Volume 2: Storm Rising 2015 Chapter 366 The Beginning of Sin
"A problem that stumps Brother Huang and Sister Gu must be no small matter. I probably can't help much, but I'm all ears. Maybe I can provide some indirect angles to solve the problem..."
Zhou Dongsheng, who appears strong on the outside but is actually weak on the inside, doesn't dare to make any promises. After all, he is good at bragging, but when it comes to getting things done, even Li Jiana is probably miles ahead of him.
Therefore, Zhou Dongsheng spoke relatively conservatively, but to others, these words were just Zhou Dongsheng's self-deprecation.
After all, this has always been Zhou Dongsheng's style, and they are used to it.
"You don't have to be modest. With your thorough understanding of social e-commerce, you can also come up with such a profound strategy as "surrounding the cities from the countryside". It's quite impressive..."
After Huang Zheng finished speaking, he changed the subject and began to talk about his own preparations for a rainy day. Others might think that he was making a fuss about nothing, but Zhou Dongsheng, a "fellow traveler", must understand his own preparations for a rainy day.
While listening to Huang Zheng's explanation of the recent "bottleneck period" of the Pinxixi platform, Zhou Dongsheng felt that Huang Zheng was somewhat too Versailles.
In just a few months, the company already has 5 million users. Do you call this a "bottleneck period"?
No wonder Pinduoduo will be frequently talked about in the future because of its overly inward-looking corporate culture. With a leader like Huang Zheng, it is hard not to be inward-looking.
Of course, if it weren’t for Huang Zheng’s almost perverted persistence and indomitable spirit, the Pinxixi platform would not have become a giant in the e-commerce field in such a short time.
If you look at it from the employees' perspective, it is naturally unbearable, but for Zhou Dongsheng, a capitalist, it is naturally welcomed.
"After being inspired by you, Dongsheng, I have a clear understanding of how the Pinxixi platform should be positioned. I thought of a 'Costco+Disney' model to interpret it, which is very appropriate." Huang Zheng said with a hearty smile.
Zhou Dongsheng gave an awkward but polite smile. What do these two English words mean?
Fortunately, there was no need for Li Jiana to translate, as Huang Zheng explained these two concepts.
"The Costco+Disney model is my summary of 'more, faster, better, cheaper and more fun', which is simplified into the underlying logic of mass merchandising + amusement park. The mass merchandising and affordable prices are our weapon to conquer the sinking market..."
"And the playground, that is, fun, is the key to the success of promoting good products. It is precisely because the group buying model is fun and affordable that we can more easily use the characteristics of social fission to create an e-commerce miracle!"
Listening to Huang Zheng's interpretation, Zhou Dongsheng suddenly realized, as if he had seen the vigorous development of the Pinxixi platform in the future. Development based on such underlying logic is indeed the smooth road for the Pinxixi platform in the future!
Zhou Dongsheng gave a thumbs up. "As expected of you, Brother Huang. This summary is so insightful. It's an affordable amusement park for consumers. It just sounds interesting. I think there's nothing wrong with it."
Hearing Zhou Dongsheng's approval, Huang Zheng couldn't help but smile. It turned out that they were kindred spirits. Huang Zheng then continued.
"Following this line of thought, we did launch some activities after the Pinxixi platform went online. As you know, Xunmeng Technology itself started out as a game company, and it has accumulated some experience in entertainment mechanisms. In addition to the original group buying, we also added some red envelope grabbing and lucky draw activities..."
“I have to say that the effect is indeed good. After the Pinxixi platform was launched, it played a role of icing on the cake. However, after all, it is not a groundbreaking new gameplay. Once the novelty wears off, the data growth began to weaken…”
“In my opinion, it’s not a problem of underlying logic. It’s obvious that our exploration of entertainment gameplay is still relatively shallow, and we haven’t found the gameplay that is most suitable for the Pinxixi platform!”
"So, we have been holding meetings frequently recently in order to pool our wisdom and find a way..."
Following Huang Zheng's explanation, Zhou Dongsheng finally understood the general idea, and at the same time, a bright smile involuntarily appeared on his face.
Hey, you're talking to me about Costco+Disney or something like that. I'm not very knowledgeable and I'm definitely confused. But if you talk to me about this...
Then I won’t be sleepy anymore!
After all, for Huang Zheng, he is now like a blind man crossing a river, relying purely on groping. But for Zhou Dongsheng, a hacker who has activated cheats all over the map, isn’t the correct answer right in front of him?
The group-buying model is just a small test of social e-commerce. Pinxixi has become a core function that annoys countless netizens but is also popular with countless users in the sinking market...
Of course it's the evil one that gets chopped off!
Although Zhou Dongsheng was once one of the countless annoying netizens, just as the brave man eventually becomes the dragon, if he uses this thing for himself...
It can only be described in two words: "really delicious"!
I'm sorry brothers, even if I don't do this, Huang Zheng, who is like a blind man crossing the river, will find the correct answer sooner or later. It's better to hand it to Huang Zheng in advance.
At the very least, he could earn a favor and deepen the strategic significance of himself as a strategic investor.
Let me start Pinxixi’s sinful life myself. Zhou Dongsheng’s smile became even brighter.
Looking at Zhou Dongsheng who was laughing foolishly, Huang Zheng and Gu Pinpin looked at each other, somewhat confused.
Gu Pinpin's heart moved, and he asked tentatively: "Look at President Zhou smiling so happily, could it be that he has some good ideas?"
Huang Zheng felt a surge of anticipation when he heard this. If it was Zhou Dongsheng, a fellow traveler, he might have some good ideas.
Zhou Dongsheng came back to his senses, "I just followed your thoughts, and I have some ideas of my own. It's a good opportunity for me to share my thoughts and give them to you, Brother Huang."
"You go ahead." Huang Zheng became more and more expectant and listened attentively.
"Brother Huang, have you ever bought vegetables? I mean the kind you buy at the vegetable market, not the supermarket." Zhou Dongsheng suddenly asked a completely unrelated question.
Huang Zheng heard this, although he was puzzled, he said honestly: "No, I don't usually need to do this kind of thing..."
"Where is Sister Gu?" Zhou Dongsheng turned to ask Gu Pinpin who was standing beside him.
Gu Pinpin also shook his head in confusion.
"Buying groceries is the most basic daily shopping behavior for the vast majority of ordinary people. After all, food is the primary need of the people, and three meals a day are the most basic needs of the general public..." Zhou Dongsheng said patiently.
"And these ordinary people represent the huge sinking market, which is exactly the target user group of our Pinxixi platform. If we want to develop suitable entertainment gameplay, we naturally have to prescribe the right medicine and cater to their preferences!"
Huang Zheng nodded along with Zhou Dongsheng's train of thought, as if he had grasped something, while Gu Pinpin on the side looked thoughtful.
"Why do ordinary people prefer to buy vegetables at the wet market instead of the supermarket? In addition to the fact that the wet market has a wider variety of products, affordable prices, and fresher vegetables, there is another biggest difference!"
Zhou Dongsheng did not keep the audience in suspense and went straight to the point, "That is the clearly marked price. The price in the supermarket is right there. There is no room for maneuver. It is what it should be.
But the wet market is different. There are many vendors. Not only can you directly compare prices and choose the best one, you can even bargain! ”
Zhou Dongsheng emphasized the word "bargain".
