Dongsheng laughed dumbly, shrugged his shoulders and said: "Yinian Media does not rule out the possibility . By then, there may be room for your directorial talents to be brought into play, Xiaolei."
Zhou Dongsheng was not arrogant at all. He smiled and made a joke, which eased the atmosphere a lot.
However, as soon as Zhou Dongsheng opened his mouth, many media reporters turned their attention to him. After all, compared to Papi Jiang, his topicality was not very interesting.
Zhou Dongsheng is undoubtedly a hot topic figure with more explosive topics to explore. No matter in which aspect, he is far better than Jiang Yilei.
After all, it is true that Jiang Yilei is a top internet celebrity, but the so-called internet celebrity is just a trivial identity of Zhou Dongsheng. Apart from this, the value of any other identity is more worthy of mention.
However, compared to Jiang Yilei, the initiative of the interview is undoubtedly in Zhou Dongsheng's hands, and whether to answer or not depends entirely on his personal preference.
Facing the curious questions from some reporters, Zhou Dongsheng didn't care and said with a smile: "I can't tell you about my personal affairs, but there is one thing I can reveal..."
"I originally wanted to take advantage of this occasion to announce it to the public. Since you asked, I will tell you in advance."
"I believe that those who care about it have already noticed that in fact, the charitable donation in the name of [Papi Jiang] to give back to our alma mater is not the first charity activity we have done..."
"Before this, we had also worked with PDD, the anchor of Little People Media, on matters related to donating to Hope Primary Schools."
"Whether it's anchors or internet celebrities, they are all products of the progress of the Internet era. In my opinion, they are no different from the stars of the past. They are all public figures who need to set a good example and shoulder social responsibilities."
"I deeply agree with this after being taught by one of my elders, so I established the Dongsheng Charity Foundation, and will continue to make contributions to public welfare in the future."
"Next, I plan to make good use of the influence of the two major media IPs to implement it. Please wait and see. Media friends are welcome to supervise on my behalf..."
Zhou Dongsheng gave a eloquent speech. In fact, this was one of the main purposes of his presence, to lay the groundwork for the Dongsheng Charity Foundation.
Including this public welfare donation, it was also made through the Dongsheng Charity Foundation, but it was donated in the name of [Papi Jiang].
Not only did it expose the Dongsheng Charity Foundation, but it also made it famous, which was naturally very important to Zhou Dongsheng.
After all, Zhou Dongsheng has realized the importance and benefits of shouldering social responsibilities, and will inevitably increase investment in this area in the future.
If you want to do it, you have to do it openly and blatantly. Only in this way can you maximize the benefits and expand the scope of influence as much as possible...
Because he was very clear about the general trend and direction of the future, Zhou Dongsheng had a vague idea in his heart.
Although the old saying goes that the first bird to stick its head out gets shot, this also depends on the situation. If you have the opportunity to take the lead in this regard, you will be taken seriously and even be cited as a representative figure for positive publicity...
By then, what Zhou Dongsheng will be able to gain is probably not just a "golden body", but also many more benefits that can only be understood but not expressed in words.
Compared with the growth of wealth numbers, the real benefits in this regard are beyond the reach of wealth.
Thinking of this, Zhou Dongsheng suddenly became clear-headed and had his own ideological awakening.
After Zhou Dongsheng finished speaking, this press conference, which was already short, basically came to an end.
Everyone moved to the backstage, and the vice president praised Jiang Yilei again, then turned to Zhou Dongsheng and said with a smile: "Mr. Zhou has the idea . You can consider the Central Academy of Drama in the future. I hope we will have the opportunity to cooperate in the future..."
It is obvious that the speaker did not mean it, but the listener took it to heart. The vice president took this matter to heart and even emphasized it to Zhou Dongsheng in order to canvass votes for the Central Academy of Drama.
Although there are always some film crews and movies coming to the Central Academy of Drama for casting every year, there are many famous directors who came out of the Central Academy of Drama.
However, there are limited resources in the film and television industry, and even the three major colleges may not be able to treat everyone equally, so naturally you have to strive for more on your own.
When it comes to resources, the more the better. No one will be dissatisfied anyway, and potential investors like Zhou Dongsheng are the priority targets.
Not to mention the relationship with Jiang Yilei, which means that the one who is close to the water will get the moon first.
"Of course. If we have the opportunity to cooperate with the Central Academy of Drama, it would be something we would love to have. If it's convenient, how about inviting the dean to have a meal together?"
"It just so happens that I have a film investment project on hand, and I can ask the dean for advice..."
Zhou Dongsheng said with a laugh.
"Hey, this dinner should be hosted by the Central Academy of Drama. Otherwise, we can go to the school cafeteria. The food there is pretty good..." the vice president suggested submissively.
"This is great. I can eat the food of the Central Academy of Drama. I can be considered as someone who has been influenced by the art of the Central Academy of Drama..."
A group of people were chatting happily while walking towards the cafeteria of the Central Academy of Drama. As for the project Zhou Dongsheng mentioned, it was not nonsense. He really had such a project on hand.
