Volume 3: Taking Roots 2016 Chapter 600 Gradually Fermented
After arriving at the store and finding an empty table to sit down, Yang Zimi took out the equipment from the equipment bag he carried with him, skillfully fiddled with the equipment and began to set up the camera.
Nie Yunchen obviously had not yet realized the seriousness of the matter. He took a menu himself and served the two of them personally. After handing them the menu, he still spoke enthusiastically.
"This is the menu of our store. Take a look at what you want to drink. I recommend our signature cheese and milk tea series..."
"No need for introductions, just show us everything on the menu!" After setting up the camera and starting recording, Nie Yunchen's introduction was recorded.
Yang Zimi, who was well aware of the program effect, suddenly had an idea, waved his hand and said with great pride.
"Ah?" Nie Yunchen's genuine confused reaction was faithfully recorded by the camera.
"With so many cups of milk tea, the three of us can't finish them, right?" Nie Yunchen said subconsciously.
"It's not the three of us, I'm drinking alone. Of course, if I can't finish it, I can pack it up and take it away..." Yang Zimi said seriously, and he didn't look serious as if he was joking.
But Nie Yunchen thought she was joking, and subconsciously looked at Zhou Dongsheng beside him. After getting his affirmative answer, he was still a little confused.
Maybe... this girl is a foodie? She prepares to taste every cup of milk tea and use it as the content of the video?
Looking at the camera on the side and remembering Zhou Dongsheng's introduction, Nie Yunchen suddenly realized what was going on.
Nie Yunchen has always been striving for perfection in product creation. As the saying goes, "you can't chew too much", Nie Yunchen believes that a product that can satisfy consumers is better than ten mediocre and featureless products.
So although it is called a menu, there are actually only about ten types of drinks on it, which is a very limited number.
But each product is the result of their team's painstaking efforts and careful polishing. Although they have accumulated a lot of products over the years, in the end there are only a dozen or so mature products on the menu that have withstood the test of the market.
Without exception, every drink received a lot of positive reviews from consumers. As for those drinks that received average responses, they were basically swept into the trash by Nie Yunchen.
Perhaps it is because Nie Yunchen has always focused on improving the core competitiveness of his products that Royal Tea has been able to make rapid progress and grow from a small store in Jiangcheng to a chain of milk tea shops with more than 50 stores.
It has also attracted countless pirates to imitate it. If we count the pirated stores, the number may have exceeded thousands.
Nie Yunchen thought he had grasped the key point and stopped talking. He patted his chest confidently and said, "No problem. I guarantee that every one of them is delicious. Which one would you like to drink, Mr. Zhou?"
Zhou Dongsheng took a look at the menu. The first cup of Heytea he had ever drunk was the signature cheese and grapes, which obviously had not been available at this time.
So I ordered a cup of their signature cheese and milk oolong. Thinking back, I hadn't had this drink for a long time, so it was a good opportunity to reminisce.
Nie Yunchen understood, took the menu back to the counter, and asked the waiter to order a portion of each milk tea on the menu, and did not forget to give some instructions.
“Do it with care and do it as best as possible!”
Several shop assistants were startled and responded in unison: "Okay, boss!" At the same time, their eyes couldn't help but look towards Zhou Dongsheng.
Although the customer who was taken so seriously by the boss looked very young, he was obviously not a simple person. After all, the boss himself was also very young, wasn't he also a big boss?
Of course, there are many serious Internet surfers among the shop assistants. They immediately recognized Zhou Dongsheng as the famous Internet celebrity who has a close relationship with Principal Wang and has also appeared at the Wuzhen dinner party...
These deeds were widely circulated on the Internet and were talked about by many people with a keen eye, which earned Zhou Dongsheng a lot of fame.
With these deeds added up, in the eyes of many netizens, Zhou Dongsheng is already one of the group of people standing on the top of the mountain. In their eyes, he is extremely small and out of reach.
Like Principal Wang, there is no essential difference for those of them standing at the foot of the mountain.
I didn't expect that my boss, who is so young, would have interactions with such people, and judging by the way they were chatting and laughing, they must have a good relationship.
In other words, being able to follow a boss like this means you have a bright future, right?
