Volume 3: Taking Roots 2016 Chapter 602: Spring River Water Warmth
Hearing Zhou Dongsheng's words, Yang Luyu was shocked and agreed without thinking.
Putting aside Zhou Dongsheng's identity as a strategic investor, just from the trial of the contrast challenge to the organization of the Golden Second Award, he has defined categories for the platform content and pointed out the direction for many creators.
Zhou Dongsheng's two major media companies, Xiaorenmin Media, supported the platform's early e-sports content, and Yinian Media was not far behind. The popular [Papi Jiang] alone was a standout on Douyin.
It can be said that since Zhou Dongsheng invested, he entered the domestic market under his advice, and now the short video platform Douyin has been revived, with countless creators flocking to it, continuously injecting fresh blood into the platform...
Along the way, Zhou Dongsheng has made great achievements and deserves the title of strategic investor. Zhou Dongsheng has made an indelible contribution to the success of Tik Tok short video in China!
After all, various versions derived from a contrast challenge are still active on Douyin short videos, and countless users still enjoy playing with various tricks.
It is no exaggeration to say that this type of challenging content has become a trendsetting trend for short videos on Douyin. For a large number of creators who want to enter the Douyin short video platform but don’t know where to start…
When you are in doubt, just shoot a challenge! It’s simple and crude, and the audience loves it!
Therefore, Yang Luyu had full confidence in Zhou Dongsheng's ability, and was even curious about the video Zhou Dongsheng mentioned.
Maybe it will be another representative work that can create a trend on the platform. After all, it was Zhou Dongsheng himself who wanted to promote it on the entire platform.
It is enough to show how much importance Zhou Dongsheng attaches to this video.
"Since we want to go big, I'm afraid that just distributing it on all platforms won't be enough..." Yang Luyu not only agreed, but also said eagerly.
"Of course, but food must be eaten bite by bite. Does Mr. Yang like to throw in the royal flush right at the start of playing cards?" Zhou Dongsheng asked with a laugh.
Unexpectedly, Yang Luyu was even more impatient than himself.
"Hehe, Mr. Zhou is right. I will arrange a full-platform promotion first, and then take a look at the video content myself to see what kind of video is worth Mr. Zhou's efforts..." Yang Luyu said happily.
"Mr. Yang has such high expectations. I'm afraid he will be greatly disappointed!" Zhou Dongsheng said in a sarcastic tone.
After all, judging from the video content alone, it is indeed "ordinary".
Just like when a butterfly flaps its wings, it is just a very common action. Who would have thought that it might eventually develop into a huge storm that covers the sky?
"If I feel disappointed, it only means that I have not yet reached Mr. Zhou's level, but it does not prove that the content of this video has no value..." Yang Luyu said confidently.
The angle of the flattery was so tricky that Zhou Dongsheng was caught off guard.
Afterwards, influenced by preconceived ideas, Yang Luyu almost watched and studied the latest "HEYTEA Store Exploration" video of [Big Stomach Prince Secret] frame by frame with a magnifying glass.
After reading it back and forth twice, Yang Luyu couldn't help but fall into a brief contemplation, and then his eyes gradually brightened up.
"The theme of gourmet restaurant exploration alone has a huge user audience base. After all, 'food is the first necessity of the people' is enough to sum it up in one word. Any gourmet theme is a popular content that will always flourish..."
"In addition, for creators, the threshold for creating this kind of subject matter is not high, and there is a lot of room for creators to play. After all, who doesn't know how to eat?"
"Of course, the most important thing is that this type of subject matter has huge potential for traffic monetization, which is almost a big benefit for creators!"
“Only when creators can taste the sweetness will they be more willing to contribute a steady stream of content to the platform. After all, no matter how much …”
Yang Luyu can be considered a pioneer in the field of short videos after all. After constant setbacks in the overseas market and going through a lot of hardships, he finally came up with a product that combined music and short videos, which began to sweep the overseas market.
Therefore, whether in terms of ability or eyesight, Yang Luyu is definitely a leader in short videos. It was only because of a slight difference in circumstances and choices that he ended up being eliminated.
