Volume 2 2010 Chapter 232: Chat in August (Part 2)
Yi Haoyan, who was speaking with great interest, was suddenly interrupted by his cousin. Feeling a little surprised, he couldn't help but argue.
"Bo-ra does have beautiful legs! Her ankles are also thinner than the other members, and it's obvious when you watch her on stage!
This is one of the idol’s selling points!
What a strange hobby!
I'm a man, isn't it normal for me to like looking at beautiful legs?
The four members of this group are all in good shape and have outstanding bodies. Plus, three of them have dark skin, which gives them a healthy beauty. This appearance trait combined with the song is a great positioning, and it might just be a big hit!
Don’t get the wrong idea, I’m seriously observing from a producer’s perspective!”
Seeing the boy's innocent explanation, which made sense, Bae Joo-hyun wondered if she had wronged him.
Then she heard Sun Eun-hee's disdainful sneer.
"Ha~ Then he noticed her ankle?? Our Producer Yi's angle is really tricky!"
The elder sister rudely suppressed her precious younger brother.
"I'm still a man, huh?
A little man of 16?
You should wait until you are an adult before you say this! My little~brother~"
As he spoke, he patted his head in a vicious manner.
Seeing Yi Haoyan's embarrassed face, Bae Joo-hyun couldn't help but laugh out loud.
This expression of unwillingness, helplessness and powerlessness is so cute!
Haha, so funny!
No, I have to hold it in. If he finds out, he’ll be angry, hahaha!
Bae Joo-hyun was trying hard to hold back her laughter.
Yi Haoyan was holding his breath helplessly.
Being caught by Sun Enxi, he was unable to fight back, so the depressed boy had to ignore it.
He cleared his throat and continued speaking.
“In short, the characteristics of these four people are more suitable for the energetic and sexy route, which is very consistent with the songs they are releasing now;
This song "Shady Girl" also follows the same dance pop style as the debut song "Push Push", with dynamic melody and lively rhythm. In addition, the clothing style is more unified and the style characteristics are more prominent.
Different from the messy candy punk-style outfits in the "Push Push" period, this time the clothing uses a unified style of red short windbreaker dresses and red high heels, starting to add mature and sexy elements, and the scale is very well controlled, sexy but not vulgar, with a sense of attraction, but not to the point of being too strong. It is a very healthy sexiness, the kind of feminine charm that makes people feel happy and joyful after seeing it.
This is a very smart approach, and is very suitable for the characteristics of the group members. Although there is no one like it at the moment, the group's development direction is correct, and there is no need to make any drastic breakthroughs. This kind of appropriate sexiness is very measured.
I think the planning and positioning of this company is very smart. There are talented people in small companies too!"
"To be honest, I can see that they are very talented. Their singing, dancing and stage performance are all very good. But as for the style you mentioned, I don't have any obvious feeling. They are talented, but the groups that debuted now are all very talented, including Rainbow. Why do you think Sistar is good?"
Sun Enxi still looked puzzled.
This girl group is certainly talented. Girl groups that can appear on music shows are all in the first tier. After all, most groups are wild groups that can only perform on the road.
But there are at least dozens of groups that can perform on TV, and she can't see why Sistar can stand out.
Yi Haoyan pointed at the girl group performing on the stage and said confidently: "For a group to stand out, in addition to basic strength, the company's operation and planning are very important. It is even more important than the basic strength of the group members!
In terms of basic skills, except for a few groups, most of the groups that can perform well in singing are similar. After all, idols are not professional singers and dancers.
Idols are the performers on stage, but the company’s operations and planning are the soul of the group’s development.
What is the current market preference? What is the entry point of the group style? What kind of members should be selected? What kind of songs should be used? How to hype popularity? These are all planning tasks;
Operations are a longer-term plan.