Thinking of this, the shop assistant was like being injected with chicken blood. He fully mobilized his enthusiasm for work and started making milk tea more seriously than ever before.
While waiting, Nie Yunchen returned to his seat and chatted with Zhou Dongsheng. Zhou Dongsheng was not in a hurry to achieve results, but shared all his knowledge about Heytea with him.
After all, a new brand that has just been launched always needs time to be polished and mature. Haste for quick results may backfire.
Just like the clever idea of using Cantonese homophones on the signboard, Zhou Dongsheng originally considered telling Nie Yunchen the idea of "heytea" in advance. Since it has been changed, he might as well just do it in one go...
But during the chat, when Nie Yunchen mentioned inadvertently that the current brand positioning was to take root in the Guangzhou-Shenzhen area first, Zhou Dongsheng changed his mind and thought that perhaps this Cantonese homonym could really play a role.
After all, Cantonese in Guangzhou and Shenzhen can even compete with Mandarin for the status of the first language, so if they want to take root in Guangzhou and Shenzhen and use it as the base of HEYTEA...
This kind of small trick of catering to the other party's preferences is a good way to add icing on the cake.
In the future, when Heytea begins to develop a national strategy and even expands overseas, it will simplify its signboard, and a simpler and clearer "heytea" will come into being...
Thinking of this, Zhou Dongsheng suddenly had a flash of enlightenment. Although this was only his own understanding, it was almost correct.
So during the chat, Zhou Dongsheng naturally agreed with Nie Yunchen's ideas and affirmed the idea of taking root in the Guangzhou-Shenzhen area and using this as the basic base to gradually start the construction of the HEYTEA brand.
Therefore, since this store is located in Pengcheng, the next store will naturally have to be prioritized in Guangzhou. With a two-pronged approach, HEYTEA will be able to develop in parallel in these two super first-tier cities...
Nie Yunchen was delighted to get Zhou Dongsheng's affirmation. Yang Zimi was listening to the two bosses' lively conversation with great interest. At this time, a timid voice came from the side.
"Hello, are you the Big Eater Prince Mi? I'm your fan, can I take a photo with you?"
Several people turned around and looked in the direction of the voice. Only then did they notice a young girl standing aside, looking at Yang Zimi with hope.
"Ah? Of course!" Yang Zimi was stunned and somewhat flattered, but since he was his fan, there was naturally no reason to refuse.
Yang Zimi took photos with fans very enthusiastically.
"Thank you, I really like your food exploration series. If it weren't for your videos, I wouldn't know that there are so many delicious places I haven't tried..." The fans expressed their love without hesitation.
This affirmation made Yang Zimi's smile even brighter. "Thank you for your love. I will continue to work on this topic. I will shoot the next episode here today..."
As soon as he finished speaking, several waiters came with trays and brought up more than ten drinks at once. After all, it was the boss's personal instructions, so they dared not neglect them.
"Ah? You're not going to drink more than a dozen cups of milk tea in one breath, are you? Can I see it live..." The fan's eyes lit up and he couldn't wait to say.
Although through the live broadcast, the big eater Prince Mi has demonstrated that his ability as a big eater is indeed well-deserved, which has convinced many viewers.
But for fans, having the opportunity to see it live is naturally what they want.
"Of course, I'm just a consumer here, not a big star..." Yang Zimi said coquettishly.
The fan decisively ordered a cup of milk tea, then sat down at a table nearby, and then waited with great interest.
There were three trays filled with more than ten cups of milk tea. The thick layer of cheese milk cap alone was enough to make people feel sick.
Not to mention the huge amount of milk tea. A dozen cups of milk tea together would weigh about 10 kilograms of tea...
If converted into ten kilograms of beer, I guess a lot of people would dare to say that they can drink it. Ten kilograms of beer is no problem, but there are probably not many people who can drink ten kilograms of milk tea.
After this wave of fan interaction, Nie Yunchen became more certain of his guess that he was indeed a gourmet. He was extremely satisfied with the small gift Zhou Dongsheng gave him.
"Okay, please start your performance next!" Zhou Dongsheng picked up his milk tea, stood up leisurely and walked out of the camera range, leaving the stage to Yang Zimi.
