Volume 2 2010 Chapter 231: Chat in August (Part 2)
"I've said before that if idols want to develop smoothly, they must attract attention. Songs and performances are the most important exposure platforms. This platform is the main channel for idols to attract fans, so basic skills and music style are so important.
But don't forget that this is the general situation. In essence, on the stage of promoting songs, good songs are the key. As long as there are high-quality songs, they will naturally attract enough attention without the need for other factors.
This is the case with Wonder Girls. Except for Min Sun-ye, the basic skills of the five members are not as good as Girls' Generation. But before "Gee" came out, Girls' Generation could not compare to WG!
Why?
It’s because “Tell me”, “Nobody” and “So hot” are of such high quality and consistent in style. At that time, except for the debut song, the quality of other songs of Girls’ Generation could not compare to these three.
This illustrates a problem.”
Yi Haoyan looked at the two sisters with bright eyes, "In the current Korean idol industry, the market clearly has a greater preference for song quality!
In theory, as long as the songs are good enough, they will become popular!
But then again, idols can be produced on an assembly line, but good songs cannot.
Good songs require inspiration and chance.
Even though JYP is extremely talented, they cannot immediately .
Of course, he can write other good songs, but it is hard to say whether his style can still be accepted by the current market. After all, he has already released the retro trilogy, and releasing another retro style may cause aesthetic fatigue in the market.
This involves the second issue that led to the group’s popularity: the transformation of style.
Wonder Girls' style was established by the retro trilogy, and to transform, they need new songs of high quality. This is difficult, after all, the previous image has been deeply rooted in people's hearts.
Continue to follow the old path? There is no novelty anymore and we are no match for Girls' Generation.
Transformation? It requires good songs, and the future is unknown.
It is difficult for an idol to transform himself.
We can see how difficult it is to operate after the hit song "Gee" by Girls' Generation. SM took advantage of the right time, right place, and right people to carefully use the three songs "Genie", "Oh!", and "Run Devil Run" to gradually and steadily transform from the image of cute girls, with some repetitions in between.
So, if you have a good song, you will definitely become popular, but to reach the top, you must plan and manage the image and style of the idol group well.”
The boy looked at Son Eun Hee and Bae Joo Hyun and emphasized seriously: "T-ara is always able to get good songs because they are backed by CJ Entertainment. This is a unique resource.
These good songs have different styles, but the quality is very good. So as long as T-ara keeps releasing good songs, they can continue to be popular. This is completely achieved by using resources at no cost!
No other girl group has such resources, not even Wonder Girls nor Girls' Generation.
But this is not a normal phenomenon!
Good songs are a scarce resource, and it is unrealistic to always get good songs like this. Only by carefully managing the image and style of the group and laying the foundation with a small number of high-quality songs can you achieve long-term popularity and reach the top.
The development path of T-ara is too costly! It is impossible to replicate and difficult to sustain. "
The boy's words left the two of them silent. It was indeed as he said, T-ara's development was somewhat unusual.
Seeing that they didn't say anything, Yi Haoyan continued to add.
“This new DSP group has good basic members, but all the current girl groups are very strong.
The quality of Rainbow's members cannot reach the level of Girls' Generation. In this case, if they want to gain a foothold, they need to have a unique style positioning and slowly accumulate popularity.
Since the debut song didn't receive much response, changing the style is a good attempt. Moreover, the song "A" is quite popular at the moment. In the future, you can try to develop it in this energetic and sexy style, which may have a good effect.
After all, not every group can have high-quality resources to support them like T-ara, so it is important to find their own positioning.
I think STARSHIP's Sistar has done a great job in this regard!"
Yi Haoyan suddenly mentioned the new girl group that left a good impression on him.
"Oh, it's the four-member group with great singing skills and good figures that you mentioned last time!" Bae Joo-hyun was impressed by Sistar.
That was the first girl group from a small company that Yi Haoyan took the initiative to mention. Moreover, it was a group that had just debuted and was not very famous, so the girl took notice of it.
"Yes! They are back again! The new song "Shady Girl" on August 25th was performed beautifully, continuing the style of their debut, but taking it a step further.
To be honest, I am quite curious about their company planning, it is really well done! ”
"Oh? There is such a company? I heard from Zhu Xuan that it's a small company?"
Hearing this, Sun Eun-hee became interested. She had a deep understanding of her brother's vision in the idol circle. There were not many girl groups that he favored. Was Sistar any different?
"This group is a typical small company girl group configuration, very unique!"
Yi Haoyan was a little excited when talking about the things he liked.
"Each of the four members has their own characteristics and shortcomings. This is a problem with small companies. It is often difficult to find well-rounded and excellent trainee talents.
But this is not the point. The combination form is meant to play to one's strengths and avoid weaknesses. As long as the operation and planning are good, delicious dishes can be made without rare ingredients."
"Oh! I like this analogy! It makes sense, too. Keep going!"
Sun Enxi also agreed with the boy's opinion and urged him to continue.
Bae Joo-hyun also stared at Yi Haoyan's face with interest, holding her small chin with both hands, her beautiful eyes moving with affection, carrying emotions that she couldn't even explain.
This is when he is most charming. He is full of confidence, quick to respond, and has a sense of being in control of the overall situation in his words and gestures. Girls like him very much.
Yi Haoyan glanced at his cousin with a smile and continued his analysis.
"Captain Hyolyn was selected into JYP as the first place and was about to debut, but the plan was later cancelled and she came to STARSHIP to debut.
She is the strongest among the members. She has outstanding singing skills, a very European and American style voice, and sings very majestically. She is tall and has a good figure, but her shortcoming is that she is not pretty enough. But she is not an idol of SM anyway, so it doesn't matter;
The second lead singer Soyou is a former Cube trainee who almost debuted with 4minute. She is talented and has a unique voice with lots of breathy sounds. She has a good body and height, and her looks are not the mainstream idol type.
The youngest member, Dasoon, is the whitest member of the team. She used to be a trainee of JYP. She is the only pretty member of the team who conforms to the mainstream aesthetic and is a typical example of fair skin and good looks.
Rapper Paula, the member with the best figure in the team, has beautiful legs, slender ankles, and a very distinctive appearance. She was the one I remembered at first sight. "
"Ah! You noticed my ankles are so thin? Are you that careful? Maybe? Do you have a special interest in legs?"
Listening to him talk so carefully, Sun Enxi couldn't help but tease, this guy is too meticulous!
Pei Zhuxuan was also a little surprised. How could he look so carefully? Is it really like what Sister Eunhee said, some...special hobby...
The girl blushed as she thought about it...
This child... doesn't learn well...
The young lady lowered her head, and her eyes unconsciously fell on herself.
Um……
A pair of short legs with average proportions...
Bae Joo-hyun suddenly felt very depressed.
