Volume 3: Taking Roots 2016 Chapter 682 Proving Your Innocence
In a relationship between a man and a woman, once this dispensable layer of window paper is broken, the feelings of both parties will naturally usher in a process of quantitative change leading to qualitative change, and then heat up rapidly.
After all, friction generates heat, which is scientific.
The joy of first sight and the delight of first taste are when the sense of freshness is strong. Although it is said that the land of gentleness is the tomb of heroes, Zhou Dongsheng does not want to be a hero, so naturally he does not mind sinking in the land of gentleness for a few days.
At the same time, while Zhou Dongsheng was immersed in exploring the origin of mankind, the outside world was naturally operating as usual.
Especially on the Internet, Zhou Dongsheng's incident has not caused much waves, but Mu Ziqi's video has gradually begun to ferment.
After a night of settling down, with the full support of Yi Nian Media, and the boost from the two top accounts Zhou Dongsheng and [Papi Jiang], it became a hit.
It can be said that this video of [Mu Ziqi] has just been released, but it already has the foundation of tens of millions of traffic, unless the video quality is really unsightly.
Otherwise, with this wave of promotional efforts alone, even a pig that is good-looking enough can take advantage of this wave of traffic and sweep the Internet.
At worst, it can be made into an emoticon package, passed on by word of mouth on social software, and become a celebrity pig.
It's just a pig. If it doesn't have any special meaning, even if it is temporarily favored by traffic, it will eventually end up becoming a meal on the plate.
After all, a pig's ability to convert traffic is very limited, and it can only let the traffic come and go quickly.
However, it is obvious that this is not the case with Mu Ziqi's videos. On the contrary, they have a strong ability to convert traffic.
Especially under Zhou Dongsheng's guidance and escort, Li Jiajia is undoubtedly on the road to exploring her own video style, as if with divine help.
Not only did he quickly find his own creative direction, but through constant refinement, the effects of his videos were also improving at a visible rate.
Therefore, the highly completed works [Tongyan Huimo] were presented to the general public.
At this moment, when the internet celebrity economy is just emerging, many internet celebrities are still exploring the direction of video creation. They can be roughly divided into several categories. One is [Papi Jiang], and the other is [Papi Jiang]'s imitators.
The third is the comedy mini-series in the form of various short plays. The most famous representative of them is perhaps the well-known Chen Xiang Liu Dian Ban.
In addition, there are personal records in the form of vlogs. This way of recording life is also very popular and has a firm place in the vast era of video Internet.
Among them, derivative content such as food exploration also belongs to this category. Inspired by Zhou Dongsheng, today's big eater Prince Mi has successfully transformed from the number one food broadcaster to the number one food explorationist, and is also in the limelight.
The rise of the video era is undoubtedly due to the advancement of Internet infrastructure, which has brought about a change in the trend of the times, from the original text and image era to the video era.
Now, more than half of 2016 has passed, and the video era is still in its bonus period. The sudden emergence of [Papi Jiang] alone is obviously not enough to fully digest this wave of dividends.
A single flower does not make spring; the sign of the rise of an era must be the rise of many heroes and the blooming of a hundred flowers. The sudden emergence of [Papi Jiang] is undoubtedly the fuse that ignited the video era.
It not only ignited the enthusiasm of capital, but also allowed countless content creators to see a promising direction.
Despite this, the development of the video era still cannot be achieved overnight. Apart from Papi Jiang, a leader with a distinctive personality who can be imitated, most other directions are still in the stage of exploration and experimentation.
Before tasting the sweetness of success, most creators are always cautious, and everyone has a scale in their hearts to consider costs.
Without sufficient expected returns, most creators will not invest a lot of time to produce a video with no idea of the effect. This is undoubtedly the norm.
Therefore, when a video like "Tongyan Huimo", which has ridiculously high time and technical costs, was suddenly presented to the general public.
Whether it is the audience or the creators, they can all feel the shock like a "dimensionality reduction attack" from the bottom of their hearts!
