Volume 3: Taking Roots 2016 Chapter 679 Gold Always Shines
What's more, there is a far-sighted captain on this ship.
Sometimes, compared to starting your own business, becoming the right-hand man of such a captain is also an excellent choice.
Moreover, Xu Ruoan is very satisfied with the current situation.
After all, Captain Zhou Dongsheng almost never interferes or asks about the details of the company's management, which shows his unreserved trust and sincerity.
For Xu Ruoan, who has been working in the entertainment industry for many years, she is happy with it and feels more and more that she cannot let Zhou Dongsheng down.
Therefore, in the management of Yinian Media, Xu Ruoan can be said to have used all the experience he had accumulated over the years.
The framework of Yi Nian Media was built up bit by bit. Even though Yi Nian Media continued to expand in scale, there was basically no trouble. Under his management, the company was in good order.
And today, knowing that the boss had come all the way from Shanghai, Xu Ruoan had naturally already made preparations in the company, waiting for his arrival.
"Here he comes, the boss is here, so handsome!"
At this time, two pretty girls at the front desk quickly stood up and greeted Zhou Dongsheng with sweet smiles on their faces.
"Hello, Mr. Zhou~"
Zhou Dongsheng was already used to this now. He nodded and walked inside, casually looking at the greatly changed Yi Nian Media.
I have to say that Xu Ruoan is worthy of being a woman who has worked hard in the entertainment industry. Her aesthetic taste is on point. The layout of the entire office environment looks very pleasing to the eye. She does have some aesthetic skills.
For an internet celebrity media, aesthetics is an indispensable basic skill. Judging from the layout of the environment and even the mental outlook of the employees, the thriving vitality of Yi Nian Media is indeed visible to the naked eye.
Especially for Zhou Dongsheng, a boss who rarely shows up at the company for ten days or half a month, the idea is "a short absence is better than a new love", which looks fresh and is particularly obvious in the senses.
It seems that Xu Ruoan, as a manager, has indeed put a lot of thought into the transition from the entertainment industry to an internet celebrity, and she has not shown any signs of acclimatization.
As Zhou Dongsheng walked along, although most people in the company were strangers, almost everyone recognized him and greeted him nervously.
I don’t know if it’s his fame on the Internet that plays a role, or the thinking of Xu Ruoan as a manager?
Seeing that Yinian Media is on the right track, it seems that we can consider equity incentives at the end of the year.
After all, the main theme of the world's hustle and bustle is always for profit.
The idea of always wanting the horse to run but not eating grass will usually lead to being hung on the street lamp.
Although Zhou Dongsheng likes to be a hands-off boss and his last name is Zhou, he is not prepared to be the one to expose the truth.
After taking just two steps, the capable and intellectual Xu Ruoan came out with a smile on her face.
She was wearing a beige blazer with a light green chiffon shirt underneath and a pair of straight trousers. She looked fashionable and elegant, like an urban beauty.
"It's been a long time since we last met. Sister An is getting younger and younger." No matter how old a woman is, she loves to hear compliments, and Zhou Dongsheng is never stingy with them.
Sure enough, as soon as these words were spoken, the smile on Xu Ruoan's face became even more intense. She led Zhou Dongsheng to the office and said with a smile.
"How can I compare with Mr. Zhou, a young man in his early twenties? Especially now that the company is hiring all young and beautiful girls, I feel really old~"
The two of them walked into the office door while chatting and laughing, isolating themselves from the outside gaze.
All the colleagues in the company couldn't help but whisper to each other and start chatting.
"This is the boss of our company. He is really young and even more handsome in person than in the video."
"He's so young, but he's already successful in his career. He's a real bachelor!"
"Like the protagonist from a novel, a domineering CEO, hehe..."
…
After entering the office, Zhou Dongsheng took Xu Ruoan's seat without hesitation, and Xu Ruoan also sat opposite him.
Then he acted like a subordinate reporting to his boss, and took the initiative to say, "Boss, I received the message you sent. I have arranged for someone to contact him as soon as possible, and invited him to visit our Yi Nian Media..."
"Of course, the round-trip airfare, food and lodging are all included, and you have also conveyed to him that you are very optimistic about him. At present, it seems that his intention to sign is still very strong, and I don't think he has any reason to refuse."
