Chapter 613: Drinking from childhood to adulthood
Right now, driven by Gu Tianle’s advertisement, “Island Coconut Juice” is becoming very popular.
They immediately placed this brand of coconut milk in the most conspicuous position on the shelf.
At the same time, they were also disappointed with the efficiency of Tropical Coconut Water.
Originally, it was Tropical Coconut Juice that invited Su Chen to plan the advertisement, but in the end, it was Island Coconut Juice that took the lead in launching the celebrity advertisement.
This pace is really too slow.
As shopping guides, they certainly hope that all the products on the shelves will sell well.
But of course, as fans of Su Chen, they hope that Tropical Coconut Juice can sell better.
Therefore, seeing that Tropical Coconut Juice could only be ranked second, they couldn't help but feel a little depressed.
Da da da da…
At this time, another group of customers came, and they all went straight to the beverage shelf.
"Excuse me, where is the Island brand coconut milk?"
"I love Principal Gu so much, I must support him!"
"I want to buy Tropical Coconut Juice. Where is it?"
“…”
Surprisingly, this group of people all came to buy coconut milk.
It’s just that their goals are a little different.
"This way please!"
“Here!”
The two shopping guides hurriedly guided the customers.
Suddenly, all the coconut milk on the shelves were sold out.
This made them very happy and they notified the warehouse again.
A batch of coconut milk was delivered and filled the shelves again.
Well, what was sold out at this time was actually the Island brand coconut juice. Although a lot of the Tropical brand coconut juice was also sold, only half of it was left.
This made the two shopping guides happy but also a little depressed.
Alas, it seems that if Chen Ge’s advertisement is not launched, Tropical Coconut Juice will never be able to compete with Island Coconut Juice.
This phenomenon does not only occur in this supermarket.
Similar things have happened in many large supermarkets.
For a time, this phenomenon caused heated discussion on the Internet.
Gu Tianle’s fans and other stars’ die-hard fans were happy at this time.
"Hahahaha! See? This is the appeal of our Principal Gu!"
"Is it possible that, in the end, Principal Gu's endorsement is more useful than Su Chen's advertising plan?"
"It's not a possibility, it's a must! You know, Principal Gu is the spokesperson himself, but Su Chen is just the behind-the-scenes planner. How can their appeal be compared?"
“…”
Of course, Su Chen’s fans can’t stand such remarks.
A counterattack was immediately launched.
"The advertisement planned by our brother Chen hasn't been launched yet! What are you guys dancing for?"
"Principal Gu is also a star I admire very much, but, to be honest, he really can't compare to our Brother Chen!"
"You can continue to amuse yourself, but you will know !"
“…”
Of course, the excuses of Su Chen’s fans at this time were pale.
To fans of Gu Tianle and other stars, the sales performance of Sea Island Coconut Juice speaks for itself.
Isn’t it very clear who is strong and who is weak?
This phenomenon.
It also triggered deep thinking among many celebrities in the entertainment industry.
Perhaps, Su Chen’s market appeal is not as exaggerated as imagined?
Isn’t the current coconut milk advertising war a good example?
If Su Chen personally came out to endorse the product, they wouldn't dare to have any ideas.
Today, Su Chen has become a world-class superstar.
Because it is foreseeable that once Su Chen personally comes out to endorse the product, it will be a rhythm of killing Buddhas and ghosts.
But after all, Su Chen was just planning the advertisement behind the scenes.
Why should they be afraid of Su Chen?
So, for a while, many celebrities became active in their thinking.
Su Chen seemed to have never endorsed any consumer brands except for an advertisement for Tong Ren Tang. Since Su Chen was not interested in the endorsement market, why didn't they seize this opportunity?
So, suddenly, the endorsement market became unusually lively.
Gu Tianle was of course overjoyed to see such an effect.
It seems that your market appeal is still very strong?
Although Su Chen is a genius, it is impossible for him to be a genius in all aspects.
If this trend continues, we can still expect him to make a comeback in the endorsement market.
Facing such a scene, Su Chen could only laugh.
The advertisements that I planned have not yet been officially launched.
Can the victory or defeat be determined right now?
Su Chen doesn't think so.
Of course, in both past and present lives, Su Chen has always admired Principal Gu very much.
