Volume 3: Taking Roots 2016 Chapter 685 What a coincidence!
The speed of the reversal of public opinion was really unexpected. Even Xu Ruoan, who was prepared to wait and see on the side of Yi Nian Media, felt very surprised.
It seems that this development and growth is completely opposite to the negative public opinion about celebrities.
Xu Ruoan had never imagined that the overseas communication plan that Zhou Dongsheng had instructed when she first joined Yinian Media would play an unexpected role at this unexpected time!
For a moment, even the "three-step public relations" plan she had prepared seemed to be useless, which really made Xu Ruoan a little confused.
I couldn't help but think of Zhou Dongsheng, the mastermind behind the scenes. Is all this under the boss's control?
Otherwise, how could he not even ask a single question about such a matter? At first Xu Ruoan thought it was a test for him, but now it seems...
It seems that from the beginning to the end, the boss did not think that this public opinion incident would have any adverse effects.
Combined with Zhou Dongsheng's long-term support for Muziqi, and Zhou Dongsheng's well-known deeds as a mentor.
Now it seems that the boss's high regard for me is not without reason. Perhaps the boss's ability to identify people is indeed at an unprecedented level.
He is able to see bright spots that are difficult for ordinary people to capture, and therefore has been able to maintain his impressive record in this area without ever failing.
This made Xu Ruoan think of an industry that has always existed in the entertainment industry, that is, scout!
In the golden age of the entertainment industry, scouts once played a very important role. Countless superstars were discovered by scouts.
However, with the rapid development of the entertainment industry, variety shows and the increasingly sophisticated packaging of many entertainment companies have gradually made the talent scout industry fade out of sight.
Only the once widely circulated legends of scouts remain in the world.
Isn’t it just the perfect timing for the current rise of the internet celebrity industry when the golden age of the entertainment industry was just around the corner?
As for the boss's ability to identify talent, even in the golden age of the entertainment industry, he would definitely be a top scout with a great reputation.
Of course, the same role is obviously played in the internet celebrity industry, it’s just a change of stage, just like internet celebrities and stars are just characters active on different stages.
As long as you can shine under the spotlight, who wouldn’t be a “star”?
In Xu Ruoan's heart, Zhou Dongsheng's image became more and more unfathomable.
Not to mention Xu Ruoan, even Zhou Dongsheng couldn't have imagined that such a dramatic change would occur.
Although Zhou Dongsheng always knew that the real reason why the IP "Muziqi" reached a certain height was due to its unique influence on overseas platforms.
It is precisely because she has quietly achieved cultural output that countless talented people have never done before that this pastoral woman has gradually been pushed to the altar.
And it has gradually gained recognition and support from the mainstream media. After all, there are many internet celebrities with positive energy, but few are able to truly export culture and establish such a clear-cut symbol.
There are indeed very few of them, and the banner of [Mu Ziqi] is undoubtedly the first and groundbreaking one.
Knowing this, Zhou Dongsheng had already started to let Xu Ruoan embark on an overseas journey when Li Jiajia was not very popular in China.
With the sudden emergence of the phenomenal internet celebrity Papi Jiang, Zhou Dongsheng gradually stopped taking this matter to heart.
Even though Zhou Dongsheng already knew that Mu Ziqi had attracted countless fans overseas, he did not expect this to happen at first, let alone that she would be able to reverse the situation in the public opinion field.
But by chance, it was dug out by someone and put to good use.
This is such a big surprise.
However, as the matter continued to develop, the wave of traffic brought by Mu Ziqi's overseas influence had a surprisingly good effect.
Especially after this overseas blogger became the first person to try it out, other marketing accounts naturally did not want to lag behind. After all, who doesn’t know how to climb over the wall?
At this time, using a ladder to climb over the wall to search for resources is an entry-level operation for the general public and does not pose any difficulty for curious netizens.
Not to mention those groups who want to make a living from traffic, such a little technical means is completely standard.
Among the many works released by Mu Ziqi on overseas platforms, they are basically synchronized with domestic works, except for a large number of Chinese food videos.
The newly released "Tongyan Hui Ink" naturally also caused a sensation on overseas platforms.
