Volume 3: Taking Roots 2016 Chapter 681 I'm Not Good at Rejection
Compared to [Mu Ziqi] who was still fighting alone at the same time, the process of accumulating every bit of traffic was very slow. She relied on the accumulation of works one by one to consolidate her traffic base bit by bit.
Even so, this uncut jade still needed the discovery of a talented person, and finally through the means of capital operation, the IP [Mu Ziqi] gradually achieved the process of accumulation and development.
Now, Li Jiajia, who was discovered by Zhou Dongsheng and signed to Yinian Media, has long since left the realm of working alone, although Zhou Dongsheng did not interfere much in the video creation process.
But no matter what, it has the role of escort, whether it is the generous production funds or the traffic support, it is enough to make the growth rate of the [Mu Ziqi] IP far exceed the same period.
No matter how much Li Jiajia dislikes showing up in public, she still gets a lot of exposure. With Zhou Dongsheng's support, the Golden Second Award ceremony alone is enough to allow her to step onto the Internet stage in advance.
And now, with the first release of [Tongyan Huimo] from the Four Treasures of the Study series on the entire network, whether it is the Weibo account, the Douyin video account, or the overseas musical.ly, youtube, etc.
Under the operation of Yi Nian Media, they were released almost at the same time, but on the external Internet, Yi Nian Media can be said to be out of reach and the promotion it can achieve is very limited.
At best, only one platform, musical.ly, is within Zhou Dongsheng's investment scope and can provide certain traffic support. Apart from that, video sites like youtube are obviously helpless.
We can only rely on the quality of the video itself and wait for the traffic to ferment.
However, in the domestic Internet sector, Yinian Media still has a certain weight.
What’s more, there is the forwarding support from the boss Zhou Dongsheng.
Zhou Dongsheng is currently a rising star in the Weibo public opinion field. Whether in terms of commercial value or traffic value, he is not comparable to ordinary Internet celebrities.
His uniqueness on Weibo is comparable to that of Principal Wang. He has already been enlightened by the traffic and has become a hot search topic.
Moreover, Zhou Dongsheng does not need to rely on the name of traffic monetization to make a profit. This small profit is not worth mentioning nowadays, which also guarantees the traffic value of Zhou Dongsheng's personal account.
After all, after each wave of monetization, the traffic itself will depreciate. Even if there is a continuous supply of high-quality works, it cannot withstand the fading of the audience's sense of novelty. This is the shelf life of an Internet celebrity.
The objective laws of history have long told us that no one can always stay at the top of traffic.
This window period when traffic reaches its peak is the opportunity to monetize traffic.
For example, the current [Papi Jiang] and Zhou Dongsheng. After the former completed the marketing of the tens of millions of advertising auction, it can be said that she has opened up a smooth road to advertising monetization on the road to becoming an Internet celebrity.
Not only did it lay the foundation for other internet celebrities to seek monetization, but as the initiator, the phenomenal IP [Papi Jiang] naturally became the first to try it out.
Especially after she averted the disaster of publicly acquiring huge wealth in the public opinion field by spending a huge amount of money to give back to her alma mater, it undoubtedly greatly elevated the status and value of the IP [Papi Jiang].
Today, he is not only an evergreen in Yinian Media, but also a hot name on the Internet stage. In less than half a year, he has gained tens of millions of fans, and the number of fans on all platforms is countless.
The title of “No. 1 Internet Celebrity of the Year” has been completely established.
Therefore, the road to subsequent monetization will naturally be smooth, which is also one of the reasons why Zhou Dongsheng included it in the equity incentive plan.
If one wants to further consolidate his interests, he will naturally have to further divide the cake. If he always wants to grab and squeeze every bit of profit and is insatiably greedy, he will end up causing chaos and the loss will outweigh the gain.
After all, everyone has a ruler in their heart, and as their status rises and changes, the standard of measurement also changes accordingly.
Now that Jiang Yilei has grown stronger and his wings have become stronger, it is obviously a bit weak to rely solely on the "friendship of a mentor" to maintain the interest relationship.
Following Zhou Dongsheng's repost, all Yi Nian Media outlets came out in full force, and even Papi Jiang received a request to repost and promote the post .
In response to this, Jiang Yile also clicked on the video and watched it from the beginning. Although it was only a few minutes long, the amount of information contained in it was enough to make even a language worker like her feel a silent shock.
From beginning to end, Li Jiajia didn't say a word, only letting her skillful hands speak for her.