The group's style changes, the average popularity of the members, how to use the popular members to help the group gain a firm foothold as soon as possible in the early stage, how to use the distribution of songs and stage parts and the company's resource investment to make the group develop as evenly as possible and ensure internal stability. How to show the multi-faceted charm of the members as much as possible after the group becomes popular and make more money. These are all operations work.
A group with talent and good songs will surely become popular, but a group without planning and operation will not be popular for long.
Small companies often lack planning and operation, because the lack of resources and financial resources will make small companies short-sighted and lack long-term planning in these two aspects. "
After saying that, the boy looked at Bae Joo Hyun and gave an example: "Don't think that F(X) has no members now. Their strength is actually better than those new girl groups that debuted at the same time. If it weren't for the fact that SM positioned the group with a very advanced music concept, they would have been popular a long time ago.
SM has always been very clear about its own music and positioning. The company's operations and planning division of labor is also very clear. Idols are just specific executors, and their participation is relatively low. Moreover, SM first plans the group style and positioning, and then selects people based on the designated group style. Therefore, in SM, G-Dragon will never stand out. Idols and music of his style are impossible to appear in SM.
JYP is relatively more flexible and market-oriented. JYP makes music based on what the market likes, so JYP often has popular songs and the styles of the artists in the group are also diverse.
DSP I don’t understand the operation of this company now, it’s too confusing;
YG is more like a music company, with a strong pursuit of individuality and musical style. The idols cultivated by such a company often have very high requirements on the musical literacy of the members, and the idol part is relatively weak, unlike a traditional idol agency.
Companies such as Cube and Pledis also have their own characteristics.
However, among these companies, only SM currently insists on the company-led music style, with clear boundaries between planners and executors, and a unique style. This is one of the main reasons why SM can become the overlord of Korean Wave.
All the groups launched by SM have distinct SM marks and styles. Good looks, gorgeous stage styles, and catchy hits. These SM characteristics will create a family-like atmosphere for the idols under its banner, which is more conducive to attracting and consolidating the fan base.
SM TOWN, which started in 1995, is the product of this concept. HOT, BoA, TVXQ, Cheon Sang Ji Hee, Super Junior, Girls' Generation, SHINee, F(X), these idols who debuted one after another will eventually gather into a huge force and form a stable family fan group.
Therefore, SM's family concerts are always packed, and SM's new groups are never worried about lack of attention. Behind this, the consistent musical concepts and style positioning that have been adhered to for a long time have played an indelible role.
This long-term operation and planning capability is the biggest difference between SM and other companies! "
"Wow! As expected of my genius brother, you are right. This is also one of the conclusions of CJ's internal analysis of SM. However, do you think STARSHIP also has this ability now?"
Sun Eun-hee looked at the boy with interest.
CJ Entertainment has been trying to penetrate the idol management business, trying to enter this increasingly profitable field. Currently, it has invested in many small companies through equity investment, but it has not had any effect.
If this STARSHIP deserves support, she wouldn't mind giving it a hand.
"No! SM's development from a small workshop to the giant it is today is not just about strong business capabilities. Luck and timing are both very important. The process was full of twists and turns. SM was on the verge of despair several times and only relied on chance to survive. Although STARSHIP is doing well now, it is still far from being able to compare with SM. I just think that the ideas and practices of this small company are very smart and worth paying attention to."
Yi Haoyan quickly denied it. He didn't think that any small company could become SM. It was not an easy thing.
"Since you think this company is interesting, let's go and take a look and pay it a visit some other day..." Sun Enxi was very direct.
"Ouni! Is this company also related to CJ?" Bae Joo-hyun asked curiously.
"No, CJ won't pay attention to such a small company. But there is no company we want to pay attention to that we can't visit."
Son Eun-hee's words were filled with the pride of an entertainment giant. CJ Entertainment, as one of the only two music distribution giants in South Korea, is a behemoth that all idol management companies cannot avoid.
"Don't worry. If a small company like this knew that CJ was interested in them, they would be overjoyed! It's a good thing for them that Haoyan is going."
