Chapter 90: Enfeoffment
Looking at the information about Double Click and Song Yang, Ella Cherry sneered. She actually didn't pay much attention to Double Click.
Although DoubleClick claims to be the largest Internet advertising company in the United States, it is nothing compared to Microsoft, which has an annual revenue of US$13 billion.
Ella Cherry felt that Song Yang and those Asians, Jews, and other people active in Silicon Valley might have forgotten the last time America split up AT&T ten years ago, and they might have also forgotten that America was founded by the Anglo-Saxons!
After marking the information of Song Yang and DoubleClick Company, Ella put Song Yang's information aside. She thought that she should find a time to teach Song Yang and his DoubleClick Company a lesson, regardless of whether it would become a giant or not.
"According to local media in Houston, Hotmail has reached an agreement with overseas partners. Hotmail will sign brand agency agreements with France Telecom, Spain Telecom, Germany Siemens and other companies in some regions. This indicates that the development speed of Hotmail will be further accelerated!"
As the focus of the industry, every move of Hotmail is closely watched. As soon as it reached an agreement with France Telecom and other companies, the media quickly began to report it.
When companies like Yahoo and Netscape, which had just started developing email products, heard that Hotmail was going to enter the French- and German-speaking regions, they were shocked. They didn't expect Hotmail to move so quickly.
In order to quickly capture overseas markets, he was even willing to give up management rights. This was the first time Silicon Valley saw Song Yang's character.
However, for the companies that have obtained the overseas agency rights for Hotmail, the feelings are different. For those telecom giants, this cooperation with Hotmail is just a test of the waters in the Internet industry.
But for the Russian companies like Yandex and Yinghaiwei, it was a pleasant surprise.
Especially at Yandex, when they received the call from Irene, the other party even suspected that they had encountered a scammer.
Now Yandex, including its founder Arkady Voloz, has only five people, squeezed into a shabby house, and is developing the first Internet search engine in Russian history.
"You mean, Hotmail will be licensed to Yeadex for free?" Voloz asked doubtfully.
After hearing what the Russian translator said, Irene gave Voloz a positive answer. "Yeadex will get the management rights of Hotmail in Eastern Europe, including the rights to rename Hotmail, use patents, and source code!"
"Not only Hotmail, our boss will also hand over the Eastern European agency rights of DoubleClick to Yeadex. Yeadex will become the first company in Eastern Europe to introduce digital advertising."
"Even more," Irene told Voloz through the translator, "Yeadex can get $300,000 in venture capital!"
Volozh, holding the phone, couldn't help but breathe faster. Although he couldn't believe it, he felt that the person on the other end would not use an overseas call to defraud a company that had nothing and was so poor.
However, Volozh, who had experienced the great changes in the Russians, also knew that the other side would not provide these to him for no reason. The money from the Bald Eagle was not so easy to get.
"You, the Boss, what do you want?" Voloz felt there was something fishy going on here, but couldn't help asking.
"40% of the shares of Yeadex!" Irene rolled her eyes when she heard the cautious look on the other end of the phone. Given Yeadex's current situation, is there anything worth her taking advantage of?
"Of course you can refuse, then we will offer you competitors in Russia, Russia, Czech Republic, Ukraine and other places with the same conditions!"
Irene threatened Voloz. In the past, these words were used by venture capital companies in Silicon Valley to threaten newly established Internet startups. Now that Irene used them, she suddenly felt that it felt pretty good to be a villain, especially against the Russians who had been fighting America for half a century.
Arkady Volozh could not think of any reason to refuse. As for the taboo of cooperating with American companies, it did not exist at all for the Russians, who were still in a state of chaos. The Russians were almost unable to afford food because of the targeted attacks, so how could they care about anything else?
"Yeadex is willing to accept cooperation!" Arkady Voloz said, holding the phone in his hand.
Irene was satisfied with the answer, "Come to San Jose as soon as possible!"
After hanging up the phone, Irene still had a headache. According to Song Yang's request, in order to avoid future troubles, whether it was the investment in Yeadex or the cooperation with Hotmail, she had to go through a detour.