How can a video be made like this?! It’s eye-opening, and Li Jiajia, as the person in the painting, really looks like a pastoral fairy.
This kind of fairy spirit is not the celestial fairy who is detached from the world, but the down-to-earth fairy who works hard and reaps rewards. She is a real fairy who exists in the world.
Compared with the former which is as illusory as a castle in the air, the impact brought by the latter's sense of reality is undoubtedly more intuitive and shocking.
In the short video of a few minutes, the video ends abruptly, leaving the audience with infinite disappointment as they watch a piece of Tong ink, which has condensed time and effort, slowly take shape in their hands and print the word [七] on it.
It's as if following the video I experienced the fleeting feeling of "a day in heaven is as short as a year on earth". It's really unsatisfying and makes people want to watch it again. It's really a pleasure.
The more the general public enjoys it, the more Li Jiajia's image will undoubtedly become popular, and what naturally follows is the desire to explore and learn more.
Once you click on Mu Ziqi's video account, you will find that it is filled with videos of various styles, covering a wide range of content. It is not just food videos, but also various videos that showcase one's hands-on skills to the extreme.
As many viewers flipped through the pages, the image of this omnipotent pastoral fairy came to life on the paper, further capturing the hearts of the audience.
As the saying goes, if you want to capture a man's heart, you must first capture his stomach. According to the principle of beauty is a feast for the eyes, feasting the eyes can have the same effect.
There is no doubt that with the content of this video which is like a "dimensionality reduction attack", [Mu Ziqi] has quietly captured the hearts of countless viewers, and not just the audience.
Even many internet celebrities who are also content creators can't help but be amazed. It takes so much time to create the material for a video. Is it worth it?
If they were honest with themselves, they would realize that they couldn't do it anyway, so they kneeled down willingly.
And when all the elements come together, it is only a matter of time before it causes a sensation.
After just one night of fermentation, with the help of tens of millions of traffic, the terms "Tongyan Huimo" and "Muziqi" were successively listed on Weibo's hot searches the next day, allowing [Muziqi] to gain further exposure.
As it attracts more and more people's attention, every insignificant click, comment and forwarding is like a spark. Once they come together, they will have the potential to set the prairie on fire.
As the number of hot search terms continues to rise, the influence of the video [Mu Ziqi] is also expanding, and more and more viewers are impressed by its charm.
As the traffic continued to accumulate , even Weibo, as a platform, noticed this video. After all, high-quality content like this is hard to come by for the platform.
After all, such costly videos are obviously not something that ordinary creators are willing to try. If there are no creators to produce them, even if the platform wants to promote them, it will be like a cook without rice.
Since the completion of the "Super Red Star Day Celebration", Weibo, as one of the top social platforms in China, has obviously sensed the changing trend of the times.
As a representative that has survived from the portal era to the present day, Weibo evolved from the blog in the text era, seized the opportunities of the picture and text era, and vigorously attracted celebrities to join.
With the help of the celebrity effect, it has gradually consolidated its leading position in the Chinese social networking platform. Even the wealthy Tenda has not been able to win in this field, which is particularly evident.
Weibo had naturally anticipated the inevitable arrival of the video era and had made preparations in advance. It even reached a strategic partnership with Miaopai by embedding it into Weibo.
It has fundamentally completed the platform's leap from the text and picture era to the video era, especially with the help of the "Ice Bucket Challenge" from overseas, which has allowed the Weibo platform to go further.
After tasting the sweetness of traffic, Weibo naturally launched the "Support Video Content Original Creators Plan", generously using traffic support to vigorously encourage video creation.
After the "Super Influencer Day Celebration", Weibo itself, as a beneficiary of the internet celebrity economy, is naturally more willing to act as a promoter of the internet celebrity economy and benefit from it.
The interests of the platform are naturally not in conflict with those of the media and creators, and are even complementary to each other. That is why Papi Jiang was able to achieve success at the Super Red Star Festival.
