Volume 3: Taking Roots 2016 Chapter 599 I ate a little too much
When Lu Sifang reported to Zhou Dongsheng all the information related to the A round of financing, Zhou Dongsheng once suspected that he had heard the amount wrong.
It has been confirmed again and again that the unit of 50 million is RMB, which is equivalent to a little over 7 million US dollars, the common unit of financing. This inexpensive and high-quality investment can bring returns that are no less than shared bicycles among the many projects invested by Dongsheng.
Zhou Dongsheng's mouth almost cracked with laughter. He didn't expect that he would get a big bargain by taking the initiative. The current valuation of Heytea is so underestimated...
Zhou Dongsheng himself conservatively estimated that it would have to double, but of course he didn't complain about having too much money.
But after changing his mind and pondering it carefully, Zhou Dongsheng roughly understood the reason. Nie Yunchen's business was indeed thriving.
However, choosing to rebuild a brand is a risky move. Even with the successful experience of the Royal Tea brand, it is not necessarily possible to replicate this success easily.
After all, every successful example is difficult to replicate. The so-called successful experience can only be used as a reference and cannot be applied mechanically.
If we ignore factors such as "the right time, the right place, and the right people" and try to imitate others by force, the result will often be just a poor imitation of someone who does something stupid.
This is also the biggest flaw of the once popular "success theory".
Therefore, even though Nie Yunchen had a successful experience by accident, he still did not dare to swear that he could continue his success this time...
At this point in time, the appearance of Zhou Dongsheng was like taking advantage of an opportunity, and he quietly became a "variable" with a very large weight in Nie Yunchen's mind!
After all, a person's reputation is like a tree's shadow. Zhou Dongsheng is now famous. The fact that he was able to attend a dinner party in Wuzhen and chat and laugh with a group of capital tycoons is enough for ordinary people to brag about it for a lifetime.
As for Nie Yunchen, even though he has some wealth now, he is completely incomparable with Zhou Dongsheng, who is of the same age.
This preconceived notion, which put him in a weak psychological position, coupled with Zhou Dongsheng's unreserved optimism and guidance, undoubtedly gave Nie Yunchen great confidence.
Therefore, in Nie Yunchen's mind, Zhou Dongsheng, this "variable", can greatly reduce risks and increase the chances of success.
Taking into account the influence of various factors, this financing, which can definitely be regarded as taking advantage of the situation, was finalized with mutual consent.
If it was a few months later, when Nie Yunchen's risky reconstruction of "Heytea" was successful, and he had tasted the sweetness of success...
Naturally, they would not let Zhou Dongsheng take advantage of them for nothing. At the very least, they had the confidence to argue for doubling the valuation.
After figuring this out, Zhou Dongsheng couldn't help but sigh that the pleasure of finding a bargain was truly indescribable.
Having gained such a huge advantage, how could Zhou Dongsheng not contribute?
For Heytea, which has chosen to start from scratch and is preparing to reshape its brand value, the most urgent need is naturally to increase market awareness and shift consumers' attention from "Royal Tea" to "Heytea" as soon as possible.
It just so happens that the resources in Zhou Dongsheng's hands are exactly what Nie Yunchen needs most urgently at the moment!
…
The next day, Pengcheng Coast City Shopping Center.
After a major makeover, the store has a brand new look and a new sign "HEEKCAA Heytea" has been hung up , and even the decoration style has changed drastically.
The addition of gray and white tones to the original black-based decoration style makes the entire store style more varied. There are also bright and clean floor-to-ceiling glass windows, which are enough to allow any passerby to have a clear view of the store.
The store's literary and artistic decoration style is enough to show that Nie Yunchen spent a lot of thought on it. The overall visual effect is very harmonious and pleasing to the eye.
Nie Yunchen might still feel uncertain about such a big thing as rebuilding a brand, but having expanded from one store to more than 50 stores, he does have some experience in attracting consumers' attention.
In addition, after the conversation with Zhou Dongsheng, Nie Yunchen had his own understanding of the word "Internet celebrity", and the changes in the decoration style were naturally huge.
There is no doubt that this avant-garde decoration style is still very novel at present, enough to give consumers a bright visual feeling, making people eager to try it out.
Nie Yunchen naturally attached great importance to this first store of "HEYTEA", although he was not superstitious enough to ask professionals to arrange an auspicious day for the opening...
