Volume 3: Taking Roots 2016 Chapter 680 Tongyan Huimo
Zhou Dongsheng unconsciously put on a smile on his face. Although he wanted to inspire Li Jiajia to follow the video style and direction of Mu Ziqi as much as possible in his memory.
However, Zhou Dongsheng still enjoys the feeling of being involved, or even playing an important role, and the sense of accomplishment of slowly nurturing an IP from his hands.
Although it is also about making money, on the basis of money, you can also gain more immeasurable spiritual values, which is undoubtedly very rare.
After all, for most people, this process often results in neither making any money nor gaining anything, which can be described as a waste of time and effort.
Therefore, Zhou Dongsheng naturally enjoyed it, especially when dealing with different women, this kind of happiness was completely different.
Li Jiajia may not have any stunning or unique appearance, but the special thing about this extraordinary woman is that she has a charm that goes beyond her appearance.
However, at present, perhaps only Zhou Dongsheng knows about this charm, and even he himself knows nothing about it.
Zhou Dongsheng never gets tired of this process of cultivation and harvest.
"Muziqi sent a new video. Let's appreciate it together, Mr. Xu." Zhou Dongsheng smiled as he operated the computer, preparing to open the video sent by Li Jiajia.
Xu Ruoan couldn't help but reveal a look of understanding on his face. When he saw his boss smiling so happily, Xu Ruoan knew that the person who sent the message must be very important.
This actually confirmed her guess, which made Xu Ruoan feel a little relieved. Although the company's business focus had shifted, fortunately, it had never neglected this person.
After all, he was a key person that the boss had personally instructed me to take extra care of, and luckily I did as he said.
Now Xu Ruoan has tasted a lot of sweetness at Yinian Media. He is extremely concerned about this job and naturally does not want to lose it easily.
And for a company like Yi Nian Media that is completely controlled by Zhou Dongsheng, sometimes it is just a matter of Zhou Dongsheng's words...
Therefore, the way to survive in such a company is obviously not to go against the boss's ideas, and not to offend people who should not be offended...
Thinking of this, Xu Ruo'an immediately understood what was going on, and said with a calm smile, "Okay, boss. It happens that I am also looking forward to the new work of [Mu Ziqi]..."
As they were talking, Zhou Dongsheng had already opened the new video he had sent on the computer screen, and then the two of them turned their eyes to the computer screen at the same time.
The video of restoring the Four Treasures of the Study using ancient methods was originally a representative work of his after his videos became relatively mature. Once released, it caused a huge response on the Internet and attracted many video influencers to imitate it.
Before [Muziqi], most internet celebrities had never thought about challenging such a difficult video with such a long time span. After all, time is also a cost, not to mention the consumption of a lot of materials.
Since signing the contract with Yi Nian Media, Zhou Dongsheng has given Li Jiajia unlimited freedom in creation, freeing her from cost concerns and allowing her to focus on selecting materials and improving her videos.
As I said, a person's energy is always limited. There are 24 hours in a day and no one has more time. Therefore, how to make use of time is the biggest problem.
Without most of the trivial matters as distractions, there may be less kinetic energy to turn pressure into motivation, but in the end the benefits outweigh the disadvantages in creation.
In order to live up to Zhou Dongsheng's trust, Li Jiajia remains determined in her creative goals and does not get lost in them easily.
At least, you haven't lost yourself before you see enough benefits.
Therefore, even Zhou Dongsheng can see visible progress in the video work presented in front of him. It is worthy of saying that slow work produces fine work, and Li Jiajia is still the same Li Jiajia.
In the video, Li Jiajia, dressed in navy blue shorts, shows the capable and open-minded character of a farm girl. She is very clear with the hatchet in her hand. When she is chopping bamboo, it is obvious that she is not just a show-off, but has rich experience in farm work.
With the movement of his hatchet, a large bamboo was split into short bamboos of the same length, which were then split one by one to make bamboo tools that looked like clips.
Then, brown ceramic bowls were turned upside down on the clips to form a bamboo vessel in the shape of the Chinese character "杏".
The whole process is neat and tidy, and the rhythm of the video is not dragged at all, which is pleasing to the eye. At the same time, it also arouses more curiosity. What is this bamboo device used for?