No platform will reject high-quality content creators like this.
And now, another distinctive creator has emerged, which is exactly what Weibo wants. Isn't this a reflection of the platform's prosperity?
There is no doubt that high-quality videos like "Tongyan Huimo" are popular on the platform and are welcomed with open arms.
Therefore, Weibo is naturally promoting it vigorously, which is in line with the interests of the platform, and even intends to establish it as a model. If it can guide more content creators to work in this direction...
For Weibo, this is naturally a matter of great benefits with no harm at all.
Not only did Weibo's "Supporting Video Content Creators Plan" play a role, even the Weibo CEO Lai Qu Jianjian, who often surfs the front line of gossip, personally took out to forward the post.
This is almost the platform's clear attitude of support, and it doesn't even need to be interpreted. Whether it is the creators who originally relied on the Weibo platform for their livelihood, or the creators who are preparing to get a piece of the pie from Weibo, they have all keenly captured the direction of the platform.
Even the platform gave generous support, and the three words [Muziqi] naturally landed on the hot searches, achieving her first achievement of being "No. 1 in hot searches".
This also means that today, the attention and traffic received by the [Muziqi] account is absolutely unique on the entire platform, unless there is more explosive news that overwhelms [Muziqi].
Otherwise, it would be a foregone conclusion that Mu Ziqi would be the only one to receive the favor of traffic today.
What is reflected in the data is naturally the skyrocketing number of fans of Mu Ziqi. The number, which had originally exceeded the one million mark but had been stagnant, began to grow by hundreds and thousands.
This creative style, which is like "close the business for three years and make enough money for three years after opening " , is also unique in the vast Weibo world, and this is also the main reason for the slow growth of fans before.
However, when the audience saw the shock brought by the "Tongyan Huimo" video, they suddenly felt that everything made sense.
Videos of this quality need time to mature before they can show their effects, just like a jar of old wine, which becomes more fragrant as it ages.
As the three words [Mu Ziqi] become today's traffic password, it will naturally attract countless Weibo accounts that make a living from marketing, and they will start to use a magnifying glass to dig out other hot spots about [Mu Ziqi].
No one is perfect, which naturally determines that no one can withstand the magnifying glass of public opinion, so controversy naturally follows.
One of the most famous topics about [Muziqi] is naturally the word "team".
"What's so great about this video? It's obvious that it was made by an experienced team. This Mu Ziqi is just a puppet on the stage."
"It's too obvious. They just put on an act in front of the camera, and the rest is up to the team and the editing. What's there to brag about?"
"What's the difference between this and a celebrity reciting 123456?"
"What's the point of spending so much effort to make a piece of ink? It's a waste of time and a gimmick!"
As different opinions emerged, the general public, who were happy to watch the fun, naturally played their voting role. More people joined the questioning ranks, and the voices of questioning grew stronger.
After all, compared to acknowledging the excellence of others and acknowledging that they can indeed do things that you cannot do, denying others is undoubtedly simpler and more crude, and it is easier to get pleasure.
In a feast of traffic, singing a different tune is always one of the easiest ways to attract attention, and this method naturally caters to the needs of this group. This simple and direct way of riding on the popularity is undoubtedly deeply loved by marketing accounts.
Zhou Dongsheng’s “1.5 billion box office bet” on Weibo is undoubtedly a typical example.
Expressing different opinions and playing the role of public opinion supervision is necessary and there is nothing wrong with it.
After all, one rice can feed a hundred kinds of people, and the so-called diversity is nothing more than respecting the existence of differences.
However, as the voices of doubt grew louder and louder, the majority of those who were eager to watch the fun switched sides, and even the voices of support were drowned out and seemed extremely weak.
[Mu Ziqi] was also pushed to the forefront. If you don’t make an appropriate response, you may become a traffic darling one moment and the target of traffic backlash the next.
However, in the field of public opinion, proving one's innocence has never been an easy task.