Xu Ruoan has a confident attitude, as if everything is under control, showing the brilliance of an independent woman.
"Very good. I have confidence in my vision. This boy has unique qualities. If I sign him and develop him well, he may be a promising talent."
Zhou Dongsheng tapped the desk rhythmically with his fingers and spoke slowly.
"Mr. Zhou's vision is obvious to all. If I can be appreciated by Mr. Zhou, I am definitely a rough diamond. I am 100% confident of this."
Xu Ruoan said with a smile, after all, facts speak louder than words, and such facts have been verified too many times on Zhou Dongsheng.
Of course, even if you don’t have confidence, you won’t say it to his face. After all, there’s nothing wrong in doing what the boss says.
"Once he signs with the company, just let him grow up. Isn't he a salesperson offline? Let him try to develop in the direction of live streaming and put his offline abilities to use online..."
"Let's position it as the beauty version of Zhang Dayi, maybe there will be unexpected surprises."
Zhou Dongsheng said with great interest, and in a few words set a basic framework for its future development, although at the current point in time, it is not yet time for live streaming e-commerce to really take off.
But it always requires a process of accumulation and development , and if the direction of "accumulation" is chosen incorrectly, it is hard to say whether there will be "development". Even if there is, this thing is definitely not the original thing.
Therefore, Zhou Dongsheng naturally had to ensure that there would be no major mistakes in direction.
"Live streaming to sell goods? Is this the next industry branch that the boss is optimistic about?" A slightly new term popped out of Zhou Dongsheng's mouth, and Xu Ruoan couldn't help but ask.
"I guess so. Didn't Zhang Dayi collaborate with Douyin Live for her debut show a while ago? The sales of her Taobao brand saw a surge that day!"
“Such direct traffic introduction, such convenient sales conversion, and such efficient traffic monetization are textbook-level performances.”
"Of course, top influencers like Zhang Dayi who bring their own traffic are exceptions after all, but this simple and clear business model does break some conventional ideas."
"I think it's worthwhile for us to try in this direction. Even if we fail, there will be no loss."
"After all, as an industry leader, we have to make more attempts and we can't just stand still."
The weight that Zhou Dongsheng revealed in his understatement forced Xu Ruoan to believe it. After all, time will always prove everything, and Zhou Dongsheng's insights will always come true.
There is not only one [Papi Jiang], but also a gold in the hands of Yi Nian Media that was originally overshadowed by [Papi Jiang], but now shines in an unexpected place...
"By the way, Mr. Zhou, there is another happy event that I forgot to report to you, that is our company's [Mu Ziqi]." Having said that, Xu Ruo paused and looked at Zhou Dongsheng, as if observing his boss's reaction.
After all, when Xu Ruoan took over Yinian Media, the entire company was just an empty shell, with only one account, [Mu Ziqi].
Even Papi Jiang, a rising star, entered the company with her, and under her witness, she ascended to the altar step by step and became the "No. 1 Internet Celebrity of the Year" passed down by word of mouth.
It can be said that Papi Jiang and Yinian Media have witnessed each other's growth.
In comparison, Mu Ziqi's popularity has actually never been bad, it's just that Papi Jiang's brilliance is too dazzling, which has overshadowed it.
Coupled with its unique video style and the frequency of updates that occur once every ten days or half a month, it is hard not to be forgotten in this fast-paced Internet era.
Even if she has a certain number of fans, they may not have the patience to wait for her updates, and they may forget about her over time.
As for this creator with a unique style, Zhou Dongsheng gave him enough resources and patience without hesitation, as if he was a gardener who was carefully cultivating exotic flowers and plants.
Apart from her appearance at the Golden Second Awards, Xu Ruoan knew very little about this extraordinary woman and they had mostly been in contact online.
Over time, the account [Muziqi] has formed a very special status in Yi Nian Media.
Originally, the two accounts [papi酱] and [Muziqi] were almost on the same starting line and operated together, but with the same resource input, the output was not proportional.
The gap widened and continued to widen, so the company's focus naturally shifted, which is understandable.
However, Xu Ruoan did not expect that the account [Muziqi] would actually flourish and bear fruit in an unexpected place, giving her an unexpected surprise.