And when this video received Zhou Dongsheng's "authoritative certification", Yang Luyu specially took a magnifying glass to look at the video, and naturally he was able to understand a lot of things.
It's like a painting of a dog peeing. Once it's placed in a world-renowned art museum, it's priced at hundreds of millions and has many famous artists appreciating it...
Even if you can clearly smell the urine odor on it, you dare not trust your own judgment 100%, and instead tend to believe the evaluations given by many authorities.
After all, the so-called artistic value may also be a kind of information gap that contains the "final right of interpretation."
So, Yang Luyu called his capable subordinates without further ado.
“Put this video directly on the first recommended video when users open the app, and distribute it across all platforms 24 hours a day to ensure that every user sees this video at least once!”
At Yang Luyu's command, the recommendation priority of this video was directly adjusted to the highest level.
In the absence of human intervention, the recommendation mechanism of short video platforms basically defaults to phased advancement, from zero to ten thousand, then from ten thousand to one hundred thousand, one million, and ten million, in stages.
And under this artificial intervention, it means that this video will have tens of millions of exposures at the beginning. As for how much traffic it will eventually have, it depends on the real feedback from the public.
After all, it is impossible for any video to be fully accepted by the general public. For users who are not interested, they will swipe away without hesitation even the first video they see when they open the platform.
Soon, with the cooperation of the short video department of Douyin, this video was pushed across all platforms.
At the same time, Douyin short video users all over the country, whether they have just opened Douyin short video and are ready to enjoy a moment of spiritual pleasure, or users who are watching short videos...
Without exception, when they opened the software or swiped to the next video, a fair and lovely smiling face appeared in front of them.
"Hello everyone, I'm Yang Zimi..." Countless users paused with their thumbs ready to slide, waiting for the next message with interest.
In the early days of the rise of short videos, most users still had a certain degree of patience and were not impetuous enough to quickly filter out all content that they were not interested in.
After all, in the eyes of users who first used short videos, the content of each video is novel and interesting, rather than gradually becoming unremarkable under the pressure of a large amount of homogeneous content in the future.
Of course, there are also the gradually numb nerves and increasingly difficult to satisfy desire thresholds under the dense and massive information bombardment...
As the video was halfway through, many users had realized that this was a video of a milk tea shop review, and it was a milk tea shop that they had never heard of.
"Heytea in Pengcheng? It's so far away from me, I can't even drink it, but it's no use watching it..." Some users shrugged and were about to jump to the next video.
"I've eaten a bit too much... let me have a menu first!" With the help of editing, the contrast between the performances was greatly magnified, causing some users' eager thumbs to pause.
And when more than a dozen cups of milk tea were served, they finally understood why this account was called [Big Stomach Prince Secret]!
When a petite and cute girl drank more than a dozen cups of milk tea, the visual contrast in the video content was magnified to the extreme, leaving many users in front of the screen stunned.
The first reaction was almost always to question, "It's fake," "It must be the effect of video editing," "Is all the milk tea spilled?"...
If the person has a big and strong build, no one will probably question him, because his stomach might be bigger than his head.
But with Yang Zimi's petite figure, it would be just a bird's stomach at best, which is hard not to arouse suspicion.
And when remarks like these flooded the comment section, Yang Zimi's Douyin account at least had 2 million followers.
Moreover, these fans have almost all been watching her all the way, and have watched her eating broadcasts a lot, and have long been convinced of Yang Zimi's specialty as a big eater.
As the video gained popularity, a large number of fans naturally came across it, and they all flocked to the comment section to set things right.
"I grew up watching Zimi videos, and I can prove that this is all true!"
"Yes, I was a fan at the scene. I saw Zimi drink all the milk tea with my own eyes. If you don't believe me, there is a photo on my homepage!"
"I was there too. I was the cameraman and I can prove it!"
"I am that table, and I can prove it!"
…
The fan who showed up at the scene was obviously the true fan who took a photo with Yang Zimi. She just didn't expect that her casual remark would unexpectedly create a big spectacle in the comment section.
The scene was strange but arrived late!
