Volume 3: Taking Roots 2016 Chapter 686: Jianghu is not all about fighting and killing
As Mu Ziqi becomes more and more famous, it undoubtedly represents that Yinian Media, as a company, has once again opened its bloody mouth and taken another big bite out of the big cake of the internet celebrity economy.
Now, with many capitals waving money into the market, the wave of internet celebrity economy has obviously just begun to rise, unlike other peers who are still struggling to swim forward in the water.
Yi Nian Media is like a skilled surfer, standing on the crest of the waves, showing off its far-leading skills and freely moving above the heads of its peers.
I don’t know how many people secretly hope to see the embarrassing appearance of Yi Nian Media falling into the waves. As the saying goes, the higher you stand, the harder you fall.
If Yi Nian Media stumbles, it might become a typical example of being the first to be shot. Isn't this the situation that all its peers would like to see ?
But obviously, this hope can only be kept in the bottom of one's heart, and it is unlikely that such a thing will happen in the near future.
And as another internet celebrity with a unique style and high competitiveness rises under Yinian Media, Yinian Media, which has been a popular business, has suddenly become more attractive.
Zhou Dongsheng, who has been deeply immersed in the love affairs of the world these days, has been keeping his phone busy all the time. With his continuous accumulation of connections, there are already quite a few people who know Zhou Dongsheng's contact information.
Especially in the investment field, Zhou Dongsheng, a new upstart, has already made a name for himself in the industry.
In their eyes, Zhou Dongsheng's performance is undoubtedly a potential stock. His capital accumulation may still be weak, but he is young and has a vast future prospect.
If converted into an investment project, Zhou Dongsheng is definitely one that can be expected in the future. Even if we look at it from a utilitarian perspective in the investment field, there is absolutely no reason not to make friends with him.
What's more, although Zhou Dongsheng started from scratch, there are a group of bigwigs behind him. Both Duan Yongping and Ding Sanshi have close ties with him.
Just based on this relationship, Zhou Dongsheng is not as clean as he appears to be, and these factors are obviously the key factors that influence the outside world's view of Zhou Dongsheng.
As a result, after all this, Zhou Dongsheng's network base was significantly consolidated and his foundation became more solid.
With this pile of high-quality chips in his hand, even if he sits at the capital table, Zhou Dongsheng has the capital to make decisions just by looking at the cards on the surface, not to mention the 100 million trump cards.
Even though Zhou Dongsheng has the cash cow "PlayerUnknown's Battlegrounds" in his hands, which makes his cash flow exceptionally ample, he does not have the financial pressure that other entrepreneurs face.
However, Zhou Dongsheng's business was too big. In every round of financing for investment projects, he always needed to make additional investments if he did not want his shares to be diluted.
Either you have to invest an equal amount of cash to keep your share, or you have to put up enough capital to prove your worth.
Just like in the Mobike project, Zhou Dongsheng played the role of bridge-maker, introducing Zhuchang Capital to it, and brought in the phenomenal internet celebrity [Papi Jiang] to help with marketing.
The subsequent "VR Treasure Hunt" which continues to be popular is enough to prove Zhou Dongsheng's role and firmly consolidate his investment share. Even if subsequent financing is started, it is enough to ensure that Zhou Dongsheng's shares will not be diluted first.
At worst, Zhou Dongsheng only needs to pay a small amount of money to follow the bet.
But as it is also a shared bicycle project, this investment in the bodies of the yellow bicycles will undoubtedly require Zhou Dongsheng to pay more cash to keep his share, otherwise it will only continue to be diluted.
After all, investor Zhou Dongsheng's level of attention to the two projects is obviously not on the same level. Zhou Dongsheng is even waiting for the right window of opportunity to appear and is ready to cash out at any time.
This was also Zhou Dongsheng's original intention for investing in shared bicycles, which was to make a small investment for a big return and use it as a capital reserve to ease the pressure on the capital chain.
Now the three-pronged strategy of shared bicycles has just begun, and there is no need to worry about no one taking over. As long as Zhou Dongsheng is willing to transfer, there will probably be a lot of capital willing to take over.
After all, they are worried about not having an entry ticket to share the shared bicycle pie.
Similarly, for profit-seeking capital, the internet celebrity economy is naturally a popular commodity, and high-quality chips like Yinian Media are undoubtedly hard-to-come-by insider tickets.
