Volume 2: Storm Rising 2015 Chapter 351: The First Year is Coming
In the office of the general manager of Wenxue Network, Yang Luyu looked at his subordinate who pushed open the door with joy and said hurriedly, "Boss Yang, good news!"
Seeing his subordinate's happy expression, Yang Luyu's expression eased a little. His original intention to blame him for his rashness disappeared, and he said, "Is the 24-hour data from yesterday out?"
"That's right! And the data suddenly ushered in a wave of growth. A large amount of traffic from nowhere was injected into our software, and the number of users increased sharply. Moreover, this group of users gathered on a few accounts with a purpose..."
While introducing, the subordinate handed the compiled information in his hand to Yang Luyu.
"After our preliminary review, we have ruled out the possibility of water army and fake fans. All of them are real active users. Judging from these representative accounts, these people are all popular top anchors on the current live broadcast platform..."
"At the same time, the number of registered users of our muse has successfully exceeded 1 million!"
At this point, the subordinate could not hide his inner excitement. This sudden outburst pushed the originally mediocre data growth rate of the muse software above the horizontal line.
Being able to lay the foundation for one million registered users in just one week is an achievement that is already quite promising and has generated infinite anticipation for the prospects of the domestic market.
If we can have millions of registered users in just one week, what will happen in the future?
While listening, Yang Luyu flipped through the information in his hand with a relatively calm expression. Looking at the information on the document, he had a rough guess in his mind.
As the saying goes, there is no early rise without profit, and pie will not fall from the sky for no reason. It is either a trap or someone has ulterior motives.
If he is just a popular anchor on a live broadcast platform, one might be able to speculate that he did it casually for the sake of program effect.
However, the top anchors of several live broadcast platforms produced the same live broadcast effect in an organized and disciplined manner as if they had colluded. In addition, a large number of small anchors also joined in.
With such an obvious purpose of platform traffic diversion, if Yang Luyu had not placed any promotional campaigns on the live streaming platform, he would have thought that these people were the result of his own money.
If it wasn't me, who else hoped that the Muse software could open up the domestic market? The answer is obvious.
As for the data of breaking through one million registered users, Yang Luyu did not care too much about it. After all, the value of this data of one million registered users is far less than that of breaking through one million daily active users!
Although Muse is a short video software newly launched in China, it is not an unknown company with zero foundation. In addition to the feedback from overseas market traffic, it has also invested a lot of funds in promotion.
Therefore, for Internet users who like to try new things and are full of curiosity, it is not uncommon to download and experience new software and register an account .
The vast majority of users are just passing by. Apart from leaving behind a registered account data, they may just uninstall the software.
After all, registering an account and uninstalling software are equally simple, and most users will not choose to go to the trouble of canceling their accounts.
Although millions of registered users may seem like a lot, there are only a few left if you squeeze out the water. The number of daily active users in the past 24 hours barely broke through the peak of 100,000 yesterday. This ratio of 10:1 is far below expectations, and cannot be compared with the overseas markets that have been cultivated for a long time.
Moreover, once the novelty wears off, how many of these 100,000 daily active users will become regular users of the platform?
Even so, it can be regarded as a good start for the layout of music short videos in China.
Yang Luyu smiled, "I didn't expect that this live streaming platform would have such a good traffic-generating effect. Judging from the conversion volume, it is far better than other channels we have invested in!"
"This may be related to the fact that the user groups of live broadcast platforms tend to be younger and more receptive to new things. I have understood the situation. You can go and do your work first."
Yang Luyu made a casual analysis and then waved his hand to drive away the excited subordinates. Looking at Yang Luyu's calm attitude, the subordinates couldn't help but feel convinced. He was worthy of being President Yang, who was calm.
After sending his subordinates away, Yang Luyu picked up his mobile phone and called Zhou Dongsheng directly.
"Hello, Lao Yang." Zhou Dongsheng's lazy voice came from the microphone.
"Thank you for the gift, Mr. Zhou. I have received it." Yang Luyu greeted with a smile.
Without even thinking too much, Yang Luyu was certain that this was Zhou Dongsheng's work. Apart from the investors with a vested interest, there was no reason for anyone else to choose to support him.
What's more, when negotiating financing with Zhou Dongsheng, Zhou Dongsheng had already revealed the details in this regard, and Yang Luyu also knew it well, so there was no need to go to great lengths to confirm this fact that was already in evidence.
Zhou Dongsheng yawned. "It seems the effect is good, otherwise you wouldn't have made this special call, Lao Yang. No need to thank me, the anchors are all from my company, it's just a piece of cake."
"This is just the first step of a long journey. We are still a long way from our goal. I hope you can run Muse well. I have high expectations for your music short videos."
Zhou Dongsheng thought about it and decided to wait for a few months to let the concept of music short videos run smoothly before considering taking advantage of the booming market in 2016, the first year of mobile...
Zhou Dongsheng not only wants to compete with Toutiao, he is also ready to carry out the "take what you want" approach to the end, although I don't know if the name "TikTok" has any magical power...
But Zhou Dongsheng really couldn't think of a better or more accurate name with his little brain, so he could only reluctantly borrow from it.
Anyway, the future Toutiao system will also borrow from Muse’s style and product logic, so it makes sense for me to “borrow” his future name... right?
Of course, in addition to the name, the more precise definition of the young people group and the slogan "record a beautiful life" are also very important, which can be said to be the perfect interpretation of Douyin's positioning.
Just as the saying goes, "Life is not just about the present, but also about poetry and the distance", even if your life is a mess, it does not hinder the general public's yearning for a better life.
With such a simple original intention, the vast majority of users have indeed fully satisfied their needs through this small window of the Internet.
However, over time, the colorful world is so dazzling, who can always stay true to their original intention? Just like the vast majority of online shoppers, their original simple intention at the beginning was to "save money"...
"Thanks to Mr. Zhou, the number of registered users of Muse has exceeded 1 million in the first week. Compared with the domestic market with hundreds of millions of users, this is indeed just the first step in a long journey."
"But please rest assured, Mr. Zhou. As the founder of Wenxue Network, my expectations for Muse are higher than yours. I will do my best in operations." Yang Luyu said with a smile.
Zhou Dongsheng was a little dissatisfied when he heard this. Perhaps it was because live streaming was still in its emerging stage and the traffic conversion rate was not ideal.
Otherwise, the traffic of the three top anchors alone would be far more than this number!
Or the timing is not ripe. The first year has not yet arrived, and neither Pinxixi, live streaming, nor short videos have reached their peak moment of real explosion!
