Volume 3: Taking Roots 2016 Chapter 684 Two-Level Reversal
It is true that human power is limited. Even though Zhou Dongsheng has a glimpse of the future and has a unique advantage as a foresight.
However, the "emergency" in this situation is precisely something that is beyond Zhou Dongsheng's cognition.
Isn’t this kind of emergency, which tests one’s ability to deal with it the most, Zhou Dongsheng’s weak link?
There are not so many feats of turning the tide and changing the world. As for the last incident with Papi Jiang, Zhou Dongsheng, as the person involved, naturally knows it very well. Wasn't it just a blind cat catching a dead mouse?
You can only do it once, but not twice. However, on second thought, if you reach a stage where you have no choice but to resort to similar means, it is also a last resort.
Although it will not produce the same effect as Papi Jiang's pioneering feat of being the first in the industry, as a public figure, it is always a good strategy to take the initiative to assume social responsibility.
Although I don't have any brilliant plans, it doesn't mean that my subordinates don't have any. This sudden incident just happened to be a test for Xu Ruoan.
As a hands-off boss, I just need to wait and see how things develop.
But on Li Jiajia's side, as a party to the public opinion incident, this is the first time she has encountered such a situation, and it is unknown how she can psychologically endure it.
After all, not everyone can remain calm in the face of overwhelming public opinion attacks. To have the heart to remain calm even when facing a collapse of Mount Tai requires some experience.
Only now that Zhou Dongsheng has experienced many major events, he dares to say shamelessly that he is a player with a big heart.
As far as Zhou Dongsheng knows, with the gradual growth of Mu Ziqi, the doubts Li Jiajia has suffered have never decreased, and will only increase in the future.
This sudden incident can only be said to be a beginning, not an end.
Moreover, although his own protection allowed Mu Ziqi to grow at an astonishing rate, it also shortened the gradual process.
Even though Zhou Dongsheng subjectively did not want to force things to happen, he still achieved a similar effect in the end. After all, this kind of thing sometimes cannot be influenced by human power alone.
Therefore, Zhou Dongsheng felt that it was necessary for him to comfort this trump card of his. If it accidentally died in his hands, it would be a great sin.
Thinking of this, Zhou Dongsheng decisively made a phone call to a small mountain village far away in Sichuan.
On the other end of the phone, Li Jiajia had just become jealous and was cursing in her heart, but she didn't expect that the other person would just keep muttering like that.
As soon as Li Jiajia saw the incoming call number displayed on the mobile phone, he couldn't help feeling a little uneasy, as if he had been caught talking bad about someone behind their back.
"Hey, what's wrong, boss..." Li Jiajia said with a guilty look on her face.
"Are you okay? The overwhelming online public opinion hasn't affected you, has it?" Zhou Dongsheng didn't notice anything unusual, but instead said with great concern.
The sincere concern from the beginning made Li Jiajia feel warm inside, and the corners of her mouth slightly raised, "I'm fine, I wanted to respond, but Mr. Xu told me not to act rashly..."
"Well, I'm glad you're okay. Ms. Xu is a professional. She has helped celebrities deal with public relations incidents in the entertainment industry many times. Just listen to her." Zhou Dongsheng said without paying attention.
Anyway, when you are in doubt, just leave it to the professionals. Zhou Dongsheng is extremely skilled in this.
Then he continued, "You don't need to worry about these things. You have a media and I here to help you handle it properly. You just need to concentrate on making your video, and leave the rest to us."
"Don't feel any psychological burden. The sensation caused by this work [Tong Yan Hui Mo] has further strengthened my inner thoughts. Both your creative direction and content are extremely correct..."
Zhou Dongsheng didn't care about anything and gave Li Jiajia some inspirational words and mental comfort, and he almost took her to a big hospital to check on her mental state.
As long as we can maintain the Mu Ziqi brand, everything we say will be worth it.
However, outsiders naturally have no way of knowing these inner thoughts. For Li Jiajia, this pure concern and protection outweighs the countless doubts in the public opinion field.
