Volume 2: Storm Rising 2015 Chapter 350 Shortcomings and the Future
A wave of soft-ad placement and promotion routines that are common in future live broadcasts and short videos will quietly appear in front of the audience in the live broadcast room.
At present, most anchors are still in the primary stage of only promoting their own e-commerce stores and in-store products.
In addition, the current live streaming platforms are backed by capital and are wealthy. They are fighting tooth and nail for traffic, and it is not yet time for them to increase revenue and reduce expenditure and start monetizing traffic.
Therefore, at this stage, most viewers find it difficult to realize that this is a soft advertisement. They simply think that this is a program prepared by the host for the live broadcast effect, and they are unknowingly fed with an Amway advertisement.
Moreover, this scene not only appeared in Saozhu's live broadcast room, but also a group of anchors under Xiaorenwu Media, like the Eight Immortals crossing the sea, each showing their magical powers, skillfully presented the muse software in front of the audience.
As the saying goes, the best advertising effect is that even users don’t realize it is an advertisement, and they fall into the carefully laid “trap” unknowingly.
Unlike the audiences in the future who will be aesthetically fatigued by the bombardment of various soft and hard advertisements, at present, especially on the live broadcast platform, this method of soft advertisement implantation is still a unique new thing.
Although it is old wine in a new bottle, it is just a concept. Zhou Dongsheng's "advanced" concept was put into practice through the traffic channels of Xiaorenren Media, and the effect was surprisingly good.
After all... this is a mature business logic that has been verified by countless practices in the future. Zhou Dongsheng is just using it in advance.
Although this "Pandora's Box" was opened in advance, it will have to be opened sooner or later anyway. It is better to do it yourself than to let others open it. At least it is a sure profit.
Zhou Dongsheng leisurely shook the 1982... iced cola in his hand, highlighting his original aspiration, while watching Saozhu's live broadcast.
On the screen, Saozhu quickly downloaded Muse. The interface was basically the same as the TikTok from his previous life. After all, it was designed by IU, who also had the same teacher, but it was slightly lacking in functionality.
In particular, another killer feature of music short videos is not yet available in the Muse software.
This killer weapon is naturally the "filter" that is so disgusting yet so addictive!
Although Wenxue Network embarked on the journey of entering the domestic short video market ahead of schedule under Zhou Dongsheng's intervention, its product logic in the European and American markets still invisibly interferes with the Muse product.
On overseas social platforms that focus on playing with reality and showing desires more directly, an open cultural atmosphere prevails. There is no shortage of eye-opening and explosive content on the social platforms that is enough to feast your eyes.
In order to gain a foothold in this open cultural atmosphere, the product logic of the musical.ly community naturally caters to the needs of Western culture. This may be one of the reasons why this software can be popular in overseas markets.
Although the company entered the domestic market ahead of schedule, for Yang Luyu, since he already had successful experience, he just needed to continue to build on it.
There is no reason why musical.ly, which is rooted in European and American culture and has blossomed and borne fruit, will not work in the domestic market? After all, overseas pop culture has always had a place in China.
Whether it is music or movies, they have always occupied a very important position.
With this self-evident idea in mind, Yang Luyu naturally did not make any drastic changes to the domestic version of muse, and still continued the operating style of the overseas musical.ly.
Yang Luyu's idea is certainly not wrong, but it has its limitations. After all, the differences between Chinese and Western cultures are obvious, like a chasm.
In his previous life, Yang Luyu failed to return to the domestic market. In addition to missing the best opportunity, it may also be related to not paying attention to cultural differences and making changes.
Compared with the openness and directness of Western culture, we are relatively tactful and introverted, and there is no distinction between high and low in cultural differences.
However, the objective cultural differences quietly influence people's behavioral norms in all aspects, so the demands generated are naturally completely different.
This may be one of the reasons why most single products cannot be popular in the domestic and overseas markets at the same time.
However, Zhou Dongsheng is not in a hurry. He has to eat one bite at a time and play the cards one by one. Even if he has a lot of bombs, he has to take it slow. If he throws them all out at once, what if someone overturns the table?
First, build up the basic traffic base of Muse, and then consider solving the problem of the single filter function. This function, which is enough to be listed as one of the "Three Great Evil Spells in Asia", is naturally indispensable.
…
The next day, at the Wenxue Network headquarters in Shanghai, in the days after the domestic version of Muse was launched, Yang Luyu, as the founder, was naturally paying close attention to the changes in the data.
He also specifically instructed the technical department to deliver the statistical data every 24 hours to him in a timely manner so that he could make timely evaluation and adjustments to the domestic market strategy.
At the same time, if the results are surprisingly good, you can also report the good news to investors in a timely manner, right?
However, despite the popularity of the "double chin challenge", Muse is, after all, a software rooted in the mobile terminal.
Compared to the overseas smart application market which has already blossomed and is tending towards maturity, there is still a huge sinking market in China that has yet to unleash its potential!
Although according to incomplete statistics, the number of active Internet users in China has exceeded more than half of the population, and the proportion of mobile phone users has exceeded 50%.
However, among this huge user base of 600 to 700 million, excluding the relatively mature user groups, there are still a large number of users who remain at the primary level of mobile phone applications.
Not to mention, as a country with a large population, the potential represented by the other half of the population cannot be underestimated, even the elderly and children are no exception.
After all, the market does not emerge overnight; people grow old and children grow up.
Although the mobile market still has huge potential that has not yet been realized, the time for realization will not be too far away. It will naturally explode when 2016, the first year of mobile, arrives.
At present, due to the existence of these objective factors, and the fact that short videos such as Kuaishou and Meipai have already occupied the market, the data growth of Muse after its launch has been mediocre, and is completely not of the same scale compared with overseas markets.
After all, even the short videos under Tengda fell in the darkness before dawn, and the fledgling music short videos were obviously not enough to become the dawn that pierced the darkness.
As the founder and helmsman of Wenxue Network, Yang Luyu was not surprised by this result. The decision to enter the domestic market was itself for the purpose of early preparation.
After all, the prospects of the sinking market described by angel investor Zhou Dongsheng are too attractive. If you want to see the dawn, you have to endure the darkness. Yang Luyu is mentally prepared for this.
What's more, Wenxue Network has the overseas market as its backing, which is also Yang Luyu's confidence.
However, the two-pronged strategy of grasping both hands and making both hands strong is promising in the future, but the speed of capital consumption will also increase exponentially...
Although Zhou Dongsheng not only brought market prospects, but also provided enough guns and ammunition, if he didn't make some achievements as a bargaining chip before the guns and ammunition ran out...
Well, it’s hard to say about the next round of financing.
Just as Yang Luyu was deep in thought, a rapid knock on the door interrupted his thoughts. Yang Luyu frowned slightly and said in a deep voice: "Come in!"