This video style is completely different from the eloquent and sarcastic [Papi Jiang], but its power to touch people's hearts is even greater than that of [Papi Jiang].
The layman watches the excitement while the expert watches the details . For Jiang Yilei, a professional with a master's degree in directing, he knows very well that sometimes the camera language that does not require words can become more advanced.
Therefore, Jiang Yile forwarded it willingly and added his own high evaluation.
"Ahhhh! Sisters, come out and see the fairies!"
With Zhou Dongsheng and Papi Jiang personally building the stage for it, plus the quality of the video itself, it is obviously enough to make this video go viral further.
But obviously, it always takes some time for traffic to ferment, and then it will come to the point where people like to see it.
A "let the bullets fly" moment.
I believe that after a night of fermentation, the effect of this video will be revealed tomorrow.
Zhou Dongsheng is still quite looking forward to this.
At the New Year's Eve last year, the first Golden Second Award, which he took the lead in organizing, was unveiled as the first short video awards ceremony. It can be said that it was a success to a certain extent and made him famous.
Things like influence that take time to accumulate always need to be gradually built up through the value of awards.
As the two most valuable trump cards of the first Golden Second Award, Papi Jiang has undoubtedly proved herself in the first half of the year and established herself as the "No. 1 Internet Celebrity of the Year".
Now it is naturally time to build a stage for [Mu Ziqi]. Perhaps with the accumulation of time in the second half of the year, there will be a chance for her to make further progress?
With the support of these two top internet celebrities, the Golden Second Award will surely become a benchmark in the industry, which can be said to be a good start.
Moreover, the first Golden Second Award also left a suspenseful award as a gimmick. When the second session comes, the competition for this most valuable award will surely be a major attraction.
Originally, the suspense of this award had already been lost in advance. If the award was not given to Papi Jiang, the No. 1 Internet celebrity of the year, the value of the Golden Second Award, which had just been established, would collapse in an instant.
But now, it seems that it is not necessarily the case. Adding a little suspense will make the second Golden Second Award more interesting, right?
In this regard, Zhou Dongsheng, the mastermind behind the scenes, thoroughly enjoyed the pleasure of strategizing.
It was getting late and bullets were flying, but Zhou Dongsheng did not forget that he had a late-night snack party waiting for him.
As for whether to eat vegetarian or meat, this is obviously a question worth discussing.
Driving his own two-seater winged B-Class, Zhou Dongsheng opened the convertible and felt the August evening breeze of Hangzhou. It was extremely comfortable. Life should be a combination of work and rest.
For Zhou Dongsheng, the happiness that he had always dreamed of but could not obtain is now within reach, so he should enjoy it doubly and experience more of the beautiful scenery and experiences that he has never experienced before.
Whether it was a car or a person, Zhou Dongsheng was clearly not prepared to stick to one person and one car...
Zhou Dongsheng had his own little thoughts in mind, enjoying the attention of passers-by. Before they could raise their phones, he stepped on the accelerator and disappeared from their sight.
I don’t know if he recognized Zhou Dongsheng or just wanted to take a picture of the luxury car.
In a blink of an eye, Zhou Dongsheng had arrived at his destination, and the beauty had already changed her clothes and was waiting on the street. Standing under the dim street lights, her big wavy hair glowed brown.
She wore a white camisole inside and a black suit outside. A pair of tight wide-leg pants perfectly accentuated her straight thighs. Just standing there, she looked very fashionable.
And who else could it be other than the fashion guru Zhang Dayi who is wearing a pair of sunglasses in the dark?
At this time, the little boys passing by couldn't help but take a few more glances, and at the same time felt in their hearts that they had made the right decision to come to Hangzhou, there are so many beautiful women.
Zhou Dongsheng parked his car in front of her and approached her nonchalantly, "Hey, pretty, do you want to have a midnight snack with me when you are free?"
Zhang Dayi pulled down his sunglasses and smiled, "Of course it's no problem, handsome guy!"
Then he opened the car door casually, got in, stepped on the accelerator and drove away, leaving behind a group of envious passers-by.
"Pah, so realistic."
In the car, taking advantage of the charming night, hormones were naturally secreted, and Zhou Dongsheng did not hesitate to show his naked appreciation, looking Zhang Dayi up and down.
"It's pitch dark here, and you're wearing sunglasses, can you see clearly?"
"You are unromantic. This is a match. I originally wanted to disguise my identity, but I didn't expect that Dongsheng you are more flamboyant than me..." Zhang Dayi smoothed her hair that was messed up by the wind and shouted happily at the same time.