The Hotmail brand and funds were transferred through an offshore fund established in Eastern Europe, and then a foundation was established through the Russians to cooperate with Yeadex. Even though all the Russians knew that Song Yang was one of the major shareholders of Yeadex, as long as Song Yang himself did not admit it, no one could do anything!
Irene had a headache. She didn't know why Song Yang went to such great lengths. The Russians had been badly beaten by America. Now many people in America were calling for turning the Russians into America's timber and energy base.
America has now reached its limit of madness. The media has been clamoring that Europe is America's little brother, North America is America's backyard, OPEC pays tribute to America with oil, NATO is America's thug, and the World Bank is America's cash machine. America is recreating the "New Victorian Era" of Britain's heyday...
Influenced by this, one can imagine Irene's attitude towards the Russians, and she is naturally helpless about Song Yang's cautious arrangement of investment in Yeadex.
Arkady Volozh and Yeadex were not the only ones who were puzzled about the cooperation with Hotmail. Even Yinghaiwei, which was established in China less than half a year ago, was extremely surprised when it received the cooperation request from Hotmail. The reaction of Zhang Shuxin, the founder of Yinghaiwei, was not much different from that of Arkady Volozh.
Especially after hearing the news from Hotmail, Yinghaiwei was surprised at the loose cooperation conditions, as long as they "showed their appreciation" a little, whether it was a deposit or using the agency rights of Hotmail to invest in Yinghaiwei.
Later, when Ying Haiwei found out through various channels that the founder of Hotmail was Song Yang, Zhang Shuxin and Ying Haiwei vaguely understood why Hotmail did this.
Yinghaiwei responded to Hotmail, offering to give up 3% of Yinghaiwei's shares for RMB 50,000 and making Song Yang the nominal director of Yinghaiwei in exchange for the agency rights of Hotmail in China.
Song Yang didn't think much about such conditions and agreed to it directly. The total number of Internet users in China is probably not even 50,000, but 30,000 is probably enough. Therefore, Song Yang gave the Hotmail agency rights to Ying Haiwei just as a token of his appreciation.
By giving up the agency rights of Hotmail in China, Song Yang actually wanted to keep the domestic Internet industry on the same level as America. At least, it would allow the domestic industry to be exposed to the most trendy Internet technologies and products in the world at the moment, so as to avoid a generation gap.
The cooperation with Yinghaiwei is similar to that of Yeadex, including that within the mainland, the naming rights, patents, codes, etc. of email boxes are all authorized to Yinghaiwei.
For Yinghaiwei, which obtained the agency rights for Hotmail mailboxes, it naturally became famous in China and became the banner of the first generation of Internet in China. However, how far Yinghaiwei could reach was beyond Song Yang's prediction.
Hotmail was issuing overseas agency rights, and Song Yang also received a large amount of agency fees. A total of 19 overseas companies represented the Hotmail email brand, of which only 14 could afford the "deposit" of 1.5 million US dollars, and the rest were emerging companies such as Yeadex and Yinghaiwei.
Even so, Hotmail was able to recover 21 million US dollars, making Song Yang see the return of Hotmail.
In addition to the deposit, for Hotmail mailboxes that are agents for companies such as France Telecom, Hotmail headquarters can also receive 40% of the profits generated by Hotmail mailboxes in France, Germany, Spain and other places.
In fact, Hotmail's main revenue comes from mailbox advertisements and some promotional expenses. However, how much money local companies such as France Telecom can give to Hotmail headquarters each year depends on the conscience of these local companies. In the short term, Song Yang will have no way to deal with companies such as France Telecom and Siemens.
In addition , the American Advertising Interactive Association (IAB) is also being vigorously promoted. Song Yang wants to establish IAB in the shortest possible time to cope with the pressure brought by Ella Cherry.
Netscape and Marc Andreessen were also quite surprised when they received Song Yang's call inviting Netscape to join the IAB Association, "IAB?"
"You are Netscape. If IAB is missing Netscape, it will not be a complete IAB. The first president of IAB must be you, Anderson!"