Chapter 614 I Advise You to Be Kind
In Qi Hong's opinion, none of these three terms can be used to judge the quality of Su Chen's advertising plan.
With great doubts, Qi Hong clicked on the first entry.
After reading the details inside, Qi Hong felt bad all of a sudden.
"Su Chen's advertising slogan: Tropical coconut juice, I have been drinking it since I was a child! Sweeping the Internet!!!"
The comments from netizens are even more interesting:
"Magical, brainwashing advertising slogan!"
“I have to say, after watching Chen Ge’s ad, I immediately had the urge to buy tropical coconut juice!”
“Genius advertising idea!”
“…”
Doesn’t this mean that Su Chen’s advertisement has been recognized by the majority of netizens?
No no no!
The most important thing is to look at the sales results of major supermarkets.
Although the premonition is very bad.
But Qi Hong still didn't want to believe that result.
In fact, after the advertisement planned by Su Chen was broadcast, netizens from all walks of life went crazy.
"I've been drinking since I was a kid? Am I the only one who misunderstands?"
"Bah! It's your own thoughts that are too dirty, okay! I advise you to be kind!!!"
"The above person, stop deceiving yourself! Your mind is not dirty, so how do you know that other people's minds are dirty! I'm telling you the truth, the girl in the ad has a hot body! I like it!"
"Please don't lead the children astray, okay? Drinking since childhood, what do you mean?"
“…”
Of course, this is just a spoof by a few netizens.
Most people who watched the advertisement planned by Su Chen gave positive comments.
"Too good! Chen Ge's advertisement highlights the long history and popularity of tropical coconut juice!"
“This slogan is memorable at first glance! What a creative idea!”
"Never underestimate Brother Chen's talent!"
“…”
They were still the two shopping guides from the large .
At this point, I was already very busy:
"Dear ones, don't push!"
"Please maintain order! Our supermarket has sufficient stock of tropical coconut juice! Don't worry!"
Because, after the advertisement about Tropical Coconut Juice planned by Su Chen went online, it immediately ignited the consumption enthusiasm of the majority of netizens.
A large group of netizens rushed into the supermarket.
They came for nothing else but to buy a few bottles of tropical coconut juice.
"Chen Ge's advertisement brought back my childhood memories!"
"Agree plus one! When I was a kid, my favorite drink was tropical coconut milk!"
"The quality and taste of Tropical Coconut Juice are both excellent! If you don't buy it, you are definitely biased!"
"I've been drinking tropical coconut water since I was a kid! Now I have to stock up on a dozen of tropical coconut water to take home!"
“…”
The two shopping guides were really smiling happily at this time.
While island coconut juice is selling well, sales of tropical coconut juice are also booming.
Not only do they have good sales performance and earn some money, but what makes them even happier is...
This fully demonstrates that the advertisements planned by Brother Chen have extremely terrifying market appeal.
Just look at the crowds rushing over to buy now.
The number of people who came to buy island coconut juice is much larger than before.
Judging from the sales of their supermarket, the tropical coconut juice that Brother Chen helped promote has already experienced a comeback.
And that is indeed the case.
At this moment, all major supermarkets are experiencing a crazy rush to buy tropical coconut milk.
They rushed into the supermarket with only one purpose, which was to buy tropical coconut juice!
This wave of crazy buying spree quickly sold out tropical coconut milk in major supermarkets.
And at this time.
The top executives of Tropical Beverages Group are still anxiously awaiting feedback from the market.
Haizha, who was sitting in the chairman's office, had been smoking silently.
There is no doubt that he is under tremendous pressure at this moment.
It was he who proposed that Jujin invite Su Chen to plan the advertisement.
He also advocated that advertising production should be meticulous.
Now if the advertising effect does not meet expectations, then he, as the person who made the final decision, will have to bear a heavy responsibility.
The secretary watching from the side felt even more oppressed and breathless.
All along, she, as a secretary, has acted as a mouthpiece and a punching bag.
When there is good news, it doesn't seem like a big deal, but when there is bad news, she will suffer a great deal!
"Chairman, how about I ask the sales department?"
Haiza waved his hands impatiently:
"No need! Wait a little longer!"