If you can participate in the investment, it is equivalent to getting the best entry position. Even when the capital tide recedes, you will definitely not be the one swimming naked.
Zhou Dongsheng, who has been holding on to his chips and has no shortage of funds for the time being, has countless people staring at him.
Especially with the growing fame of [Muziqi], top internet celebrities such as [Papi Jiang] and [Muziqi] were cultivated in a short period of time.
Yi Nian Media has undoubtedly proved that its success is no accident. If one can give rise to two, two can naturally give rise to three. Obviously, in the Internet celebrity industry, Yi Nian Media has taken the lead and mastered the code of how to cultivate top Internet celebrities.
At the same time, with two rising top internet celebrities, Yi Nian Media almost represents the ceiling of the industry at this stage. Only Yi Nian Media has proved that its model is by no means accidental.
In comparison, even Ruhan Holdings, which has just received a round of financing led by Alibaba Capital and jointly completed by a group of capitals, is also wealthy and powerful, and is far behind.
Although it has Zhang Dayi, an e-commerce expert who is shining in the e-commerce track, and the track it is taking is completely different from Yinian Media.
However, in the final analysis, everyone is based in the internet celebrity industry, and they are seen everywhere. It is natural that they are used as a horizontal comparison by capital.
Ruhan Holdings, which has just received financing from Alibaba Capital, has just begun to try to replicate Zhang Dayi's successful model to prove that it not only has one Zhang Dayi, but can also have a second and third one.
As long as success can be proven, it means that Ruhan Holdings' model has been fully implemented and will inevitably usher in a round of surge in valuation.
However, Yi Nian Media has already taken a step ahead and proved itself first, and things are valuable because they are rare, and there is only one such company with no branches.
And the most commendable thing is that no one has yet shared the share of Yinian Media. In an industry surrounded by many wolves, how could such a juicy piece of fat not be coveted?
Even Ruhan Holdings, which only has Zhang Dayi, easily completed a C round of financing of nearly 500 million yuan. Alibaba Capital even spent 300 million yuan to lead the financing. Although converted into US dollars, its share of this round of financing is less than 100 million US dollars.
However, in terms of valuation, the market value of Ruhan Holdings has already approached the 500 million US dollar mark, which is equivalent to more than 3 billion RMB!
Among them, Zhang Dayi supports half of Ruhan Holdings and occupies a considerable proportion of such a high valuation.
But what really supports this valuation is the foundation that Ruhan Holdings has carefully accumulated in the industry and its extremely solid supply chain system.
The two complement each other and are indispensable.
As a reference for horizontal comparison, the valuation of Yinian Media will obviously only be higher, not lower. US$500 million is the current limit of Ruhan Holdings, but it may only be the starting point for Yinian Media.
As time went by and his goals changed, Zhou Dongsheng's heart obviously became wilder as he came up with the idea of forming a "Galaxy Battleship".
People are no longer obsessed with treating Yinian Media as a way out and holding it tightly in their hands, but are more concerned with it as a trump card, a trump card that can determine the outcome of a game.
However, if the target benchmark is set to the idea of forming a "Galaxy Battleship", it is obvious that the original code of conduct is no longer applicable.
After all, the world nowadays is not about fighting and killing, but about human relationships and worldly wisdom. It is not difficult to be content with a small fortune by fighting alone and eating alone, but if you want to go further, it is obviously not that easy.
If you want to play the long game and catch big fish, you can't do it without bait. After Zhou Dongsheng changed his mind, he naturally began to seriously consider financing.
With the two powerful duo of [Papi Jiang] and [Muziqi] in hand, Yinian Media's growth potential is conservatively estimated to reach tens of billions in the next three years of ups and downs.
But we have to take one step at a time and eat one bite at a time. After all, the future cannot be achieved overnight.
Perhaps it is safe to remain unchanged and develop step by step, but if we can accumulate some foundation, will the energy for future development be even greater?
Zhou Dongsheng's thoughts immediately became active. After all, fighting alone is not as good as joining forces.
So this time, Zhou Dongsheng did not choose to refuse. Instead, he became ambiguous in his attitude and released the news of his intention to raise funds, hoping to use this to test the valuation of Yinian Media.
I am also a little curious and want to see how much weight I have in the industry now.