Zhou Dongsheng smiled mysteriously, "What's going on? Is there any movement in the overseas market?"
Xu Ruoan was immediately surprised, as if he felt that Zhou Dongsheng was so busy with all kinds of things, but he still had the leisure to pay attention to such details. It seems that the uniqueness of the [Muziqi] account is indeed not exaggerated.
Oh, to be more precise, it’s probably because of the uniqueness of this extraordinary woman that the boss has been paying attention to her!
Could this be the so-called "white moonlight"?
Xu Ruoan couldn't help but start to gossip in her mind.
"The boss is indeed very good at predicting things. That's right, ever since the [Muziqi] account started overseas operations, the number of fans has been growing steadily. However, recently, perhaps because the fan base has accumulated enough, it has received a lot of attention on the Internet..."
"Now this wonderful woman from our China has many fans overseas. Whether it is the many Chinese delicacies shown in her video style or the idyllic and leisurely life, many people are yearning for China..."
"This unique pastoral video style seems to have subtly created a cultural output force..."
Xu Ruoan analyzed it very seriously, and finally said with deep emotion: "This kind of power may seem weak, but it is actually very powerful. It has already exceeded the scope of a video influencer."
"Even among the many celebrities in the entertainment industry, there are only a few who can do this. I didn't expect that a video influencer has this potential. It's really incredible."
This time it was Zhou Dongsheng's turn to be a little surprised. He didn't expect Xu Ruoan to be able to see this level. It can be seen that Xu Ruoan was indeed not perfunctory in his work. At the very least, he did a lot of research and had his own insights.
"Sometimes the more visible and popular a field is, the more attention it will receive. If you want to make something on the big screen, even if you put in a lot of effort, you will probably still be under the microscope."
"Sometimes, you can achieve a big win with a small investment by winning unexpectedly on a small screen."
Zhou Dongsheng smiled and said, "Of course, in the final analysis, the creators are the decisive factor. This is also a variable that we cannot determine, so apart from encouragement and support, there is no other way, right ?"
“Perhaps [Mu Ziqi]’s slow-paced style is out of tune with the current mainstream of the Internet, but it is like a jar of old wine that can withstand the precipitation of time and become more fragrant as it ages. Anyone who opens it can taste this mellow fragrance.”
"Although we don't have the thirst-quenching effect of beer, nor the foreign style of foreign liquor, our national liquor is our unique characteristic."
Zhou Dongsheng talked leisurely and said, although we don’t know much about wine, we hold stocks of national wine.
Although the stock market suffered a big pit after the stock market crash, national liquor has been exceptionally strong and has been very determined to embark on a long-term slow bull market.
This small treasury, which Zhou Dongsheng has always regarded as a fallback, may be a little useless now, but it is still a huge sum of cash worth over 100 million yuan. Under the leadership of the strong national liquor, it has quietly achieved a floating profit of 100%.
Moreover, at present, the price of national liquor has just reached the high ground of 300 yuan, which looks really tempting. Zhou Dongsheng adds to his holdings from time to time. Anyway, he will not lose money no matter how much he buys.
Just as the two were chatting, perhaps because no one can resist being nagged, Zhou Dongsheng's cell phone rang.
I picked it up and saw that I had received a long-awaited message from Li Jiajia.
"Boss, I have finally finished recreating the Four Treasures of the Study in the traditional way. Please be the first audience!"
Zhou Dongsheng was shocked. Oh? This big production, which will definitely amaze the audience in terms of both time span and craftsmanship, has finally come to fruition?
"Okay, I happen to be at Yinian Media, let me take a look with Mr. Xu." Zhou Dongsheng replied casually.
On the other end of the phone, Li Jiajia, who was holding the phone, was originally full of joy, but her joy immediately cooled down. It was as if the delicious food she had prepared carefully was eaten by someone else in the blink of an eye.
But when it comes to food, Li Jiajia couldn't help but get excited and picked up her phone to go back.
"Oh... by the way, I'm already learning how to make beef noodles, I hope the boss hasn't forgotten..."
When Zhou Dongsheng saw the message, he couldn't help but smile knowingly.
"I won't forget our appointment on the snowy day. I look forward to your beef noodles."
"good!"
