Volume 2: Storm Rising 2015 Chapter 346: Internal Beta Beta Begins
However, this wedding of the century is in October after all, and there is still more than half a month to wait, so there is no need to rush .
September in the golden autumn originally symbolizes the season of harvest, but for Zhou Dongsheng, it is the time when another seed is planted and begins to take root and sprout.
After a series of strategic adjustments, Wenxue Network 's musical.ly short video community, which was popular overseas, finally changed its appearance and officially entered the domestic market under the name of muse and started internal testing!
Although the domestic short video industry is currently "dead", even giants like Tencent have announced the disbandment of the Weishi short video team, which is enough to make most people believe that the domestic short video industry has formed a "Matthew effect".
This means that the strong will always be strong and the weak will always be weak. In other words, short video giants such as Kuaishou and Miaopai have joined forces to divide up the short video field and completed the harvest of the "80/20 rule".
Even giants like Tencent have failed, which shows that the short video industry is still in a state of being "impenetrable".
Such negative thoughts and final statements are not uncommon. After all, not everyone can break through the limitations of the times. Therefore, Wenxue Network's "counter-trend" decision is not favored by others.
If a giant like Tenda can’t do it well, how can a small company do it well?
Is it just based on a music short video app that is popular in overseas markets? The saying that foreign monks are better at chanting is not a universal golden rule.
It is precisely because of the previous experience of Tengda that most investors believe that the domestic short video industry may have tended to be saturated, with high investment risks and low returns...
Once this kind of inertial thinking is formed, it is obviously difficult to change it in a short period of time. This is also the reason why Wenxue Network has a hard time seeking domestic capital financing.
Despite the negative voices in the industry, Yang Luyu was not panicked at all. After some discussions with Zhou Dongsheng, Yang Luyu saw a bright road ahead, which slowly opened to him...
Precisely because of the promising future, Yang Luyu's Taoism is particularly firm, and these pessimistic voices naturally cannot shake him. Zhou Dongsheng not only pointed out clear directions and strategic references, but also provided enough guns and ammunition.
The most important thing is that the "double chin challenge", a challenge format centered on "contrast", has unknowingly set off a trend among overseas young people that they are vying to imitate!
This method of first appearing ugly and then acting handsome, which is plain and ordinary, but as the saying goes, simplicity is the ultimate, and the simplest things can produce miraculous effects.
Under the internal competition among young people to imitate and their strong desire to create, the "double chin challenge" has been transformed and the template has gone through several versions.
Whether it is the more popular and pleasant BGM, or the addition of subtle changes in makeup and special effects, they are enough to make this process of first suppressing and then promoting something undergo thousands of changes.
It is precisely because of the continuous joining of players and the innovation of the form that more and more young people enjoy it and immerse themselves in the musical.ly music short video community.
After all, in Europe and the United States, social interaction is always their core need, and using musical.ly to socialize has become a trend among young people in Europe and the United States.
With the phenomenal performance of the “Double Chin Challenge”, musical.ly’s users and coverage continued to expand, and within just one month, the number of users experienced a surge in growth!
There is no doubt that the solid user base that musical.ly had previously established in overseas markets played a crucial role in this success, but Yang Luyu also could not deny that the "double chin challenge" played a catalytic role.
And this challenge was just a "trivial" idea casually thrown out by investor Zhou Dongsheng !
Seeing the big picture from the small, Zhou Dongsheng's little trick has produced such a big effect, which is enough to show that Zhou Dongsheng has a deep understanding of the short video industry.
This also gave Yang Luyu more confidence in Zhou Dongsheng's insights and analysis on the industry prospects.
Theory is always just theory, but if it is supported by practical basis, its credibility will naturally be different.
Even the "Ice Bucket Challenge", a phenomenal Internet phenomenon that has swept the world, can easily break through the cultural circle and enter the domestic market's vision.
The "double chin challenge", which has become a near-phenomenal trend on the overseas Internet, is naturally no exception.
Although there is a time difference, cultural differences, and an unspeakable wall separating the domestic and foreign Internet markets, a group of fence-sitters had already appeared on the Internet at that time.
By moving resources from home and abroad to build a cultural bridge, it not only plays a role in the communication and exchange of Chinese and Western cultures, but also can earn traffic revenue for oneself. I would like to call this behavior "cyber trader"!
Compared to the phenomenal Internet phenomenon "Ice Bucket Challenge", the "Double Chin Challenge" is obviously not as influential and there are also essential differences between them.
The Ice Bucket Challenge is a public welfare activity that mobilizes the masses from top to bottom, with celebrities taking the lead to care for the ALS group. Only public welfare charity activities have the unique attribute of easily breaking through various circles.
It is precisely because the unique attribute of public welfare is so precious that there are so many people with ulterior motives who do things that are not what they claim to be.
The "double chin challenge" is completely the opposite. It is an entertainment challenge mainly for young people. The starting point is very clear. It is simply for fun. It can also be used as "social currency" to show off and meet social needs. Why not do it?
Once a broad mass base is formed, this type of entertainment challenge may also develop from the bottom up, from the general public's self-entertainment to the participation of all people with the participation of social celebrities...
After all, compared to the difficulty of participating in the "Ice Bucket Challenge", the "Double Chin Challenge" can be completed by just moving your fingers and fiddling with your phone.
The former can satisfy social celebrities to prove their "concern" and support for public welfare.
The latter can also satisfy the needs of celebrities to have fun with the people and mingle with the masses...
On overseas social platforms, the "double chin challenge" has already proved this point. As a large number of "cyber traders" have brought this challenge to China, it has initially laid a user base for Muse.
Therefore, taking advantage of this favorable wind, Yang Luyu decisively announced the launch of the internal beta of Muse, and began to invest in advertising under the name of "Double Chin Challenge Launch Platform".
For those users who have seen the "Double Chin Challenge", they just felt itchy and wanted to imitate it, but they didn't expect that after a search they found out that this was an overseas short video software.
After all, not all netizens have mastered the skill of building a ladder, so they can only give up the impulse. Unexpectedly, they discovered that this software actually has a domestic beta version...
Isn’t this catering to user needs?
As for those who haven’t seen the “Double Chin Challenge”, it doesn’t matter. There are many ways to spend money to promote it, which naturally includes letting a large number of Internet users forward and spread the “Double Chin Challenge”…
With the favorable conditions, Yang Luyu is ready to pave the way for the muse platform!