In fact, the secretary has asked three times.
But there is still no positive market feedback.
If we ask him now, it would seem that he, as the chairman, lacks confidence.
Although Haiza was indeed lacking in confidence at the moment, he could not show it.
Otherwise, the morale of the Tropical Beverage Group would collapse.
This made the secretary even more speechless.
She originally wanted to take this opportunity to go out and take a breath.
But now it seems that I can only continue to bear the pressure from the chairman here.
Da da da da…
But at this moment, the sound of hurried footsteps was heard.
Knock knock knock!
Then, there was a knock on the door of the chairman's office.
The secretary hurried over to open the door.
Upon closer inspection, it turned out to be the sales manager himself.
However, the secretary immediately sensed that this might be good news.
Otherwise, how could the sales manager come here in person?
If he wasn’t here to announce the good news, why would he and his children come over?
Sure enough, the next second, the ecstatic voice of the sales manager rang out:
"Chairman, good news, great news!"
"oh?"
Seeing this situation, Haiza was overjoyed.
It is obvious that the advertisement planned by Su Chen has received a good response after it went online.
As expected.
Then the sales manager told him the news he wanted to hear most:
“Major supermarkets have called us to order tropical coconut juice!”
"In just a few minutes, all our stock was sold out!"
"That's not all. Now the sales department has been flooded with calls for orders!"
"Very good!"
Upon hearing this news, Haiza immediately smiled brightly.
If he wasn't in front of his subordinates, Haizha would have wanted to laugh three times to express his happiness.
Su Chen’s advertisement is really effective!
The advertisement had just been launched and it caused such an explosive consequence.
It seems that his market expectations for Suchen Advertising were too low.
Otherwise, how could there be a shortage of inventory?
At that moment, he immediately ordered his secretary:
"Immediately instruct the production department to work overtime this month to ensure supply!"
"Yes! Congratulations, Chairman!"
The secretary responded with a smile on his face.
Because she knew very well that she had survived a crisis.
But at this moment, Haiza thought of an equally important question:
"How is the sales of island coconut juice now? Compared with our tropical coconut juice, which one is better?"
It's a good thing for your own products to sell well, but you also have to outperform your main competitors.
Otherwise, the effect of inviting Su Chen to plan the advertisement can only be described as unsatisfactory.
The sales manager has obviously done his homework.
He immediately replied:
"The sales of our tropical coconut juice now have an overwhelming advantage!"
“While all the tropical coconut juices are sold out, there is still more than half of the island coconut juice left!”
"Good! Great!"
After hearing the good news, Haiza finally put down the burden in his heart.
Now, as expected, Su Chen’s advertisement came out.
Tropical coconut juice immediately made a comeback!
This good news immediately spread throughout the Tropical Beverage Group.
For a moment, there was jubilation throughout the company.
In sharp contrast to this is.
As for Island Coconut Juice, things look a bit sad.
Chairman Qi Hong is of course also paying close attention to market feedback.
Although the advertisement planned by Su Chen caused a sensation on the Internet as soon as it went online.
But that is not real sales performance after all.
Qi Hong hopes that the sales of tropical coconut juice will not be too exaggerated as island coconut juice has already taken the lead.
Consumers have just snapped up a wave of island coconut juice, so they won’t continue to buy it crazily now, right?
Can you finish all that coconut milk?
Even if you can drink, does the money in your wallet allow it?
However, the cruel reality soon shattered Qi Hong's fantasy.
Just as Qi Hong was smoking silently.
Her secretary came in:
"Chairman, the situation seems a little pessimistic..."
Seeing the secretary hesitating, Qi Hong immediately got angry.
"What happened ? Tell me now!!!"
Don’t you know how anxiously I’m waiting?
Now that you have the news, why not tell it out loud!
You are so rude! Wait till I see how I will deal with you!
Faced with the chairman's anger, the secretary mustered up the courage to tell the truth:
“Tropical coconut juice is sold out in all major supermarkets! However, only a small portion of our island coconut juice has been sold!”
Upon hearing this news, Qi Hong deflated like a deflated ball.
Then, he shooed away the secretary like a fly:
"Okay! You can go out now!"
