Volume 3: Taking Roots 2016 Chapter 601 Domino Effect
If we look at the general trend of the times driven by the needs of young people , Zhou Dongsheng's investments have taken root in many branches and are gradually growing.
At this moment, some of the seeds are just beginning to emerge, and there seems to be no deep connection between them, and they are only connected by Zhou Dongsheng.
But given time, when they are connected to each other, they will surely generate a force that cannot be underestimated, and that day seems to be getting closer.
After Yang Zimi finished his recommendation at the end of the video, he breathed a sigh of relief and turned off the device.
"Finally got it done. How about it, boss? Did I perform well?" After putting away the smiling face, Yang Zimi playfully asked for credit from Zhou Dongsheng.
"It's okay. There are so many people watching the scene, why don't you take some more photos of the empty space as material?" Zhou Dongsheng said with no objection.
"Hey, this is a good suggestion. I will go collect materials then!" Yang Zimi's eyes lit up, and he happily took his equipment to shoot the empty space materials.
By the way, if you have fans, you can also interact with them. It’s a rare opportunity to come to Pengcheng.
Nie Yunchen was still amazed, "You really can't judge a person by appearance. How can such a petite and cute body hold so much milk tea?"
Zhou Dongsheng didn't care about it. Instead, he continued to give chicken soup to Nie Yunchen beside him.
"I have a small body but I have great energy. Otherwise, I would be called a big eater. However, this wave of food exploration is just a small test. What I really want to promote is the trend of Internet celebrities checking in..."
“This trend will start with Heytea, and once it takes off, Heytea will most likely be the biggest beneficiary, becoming a major indicator of the trend of online celebrities checking in!”
"So, this has just begun. President Nie still needs to be fully prepared!"
"At the very least, you have to ensure that the speed at which Heytea opens stores can keep up with this trend. Otherwise, if others get the advantage, you can't blame me."
Zhou Dongsheng said in a playful tone. After all, it was just like the trend of eating live broadcasts . Although Yang Zimi was the first person to do so, once this trend was started...
It is like pushing down the first domino to fall. Once the domino effect is formed, it is difficult for ordinary people to stop the process and they can only watch this trend sweep across the entire Internet.
I guess only the iron fist can defeat ten opponents with one force and stop the wind with just one punch. In a sense, this is the real One Punch Man (dog head).
Nie Yunchen's heart trembled. Others might not have this ability, but when Zhou Dongsheng said it in front of him, he inexplicably felt convinced.
So Nie Yunchen patted his chest and assured: "President Zhou, don't worry about this. The Yangcheng store has been launched without stopping. With Guangzhou and Shenzhen as the core, I will replace the 50 stores one by one as soon as possible..."
Zhou Dongsheng patted Nie Yunchen on the shoulder and spoke earnestly.
"Mr. Nie is a man in the real business. I am an outsider in offline store business. I will not give guidance to insiders. After all, you know more about these things than I do."
“But don’t worry about the online marketing and promotion. Leave it to me. Together, we will make Heytea a benchmark in the new tea beverage industry!”
When Zhou Dongsheng used this trick, Nie Yunchen's blood boiled. The same words sounded different when spoken by different people.
Just like in the past, when Nie Yunchen vowed that Imperial Tea would be the place where a brand was born, others thought he was just young and arrogant.
Now Nie Yunchen just said it again, and it was already convincing. No one doubted whether he could do it or not.
As for a person's reputation, it is like the shadow of a tree. Today, Zhou Dongsheng does not just talk big, but actually has his own support and confidence.
Since the Golden Second Award came out, under the incentive of “spending a fortune on a horse”, the development speed of short videos on Tik Tok is so fast that it is not an exaggeration to describe it as advancing by leaps and bounds.
In addition, the two major media companies under Zhou Dongsheng continuously provide content and traffic input, which makes Douyin short video platform run forward with full momentum.
Although Kuaishou and Meipai are still far ahead, the gap between them is actually shrinking, but it is obviously not enough compared with the leader.
After all, compared with Kuaishou, which has over 300 million users, and Meipai, which has over 100 million users, even though Douyin has exceeded 10 million users, it still has a huge gap of more than ten or even twenty times with the industry leaders.
This gap is like a chasm, which obviously cannot be easily broken through in a few words. Fortunately, Zhou Dongsheng was not discouraged. After all, based on his experience, at least the product of music short videos is on the right track.
This is enough. The rest is nothing more than a process of accumulation and development. Starting from the "contrast challenge" content provided by Zhou Dongsheng, a variety of ever-changing challenge content has already been derived on the Douyin short video platform.
After all, never underestimate the power of the masses. Only the creativity of users can last forever.
Regardless of whether it is the platform or Zhou Dongsheng, they can only play a guiding role at best.
Users have already come up with a lot of new ways to play with the challenges. I wonder if “Internet celebrity check-in” can have the same effect this time?
Zhou Dongsheng is very much looking forward to this. Of course, if he wants to create a big trend, just this video can only be the first domino at best.
In order to create a domino effect, a small force is naturally needed to push down the first domino!
It just so happens that Zhou Dongsheng's abilities are just right, enough for him to serve as this force.
After shooting the material, Yang Zimi rushed back to Guangzhou overnight and, with the help of the professional editing team of Xiaorenwu Media, he produced a new episode of food exploration videos.
Of course, this was the result of Zhou Dongsheng's order, otherwise the efficiency of coordination between the company's top and bottom would not be so high.
Only after uploading the video to the Douyin short video platform did Zhou Dongsheng directly call Yang Luyu.
"Mr. Yang, I need a favor from you..." Zhou Dongsheng said calmly.
Yang Luyu, who was far away at the Shanghai headquarters, was naturally overjoyed after receiving a call from Zhou Dongsheng, his benefactor. After all, the development of short videos on Tik Tok was booming, and Zhou Dongsheng played a huge role in it.
Especially after Zhuchang participated in the second round of investment, the development of Douyin short video has been further boosted.
After all, in addition one of its core businesses, the linkage brought by Cloud Music, making the name of Douyin's "music short video" product even more worthy of its name!
"Hey, Mr. Zhou, it's too polite to say that. There is no trouble between you and me. It's my great honor to be able to help Mr. Zhou!" Yang Luyu said generously.
"Distribute this video on all platforms. I want to go big..." Zhou Dongsheng said with a chuckle.
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