Fun is fun, fun is noise, but data never lies. In just less than 2 hours, the video has exceeded 10 million views, and its popularity is still rising!
Obviously, this is just the beginning.
For ordinary users, they just watch for fun and at most contribute a like. Most users are too lazy to even leave a comment.
Even so, this video quickly exceeded one million likes, becoming a representative work with outstanding data under the account of [Big Stomach Prince Mi].
As the saying goes, laymen watch the excitement, while experts watch the details. This almost abnormal data fluctuation naturally attracted the attention of some creators.
Every creator has the dream of becoming a sensation with his creativity, becoming famous overnight, and becoming world-famous, just like the general public's dream of becoming rich overnight.
Who doesn’t have the dream of getting something for nothing and rising to the top?
But just as no one can figure out the wealth code contained in 49 numbers, the fleeting creativity is also not something that ordinary people can grasp.
Creativity is rare, but imitation is the easiest. The first step for most creators is to start with imitation.
Therefore, if you want to make a video that goes viral, the simplest and most brutal way is undoubtedly to start by imitating a video that goes viral!
[Papi Jiang] already has countless imitators, and even the competition to imitate [Papi Jiang] is extremely fierce.
Without Jiang Yile's solid professional skills, it is obviously not an easy task to achieve the same video effects as her.
And when a seemingly simpler and more brutal solution is presented, some people have already made their choice.
…
The next day, HEYTEA’s first store opened as usual in Pengcheng Shopping Center.
After getting a full score with a first-day sales of over 10,000 yuan, Nie Yunchen returned to the company with satisfaction and began to plan for the next store.
The store's considerable turnover is also an incentive for all employees. After all, it is directly linked to their income.
Therefore, after opening for business, all employees are also full of expectations for today.
"I wonder if we can continue to achieve yesterday's sales today?" the shop assistants chatted.
"Today is Sunday, there should be a chance. After all, there are so many people..." said an optimistic clerk.
Instead, an old clerk shook his head and poured cold water on the idea, "Don't be too optimistic. A new store opening has its own bonus period, but once the bonus period is over, it will probably fall straight into the trough..."
Before he could finish, someone walked into the store, looked around, nodded, and then walked straight to the counter.
"Hello, is this the Heytea store? It's the one in the video!" The young man said and took out his mobile phone to indicate.
"Yes, welcome to Heytea!" the clerk introduced hurriedly, and then secretly glanced at the time.
It was only ten o'clock in the morning, and they had opened early to prepare for the afternoon, but they didn't expect that there would be customers coming so early in the morning.
"That's good. Give me... this, this and this, five cups in total!" The young man didn't say anything more. He directly ordered the five-fold signature series of milk tea, and then paid readily.
Then he took out a simple tripod from his bag, mounted his phone on it, opened the Tik Tok short video, and prepared to start recording with familiarity.
Ever since the slogan "Use TikTok to record your beautiful life" was launched on the Golden Seconds Award, tens of thousands of users have curiously picked up their phones and started playing with the various powerful built-in functions of TikTok.
Created with great efforts by Yang Luyu, musical.ly has won the love of thousands of young people overseas by simplifying its processes.
Continuous development and iteration not only make the operation easier, but also add more and more functions. Anyone can create a 15-second short video anytime and anywhere by simply picking up a mobile phone and opening Douyin.
By lowering the usage threshold, users' vigorous desire to express themselves is naturally released. Coupled with various guidance and incentives, many people have tasted the sweetness of traffic.
This young man is one of them. Relying on his courage to try new things and his handsome looks, he has now accumulated tens of thousands of fans in Pengcheng.
Although it is not large in size, it is already well-known to ordinary people.
He enjoyed the positive feedback brought by the data improvement, but after draining away all the content of his life, he seemed to have hit an invisible creative bottleneck.
Before he could lament that he had run out of ideas, he happened to see Yang Zimi's video!
As the saying goes, the one who is close to the water gets the moon first. And he happened to be in Pengcheng, so he came!
However, before he could even sit back and relax, someone else walked into the store. The moment their eyes met...
After eye contact, we found that we are like-minded people!
Oh no, it should be called competitors!
