Rather than joining advertising associations established by traditional advertising companies such as the American Bureau of Better Commercial Advertising and the Advertising Federation, Song Yang might as well hold high the banner of Internet digital advertising and establish his own advertising association for fun.
There is no such thing as Google, Amazon, and Facebook now. DoubleClick is the leader in Internet digital advertising. One company can represent an entire industry!
Establishing the American Advertising Interaction Association and formulating standards and rules for American digital advertising is, of course, just a banner, so of course we can do whatever we want.
For example, the Advertising Interactive Association (IAB) established by DoubleClick has to cooperate with the Trade Commission for external publicity, manage American digital advertising companies, and protect the interests of ordinary American Internet users.
But in fact, the first thing IAB opposed was the trade commission, which tried hard to put pressure on its peers and make them listen to DoubleClick. As for the advertising companies and users, it would be good if they didn't fight each other!
Song Yang is almost like using IAB to tie up the entire digital advertising market in America. As the old saying goes, the livelihood of millions of boatmen depends on IAB. The future of IAB will be related to the entire Internet advertising industry in America. This industry worth hundreds of billions of dollars every year in the future is tied up with IAB.
If you want to move DoubleClick, you have to move IAB first. Once you move IAB, it will affect the entire Internet industry in America, the market worth hundreds of billions of dollars every year, and tens of millions of Internet practitioners. IAB is the American Internet version of millions of workers. Whether it is Ella Cherry or others, if they want to move IAB, they have to consider whether they are in the Donkey Party or the Elephant Party and whether they think that they get too many votes every year...
Song Yang set up the IAB Advertising Association not to target Ella, but he had to be on guard. He now has industries in his hands, from Double Click to Hotmail to ICQ. If he wants to blow up the bubble, advertising revenue is the top priority.
Once being targeted by Ella, it would be like having a knife at your throat. How could you not be on guard?
Irene, Greg and Marcus were stunned for a moment when they heard that Song Yang was planning to set up an advertising association. There were many such associations in other industries in America, but in the Internet industry, IAB would probably be the first.
Once the IAB is established, it means that the unspoken rules of digital advertising in America will basically be in their hands. This is an industry involving hundreds or thousands of companies and tens or even millions of practitioners!
"This is indeed an idea!" Marcus said, clapping his hands. He originally just wanted the Double Click Company to form a team, but who knew that Song Yang would go straight to the point and directly become the backbone himself.
Irene opened her mouth and then closed it again. It was impossible for her to not be tempted when she was in charge of an industry. There were many associations like this in America, especially the American Retail Federation, the Automobile Manufacturers Association, the Military-Industrial Complex, the Pharmaceutical Research and Manufacturing Association, the American Insurance Association, etc. These were all extremely powerful associations, and the decisions made by the associations could even affect the President and Capitol Hill.
If the IAB can one day reach the level of the American military-industrial complex, it can almost be said that it can call the shots in America. Of course, don't even think about it in the short term, and it would be good enough if it doesn't get beaten up by the Trade Commission.
Especially once the IAB is established, DoubleClick will probably be basically on the blacklist of the Trade Commission. At least Ella is probably very angry with Song Yang. As soon as she took office, Song Yang started to put pressure on her.
" I will call Yahoo, AOL, Lycos and... Netscape and jointly establish the IAB Advertising Association. Irene, you will serve as the chief secretary of the IAB, and the IAB headquarters will be built in Houston!"
After thinking about it, Song Yang decided to bring Netscape in. Once Netscape joined IAB, Marc Andreessen would definitely become the president, and of course he would be the one in the limelight. However, Song Yang also needed to rely on Netscape's influence to establish IAB. Both sides basically got what they needed.
As for the address of the IAB headquarters, Song Yang still feels that Houston is better. After all, Texas doesn't even care about the federal government. It's like Zhu Bajie in Journey to the West, who always yells for nothing and asks the American states to separate their luggage and go home to live their own lives.
IAB's headquarters is in Houston, so there is no need to worry about pressure from the Trade Commission or being closed down by local municipal departments. Those cowboys and rednecks with paranoia are like powder kegs that will explode at the slightest provocation. There is no more suitable headquarters than Texas.
Hearing that the burden on her shoulders had increased again, Irene's face was not dissatisfied at all, but full of expectation. People like Song Yang, Anderson, and Yang Zhiyuan would not just stay in IAB and do nothing. So the one who would handle the daily affairs of IAB must be her, Secretary-General Irene Doherty!
"Marcus, please take care of the deposit for the Hotmail mailbox and the overseas operating agent!"