After all, in normal people's lives, they generally don't see such strange tools. Even among children from ordinary rural areas, not many people have seen them.
Afterwards, Li Jiajia began to fill ceramic bowls with tung oil, soaked wicks in them, and lit them one by one. He then turned the "Apricot"-shaped bamboo vessels upside down on top to form a device for collecting ash.
At the same time, two ancient characters "burning smoke" appeared on the side of the screen.
After burning the smoke, the next step is to continuously collect ashes. Li Jiajia guards the rows of smoke burning devices, meticulously and repeatedly collecting ashes. His cautious appearance, even without any written or verbal description, can make people sincerely feel the difficulty of the process.
The pretty face was inadvertently stained with a few traces of dust, making her look a little disheveled but also somewhat lovable , showing a different kind of beauty through the screen.
Different from the general Internet celebrities who pursue exquisiteness and perfection, the beauty of the working people rooted in the fields is also breathtaking. This is perhaps why Mu Ziqi's videos are always touching.
Although only one minute had passed, Xu Ruoan had already absorbed all his attention in the video. Following the rhythm of the video, he was increasingly looking forward to the subsequent content and wanted to see the effect after it was completed.
Afterwards, the smoke that had been burning for who knows how long poured into a clay jar, and the words "wash the smoke" appeared on the screen. The process of making ink using the ancient method is truly fascinating, as it is restored entirely by hand.
At least before this, most audiences had no idea about the ingenuity of the ancients. If they knew more about it, they probably would not brag about the so-called "craftsman spirit" of foreign countries.
After all, in China, the wisdom of the working people is equally moving, and the ingenuity and ingenuity condensed in them is even more impressive.
The raw materials for making ink are then obtained by drying them in the sun, and they have to wait for more than half a year to achieve the desired quality.
All of this is simply mentioned on the screen with the words "left alone for more than half a year". It seems insignificant, but it contains the power of time, and also increases the time cost of this video by more than one level.
Afterwards, grind materials such as "musk, cowhide glue, pearl powder" into powder as a primer, mix it with ink, and after steaming and combining them, a pitch-black gelatinous substance is obtained.
Afterwards, Li Jiajia continued to hammer meticulously with the wooden hammer. As the saying goes, "Only after a thousand hammers and a hundred refinements can one make the ink." Obviously, since the ancient method was to be restored, the ink made by Li Jiajia was an extremely rare and precious one among the ancient methods.
"Tongyan Hui Ink" is known as "one ounce of gold and one ounce of ink"!
Finally, after countless trials and tribulations, and after the mold was finalized and repaired, Li Jiajia ingeniously engraved the word "Qi" from "Mu Zi Qi" on the ink.
Finally, the camera stays on these neatly arranged pieces of handmade ink, and a big word "ink" appears on the screen. The video ends here, leaving people with a lingering feeling.
The video, which is only a few minutes long, is full of grand openings and closings and embodies ingenuity and creativity. It condenses more than half a year into one, vividly showing the audience the entire process of making ink using the ancient method.
Although there is no word, an invisible cultural force penetrates through, making people realize the weight of the word "ink" among the four words "brush, ink, paper and inkstone". This power of cultural transmission, although silent, is priceless.
Such a highly restored and high-quality video is like watching a work of art, which cleanses the mind and makes people feel relaxed and happy.
Even Xu Ruoan felt that watching such a video was simply a pleasure. In today's fast-paced and impetuous society, it was a breath of fresh air.
In the past, Xu Ruoan had never watched Mu Ziqi's videos so seriously and completely. She just flipped through them casually for work needs, and glanced at them in a hurry like a cow chewing on a peony.
Now Xu Ruoan finally felt the unique charm of Mu Ziqi's videos.
"What a wonderful woman who can do everything. I never thought that it would take so much effort to make a piece of handmade ink. After watching the video, I really learned a lot!"
"After seeing this, I want to ask for one as my personal collection. I am afraid I will never be willing to use it for writing. What kind of calligraphy skills do you need to be worthy of such good ink..."
Xu Ruoan was generous with his praise, and this time it came from the heart, without any intention of flattering in front of Zhou Dongsheng.
After all, if you ask yourself, not everyone has the heart to do this kind of ingenuity, but there are always people who do it so that people have the opportunity to witness this culture that has been passed down to this day.
There's no need to be stingy with a little praise, just give it to her.