But Nie Yunchen also deliberately chose to open the store on Saturday, hoping to take full advantage of the huge flow of people in the shopping mall on weekends and strive to make a good start for the first "HEYTEA" store.
In addition, Nie Yunchen came directly to the scene to preside over the work. The boss personally supervised the work, so that all the employees in the store did not dare to be negligent at all and worked diligently in their own positions to make preparations.
After the grand opening ceremony with colorful lights and decorations, Heytea’s first store officially opened!
Many passers-by had been attracted by the lively opening ceremony at the door and had stopped to wait for a long time. As the store officially opened for business, they couldn't wait to step into the store.
Of course, since it was still early and it was a holiday, there were very few young people among the crowd of onlookers. Most of them were middle-aged and elderly people.
After all, what serious young person would choose to go shopping in the mall so early in the morning? On the day off, of course, you have to grab the bed and sleep in it, and you have to sleep in the bed with your clothes in disarray and your spirits exhausted.
It is not until noon that I will leave the bed reluctantly, and then go out in high spirits to meet friends for morning tea. This is how a relaxing weekend should be.
As we all know, morning tea and breakfast in eastern Guangdong are two completely different concepts.
As a group of middle-aged and elderly people came to watch the fun, they kept saying in amazement, "This decoration is quite high-end and looks quite unique..."
"Beautiful girl, what are you selling here?" Some people came to the counter and asked curiously.
"We sell milk tea. Here is the menu. Auntie, please take a look. You can try our signature cheese milk cap series..."
At first glance, the middle-aged lady was dressed in ordinary clothes, but the clerk did not neglect her at all and still greeted her enthusiastically.
In addition to the reason that the boss is supervising the work, in the eastern Guangdong region, it is apparently an unwritten rule that you cannot judge a book by its appearance. It's like stir-frying pigs with snow peas, it's a rule!
The middle-aged aunt glanced at the menu, her eyes inadvertently resting on the prices, then she paused and nodded.
"The price is not expensive. I'll order one cup to try. This should be the first cup of milk tea in the store, right? I want a good start." The middle-aged aunt said calmly.
The clerk became more enthusiastic after hearing this, and her mouth was immediately filled with honey. "That's right, Auntie. This is the first cup of milk tea in our new store. After drinking this first cup of milk tea, Auntie will definitely have good luck and will be able to masturbate every time..."
The middle-aged lady's eyes lit up, and she said with great satisfaction: "Hey, this little girl knows how to talk. Just for what you said, give me three more cups, and let my poker friends have a taste too..."
Don’t be fooled by her plain appearance; she might just be a simple and unpretentious landlady.
Of course, most people just glanced at the menu and walked out of the store casually, muttering in their hearts, "What's so good about a cup of broken milk tea? It's so expensive."
They just want to have some fun and see something new, but the high price of Heytea is obviously not acceptable to everyone.
However, pricing itself is also a process of screening consumers and finding one's own audience, just like the positioning of luxury goods, which never cheat the poor.
As for Heytea's brand positioning, Nie Yunchen still continues the idea of Royal Tea, using real materials to make solid products. Compared with cheaper methods such as brewing milk powder, the cost is naturally much higher.
The high cost will naturally be reflected in the pricing. However, the reason why Royal Tea was able to survive was due to this kind of product differentiation.
Judging from the successful experience of Royal Tea, this price range still has a fairly stable audience, and the product concept of "you get what you pay for" has also been recognized by consumers...
Therefore, Nie Yunchen naturally chose to continue this successful experience, and made improvements and progress based on the previous success...
Taking advantage of the bonus from the opening of the new store, even during the unpopular time period in the morning, the store still easily sold thirty to fifty cups of milk tea, and the turnover successfully exceeded one thousand.
Naturally, this insignificant achievement did not move Nie Yunchen. At this moment, he was absent-minded in the store, looking outside the door from time to time. Every customer who came in would be treated with his gaze.
The performance of the boss Nie Yunchen made the employees whisper in private. After discussing for a long time, they still couldn't figure out Nie Yunchen's intention.
We dare not ask, we dare not say, the boss has his own reasons.
"Didn't Mr. Zhou say he would come over? Why hasn't he come yet..." Nie Yunchen couldn't help but mutter to himself.
In addition to being concerned about the business of this first store, another important purpose of staying in the new store today is obviously to wait for Zhou Dongsheng to come.
