Volume 2 2010 Chapter 230: Chat in August (Part 1)
August is a hot month, and the heat in the music industry has not diminished at all.
JYP's new girl group MissA, following Wonder Girls, continues to be popular. After breaking the record for the fastest time for a Korean girl group to win the first place on a music show, they won the championship for 4 weeks.
For a time, throughout August, the melody of "Bad Girl Good Girl" could be heard everywhere in the streets and alleys.
In the battlefield of new girl groups, JYP completely crushed SM at the beginning, after all, F(X) had not yet won a single place.
However, Girls' Generation is so powerful that SM doesn't seem to care at all and continues with its own music experiments.
Kara, who has finally come a long way with the popularity of "Mr.", released the Japanese version of the song on August 11, and finally officially announced their entry into Japan.
Girls' Generation's debut plan in Japan is also being prepared in full swing.
The Japanese market that BoA has opened up for the Korean idol industry has made all the major companies jealous and excited. It is impossible not to go. No matter how popular they are, making money is the first priority. This is the essence of how companies manage idols.
When leaving South Korea to develop in Japan, one needs to pay attention to how to strike a balance between exploration and maintenance.
Originally, Wonder Girls focused too much on expansion and neglected the local market, allowing Girls' Generation to easily become successful and losing their position as the number one girl group.
Although Japan is very close to South Korea and it is possible to take care of both, there will still be gaps.
As a result, powerful companies have launched their own new girl groups to join this girl group feast.
SM launched F(X).
JYP launched Miss A.
DSP, well, DSP’s management is so chaotic now, does it still have the strength to launch a new group?
"Ah! DSP also has a new girl group, don't ignore others !"
Sun Eun-hee swallowed the shaved ice in the spoon in one gulp, her whole face curled up in satisfaction.
Eating shaved ice is the best way to cool down in summer.
It's a rare day off today, Bae Joo-hyun and Son Eun-hee are both at home, and the few of them are planning to eat shaved ice.
Red beans, mango, ice cream and crushed smoothies mixed together are the sweet taste of summer.
As usual, Sun Enxi is the big sponsor who does not do any work and is responsible for paying for things.
The ones doing the work are Xiao Pei and Xiao Yi.
It’s actually very simple to make. Just peel the mango and cut it into cubes, grind the ice with an ice shaver, and add red bean ice cream.
All three of them have some connection with the idol circle, so they sat together to discuss the current girl group war.
“DSP also seems to have launched a new girl group, which debuted last year.”
Bae Joo-hyun was enjoying the shaved ice with a small spoon and looked at the boy next to her strangely.
"The new group is called Rainbow, a seven-member girl group. Didn't you know?"
As a girl who prefers to stay at home, it is a happy thing to be able to stay at home, enjoy the air conditioning and delicious food in the hot summer, not to mention that Yi Haoyan is also at home.
I thought I could listen to him analyze the issues of female idols again, but it went wrong before it even started...
He didn't know? ! !
hehe!
Looking at the boy using his mobile phone to look up information for tutoring with a solemn look on his face, Pei Tongxie felt inexplicably happy.
I've never seen him look embarrassed!
So amazing!
Ha~
The girl smiled secretly in her heart.
"Ah~ Rainbow, they debuted on November 12th last year. But I don't remember their debut song!"
Yi Haoyan scratched his head, a little surprised.
This girl group is one of the three major groups, and their debut song is the most important part of the group. How could they have fallen to the point where they made no splash at all?
"Since the president of DSP suffered a cerebral hemorrhage, the management has been in chaos and the operation and management of its artists have also been problematic. It was not easy for Kara to become popular, and Rainbow is even worse off."
Sun Enxi explained while eating.
"On the one hand, the company is not strong enough, and on the other hand, the competition among girl groups is too fierce nowadays. It's not surprising that there was no response to their debut."
"I think these sisters are very talented! Their looks, figures, singing, dancing, and stage performance are all very professional."
Yi Haoyan watched Rainbow's performance and felt that they were all very talented.
"The quality of this song 'A' is also very good, with a bit of sexy flavor, but the style is a bit different from the debut song. I think the company's arrangement may be a bit problematic."