If more than half of this wave of deposits can be collected, Song Yang will be able to receive a "deposit" of no less than 20 million US dollars. Although this money will still be used to purchase and rent servers, develop and upgrade systems, etc., Hotmail has already made a fortune for Song Yang in advance.
After the meeting, Irene, Greg and Marcus left one after another, leaving Song Yang and Gallo in the office.
After everyone else left, Song Yang looked at Gallo, who had just returned from the construction site with a tanned face, and asked, "How is America Movil doing?"
Gallo finally came to his senses at this time. "It's going smoothly, but the project needs to be kept secret, and we have to deal with various construction problems. The progress of the line project can't be too fast."
"Elliot Oswald and Eric and Chris Jahn have a quarrel every day because of the project progress and funding issues!" Gallo complained. It was obvious that the construction site was in chaos every day.
"The construction team has completed the Chicago line and entered Indiana, but now they have encountered a little trouble. The tunnel has encountered 'blue stone' limestone. It has been opened six times in a row. I don't know if the mountain has been opened now, but Elliot Oswald has shouted several times that we should not take this project!"
Song Yang just listened to Gallo's words and pretended not to hear Elliot Oswald's complaints. After all, for a project worth 300 million US dollars, is it so easy to get the money?
It would be fine to let Elliot Oswald cry out a few times, but if he dares to quit, he will have to pay a huge compensation first. There are many construction companies willing to take over. If things get really desperate, Song Yang will directly pull a team of people from China to take over and let them experience the style of a construction maniac.
"Eric is also in trouble. I came back this time because Eric wanted to meet you!" Gallo said to Song Yang.
Hearing this, Song Yang took it seriously. Song Yang was not worried about Elliot Oswald and Chris Jane, who was in charge of the project's purse strings. He knew that if they encountered any trouble, they would be able to solve it eventually.
But Eric, who was responsible for coordinating relations among all parties along the route, ran into problems, and that meant he was in real trouble.
"Is Eric in trouble?" Song Yang asked directly.
Gallo nodded. "It seems that Eric didn't get the consent of the owner of the building on the route he was going to pass next. He was blocked by a large parking lot. Eric may have to talk to you about this matter in person!"
Song Yang breathed a sigh of relief, knowing that this parking lot would definitely be a problem. If it was easy to deal with, there would be no need to come all the way to find Song Yang.
After thinking for a moment, Song Yang turned around and said to Gallo, "Go find a bounty hunting company that has the qualifications to operate in various states in the United States, and buy it!"
Bounty hunters have existed for many years in America and Europe, and it can be considered a long-standing profession. The power of bounty hunters has become increasingly greater over the years, or it can be said that they are a supplement to federal detectives. Some matters that are inconvenient for federal detectives to handle or to have jurisdiction over are handled by bounty hunters, and the powers given to bounty hunters by American states are also increasing.
Of course, real bounty hunters are definitely not as "friendly" as those on TV shows. Just think about the kind of people they deal with and you will know what their methods are.
Song Yang didn’t know whether he would need these people, but he needed to make plans early. The America Telecom project must not be stopped, otherwise all the previous efforts would be wasted and Song Yang would have to bear a huge debt in vain. So no matter what the parking lot was, Song Yang would not let it block America Telecom!
At the American Trade Commission headquarters, a person knocked on the door of an office and walked in.
"Director Ella, we have received the latest news that DoubleClick intends to establish an Internet Advertising Association (IAB)!"
Sitting in the office was a woman in her forties. She was Ella Cherry, the newly appointed person in charge of American Internet Media and Advertising. Upon hearing this, she raised her head, glanced at the documents sent to her, and a sneer appeared at the corner of her mouth.
Ella Cherry, who has witnessed the methods of American giants of all sizes over the years, how could she not see what DoubleClick was going to do.
"I see!"
Ella Cherry said something, and after asking the person who came in to leave, she flipped through the information of Double Click Company and Song Yang's information. Ella, who had just entered the Trade Commission this year, although not one of the five most powerful members, became one of the supervisors, and there was a certain chance that she would become the one who took over the Trade Commission in the future!
When she took over the executive position, Ella Cherry had not originally taken DoubleClick and other Internet advertising companies seriously. As a pioneer of the New Brandeis School, Ella advocated prevention before it happens. In other words, in order to prevent the emergence of giants like Microsoft on the Internet again, she advocated the adoption of strict regulatory laws for the Internet advertising industry.
But now looking at the reaction of Double Click Company, Ella felt that Double Click Company did not seem to want to accept the rules she set and wanted to wrestle with her!