After all, words can be deceiving, but valuations of real money cannot. To some extent, naked valuations are always more real than sweet talk.
With Zhou Dongsheng's agreement, many investors were overjoyed and were almost ready to trample on Zhou Dongsheng's threshold to express their sincerity.
Many of the established investors have shown their determination to get this round of financing. After all, such a scarce ticket is sure to be missed by anyone who has any idea about the internet celebrity economy.
At times like this, doesn't the value of human relationships between relatives and close friends come into play?
At least when there is such a good thing, it is natural to give priority to capital institutions with which one has a better relationship. As the saying goes, good things should be kept in the family.
Of course, as long as you can offer a price that is sincere enough, this law is not unbreakable.
Otherwise, talking about money hurts feelings, but the capital market doesn’t believe in tears.
As the news of this financing intention spread, it was not just capital institutions that became interested.
Among them, Zhang Dayi, who had just achieved a breakthrough with Zhou Dongsheng and was in a hot relationship, couldn't help but start to think about her own things.
Especially seeing another top internet celebrity rising from Zhou Dongsheng, he directly took the top spot on the hot search list, causing a lot of sensation in the past few days and becoming a celebrity in the public opinion field.
In such a traffic feast, Mu Ziqi, as the one at the center of the storm, naturally monopolized all the traffic.
Even the things that happened between him and Zhou Dongsheng didn't make much of a splash in the face of this wave of traffic.
After all, the traffic black hole law shows that it is impossible for two traffic black holes to exist at the same time in the same period of time!
As a trend-setter who has tasted the sweetness of traffic and is active at the forefront of the current traffic era, no one knows better than Zhang Dayi that traffic is money.
Otherwise, she wouldn't have put so much thought into it, but now she is halfway through...
Although she is one of the top internet celebrities and shareholders of Ruhan Holdings, it does not mean that she is completely tied to Ruhan Holdings.
There is no rule that you can't have the same thing with two people at the same time!
Moreover, if the two companies can reach a cooperation and join forces, wouldn’t it be easier for them to ride the waves in the internet celebrity industry?
If I could become a link in the iron chain, wouldn't I be one of the biggest beneficiaries?
Although Zhang Dayi is now worth over 100 million yuan, it is obvious that anyone who embarks on the road of wealth accumulation will not be easily satisfied and stop there.
The vast majority of people will put in all their effort and rush forward, not giving up until they hit a wall.
With this little idea in mind, Zhang Dayi naturally began to whisper insinuations and strike while the iron was hot.
Zhou Dongsheng, who never minds mixing interests into relationships, even without Zhang Dayi pointing it out, knew he really had this intention.
If the ultimate goal of capital unwinding is IPO, then the ultimate goal of internet celebrities monetizing is live streaming and selling goods.
However, this vast blue ocean is still at the point where no one is interested. To some extent, Zhang Dayi can only be regarded as one of the first people to try it out.
But this does not prevent her from becoming the number one e-commerce influencer. The significance of her achievement of ringing the bell at the IPO alone is enough to explain everything.
Although the achievements of later generations are more brilliant, it is naturally impossible for later generations standing on the shoulders of giants to overturn the meaning of the giants' existence.
Having just discovered Li Jiaqi, a rough diamond, Zhou Dongsheng also needs to consider how to polish him. At the very least, he needs to provide him with a corresponding growth environment.
Zhang Dayi may be the right mentor!
At the same time, after Yinian Media announced its financing news, an undercurrent began to surge in the industry.
However, a handsome guy who came from Xijiang Province walked out of Xiaoshan International Airport with a hint of nervousness and anticipation.
Naturally, he was Li Jiaqi, who received an invitation from Yinian Media and took a special leave to come to Hangzhou.
Although he did not choose to resign and take the plunge, the seed of wanting to stand out on the Internet had apparently been quietly planted in Li Jiaqi's heart since he participated in the online selection.
Especially after receiving an invitation from Yinian Media, one of the top media in the industry, Li Jiaqi felt even more eager to try.
I wonder if there is a chance to meet Zhou Dongsheng himself? Or [Papi Jiang] would be fine too.
If I could meet him in person, it wouldn't be too much to ask for a photo, right? And an autograph... I don't know if it's worth the money.
With hope in his heart, Li Jiaqi stepped into Hangzhou, a new world with an uncertain future.
