Volume 2: Storm Rising 2015 Chapter 349 Soft Advertising Implantation
"Brothers, the damn 'double chin challenge' on the Internet has been going viral recently. After playing games for so long, how about taking a break and watching it together?"
Saozhu chuckled and casually clicked on the collection of materials that had been prepared long ago. He specially selected some short videos that were more interesting and popular. Among them were some high-quality works with a relatively high degree of completion, which were widely praised both at home and abroad.
At first, the barrage of comments were very nonchalant.
"What the hell? The 'double chin challenge'?"
"Since there is a double chin challenge, is there a triple chin challenge ? Teacher Piao is applying to participate!"
"Does this thing need a challenge? I don't know how many levels there are with Teacher Piao sitting there."
"Hey, you thought Teacher Piao's chin was on the second floor, but it's actually on the fifth floor!"
Xiao Sima, who was developed in advance by Zhou Dongsheng, is now the number one on the Longzhu platform. When his skills have not yet become good, Mr. Ma has already become naughty.
With the example of Ma's Triangle Kill, Teacher Ma seemed to have suddenly opened up his Ren and Du meridians, and realized the true meaning of the word "skin" in advance, and the Thousand Layer Pancake Theory also came into being.
In addition, the self-production and sales of the "Famous Scenes of Anchors" series of video compilations under Xiaorenwu Media also allowed Mr. Ma's Thousand Layer Pancake Theory to be spread in advance.
Under the guidance of Zhou Dongsheng, Han Fei founded the compilation series "Famous Scenes of Anchors". Now each video has steadily received over a million views, and some classic videos have exceeded 10 million views. It has become a mature gaming video column.
Moreover, after being promoted to the manager of the video department, Han Fei did not rest on his laurels, but actively developed other video columns, creating a channel for stable traffic output for Xiaorenmin Media.
And because both Pig and Horse in this life had been recruited by Zhou Dongsheng in advance, and both of them were top anchors of Xiaorenmin Media, they saw each other every day, and they hit it off and had a very good personal relationship.
Back to the point, Liu got anxious when he saw the jokes on the comments. "Yaer, that's too much. I've been working out and losing weight for surgery recently, okay? I'm going to have eight-pack abs soon, okay!"
During the interaction, the highlight edition of the "Double Chin Challenge" was also opened on the screen. In order to make the live broadcast effect as good as possible, this highlight was carefully selected and produced by the operating staff of Xiaorenwu Media.
Therefore, the first thing that came out was a king bomb: a foreign girl with a lazy face and messy hair, looking down at the camera, her thick nostrils clearly visible , her overly deliberate double chin, her unkempt appearance, and clearly visible freckles on her face. At first glance, she was quite "ugly".
"Fuck! This big foreign horse is glaring at me with its nose!"
"Is this a nose-glare challenge?"
"What's so good about this?"
Such disdainful and questioning comments filled the barrage, and the climax was reached with an unknown but rhythmic BGM!
The beauty pulled up the camera decisively, and the screen went dark and bright. A completely different blonde beauty appeared in front of the camera, smiling sweetly, showing her exotic charm.
Obviously, the 'double chin challenge' has gone through many iterations on the Internet. With the development of many players, it is no longer just a reversal based on the "double chin" variable.
Just like this short video’s clever use of editing in the pull-up shot, the effect presented is completely that of a carefully dressed-up look.
In the short video which was only about ten seconds long, the questioning and disdainful comments at the beginning had not yet ended, and the screen was instantly filled with comments of "WTF", and the amount of comments more than doubled!
Although it is just a simple reversal effect, the short video of just over ten seconds has an exquisite and directly omits the long preparation process compared to long videos.
The trilogy of opening - reversal - climax, accompanied by the rhythmic BGM, amplifies the visual impact and gives the audience a lingering happiness and an irresistible sense of satisfaction.
The power of music short videos was quietly revealed in this simple reversal effect. Although it was just its initial appearance, it left a deep impression on the audience in the live broadcast room.
For the sake of live broadcast effect, Saozhu did not watch the highlights before the live broadcast began. Therefore, he was shocked at this moment, showing the stupidity of e-sports Dong Zhuo for the first time .
Wiping away the unwarranted saliva, he said, "Ya'er, this isn't the 'double chin challenge', this is a revelation, right? Is this the same girl?"
However, the highlight videos were not paused. Four or five short videos of just over ten seconds could be played in one minute. In addition, they were manually screened, and all of them were the best videos with great visual impact and viewing value.
Therefore, a visual feast quietly kicked off in the live broadcast room, constantly washing the audience's visual senses, and the overwhelming joy made the audience scream with excitement.
Compared with games, which are known as "online opium", short videos, which came into being against the backdrop of social acceleration, are obviously a product of further concentration and can be called "online heroin".
For the audience who is experiencing it for the first time, the impact of this novelty and joy is obviously enormous, especially the endless and dazzling content, which makes people unable to stop and can't help wanting more.
Modo Modo!
This low-cost way of getting dopamine pleasure makes the brain addicted, and it will not stop until your excitement threshold is briefly satisfied. The next time, the threshold will be higher.
Just like the famous "pacifier" theory, as long as we create addictive entertainment and sensory-stimulating products to fill people's lives, divert their attention and dissatisfaction, and make them immersed in "happiness", people will unknowingly lose the ability to think about real problems.
Just like a plastic pacifier given to a baby, although it has no nutritional value, it can make the baby enjoy it. After developing a dependent mentality, if the plastic pacifier is forcibly removed, the baby will have a "withdrawal reaction."
In this age of entertainment to death, with the precise feeding of big data, we are not much different from babies.
Now, the audience who are exposed to music short videos for the first time through live broadcast are just like a baby who is exposed to a plastic pacifier for the first time. Their eyes light up and they are quickly immersed in this joy.
Moreover, through the form of live broadcast, with the host taking the lead, the group is immersed in this happiness, accompanied by the interaction of barrage, which makes people enjoy it more and more, and also eliminates the sense of guilt invisibly.
After all, human beings are collective animals. Live streaming is like creating a "virtual herd effect" on the Internet. When people are in a group, they naturally feel a sense of identity and their happiness increases exponentially.
Moreover, at some point, guiding words such as "Host, show me one" and "It's so simple, please demonstrate it to me" began to appear in the barrage.
Saozhu half-heartedly agreed, "Yaer, I am good-looking to begin with, so I am ugly to achieve this effect. I am ugly to begin with, how can I change it? But this software is quite interesting, I will download it and try it out, it seems to be a foreign software..."
"Hey, there's a Chinese version? It's called Muse. Since the audience wants to watch it, I'll give it a try..."