"Hey, boss, what you said is good. I'll use it as material!" Yang Zimi said with a playful smile. By the way, he can also take advantage of the boss's popularity. Why not?
What is this called? This is called a dream linkage!
"Just use it if you like it." Zhou Dongsheng shrugged indifferently.
After a few jokes, Yang Zimi started to get serious, smiled at the camera, waved and said hello: "Hello everyone, I am Yang Zimi, we meet again!"
“Ding ding ding~ From the pile of milk tea in front of me, I believe you have already guessed the content of this episode of food exploration!”
"That's right, it's a milk tea shop tour. We've done so many episodes about food, this time we're going to try some drinks. I believe everyone is familiar with this kind of milk tea that has been popular on the streets for a long time..."
"But this store is different. It is the only store in Pengcheng at the moment. It is said that the boss is planning to open the next store in Guangzhou. If you are interested, you can pay attention to it..."
Yang Zimi spoke fluently and skillfully without any stuttering, and his smooth expression was obviously the result of having prepared a script in advance.
Obviously, the accumulation during this period is not only reflected in the growth of the number of fans, but Yang Zimi's personal growth is also visible to the naked eye.
Of course, it is not ruled out that the on-site supervision of boss Zhou Dongsheng played a key role in stimulating Yang Zimi's great potential.
"Okay, without further ado, I'll let you guys try it first to see how it tastes. If it doesn't taste good, then I'll just be a guide for you..." After Yang Zimi made a witty remark, he began the highlight of the video.
He first slurped up the milk cap with relish, "It melts in your mouth, so delicious!"
Then she started to drink with big gulps. Her hearty look formed a sharp contrast with her petite and cute appearance, creating a great visual effect.
Tun tun tun… He drank a cup of milk tea directly, smacked his lips, and said with an unsatisfied look: "It tastes quite good, but I haven't tasted the flavor yet, I'll try again…"
Tons, ton, ton, ton... The subsequent scenes are just repetitive over and over again, which makes people fall into deep thought.
Did you drink more than ten cups of milk tea, or did you drink one cup of milk tea more than ten times?
However, the empty cup on the table is obviously the most powerful evidence.
Of course, Yang Zimi did not drink more than a dozen cups of milk tea in one breath. It was a gradual process. However, this does not prevent the fact that this thing is difficult for most people to do.
Yang Zimi patted his bulging belly, burped, and said to the camera contentedly: "The milk tea in this shop is really delicious. If you have friends in Pengcheng, I strongly recommend you to come and try it..."
The commotion on this side naturally attracted a lot of people's attention, especially when looking out through the bright and clean floor-to-ceiling windows, many passers-by who were eager to watch the fun had already gathered.
Under the influence of the crowd effect, more and more people naturally gathered. As the number of people increased, there were naturally more people who recognized Zhou Dongsheng and Yang Zimi.
Some people just pick up their phones to take a photo, and then excitedly share it with their friends. The bragging value of encountering an internet celebrity is second only to encountering a star.
Some people pick up their phones and open Tik Tok to record their beautiful life anytime and anywhere. If they don’t take videos to record, how can they prove that they have met an internet celebrity?
It was already afternoon, and a large number of young people who had gathered their energy came out in droves, and the shopping mall began to usher in the weekend peak period.
When they come to the shopping mall and see a store surrounded by people, the young people's strong desire for knowledge will inevitably drive them to join in the fun.
Looking at the huge crowds of people outside, and even the long queues forming at the counter for ordering, Nie Yunchen knew that the first day of opening of Heytea's first store was a complete success!
This situation made Nie Yunchen instantly understand the meaning of the concept of "Internet celebrity economy".
Just as in the past, people would use words like star brand and star product to describe brand awareness.
Times are changing. In the Internet age, creating Internet celebrity products and shaping Internet celebrity brands is obviously a new idea.
Although there seems to be no big difference in essence, like old wine in new bottles, but if you think deeply, it is not difficult to see that this is the baton of the times being passed to a younger group.
The huge demand of young people has reached a point where the market cannot ignore it, which also means that they are gradually gaining the right to speak...
This is the inevitable trend of the times. As the great man said, the world is yours, and it is ours, but ultimately it is yours !
Any creation that conforms to the needs of the times is naturally the pig on the cusp of the times.