"This convertible feels different. I kind of regret not buying the convertible version." Zhang Dayi said happily, as if it was just a toy.
But for Zhang Dayi, who has a net worth of over 100 million yuan, she does have the confidence to do so.
"What kind of midnight snack are you going to treat me to? I came here hungry, so I'm going to have a big meal." Zhou Dongsheng didn't respond, but changed the subject and teased.
"Let me lead the way. This restaurant is quite famous in Hangzhou night market. But since we are so ostentatious, can we be considered as internet celebrities exploring the store? It shouldn't attract onlookers..." Zhang Dayi seemed eager to try.
"Isn't this exactly what you want?" Zhou Dongsheng said with a smile.
"Hate it, Dongsheng, you just love to joke..." Zhang Dayi smiled embarrassedly.
Zhou Dongsheng shrugged indifferently, "I don't mind. After all, my purpose is not simple. We are like-minded, so let's just take what we need."
Although she knew it well, Zhang Dayi was still a little uncomfortable with Zhou Dongsheng's direct approach. But then she thought, wouldn't it be more comfortable to get along like this without any psychological burden?
Zhang Dayi, who had adjusted herself, asked knowingly, "If that's the case, then what is your purpose, Dongsheng?"
Zhou Dongsheng looked Zhang Dayi up and down, and said with a smile: "What do you think?"
Zhang Dayi felt secretly pleased with herself, feeling proud of her own charm, yet also feeling a sense of inexplicable loss.
"As the owner of an internet celebrity media company, of course I came here for you, but unfortunately Ruhan Holdings has already taken action first, so I can only choose to cooperate with you as the second best option."
Zhou Dongsheng suddenly changed the subject and became serious, which caught Zhang Dayi off guard.
"Really? I'm just a small internet celebrity, but I'm capable of this kind of thing that deserves your personal help. Otherwise, how about you give me some shares and I switch to Yi Nian Media?"
Zhang Dayi made a joke to ease the atmosphere, but Zhou Dongsheng spoke seriously.
"Why don't I just exchange shares with Ruhan Holdings and let our two companies form a cooperative relationship? Wouldn't it be better?"
"Really?" Zhang Dayi asked in disbelief.
"It's fake." Zhou Dongsheng answered seriously.
Zhang Dayi waved her fist and hit Zhou Dongsheng, angrily scolding: "You are fooling me again after talking for so long."
"I didn't realize it until now. It seems you are not stupid." Zhou Dongsheng said jokingly.
It has to be said that considering that Zhang Dayi alone holds half of Ruhan Holdings, Zhang Dayi is indeed valuable, which is also the reason why she can become the controlling shareholder of Ruhan.
It is precisely because of this that if one wants to dig up such a huge Buddha, the price to be paid will certainly not be less than the share of shares given by Ruhan Holdings.
However, if the shares of Yinian Media are used as a measure, this is obviously not a good deal for Zhou Dongsheng.
So Zhou Dongsheng just laughed it off and left it at that.
While the two were joking around, they had already arrived at an extremely busy night market. They parked the car casually and walked in together.
Zhang Dayi was very tactful. She took Zhou Dongsheng's arm without any hesitation and pulled him inside.
Since Zhou Dongsheng has made it clear, Zhang Dayi will naturally be more bold. The combination of handsome men and beautiful women is always more eye-catching once they appear.
As long as enough people pay attention, someone will naturally recognize Zhou Dongsheng's identity soon, quickly take out their mobile phones to take pictures, and then spread them.
Fortunately, no one came up to disturb them, and the two of them enjoyed a relatively leisurely midnight snack, attracting plenty of attention in this busy city.
After having a satisfying meal, the two of them left, becoming the topic of conversation among many onlookers. As to whether it would cause a stir online, it is obviously unknown at the moment.
Back in the car, Zhang Dayi was satisfied, as she had achieved her goal, but Zhou Dongsheng's goal had obviously not been achieved.
"I've finished my midnight snack and need to . It would be nice if there was a place where I could drink some tea..." Zhou Dongsheng muttered.
"Dongsheng, if you don't mind, you can come over to my place and sit down." Zhang Dayi understood immediately and made an invitation at the right time, looking at Zhou Dongsheng with a pair of bright eyes with a half-smile.
"I'm not good at rejecting invitations from beautiful women, so I won't be polite then!" Zhou Dongsheng nodded with satisfaction and stepped on the accelerator to start the car.