Especially after going through so much trouble and getting covered in dust to finally get a piece of ink for writing, it undoubtedly caters to the stereotypes of a certain group of people.
In fact, to a certain extent, the reason why Mu Ziqi's works have been able to spread so widely overseas and are liked by many foreigners is that
It is because the pastoral style displayed by Mu Ziqi satisfies their stereotype of Chinese pastoral culture.
This is not only true overseas, but also in China. The existence of such a "spiritual utopia" that is like a mirage has greatly satisfied the general public's yearning and imagination for a paradise on earth.
As for cultural output, it is just a suggestion to do it along the way. It was originally a fluke that happened unexpectedly.
But now, with Zhou Dongsheng's intervention, it has obviously become a typical case of intentional behavior.
When new traffic hotspots emerge, a host of marketing accounts rush in to grab a share of the traffic. Some of them use some ingenious approaches, trying every possible means to grab more traffic .
For example, some people who like to stir up trouble are well aware that opposition and conflict are the simplest and crudest ways to generate traffic, just as they previously directed the conflict towards the controversial "team theory" of [Mu Ziqi], which has achieved very outstanding results.
Such a simple and effective formula, if we continue to apply it to this current hot spot, I believe it will also achieve good results, right?
As for how to create opposition and conflict, isn't that simple? Just set your position in advance, and then just fill it with content, and you will naturally get the answer you want.
For example, they intentionally select the positive reviews on the foreign websites to create a one-sided illusion, and at the same time screen the domestic doubts and negative reviews to select the targeted ones.
When the two are put together, opposition and conflict naturally arise. Whether one wants to say that "the moon is rounder in foreign countries" or to point the finger at the general public in China, it can obviously be included in this topic.
Isn’t this the beginning of opposition and conflict? As long as you want to argue, you can always find reasons and points to vent your emotions. Just guide them and the rhythm will naturally rise.
After all, who is not a member of the “mob” at any given time?
As expected, under this deliberate guidance, even Mu Ziqi's original die-hard fan group finally found a way to attack, and the two sides fought again.
However, the emotions and patience of the general public are always limited. As the saying goes, "the first effort is strong, the second is weak, and the third is exhausted." The same applies to the public opinion field. When emotions are exhausted, public opinion will naturally return to normal.
There is no doubt that in this wave of public opinion storm that has caused a lot of controversy and lasted for several days, Mu Ziqi, the first target, has become the biggest beneficiary.
Not only has her popularity greatly increased, but her number of fans has also seen an exponential surge. Even the general public who have not been following her have formed a preliminary understanding of the three words "Mu Ziqi".
This expansion of cognition is also a part of accumulation and development. With the continuous output of works, at the right time, it will naturally be transformed into a part of one's own influence.
Not only that, with this wave of commotion, [Muziqi] has once again invisibly demonstrated the potential and influence of the emerging internet celebrity industry.
With [Papi Jiang] in front and [Muziqi] behind, there is no doubt that this industry has received more attention from people with interests, and has even quietly attracted the attention and attention of the official.
When an emerging industry begins to take shape, the government will only take a wait-and-see attitude. But when it reaches a certain level, the government will gradually intervene and begin to formulate rules and codes of conduct for supervision.
Among them, the representative figures who have reached a certain level will receive the most attention and will naturally receive some benefits and encouragement.
This rule always repeats itself over and over again, with almost no error.
After Papi Jiang donated tens of millions of yuan to repay her alma mater, she has been recognized by many official media, establishing her reputation as the "first person in the industry."
Today's [Muziqi] has accomplished an unexpected feat in another dimension, which has undoubtedly greatly raised the heights of the Internet celebrity industry.
This level is high enough to attract official attention and concern, and is also in line with the significance and value of setting an example.
Conforming to mainstream values is undoubtedly the most important bottom line for public figures, and there is no doubt that Papi Jiang is a typical example of someone who has benefited from this.
Since it is appropriate to repay the kindness given to our alma mater, then why not promote traditional culture as well?
Therefore, when the two sides were still arguing, the entry and voice of the mainstream media directly brought this public opinion storm to a perfect end.
