Volume 2: Storm Rising 2015 Chapter 367: Start Cutting Start Cutting
Perhaps for Huang Zheng, the word "bargaining" was a bit far away and felt a bit unfamiliar, so he was unable to react for a while.
On the contrary, Gu Pinpin, who is the CEO of Xunmeng Technology and is responsible for the technical development of the Pinxixi platform, couldn't help but light up her eyes when she heard the word "bargaining".
Bargain! That’s right, bargain! That’s it!
In an instant, Gu Pinpin felt as if "I had searched for him among the crowd for hundreds of times, and when I turned around, he was standing there in the dim light."
Why haven’t I thought of something as simple as eating and drinking in our daily lives?
Gu Pinpin couldn't help feeling a little annoyed.
However, even they didn't notice the details of life, but Zhou Dongsheng actually noticed it. This seems even more unreasonable...
After all, how could a young and promising young man, who is at the age of youth and recklessness, pay attention to the vegetable market...
Gu Pinpin seemed to be deep in thought. She looked at Zhou Dongsheng with sparkling eyes, and the corners of her mouth couldn't help but slightly curl up.
Zhou Dongsheng naturally had no idea what was going on in Gu Pinpin's mind, and he continued speaking in an orderly manner while focusing on his own thoughts.
“If we position traditional e-commerce as a supermarket, then there is no doubt that traditional e-commerce is taking the route of scale and quality just like supermarkets…”
" We are different. We are committed to opening up the lower-tier markets and capturing the other half of the 1.4 billion population that traditional e-commerce companies have not captured. So the positioning of our Pinxixi platform should be to do business like a vegetable market."
"The user group targeted by traditional e-commerce is urban users within the Fifth Ring Road, and the user group targeted by our Pinxixi platform is users outside the Fifth Ring Road!"
Zhou Dongsheng said this as if it was the final word, and his decisive tone revealed an inexplicable self-confidence, which made Huang Zheng feel proud of it.
A kindred spirit! We are indeed like-minded people!
"Great! You're absolutely right. The positioning of this location outside the Fifth Ring Road is so vivid. It's like doing business like a vegetable market. My thoughts suddenly became clear."
Huang Zheng praised it highly and gave a thumbs up .
Obviously, Huang Zheng cares more about the resonance of ideas, while Gu Pinpin, as a technical staff, is more pragmatic and she is more concerned about the bargaining issue mentioned by Zhou Dongsheng.
Seeing that Zhou Dongsheng's topic had "deviated", he couldn't help but remind him: "Mr. Zhou, let's talk about the bargaining issue. I think this may be the most suitable entertainment method for our Pinxixi platform!"
Zhou Dongsheng was still not satisfied. He was so happy to be able to brag in front of the big boss. But when he heard Gu Pinpin's reminder, Zhou Dongsheng smiled awkwardly and continued.
"Now, back to bargaining. In fact, the essence of bargaining is not necessarily to achieve real benefits, but the main reason why the general public enjoys bargaining is..."
"I feel like I've gotten a bargain! Just like the smart vendors in the vegetable market who give customers small favors like a scallion or a coriander to win their favor, they take advantage of the customers' desire to get a bargain..."
"In this regard, it is . In my opinion, the reason why the group-buying model can be so successful in the sinking market and achieve miraculous results is that it takes advantage of this consumer psychology..."
After all, it is a process of reverse deduction based on the correct answer, so Zhou Dongsheng's analysis sounds logical and makes sense.
In this regard, Gu Pinpin also showed an expression of sudden enlightenment, "Fun is just a form, and making customers feel that they have got a bargain is the core of the entertainment gameplay on our Pinxixi platform!"
Zhou Dongsheng naturally deeply agrees with this. This is also one of the reasons why the Pinxixi platform has been able to carve out a smooth path in the e-commerce field surrounded by giants.
At the same time, Zhou Dongsheng also added his own views and ideas.
"Yes, that's the truth. Based on this principle, it is not difficult for us to develop some more entertainment methods. However, for users in the sinking market, the simpler and more brutal the method, the better."
“So I think, instead of developing all kinds of fancy entertainment methods, it is better to be simple and crude. We will directly launch a bargaining activity so that users can enjoy the fun of bargaining in the vegetable market when shopping online!”
"I think this is also a major pleasure lost in offline shopping after the popularization of Internet e-commerce. Especially today's young people have completely lost the fine tradition of bargaining, which is thrifty and frugal. We feel that we need to regain this original intention."
Seeing Zhou Dongsheng's grief-stricken expression and his increasingly ridiculous and funny look, Huang Zheng and Gu Pinpin couldn't help but smile knowingly. However, what Zhou Dongsheng said did make some sense.
Huang Zheng felt that this bargaining activity in particular had great potential. Compared to the meetings he had held in recent days, he had not been able to come up with a solution that satisfied him.
Unexpectedly, Zhou Dongsheng's casual advice gave him a lot of ideas.
“This bargaining activity can not only be combined with the previous group buying model to derive a group buying bargaining discount activity, but also take into account the task of attracting new users. We can set some sweet treats for users, and give a little discount for each new user attracted…”
After all, he was Huang Zheng. Following the inspiration brought by the concept of bargaining, he quickly began to draw inferences from one example, and from this he could already see the source of all the evils of Pinxixi in the future...
"That's right. It can satisfy users' desire to get a bargain, and at the same time give full play to their subjective initiative. By leveraging the social fission attribute, we can continuously attract new users for our Pinxixi platform..."
"This is also the essence of social e-commerce. As long as there are people who socialize, our Pinxixi platform can extend to that corner!"
Zhou Dongsheng chuckled, feeling no guilt at all for being the source of all evil, and even seemed a little complacent.
"Great! This bargaining concept is tailor-made for our Pinxixi platform. It's really suitable. Dongsheng, you have a very smart brain."
Huang Zheng was extremely happy and couldn't help but pat Zhou Dongsheng on the shoulder excitedly, praising him highly.
"Well, children from poor families have to grow up early. Don't look at my young age. I have a lot of life experience. If I compare my education and ability with Brother Huang and Sister Gu, I will definitely not be able to compare with them, but at least I have done a lot of shopping for groceries and cooking." Zhou Dongsheng said self-deprecatingly with a smile.
"Well, that's true. Everyone is born with talents that will be put to good use. Look, your life experience will come in handy this time. We have held so many meetings, big and small, but none of them are as simple and effective as buying vegetables at the market..."
After solving the urgent problem, Huang Zheng was in a good mood and started telling jokes.
Gu Pinpin kept carefully considering this bargaining activity. The more he thought about it, the more he felt that this concept was vivid and ingenious, and it was really suitable for creating entertainment gameplay on the Pinxixi platform.
As the CEO of Xunmeng Technology and the technical director of the Pinxixi platform, Gu Pinpin has already perfected the details of the bargaining activity in his mind.
However, after all, it was Zhou Dongsheng who gave the inspiration, so Gu Pinpin couldn't help but ask.
"Since it was President Zhou who gave us this idea, why not let President Zhou come up with a name for this bargaining activity ? I think President Zhou can definitely come up with a good name."
…