"This is just the first of the four treasures of the study. Only when all four are gathered together can it be considered a complete whole. I am even more looking forward to the remaining three videos..." Zhou Dongsheng said leisurely.
After all, he had seen it, and the complete version was not only of greater value, but it was also presented to foreign royal families as a gift of cultural exchange, so it was even more important.
And now, under his own catalysis, although it has been released ahead of schedule and its value may not be as high as before, but being able to have a work of this level during the stage of traffic accumulation will undoubtedly greatly speed up the formation of the [Mu Ziqi] IP.
As the saying goes, it is better to become famous early. Maybe with this opportunity, the IP [Muziqi] will go higher and further in the future. After all, to some extent, Zhou Dongsheng and Li Jiajia have no conflict of interest.
After all, for Zhou Dongsheng at the moment, as long as he can keep this IP firmly in his hands, he is willing to make certain concessions on the issue of future profit distribution.
The same is true for [pa pi jiang], and it will be the same even if the company can nurture more top internet celebrities in the future.
Those who are capable should work harder and get more rewards. The pie is so big that it is difficult for those who always want to keep it all to themselves to grow bigger and stronger, even if they have the help of a mentor.
As for Zhou Dongsheng, he already has enough cake and cakes, and he would rather be the one to divide it. After all, in Zhou Dongsheng's view, he can always make money and never lose money.
Thinking of this, Zhou Dongsheng felt that it was indeed necessary to issue the "equity incentive" plan at Yinian Media, and it should be open to all employees, including all creators.
This way, they will be more motivated and have more energy to move forward.
"I can already foresee how big a sensation this video will cause on the Internet once it is released, especially in the overseas market. I'm afraid that Mu Ziqi's magic from the East will sweep more foreigners through this video."
Xu Ruoan said sincerely.
"Don't be stingy with promotion and marketing. A mature internet celebrity media company can't have only one head. She is the second head after [Papi Jiang]..."
Zhou Dongsheng said this lightly, with a hint of "imperial approval" in his words, but Xu Ruoan did not doubt the weight of these words at all.
"By the way, there is also the issue of the equity incentive plan. I think it is time to put it on the agenda. I promised you a lot. After all, the changes in Yi Nian Media are obvious to all."
Zhou Dongsheng smiled brightly and said casually.
This time it was Xu Ruoan's turn to be excited. After all, this was the ultimate goal of working people, and considering the current potential of Yi Nian Media, the value of this equity incentive was absolutely inestimable.
And if your efforts can be seen by your boss, it means that your efforts are not in vain. If you just "draw cakes" it is obviously not very effective.
But having both benefits and affirmation is a double gain.
"Thank you for the recognition, boss. I will continue to work hard to take Yinian Media to a higher level." Xu Ruoan said solemnly.
"Of course, I believe in you. As for the equity incentives, they are also open to all members of the company, including a group of outstanding creators. As long as they have made contributions to the company, they are within the scope of the incentives. For the first round, you, Jiang Yilei and Li Jiajia will be temporarily selected as the company's role models..."
"As for the regulations, please draft them. Let me review them. If they are suitable, we will implement them according to the standards in the future."
Zhou Dongsheng set the tone with just a few words, and Xu Ruoan nodded repeatedly, acting particularly genuine in the face of the temptation of real money.
"For the initial equity incentive pool, I will take out 5% of the company's shares as incentives to see the effect, and then increase it in the future as appropriate."
Zhou Dongsheng smiled and said that for himself who holds 100% of the shares, 5% is nothing, but for others, this real share incentive is much more tempting than promotion and salary increase.
After all, there is a fundamental difference between being an employee of a company and being a part of the company.
Although the big stick and sweet date approach is simple and crude, it has to be said that it is indeed effective.
Afterwards, Zhou Dongsheng conveyed the evaluation to Li Jiajia herself, and as soon as the video was released, he directly used his personal account to repost it and took the lead in praising it.
Although it may seem like "Wang Po selling melons", this melon is indeed not a "greenhorn", so it deserves to be praised.
Following closely behind was Yinian Media’s unremitting marketing promotion, and soon the video began to gain popularity across the entire network.
Perhaps the only difference is that the audience range of [Mu Ziqi]'s videos is indeed "the entire network", including the external network.
