As long as Hotmail becomes the standard for email, latecomers, whether it is Yahoo Mail, Netscape Mail or other email services, can only follow behind Hotmail and eat dust.
Therefore, Song Yang was happy to see Adrian implement the email management method in Houston.
As for why Adrian did this , the first reason was naturally fame and fortune. Hotmail's headquarters is in Houston, and having the world's largest email brand in Adrian's territory is a political achievement for Adrian himself.
The implementation of the first email management law in America and even the world will make Adrian gain considerable reputation in Texas and even America.
With such fame and fortune, it is not surprising that Adrian is so active. Of course, before this, Adrian also talked with Song Yang and "consulted" on some technical standards of email.
As for the rest, they are some things that are kept under the table and are not worth telling to outsiders, nor will they appear in media reports.
For example, once the email management law is passed, federal departments in Houston or Texas, and even federal departments in the United States, will need to purchase email software every year.
The email used by federal departments must be different from the public version. For example, it must be anti-virus, anti-account loss, and more confidential, etc. This requires a customized version of Hotmail.
If Hotmail is purchased by the federal government, it will bring in tens of millions of dollars in revenue every year, and it will be very stable. This order may continue for five, ten or even longer years.
It is impossible for Hotmail to swallow all the purchase fee. It will give a part to a certain "public relations" team, donate it to certain foundations, or distribute it to Adrian or certain people in the form of consulting fees. These are basic operations. Basically, all purchases by federal departments follow this method.
Therefore, Song Yang doesn't care much about the class action lawsuit against Hotmail filed by a group of vulture lawyers in New York.
Greg glanced at Song Yang and said, "You don't have to worry about the class action lawsuit, but there is one thing that may require your attention!"
Greg turned around and looked at Irene. Irene hesitated for a moment, but still said, "The Federal Trade Commission has a new member, Ella Cherry, as the director. She may be responsible for managing the emerging American Internet media and advertising in the future."
After listening to this and looking at the expressions of Irene and Greg, Song Yang knew that this Ella was probably not a simple character.
"Who is she?"
All the industries in Song Yang's hands now, whether it is DoubleClick, Hotmail or ICQ, will have to rely on a large amount of Internet advertising if they want to make profits in the future. Once the Internet advertising market in America changes, Song Yang will definitely be the most affected.
“We don’t know much yet, but Ella Cherry is a member of the New Brandeis School, a pioneer even!”
Irene looked at Song Yang's confused expression and knew that Song Yang probably didn't even know who Brandeis was. Irene really doubted how Song Yang learned American history at the Devers School.
"Brandeis was the most famous federal judge in the 1920s and a representative of the new generation of antitrust. His ideas were more radical than the Sherman Act. Most of the current federal antitrust figures are considered to be from the Brandeis School!"
When Song Yang heard this, he understood where Ella came from, but this made Song Yang even more depressed. No matter how you look at it, DoubleClick cannot be considered the boss of the Internet. If you want to find someone, you have to look for Netscape.
"Then Ella should have gone to Netscape or Yahoo, or Microsoft. Why did she go to DoubleClick?"
Song Yang asked rather depressedly. For Song Yang, who had never dealt with the federal law enforcement agencies, getting into trouble with Ella and the Federal Trade Commission behind her was not good news at all.
Greg said at this time, "In fact, a few years ago, Ella wrote a paper about Microsoft's market position and claimed that it was a 'harmful giant company' that squeezed the living space of other small and medium-sized software companies!
In addition, before Netscape went public, Ella also made several comments about Netscape's market share being too high! "
Song Yang had never paid attention to this aspect and didn't know that Netscape had been tampered with.
"I think that the Federal Trade Commission allowed Ella to join because it actually wanted to regulate the federal Internet advertising industry and introduce a federal Internet advertising management bill. After all, DoubleClick is known as the world's largest Internet advertising company!"
Irene said with a strange look on her face, Double Click Company was targeted for bragging, this was probably something no one had expected, Double Click Company was just bragging, but it was targeted, how could this be justified.
Song Yang also rubbed his teeth. Didn't he just exaggerate the official website of DoubleClick Company a little bit? Besides, DoubleClick Company dominated the American Internet advertising market. Could DoubleClick be blamed? Shouldn't it be blamed on the competitors for being ineffective?
But again, the Internet is developing at an extremely fast pace. America does not yet have a federal law specifically regulating Internet advertising. Internet advertising has only been around for a few months this year, so it is impossible for a law to be introduced so quickly.
