Volume 2: Storm Rising 2015 Chapter 348 A Difference in Thought
After handing over the task to Xu Kaidao, Zhou Dongsheng touched his chin and felt that the promotion efforts should be enough, but he felt that there was still some strength left.
On second thought, Zhou Dongsheng remembered that he also had a media company. Naturally, he was reluctant to invest in a brand like "Muziqi" .
After all, the golden signboard of [Muziqi] is still in the sedimentation stage. Only by steadily consolidating the foundation with one work after another, constantly polishing it, and forming its own unique style, can it finally achieve success.
Even though it has already achieved a certain scale, Zhou Dongsheng still feels that using Mu Ziqi's traffic for this purpose is a waste of talent.
Especially after the last communication with Xu Ruoan, the overseas operation of the [Mu Ziqi] IP has been started in advance. It is a two-pronged approach that moves forward in parallel to accelerate the formation of the [Mu Ziqi] IP.
Perhaps, the IP [Muziqi] will continue the script of the previous life of taking the lead in overseas markets, forming cultural exports and then feeding back to the domestic market.
By then, when the personality and status of this "unworldly" fairy have improved, the IP value will rise accordingly. Even if it is to be monetized, it will be in the direction of cultural promotion.
Therefore, the Great Wall has not been built yet, and Zhou Dongsheng will not destroy it. At most, he will wait until the Muse platform is established and then allow IP to enter the platform to provide another channel for distributing works.
Although Zhou Dongsheng was reluctant to use the IP [Muziqi], he was not so particular about [Papi Jiang]. Jiang Yilei himself used short video software as a creation tool.
Well... for creators, isn't it natural to have an additional choice of creative tools?
Thinking of this, Zhou Dongsheng casually opened Weibo on his computer and checked the number of fans the [Papi Jiang] account currently had. To Zhou Dongsheng's surprise, the number had actually exceeded one million!
And judging from the data such as the more than ten thousand reposts and comments under the work, these one million fans are of high quality and do not seem to be a clumsy act of buying fans to show off.
Such a gratifying growth rate is due not only to the initial success of Jiang Yilei's works, but Zhou Dongsheng believes that Xu Ruoan's operation behind the scenes must have also played an indispensable role!
After all, the operational advantages brought by professional teams are far beyond the reach of individual creators. After all... human energy is limited. They have to be responsible for both creation and operation, and they may be too busy to handle it all.
In this regard, celebrities in the entertainment industry are the best example. Which celebrity doesn’t have his or her own team? The bigger the star, the bigger the team.
However, what is strange is that everyone has become accustomed to the fact that celebrities have teams, but people are still concerned about the fact that internet celebrities have teams. It is really puzzling.
Perhaps it is because the concept of Internet celebrity has emerged among the grassroots and has not yet formed a public consensus like that of celebrities.
Zhou Dongsheng called Xu Ruoan and praised her as soon as the call was connected: "Sister Xu is worthy of being born in the entertainment industry. People who are used to big scenes are very calm. They didn't even mention something worth celebrating , such ..."
Xu Ruoan smiled on the other end of the phone. "Mr. Zhou has given me such a high salary and trust. The operating performance of a mere 1 million fans is really not worth mentioning. I'm sure Mr. Zhou won't be easily satisfied with such a performance, right?"
An achievement like 1 million followers is certainly a milestone worth celebrating among grassroots internet celebrities, but for Xu Ruoan, who is used to managing celebrity artists, a million followers on Weibo can only be said to be standard.
Except for some senior celebrities in the circle who don't care about it, the vast majority of celebrity artists will work hard to meet this threshold.
If you can't conquer the audience on stage, you have to work hard off stage. Things like buying fans and hiring internet trolls to compile data are naturally common in the entertainment industry. These methods are even more proficient for Xu Ruoan.
However, the data of the [Papi Jiang] account is real. After all, before Xu Ruoan used these methods, [Papi Jiang] had already successfully spoken with her own strength.
A series of complaints titled "Super Practical Survival Rules for Men" not only attracted a lot of reposts and discussions on Weibo, but also directly became a hot topic, directly helping Papi Jiang gain countless fans.
The self-deprecating and self-boasting statement "I am Papi Jiang, a woman who combines beauty and talent" left a deep impression on a large number of viewers.
This also made Xu Ruoan sigh that internet celebrities and celebrities are indeed similar. If they want to be remembered by the audience, they still have to rely on their works.
What Xu Ruoan didn't expect was that Zhou Dongsheng's casual "Wang Po selling melons" opening remarks actually worked wonders and established the account [Papi Jiang].
This alone made Xu Ruoan look up to Zhou Dongsheng. After all, this not only requires Internet thinking, but also a keen sense of Internet popular culture.
This kind of ability has nothing to do with age; it is purely a talent. In the entertainment industry, which is a place of fame and fortune, there is naturally no shortage of such talented people, and Xu Ruoan has seen quite a few.
But every time I meet such a person, I can't help but feel envious and jealous. They are young and talented, as if they were God's favorites. It makes people wonder if they are here to make up the numbers.
Under this inertial thinking, Xu Ruoan naturally thought that Zhou Dongsheng was such a person.
Zhou Dongsheng naturally didn't know that Xu Ruoan had such a high opinion of him. As a boss, there was no reason for him to be unhappy when faced with such a hardworking attitude of his subordinate.
"Great! Sister Xu has such great ambitions, so there is no need to worry about not having the opportunity to make a comeback. I can't be more relieved to hand over Yi Nian Media to Sister Xu for management. This time I came to see Sister Xu because I have a small matter to discuss..."
Zhou Dongsheng changed the subject and told the whole story.
When Xu Ruoan heard this, it was really a small thing. Wasn't it just promoting a music short video software?
[Papi Jiang] This IP is rooted in the Weibo social platform and is currently being updated in a form that is almost like a personal account. Jiang Yilei freely interacts with fans to consolidate the base.
In addition, the company is also responsible for distributing its works to video platforms across the entire network, expanding the audience of the [Papi Jiang] IP and accelerating the accumulation of traffic.
So far, the IP [Papi Jiang] does not belong to any video platform except Yinian Media, so there is no such thing as not being able to cross platforms.
Having one more muse is naturally an insignificant matter, but after Zhou Dongsheng said this, Xu Ruoan vaguely felt that he seemed to have grasped a vague idea.
Ideas that can make the IP [Papi Jiang] continue to shine, or even take it to the next level...
However, this idea is not clear enough at the moment. I have to use some resources and find ways to build the stage. Maybe... I can become the first person to win!
Thinking of this, Xu Ruo'an's heart could not help but ripple. It seemed that the joy of being a pioneer in an emerging field was far better than floating in the entertainment industry...