Yes, Qi Hong was hit hard at this moment.
But he didn't want his secretary to see how frustrated he was.
No matter what, you have to maintain your dignity in front of your subordinates.
"yes!"
The secretary responded and left quickly.
She didn't want to suffer here at this time.
call!
At this time, Qi Hong blew out a smoke ring fiercely.
He knew very well that he might lose this battle.
Defeated by his main competitor.
The consequence could be catastrophic!
Because, while Island Coconut Juice is losing market share, its competitor Tropical Coconut Juice is growing rapidly!
…
Gu Tianle was not feeling well at this moment either.
However, as a third party, it is obviously impossible for him to receive information as quickly as the manufacturer.
Moreover, he can only learn about the latest developments through the Internet.
To be honest, Gu Tianle really didn't want to lose to Su Chen again.
Although Su Chen is already one of the best in the world today.
But after all, this is just an advertisement planned by Su Chen, and Su Chen himself is not endorsing it.
If I lose to Su Chen under such circumstances, it would be really embarrassing.
So, Gu Tianle has been surfing the Internet.
He wanted to know whether the sales performance of the Island Coconut Juice, which he endorsed, could withstand this wave of impact from Su Chen.
Finally, through the hot search list, Gu Tianle found a useful piece of information:
"Su Chen Tropical Coconut Juice advertisement is online, and all major supermarkets are sold out at the speed of light!!!"
Look at this entry that has suddenly jumped to the top of the hot search list.
Gu Tianle was immediately deflated.
Well, although it is hard to accept, it is obvious that this time, he lost to Su Chen again.
No, it lost to the advertisement planned by Su Chen!
Su Chen is indeed Su Chen!
Not only is the angle of the planned advertisement tricky, but its own market appeal is even more terrifying.
Gu Tianle never thought that even if he personally endorsed the product, he would still be no match for Su Chen's influence behind the scenes. Yes, Gu Tianle would never believe that such exaggerated sales results could be achieved simply because of excellent advertising copy.
At least half of the consumers who rushed into the mall to shop bought tropical coconut juice because of Su Chen's name!
As to whether this is actually the reason, it is really hard to define.
However, in the following period, tropical coconut juice continued to be popular for a long time.
The sales of island coconut juice pale in comparison.
This made the top management of Haidao Coconut Juice begin to regret paying Gu Tianle a sky-high endorsement fee.
The money was spent, but the feedback from the market is totally disproportionate!
However, there is no medicine for regret in this world.
With the influence of Su Chen.
It is an indisputable fact that Tropical Coconut Juice has become the number one brand of coconut juice.
…
With these two successful cases, major businesses are even more crazy about inviting Su Chen, wanting to get Su Chen's advertising plans.
But Su Chen directly instructed Lu Lanlan:
“Suspend advertising planning business.”
Yes, Su Chen’s advertising planning is just a hobby.
It's just playing around on a whim.
At best, it's just a way to change your mood.
But looking at the current situation, we are about to be crushed by major businesses in the field of advertising planning.
This is something Su Chen doesn't want to see.
Su Chen has already achieved financial freedom, so how could he be led by the nose by others?
If you have that much time, wouldn’t it be better to focus more on the development of “Honor of Kings”?
This is a big project that can easily earn billions of dollars a month!
Lu Lanlan expressed unconditional support for Su Chen's decision.
You know, compared with other fields, advertising planning is not really a sunny track.
After hearing the news, the members of Su Chen's studio agreed wholeheartedly.
Advertising planning also involves risks. If it is not handled properly, it will damage Su Chen's image.
Is it worth taking such a big risk for just 20 or 30 million?
Zhong Lei and Zhong Jun were secretly relieved.
They were really worried that Su Chen would go astray because of their "misleading".
If they had not acted as matchmakers before and helped Shi Lan get to know Su Chen, thus prompting Su Chen to enter the field of advertising planning, there would never have been the Tropical Coconut Juice thing.
But now it's okay. Fortunately, Su Chen is still Su Chen after all. Business worth tens of billions or hundreds of billions is obviously more attractive to Su Chen.
Yes, Zhong Lei and Zhong Jun were also closely following the development progress of "Honor of Kings" at this time.