After all, Su Chen knew very well that if he was not cheating, there would be very few people in the world who could be more charitable than Principal Gu.
However, who does more charity cannot be used as the criterion for judging the winner of this advertising war.
Having said that, the pace of Tropical Beverage Group is really slow. After so many days, they still haven't finished shooting a commercial.
At this time, the senior management of Sea Island Coconut Juice had already entered the celebration mode in advance.
After launching the endorsement of Gu Tianle, the sales performance of its own products has skyrocketed, directly crushing the Tropical Coconut Juice.
Such a happy event, don’t you know how to celebrate?
In particular, in their view, they have already caught up with the competition and seized the market opportunity.
Even if Tropical Coconut Juice launches the advertisement planned by Su Chen, the effect will definitely be greatly reduced.
So, what can be predicted is.
Island Coconut Juice will be the last one laughing in this competition.
Chairman Qi Hong issued the order directly.
Tonight, the top management of Haidao Coconut Juice held a celebration banquet!
Of course, the top executives fully agreed with this.
They also contributed to the success of Haidao Coconut Juice today.
If not now, when?
Such a sudden change.
This was unexpected for the senior management of Tropical Coconut Juice, including Haiza.
Haiza immediately felt the pressure.
The lunch I was eating suddenly didn’t seem to taste as good anymore.
Was I too careless?
So much so that competitors can take advantage of it?
Originally, the products of the two brands, Tropical and Island, were of similar quality, and neither was better than the other.
The reason why Tropical Coconut Juice's market share has dropped sharply is that too many coconut juice brands have emerged.
There are no technical barriers to making coconut milk.
New brands often have lower prices and no obvious problems with product quality.
Under such circumstances, the fragmentation of the cake is simply unstoppable.
But even so, Tropical Coconut Water is still able to maintain a market share of around 30%.
Now, after all this incident, the rival’s island coconut milk is selling like hot cakes.
The original 30% share can no longer be maintained!
"Hubby, don't worry!"
"Please believe in Brother Chen's talent and market appeal!"
At this time, Mo Qiu Shuang couldn't bear it anymore and hurried to comfort her husband.
Although he said this, Haiza really couldn't be happy.
"Fortunately, our ad will be online tonight!"
The only thing that made Haiza feel relieved was the progress of the advertisement.
Mo Qiu Shuang smiled:
"That's good!"
"We'll be able to see the effects of Brother Chen's advertisement tonight!"
As a die-hard fan of Su Chen, Mo Qiu Shuang of course mindlessly supported Su Chen at this time.
Haiza nodded:
"I hope so!"
“…”
As time goes by.
When it came to 7:30 in the evening, the attention of the entire network was focused on Shanghai TV, Mangguo TV, and major video platforms.
Because during this prime time, the tropical coconut juice advertisement planned by Su Chen will be broadcast!
Gu Tianle’s die-hard fans, as well as fans of celebrities from all walks of life, started to get nervous at this time.
So they started to output more crazily:
"We will know immediately whether it is a mule or a horse!"
"Don't forget what Su Chen's main job is! Not every crossover will be successful!"
"I admit that Su Chen is excellent, but don't forget that he just planned an advertisement! It's not even an endorsement. How much of a role can you expect him to play!"
"The market has chosen Principal Gu and Haidao Coconut Juice! You don't have to fight anymore!"
"I hope Brother Chen doesn't get hurt too badly this time!"
"I already said it was an advertising plan! Su Chen has already received 30 million. As for the effect , it has nothing to do with Su Chen! You always compare Su Chen with Principal Gu. This is unfair to Su Chen!"
“…”
However, in reality.
Although they tried their best to criticize Su Chen's advertising plan.
But in reality, they were extremely panicked!
Su Chen's appeal in the horror market is obvious to all.
If something goes wrong, Su Chen will counterattack as usual.
Su Chen's fans were even more nervous at this moment.
You know, since his debut, Su Chen has always been successful.
If you fail when you are at the top of the world entertainment, it will be a disgrace.
Therefore, Su Chen’s fans all feel that this is a battle that Su Chen cannot afford to lose.
Their idols are perfect, how can they have flaws?
At this time, Su Chen turned on the TV series and locked onto the Kyoto Satellite TV channel.