At this moment, Li Jiajia felt extremely relieved. After all, her original intention and motivation for making the video was partly to repay Zhou Dongsheng's kindness, and the other part was to use the video to improve her living conditions.
Finally, there is still a trace of desire to prove myself. To a certain extent, all these ideas of mine have already come true, so what else do I have to worry about?
Compared to other people's doubts, Zhou Dongsheng's affirmation made Li Jiajia feel more at ease, and she couldn't help but continue the conversation.
"In this series of videos on recreating the Four Treasures of the Study using ancient methods, the most difficult thing to make is ink, which is mainly time-consuming. The other three things are much simpler in comparison. How about I respond to the doubts with my works?"
The four treasures of the study, brush, ink, paper and inkstone, are obviously a little easier to make than the Tongyan Hui ink, which embodies the wisdom of the working people.
Of course, in terms of production technology, these three also have their own rigorous methods that can reach the level of "Tongyan Huimo", but things have priorities and also primary and secondary.
In Li Jiajia's original conception, ink was the main element, with the other three as supplementary elements, thus connecting the entire series of videos on the Four Treasures of the Study.
This is also the main reason why the "Tongyan Huimo" video was released first, and following it is the papermaking technique which also requires time and effort.
Xuan paper, which represents the pinnacle of papermaking skills, is obviously not something that Li Jiajia can make alone. It is a huge project that requires the cooperation and concerted efforts of many people. Therefore, Li Jiajia can only settle for the second best.
The papermaking process can only be restored with simple ancient techniques, which is relatively much "simpler" for Li Jiajia. Now the production of this second phase of work is nearing completion.
That’s why I had the idea of responding with my work.
Zhou Dongsheng couldn't help but say, "This is also a good method. Strength can defeat skill. As long as we stick to this creative method, people with discerning eyes will naturally see the clues without any further discrimination."
"I don't argue with fools, I always compete with people of the same interests. Since [Papi Jiang's] video style became a sensation, there are countless imitators."
"Now that your video has gone viral, there will surely be a lot of imitators, so you have to be mentally prepared."
Zhou Dongsheng smiled and reminded Li Jiajia that after all, [Muziqi] and [Papi Jiang], to some extent, are the founders of their video genres.
Among many video influencers, they are all representative and have always been imitated, but have never been surpassed.
Although there are talented people in every generation, the status of the founder remains unquestionable.
After Zhou Dongsheng said this, Li Jiajia could still feel a sense of urgency. If she could be surpassed so easily, then what was the point of having such a trump card?
"Don't worry, boss. I will make my video well. I have to finish the papermaking quickly..." After saying that, he hung up the phone first and rushed to work on the next video.
Zhou Dongsheng couldn't help but laugh, but it was also good this way. If he focused on his creation, he would naturally not have the leisure time to pay attention to the public opinions on the Internet.
After all, the public’s attention will not always be focused on this point, and the argument will eventually fade away. However, it is foreseeable that the controversy over the so-called “team theory” will continue in the future…
The tree wants to be still but the wind does not stop. Since you are at the center of the storm and get the most attention, you will naturally have to bear the corresponding doubts and evaluations. These are inevitable.
However, sometimes, the flowers you plant with care do not bloom, but the willows you plant unintentionally grow into a shade.
Before Yinian Media came up with the "three-step public relations plan" and Zhou Dongsheng hadn't come up with any foolproof plan, a piece of news suddenly hit the public opinion field, like a bomb, forming a powerful response.
This piece of news came from a marketing account that reposted videos from overseas.
In such a traffic feast to divide the traffic code of [Mu Ziqi], many marketing accounts are trying their best to tap into the traffic hotspots of [Mu Ziqi].
Although the controversy over the "team theory" has caused a lot of controversy, there are too many people and too little meat. If everyone rushes to grab this hot spot , the traffic they can get will be very limited.
Therefore, in order to better gain popularity and traffic, other marketing accounts will naturally change their thinking and choose to approach the topic of [Mu Ziqi] from other angles.
Among them, as to whether it makes sense for Mu Ziqi to go to such great lengths to produce these videos, this question remains a matter of opinion.
But this marketing account responded to this question from an unexpected angle.
