Volume 2: Storm Rising 2015 Chapter 347 Rewriting "History"
Naturally, it was impossible to hide the news of the official launch of the internal beta of the muse platform from Zhou Dongsheng, a crucial investor. Yang Luyu had already informed Zhou Dongsheng long before he was ready to go.
Zhou Dongsheng has great expectations for the Muse platform, whose development path he had rewritten in advance. After all, Muse is the first to try out music short video software.
Although it successfully avoided the first wave of hand-to-hand combat in the domestic short video field by relying on its overseas development strategy and successfully established its own foundation with the help of overseas markets, it attempted to consolidate its overseas foundation through roundabout tactics and then seize the opportunity to return to the domestic market.
In fact, there is nothing wrong with this strategy. If it had not been done, Wenxue Network Company led by Yang Luyu would have collapsed in the first wave of industry competition.
However, the timing of this choice was a big problem, just like the Overlord Xiang Yu, who had the power to "carry a tripod" and used the overseas market to verify the infinite potential of the music short video track...
However, "Liu Bang" secretly took advantage of the situation and copied the popular methods of musical.ly in overseas markets back to China. Relying on the background of Toutiao, he directly "took control of Xianyang" and established his own orthodox status.
As the saying goes, speed is of the essence in war, and first-come-first-served has the advantage. Relying on the support of Toutiao, Douyin has risen rapidly, filled the gap in domestic music short videos, and directly became a leading user in the short video industry.
At this time, Wenxue Network, which had originally been adhering to the strategy of gradual progress, had completely lost the possibility of returning to the domestic market.
Even if you are the real Li Kui, it is useless. The fake Li Kui has already used the preconceived first impression to establish his own tall and glorious image among the user group and cultivate user habits.
Once this user habit is formed, it will be harder than climbing Mount Everest to make the user "change his mind".
Even if you are the so-called "genuine" one, it is useless, after all, the domestic and foreign Internet markets are two completely different markets.
In the end, relying on the capital accumulated by seizing the initiative, Toutiao was able to legitimately take over Wenxue Network, combining the genuine and pirated products into one, and directly eliminating this originally "insignificant" dispute.
Now, who can say that he is not orthodox?
Looking back, Zhou Dongsheng couldn't help but sigh. This was very much like the regrets in history books. The reason why regrets became regrets was because the long river of time flows unceasingly, running through ancient and modern times, without stagnation or reverse flow, and it will not be shaken by anyone.
Perhaps, time is the only fair thing in the world.
And Zhou Dongsheng is that unique outlier in the world. He is the variable that "escaped" in the long river of time and has the qualification to rewrite regrets.
Of course, it is just a qualification. If Zhou Dongsheng does not want to be hit by a "meteorite shower", he must be cautious.
Fortunately, Zhou Dongsheng is relatively selfish. He does not have any lofty ambitions and will not cross the red line that could trigger a "meteorite shower."
Zhou Dongsheng’s biggest interest in investing in Wenxue Network is just that he wants to see whether Xiang Yu, who “entered Xianyang” in advance, can achieve some special achievements!
Just thinking about this is enough to make Zhou Dongsheng excited. After all, only he can do something like "rewriting history"!
Even if it is destined that the world must , it doesn't matter. He will not become Xiang Yu who committed suicide by slashing his throat at the Wujiang River. If defeat is inevitable, he can sell the shares of Wenxue Network and not lose money on the investment.
If you advance, you will make a big profit; if you retreat, you will make a small profit, and there is a chance that you will make a huge profit. It is a business that Zhou Dongsheng uses to practice, and it seems reasonable no matter how you think about it.
Although I don’t have a backer who can give me 500 million yuan of capital to make me make mistakes, I have cheats! With cheats, why should I be afraid of the difficulty of the hellish “starting from scratch” game?
Zhou Dongsheng was eager to make a move. Since he wanted Muse to seize the music short video market in advance, Zhou Dongsheng would naturally not sit idly by.
Although it has only just been launched in the internal testing phase, this first success is crucial. Only by making a name for itself can we have a steady stream of traffic as ammunition.
If you can’t even fire the first shot, how can you expect any follow-up?
Zhou Dongsheng stroked his chin and pondered for a moment, his eyes empty, as if he could see himself holding a hand of cards, considering which one to play first.
The "Double Chin Challenge", an entry-level cross-dressing concept, has become popular overseas because of its novelty and Wenxue Network's solid young user base overseas.
In comparison, the user base of the msue software in China is almost zero. Even if it relies on the "double chin challenge" to attract young users to participate in the challenge to attract new users to the software, it is still a bit weak.
Of course, Yang Luyu, as the helmsman, will naturally invest money and manpower to attract traffic, but this does not prevent Zhou Dongsheng from providing a little help.
After all... I have a lot of traffic.
Zhou Dongsheng called Xu Kaidao over and asked, "What do you want to talk to me about, boss?"
"It takes a thousand days to raise an army, but it only takes one day to use it. I have a mission for you. It's time to demonstrate the advertising monetization capabilities of our Xiaorenren Media traffic channel."
Zhou Dongsheng leaned back in his boss chair and said with an expectant expression.
"As the boss orders, I will do my best to complete it..." Although he didn't know what task Zhou Dongsheng was talking about, Xu Kaidao still agreed with a bright .
"We have mobilized all our company's anchors, whether they are top anchors or newcomers, to watch the 'Double Chin Challenge' released by the Muse platform during live broadcasts to promote this software and strive to achieve the best user coverage..."
"This is a trial run for our Little People Media to utilize its own traffic channels. As long as our Little People Media's traffic promotion capabilities can make a name for itself in the industry, there will be no worries about the lack of subsequent advertising opportunities. We encourage all anchors to work harder, and bonuses will be given as appropriate if the results are good."
Zhou Dongsheng waved his pen and casually gave Xu Kaidao a promotion draft. As for how to implement it, that was Xu Kaidao's business.
Xu Kaidao also understood it immediately. Isn't this the "Internet celebrity economy" that his boss once talked about with him?
As long as the basic traffic base is built up and there is a certain user audience, you can consider monetizing the traffic, and advertising promotion is obviously one of the most effective methods.
After understanding Zhou Dongsheng's meaning, Xu Kaidao patted his chest and said, "Don't worry, boss. I will complete the task and I will go and implement it now."
After saying that, he turned around and walked out with great vigor, and shouted towards the office area, "Meeting!"
Then he walked towards the meeting room first, thinking to himself that this was Little Man Media's first commercial advertisement, and he had to complete it beautifully no matter what.
After all, Xiaorenwu Media has three top live broadcasts, which are located on three major live broadcast platforms and are ranked first on the platform. Each of them is capable of forming a traffic channel on its own.
Not to mention that Xiaorenwu Media has a number of large and small anchors under its umbrella. The traffic coverage formed by them is so wide and the financial resources are so strong that even if they want to rise up and establish themselves as a king and set up a live broadcast platform, it is more than enough.
But... selling guns and ammunition is different from getting into a fight.