Yes, Su Chen also wanted to see what Haizha and the others had done with his advertising plan.
If they can't shoot a good commercial even with such a detailed advertising plan, then Su Chen will have no choice.
At the same time, Zhong Lei, Zhong Jun and members of Su Chen's studio were all paying attention to the launch of this advertisement through various channels.
To be honest, they don't really want Su Chen to enter the advertising field.
Instead of being the supreme god in the entertainment industry, you do all these fancy things and end up getting yourself into trouble.
Su Chen's image was originally perfect, but the advertisement he planned failed.
Your own image will definitely be affected.
By then, their "future" will also be affected.
It’s a pity that Su Chen now seems to have let himself go.
This made them feel heartbroken.
I hope Brother Chen can remain as magical as always.
Qi Hong of Island Coconut Juice was even more nervous at this time, staring at the major hot search lists.
Yes, all Su Chen’s updates will be reflected on the hot search list at the speed of light.
Just like now, "The second advertisement planned by Brother Chen is about to be broadcast!" has already occupied the third place on Weibo's hot search list.
After the advertisement planned by Su Chen is broadcast, its effectiveness will be reflected on the hot search list immediately.
Why not check out the commercial for Tropical Coconut Water?
It's simple, Qi Hong doesn't want to see his competitors' ads.
In a suite on the third floor of the community.
Xiaosong is currently following the prime-time TV series on Fruit TV.
While complaining about Su Chen not having released a new drama for a long time, Xiaosong also noticed that the coconut milk advertisement planned by Su Chen was about to be launched.
"Brother Chen is really becoming more and more distracted from his job!"
After taking a few big gulps of the fat otaku's happy water, Xiaosong stared at the TV screen closely.
Xiaosong is just a casual fan of Su Chen.
Yes, Xiaosong just likes good works and will not be too crazy about any particular star.
That's just the kind of person he is.
However, Xiaosong is still very much looking forward to the advertisement that Su Chen is about to launch.
As a spectator, Xiaosong also really wants to see what the outcome of the confrontation between Tropical Coconut Juice VS Island Coconut Juice, and Su Chen VS Gu Tianle will be.
Uh-huh……
Xiaosong took a few more gulps of the fat otaku's happy water.
At this moment, a cute little girl appeared on the TV screen, drinking coconut milk happily. The TV camera gave a close-up of the little girl's enjoying expression.
In the next scene, the little girl has grown into a tall and hot beauty.
The beauty tilted her neck back and drank coconut juice happily. The camera gave a close-up of her from the side.
At the same time, a passionate and magnetic female voice sounded:
“Tropical coconut juice, I’ve been drinking it since I was a kid!!!”
Komatsu's eyes were fixed on the TV screen.
The fifteen-second commercial has already ended, as if the player didn't even realize it.
His throat unconsciously swallowed a few times.
A childhood memory came to Xiaosong's mind.
I remember that when he was a child, his favorite drink was tropical coconut milk.
Whenever his parents give him pocket money, his first choice is always to buy tropical coconut juice.
However, as he grew older, Xiaosong gradually felt that drinking coconut milk did not seem to be very cool.
So I changed to drinking Fat House Happy Water.
However, what are the benefits of drinking Fat House Happy Water to your body?
It’s approximately equal to a negative number!
After watching the tropical coconut juice advertisement planned by Su Chen, Xiaosong suddenly realized something.
It turns out that in order to look cool, he actually gave up a healthy diet.
Coconut water is rich in protein and various vitamins, minerals and probiotics. How can it be compared with junk drinks like fat house happy water?
Bang!
Thinking of this, Xiaosong immediately threw the Fat House Happy Water in his hand into the trash can.
Then he took out his cell phone and immediately ordered a box of tropical coconut juice on the food delivery platform!
…
Five minutes later.
Qi Hong blew out a smoke ring and then refreshed the network data.
Suddenly, Qi Hong was a little confused.
Because the entries on Weibo's hot search list cannot allow Qi Hong to judge whether Su Chen's advertisement is good or bad.
The top three hot searches at this time are as follows:
First place, "I have been drinking it since I was a kid!"
Second place, "The advertisement planned by Su Chen caused a sensation!"
Third place: "Don't let your mind wander!"