"Recently, I have seen countless controversies about the video [Mu Ziqi ] Tong Yan Hui Mo. Everyone is arguing about whether there is a team behind it, but has ignored the significance of the video itself."
"Shouldn't we strongly support and promote this kind of content that uses ancient techniques to restore our traditional culture, regardless of whether there is a team or not? After all, the four treasures of the study represent our Chinese calligraphy, which has a long history!"
"If there were no videos like this to remind us, I'm afraid many people would have almost forgotten the content of traditional culture, right?"
"If we don't pay attention, others will naturally pay attention. The saddest thing is that Mu Ziqi, who has been criticized in China, is very popular overseas and has received a lot of praise. Not long ago, she even won the honor of Silver Creator on YouTube..."
Along with the text of this overseas blogger, below are screenshots of [Mu Ziqi] on overseas video websites, as well as many translated texts of positive reviews , making it easy to see at a glance.
This unexpected angle of approach quickly became widely circulated on Weibo, with many bloggers scrambling to repost it. After all, the moon is rounder abroad, and this kind of evaluation and influence from overseas...
Sometimes, it can cause unexpected impacts in the country, and even have many self-evident potential effects.
"Oh~ Is this the paradise from the East? It's simply a pastoral fairy!"
"This is exactly the life I've always dreamed of. Thank you for presenting such a wonderful life to us..."
"Oh~ Is this the mysterious power from the East? It's so wonderful."
"Is this Chinese food? It really makes me drool. I must go to China to try it if I have the chance!"
"After watching Mu Ziqi's video, I immediately felt that the General Tso's chicken in the Chinese restaurant downstairs from me was just a piece of shit!"
"Inspired by Mu Ziqi, I plan to spend a year trying all the delicious food and seeing all the beautiful scenery in China..."
There are overwhelming praises like these, and there are countless people who, inspired by Mu Ziqi's videos, have developed a yearning and curiosity for Chinese culture.
Of course, it cannot be ruled out that this overseas blogger did it intentionally and deliberately filtered out some bad reviews. Despite this, these "real" reviews presented to the general public still sincerely touched them.
“If I have to say what the meaning of Mu Ziqi’s videos is, I think the export of Chinese culture to the outside world is a kind of meaning.”
This last comment undoubtedly resonated with many people. After all, at this stage, although the four words "cultural confidence" have not yet become mainstream, they have always been a thorn in the hearts of the general public.
Although we have thousands of years of cultural heritage, we have always been at a disadvantage in cultural output and cultural exchange, and even passively endured the baptism of foreign cultures without any ability to fight back.
After all, soft power such as cultural output needs to be supported by hard power.
In this battlefield, the enemy and us have undoubtedly swapped roles. We are the ones who are inexperienced in the world, and the other side's accumulation and foundation in this regard are beyond our reach.
This gap obviously cannot be bridged by fantasy alone, but now times have changed, and with our development, the gap still exists, but it is getting smaller and smaller.
It’s just that some people who are crushed by the gap turn a blind eye to it.
Therefore, when seeing that Mu Ziqi's videos were so popular overseas, many people were surprised and felt a sense of pride.
When the problem is confined to the domestic situation, everyone can fight among themselves behind closed doors. But when the problem escalates overseas, it is time to unite to face the outside world.
It doesn’t matter what our family members say, but it’s a different story for outsiders.
What's more, if you talk about cutting-edge technology and weapons and cannons, there is indeed a gap, but if you talk about traditional Chinese culture and the topic of Chinese cuisine.
Then we won’t be sleepy anymore, because this is definitely the content that gives the general public the most cultural confidence.
In particular, the picture showed a foreigner who was so shameless that he was immediately captured and widely circulated.
"Just a joke. I tried all the delicious food in China and traveled all over China in one year."
"One year, I'm afraid you won't even be able to leave Sichuan..."
"In a year, this foreigner doesn't know anything. He probably can't finish eating in just one place..."
A clever development that quietly reversed public opinion and shifted the general public's focus, giving them a unanimous excuse to vent their emotions.
Immediately, the Internet and the outside world were filled with a happy atmosphere.