"Mu Ziqi's unique video style is refreshing and satisfies overseas netizens' beautiful imagination of China. It is like a 'pastoral poem' written in the Chinese countryside, which has been widely recognized by overseas netizens..." commented a second-rate newspaper.
Although it was just a brief compliment, this stamp of approval from the mainstream media is undoubtedly a great recognition for the internet celebrity industry, which is currently in its emerging stage.
Especially for Mu Ziqi, the value of this comment is enough to overshadow the countless doubts in the public opinion field.
This official affirmation is undoubtedly the most powerful response.
And just at this time, another video work by [Mu Ziqi] was released.
“This is a business card with a history of thousands of years—papermaking!”
Originally , with the support of the mainstream media, Mu Ziqi was undoubtedly pushed to a new height.
But sometimes, the higher you praise someone, the harder they fall. Excessive praise can sometimes turn into invisible flattery.
For example, although this wave of praise from the mainstream media has overwhelmed countless doubts, there are still some voices expressing that, is such an internet celebrity worthy of such praise?
If it is really a fraud, then it means he is unworthy of the position.
The voices of doubt will never disappear, but when this video was freshly released, it complemented and echoed the praise from the mainstream media.
Everyone knows about the Four Great Inventions of China, but they have only heard of their names. In reality, these things passed down by our ancestors have long been covered up by the tide of the times, like pearls lost in the ocean, and no one cares about them.
It's just that this crystallization of the labor wisdom of the ancients shines brightly in history, and there will always be people who will never forget it.
The imagination space that can be supported by the textual descriptions in history books is always limited. Although we know that paper carries civilization, most people know very little about the full picture of papermaking.
I believe that this kind of doubt has existed in the minds of most people when they came into contact with the four great inventions, but it has gradually faded away with the passage of time.
Now, with the release of Mu Ziqi's work on papermaking, it immediately aroused the doubts hidden deep in the hearts of the general public.
"Papermaking, how exactly is paper made?" With this question in mind, I clicked on the video. In just a few minutes, thousands of years of Chinese elegance were all on this thin piece of paper.
From collecting materials, drying them in the sun, soaking them for several months, adding wood ash and cooking them for more than ten hours, and then beating them into pulp... Under Li Jiajia's skillful hands, history slowly unfolds and takes shape.
A thin piece of paper, but it embodies a very complex craft, which makes people wonder how the ancients thousands of years ago came up with such an incredible skill?
Just like the first person who discovered that milk is drinkable, what did he do to the cows? This is a terrifying thing that makes people imagine.
What is restored in Li Jiajia's hands today is just a glimpse of the whole picture, but it is enough to make people sigh at the unfathomable wisdom of the ancients.
At the same time, it is inevitable that a sense of pride in traditional culture arises.
This is a skill from thousands of years ago.
It is worth mentioning that in this papermaking video, Li Jiajia also ingeniously included a behind-the-scenes footage of his own failed papermaking experience.
Faced with the unformed paper, Li Jiajia became angry and threw the paper directly into the fire, and then fished it out in a very embarrassed manner.
The vivid posture of the young girl comes to life on the paper, which makes the image of [Mu Ziqi] more real and three-dimensional. After all, no one is perfect.
Perhaps, this is her response to the idea of team, and also a little thought she added to her work.
There is no doubt that once such a timely papermaking video was released, it would ride on this favorable trend and soar to the sky.
It instantly caused a great response across the entire network. Although the mainstream media did not praise it again, the public opinion field had already reversed, and the voices of praise finally overwhelmed the voices of doubt.
Two highly difficult video works have been produced in succession. The pen, ink, paper and inkstone have already shown two of them. Will the other two things be far behind?
Obviously, the vast majority of viewers are aware of this and are looking forward to the release of the remaining two works.
At this point, [Mu Ziqi] has completely gotten rid of her original lukewarm status, and has become famous all over the Internet, quietly establishing her own position.
In the world of internet celebrities where many heroes emerge, another bright flag is flying in the wind.
The most eye-catching fact that cannot be ignored is that [Muziqi] also comes from "Yinian Media"!
Zhou Dongsheng, the reputation of internet celebrity mentor is well-deserved!