"So, what we need to focus on now is to guard against being targeted by Ella and targeting Double Click Company?" Song Yang said after thinking for a while.
Irene and Greg both nodded. In addition to reporting to Song Yang about DoubleClick Company and other matters, they came today to remind Song Yang about Ella Cherry.
Song Yang stood up, walked back and forth a few steps, and looked towards the city of San Jose. He could see rows of company logos hanging on the buildings. This city is home to thousands of American companies.
Thinking of the companies like Google and Facebook that are picked on every year in the future, Song Yang knows that there is no way to avoid it. As long as he is still in the Internet industry and does not want to be replaced by other companies, he can only occupy the position of industry leader, and sooner or later he will meet people like Ella Cherry.
Turning around, Song Yang sat down again, his eyes swept over Irene, Greg and Marcus beside him. As for Gallo, don't expect too much from him about this kind of thing.
" What should we do if we have to deal with investigations or lawsuits from Ella Cherry or the Federal Trade Commission ?" Song Yang needs to be prepared in advance.
"Court settlement!"
Greg said without hesitation that as a lawyer, he said the most direct and effective way. If you are targeted by a powerful department like the Trade Commission, as long as you are not facing a split, then just take a step back and pay the money to settle the matter. This is the easiest way.
Song Yang shook his head slightly. He knew that it was impossible to confront these federal departments head-on, but it was impossible for Song Yang to admit defeat before Ella even took action. In the future, would anyone with a little power in the federal department dare to bully companies like Double Click?
"Besides that, we also need a means of defense! "
Hearing Song Yang's words, Irene gritted her teeth and uttered something that made the entire office gasp, "If we want to solve these problems once and for all, we can only do what Wall Street and Goldman Sachs did and have our people sit in Ella's position!"
"hiss"
Song Yang, Greg, Marcus, and Gallo, the four men in the office, all couldn't help but hiss. It was true that when women get ruthless, men really have no chance of survival. Irene's method really is a one-time solution.
The plan proposed by Irene is indeed a direct and effective method. Goldman Sachs on Wall Street has mastered this trick to perfection. Every few years, a senior executive from Goldman Sachs takes up the position of the head of the American economic department. This has resulted in very few unfavorable bills against Wall Street in the United States over the years.
"I'm just making a suggestion!" Looking at the expressions of the men in the office, Irene blushed and explained with a little embarrassment.
"This method is indeed feasible, but it is not suitable for the short term. Now I have to double-click the company and Hotmail mailbox, which takes a long time!"
Song Yang said that if one wants to reach the level of influence that Wall Street and Goldman Sachs have on America, it will take more than ten years and it will cost a large amount of money every year. As of now, Song Yang is far from being able to make a move on America.
"Maybe we should consider joining forces with other Internet companies. In the MLB baseball league, the owners of major teams often form a united camp to deal with the pressure from star players and the management of the league!"
Marcus, who had been sitting aside in silence for a while, suddenly spoke slowly.
After hearing this, Irene thought for a moment and said, "You mean, DoubleClick and others will also join advertising associations such as the Better Business Bureau of America and the Advertising Federation?!"
The American Better Business Bureau and the American Advertising Federation (AAF) are both formed by the cooperation of traditional media and advertising companies. They are said to be for industry self-discipline and to ensure industry fairness, but in reality they are basically just banding together to deal with the Federal Trade Commission's prosecution and class action lawsuits.
However, the Advertising Federation and other organizations are dominated by several traditional advertising giants. Even the WPP Group from the UK is not very popular, not to mention DoubleClick, which represents Internet advertising companies. Internet advertising companies and traditional advertising agencies are mortal enemies.
Associations such as AAF, let alone protecting DoubleClick Company, would be lucky if they didn't take advantage of its misfortune. This is why Irene didn't think about this from the beginning.
But Song Yang's eyes lit up and he said, "Why do you want to join the advertising association that doesn't welcome Double Click?!"
“Let’s build one ourselves!”
Hearing this, Irene, Greg and even Marcus, who had just suggested joining forces to keep warm, were all stunned. They did not expect that Song Yang was actually planning to form a new advertising federation.
"It's called the American Interactive Advertising Association IAB. DoubleClick has teamed up with Yahoo and other companies to launch a set of Internet advertising standards and rules formulated by DoubleClick!"