Originally, Nie Yunchen wanted to invite Zhou Dongsheng to the company, but Zhou Dongsheng insisted that he would come to the site in person to take a look and give him a small gift...
Naturally, Nie Yunchen did not dare to neglect this and had been looking forward to Zhou Dongsheng's arrival in the store. Just when Nie Yunchen almost turned into a husband-waiting stone, the familiar voice finally came.
Zhou Dongsheng walked towards this side like a free and easy cloud and wild crane, with a young and cute girl following closely beside him.
Nie Yunchen's eyes lit up, and he finally came out after being called for a long time, and hurried to greet him.
"Welcome Mr. Zhou, your visit and guidance really makes our small shop shine~" Nie Yunchen greeted warmly.
However, Zhou Dongsheng felt an inexplicable weird vibe when hearing this. He felt uncomfortable all over and waved his hands quickly.
"No, no, no, it's not that serious. I just slept a little late. I want to apologize to President Nie..." Zhou Dongsheng said with a laugh.
Obviously, Zhou Dongsheng is one of those serious young people who don’t get up early.
"To show my sincerity, I have brought gifts with me," Zhou Dongsheng said, pointing at Yang Zimi who looked innocent.
"Ah? Isn't human trafficking illegal?" Nie Yunchen blurted out coldly.
"Puchi~" Even Yang Zimi couldn't help laughing out loud.
"Can't it be to introduce you to someone?" Zhou Dongsheng reacted quickly and added with a teasing tone.
Everyone was young, and the atmosphere became much more harmonious after a joke. Zhou Dongsheng casually looked around this first Heytea store, and it was somewhat different from the image he remembered.
After all, in his previous life, when Zhou Dongsheng first saw a Heytea store, it was already famous all over the country and was known as the "Hermes of milk tea".
Although it was a bit exaggerated, Heytea did lead the trend during those years, and some of its pioneering products became the object of imitation by its peers.
At the same time, it has become the leading social currency in the circle of friends, replacing the original Starbucks and becoming the new favorite among young people.
It has become the leading brand in the new tea beverage industry and is also a hot commodity in the eyes of investors...
The Heytea in front of him now is just its initial appearance. Even the name has not been simplified to "heytea", but a sign that looks a little unfamiliar to Zhou Dongsheng.
"What does this sign mean?" Zhou Dongsheng asked curiously.
"HEEKCAA, doesn't that mean Heytea in Cantonese?" Nie Yunchen said with a little pride, obviously very satisfied with his own creativity.
"You'll be fined for using puns!" Zhou Dongsheng couldn't help but complain in his mind.
But he still had a look of sudden enlightenment on his face, "This pun is quite interesting. By the way, let me introduce you to Yang Zimi, a food influencer under my company..."
"The little gift I gave you is related to the content of the video she made."
Then he said to Yang Zimi: "This is Nie Yunchen. Don't be fooled by his young age. He started from scratch and is now a billionaire. If you are really interested in such an outstanding young talent, you can consider making the fake play real..."
Zhou Dongsheng smiled and joked that although Yang Zimi was pretty, cute and lively, she had no appeal to Zhou Dongsheng.
After all, in the eyes of a person who has experienced it, it can be summed up in one word.
"Cuteness is nothing compared to sexiness!"
"No matter how outstanding I am, I can't be as outstanding as you, boss. How about you consider me first?" Yang Zimi looks cute, but she is a hot-tempered Sichuan girl at heart and she fights back immediately.
Then she put on a cute look and greeted Nie Yunchen, "Hello, Mr. Nie! It's our first meeting. Please take care of me!"
It is hard not to be impressed by this double-faced beauty.
"Hello, why don't you sit in our store and try our milk tea first..." Nie Yunchen greeted warmly.
"Okay, it's just that I ate a little too much..." Yang Zimi said shyly, touching his head, with a hint of cunning in his eyes.
"Eat as much as you want, it's my treat!" Nie Yunchen said without hesitation.
How much can such a petite and cute girl eat? Nie Yunchen thought in his heart without caring .
As soon as he saw Nie Yunchen's reaction, Zhou Dongsheng knew that Yang Zimi was not famous enough. However, it was normal for Nie Yunchen not to know her, a small internet celebrity with less than 10 million fans .
Zhou Dongsheng tacitly did not expose her, and the two walked into the store together.