"After all, they are a group from a big company, and their seniors have solid basic skills. What's wrong with changing their style? T-ara seniors also have a lot of different styles."
Pei Zhuxuan also took the initiative to join the discussion. In the past, she usually sat aside and listened quietly. But now it was different. She wanted to get closer to his world.
"Oh? It's rare that Sister Zhuxuan is so interested!" Yi Haoyan noticed the change in Pei Zhuxuan.
This aroused the boy's interest, and he seemed to be excited to be able to answer the questions of this beautiful young lady.
“If a new group wants to gain market recognition after debuting, it is very important to attract attention;
As an idol profession that requires a lot of exposure, the best exposure platform is currently songs and related song promotion stages. Although variety shows and film and television dramas also have exposure, they are not the main profession. Therefore, songs and stages become very important;
There are many Korean idols and the competition is fierce. In order to successfully stand out on the stage, in addition to appearance, figure, singing skills and dancing, the idol's style is also the key. "
"Hmm~ It's like this, when the seniors of Girls' Generation debuted, they had a girlish style, and it wasn't until "Genie" that they started trying the sexy route. You mentioned this before."
Seeing that he had returned to his usual talkative self, Bae Joo-hyun smiled and recalled the past.
"Yes, Sister Zhuxuan is right."
Seeing that others agreed with his ideas, Yi Haoyan happily continued to give examples.
“Even a group as talented as Girls’ Generation has to follow this rule, and other groups are no exception;
Wonder Girls became the number one girl group thanks to their retro trilogy. The three songs with the same style strengthened the image of the entire group and made it easy for people to remember them.
Other popular girl groups also have their own strong styles, such as the mature sexiness of Brown Eyed Girls, the candy punk of 4Minute, the hip pop plus girl crush of 2NE1, and the conceptual music style of F(X).”
At this time, someone sang a different tune.
"Kara's previous album 'Honey' was a sweet girl style, but 'Mr.' became energetic and sexy. Isn't this a change of style?
After school, from "Diva", "Because of You" to "Bang!", the styles seem to be different, right?
The T-ara that Joohyun mentioned has a different style in almost every song, but they are still popular, aren’t they?
And you mentioned F(X), although the style is unique, it is not very popular! It didn’t win a single first place.”
Sun Enximan disagreed with Yi Haoyan's ideas and cited several contrary examples.
"Hahaha, these examples just prove my point!"
The boy who was questioned did not panic, but smiled triumphantly.
"After school actually has its own style. Just look at their members and you'll know that none of them are shorter than 165cm. They are all long-legged beauties with model-like figures. Their style is very distinct without the music. The sexy and handsome image of the leader Park Ga-hee is the soul of After school. Although these songs are different, there is no disharmony in their performances, especially the stage effect of "Bang!" is very consistent with their style;
Although F(X) did not get the first place, it does not mean that they have not received much attention. Their style is consistent with SM.
Good looks, difficult dances, and gorgeous stage effects. F(X)'s popularity has been rising, and it's only a matter of time before they get the first place. In fact, I think they've already succeeded halfway. After all, F(X)'s songs are highly recognizable, which is the key to idol success. In this respect, SM's experiment has been successful. Now it's just a stage of accumulating popularity. When the time is right, a song that slightly meets the public's aesthetic taste will allow them to get the first place. It's only a matter of time before they become popular.
The reason why Kara changed their style is because they were not popular before!! Only unpopular groups will constantly try new styles and try to make breakthroughs.
DSP's planning for Kara was very messy, and they almost depended on luck. The popular "Mr." was not the main song! That is to say, the company did not think that this song would be a big hit. As a result, "Mr." became a big hit unexpectedly, and Kara finally found a style that suits them. I guess as long as DSP has a little bit of foundation, the subsequent songs will inherit the energetic and sexy style of "Mr.", which is the route that suits Kara!
As for T-ara, they are indeed very special, and they do change their style in almost every song, and the effect is good. But this does not mean that my opinion is wrong, on the contrary, it proves that my point of view is correct! "
"Eh? What does this mean? Doesn't T-ara always change their style?"
Sun Eun-hee didn't understand, and Bae Joo-hyun couldn't figure it out either.
